Gender At Work Community
Gender at Work Community is a New Zealand nonprofit membership initiative of YWCA Auckland that runs the country's only formal workplace gender equality accreditation (GenderTick), supporting 45+ member organizations with policy templates, toolkits, events and advisory services.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gender At Work Community does
Gender at Work Community is a New Zealand membership initiative operated by YWCA Auckland (an incorporated society, registration CC33917) that helps organizations advance workplace gender equality. Its core offerings are the GenderTick accreditation — described as New Zealand's only formal workplace gender equality accreditation — alongside the GenderPledge digital commitment statement and the GenderStocktake, a 50-question diagnostic survey. The organization also sells a growing catalogue of standalone toolkits (Menopause, Safe & Respectful Workplaces, Next Gen Inclusion) and policy templates covering sexual harassment, flexible work, menopause and menstruation.
The community serves 45+ New Zealand organizations across banking, energy, telecommunications, aviation, government, healthcare and professional services, collectively employing over 100,000 workers. Named enterprise members include Air New Zealand, Z Energy, Powerco, ASB, Fonterra, Auckland Council, AUT, Chorus, Arup and BOC. The business runs on a two-tier annual subscription model priced at NZD $4,000+GST (under 250 employees) and NZD $7,000+GST (250+ employees), supplemented by one-off standalone product sales through the website.
The technology layer is intentionally light: the organization does not build proprietary software, instead relying on an online members area, downloadable templates, a Squarespace-hosted website, monthly newsletters, and in-person events in Auckland and Wellington (venues include GridAKL, Generator Wynyard Quarter and Kiwibank Head Office). Distribution is direct, with no resellers or channel partners, and go-to-market is community-led and event-driven, using monthly lunch sessions that double as member retention and prospect-acquisition touchpoints. Participation in the UN Commission on the Status of Women (CSW68 and CSW69) provides international thought-leadership exposure.
Gender At Work Community firmographics
Firmographics- Name
- Gender At Work Community
- Legal name
- YWCA Auckland
- Website
- https://genderatworkcommunity.org.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gender at Work Community is a New Zealand nonprofit membership initiative of YWCA Auckland that runs the country's only formal workplace gender equality accreditation (GenderTick), supporting 45+ member organizations with policy templates, toolkits, events and advisory services.
- Ownership category
- akta.pro rank
Gender At Work Community industry classification
Industry- Product category
- Workplace Gender Equality Services
- NAICS
- Human Rights Organizations (813311)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
Keywords
Where Gender At Work Community is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Gender At Work Community business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Annual Membership Subscriptions: Organizations pay an annual fee to join the Gender at Work Community. Membership provides access to the members area, GenderPledge and GenderTick accreditations, policy templates, monthly events, newsletters, and advisory support. Two pricing tiers based on organization size: $4,000+GST for organizations up to 250 employees, and $7,000+GST for organizations over 250 employees.
- One-off Standalone Packages: Individual products and resources sold as one-time purchases. These include the Gender Stocktake ($999), Sexual Harassment Policy Template ($225), Menstruation and Menopause Policy Template ($500), and Menopause Toolkit ($850 on sale from $2,000). These products are available to non-members as well as members.
- GenderPledge and GenderTick Accreditations: The GenderPledge (free digital commitment statement) and GenderTick (formal workplace gender equality accreditation) are only available to community members. These accreditations serve as key differentiators and value-adds that reinforce membership subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small/Medium Organizations (up to 250 employees) |
| Subscription | Annual | Large Organizations (over 250 employees) |
| Unit Pricing | Pay-as-you-go | Gender Stocktake Standalone |
| Unit Pricing | Pay-as-you-go | Policy Templates Standalone |
| Unit Pricing | Pay-as-you-go | Menopause Toolkit Standalone |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Gender At Work Community product offering
Product offeringCore offering
Gender at Work Community is an annual membership organization (operated by YWCA Auckland) that helps New Zealand organizations advance workplace gender equality through access to policy templates, monthly events, advisory support, and the GenderTick — New Zealand's only formal workplace gender equality accreditation programme. Members receive the GenderPledge commitment tool, the GenderStocktake 50-question diagnostic survey, monthly lunch sessions, and a library of downloadable resources, with standalone toolkits (e.g. Menopause Toolkit, Sexual Harassment Toolkit, Next Gen Inclusion Toolkit) and policy templates available for one-off purchase.
Differentiator
Problem solved
Functional benefit
Products and services
- Gender at Work Community Annual Membership Annual membership subscription for New Zealand organizations, providing access to the members area, GenderTick accreditation pathway, GenderPledge commitment, policy templates, monthly lunch events, monthly newsletters, and advisory support from the Gender at Work team. Priced at $4,000+GST for organizations up to 250 employees and $7,000+GST for organizations over 250 employees.
- GenderTick Accreditation Formal workplace gender equality accreditation program (New Zealand's only one), providing independent review of an organization's compliance and leadership in the gender equality space with basic and advanced criteria. Available exclusively to community members.
- GenderPledge Digital signed commitment statement for organizations to publicly declare their intent to support gender initiatives and advocate for gender equality. Available to community members as part of the membership value stack.
- GenderStocktake Diagnostic Survey Purposefully designed online survey consisting of 50 yes/no questions that organizations complete to identify areas of opportunity to progress equality at work. Sold standalone at $999 per organization or included with membership.
- Menopause Toolkit Kete (basket) of wisdom, resources, and guidance on creating a menopause-inclusive workplace, including menopause policy template, customizable PowerPoint presentation, 2 hours of consultation, and digital badge. Sold standalone at $850 (on sale from $2,000).
- Next Gen Inclusion Toolkit Resource toolkit helping employers understand and respond to the needs of Gen Z in the workplace, including an employer roadmap, a youth engagement maturity stocktake, and workshops. Developed from insights from over 600 young women and gender-diverse people across Aotearoa.
- Safe & Respectful Workplaces: Preventing Sexual Harassment Together Toolkit Practical toolkit designed to educate and enable leadership, health and safety, HR, and DEI teams to create workplace cultures that minimise risk and promote respect regarding sexual harassment prevention.
- Sexual Harassment Toolkit Toolkit supporting sexual harassment prevention efforts in New Zealand workplaces, available as part of the Gender at Work resource library.
- Policy Templates Suite of downloadable workplace policy templates covering sexual harassment ($225), menstruation and menopause ($500), and flexible work ($225), available standalone to organizations seeking ready-made, locally-relevant policy frameworks.
Quantifiable outcome
- GenderTick accreditation provides a documented, independently reviewed pathway to improving gender equality outcomes in accredited organizations.
- +1 more outcomes
Companies that use Gender At Work Community
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Gender At Work Community technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gender At Work Community partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Gender At Work Community competitors and assessment
Company assessmentDirect peers
- EDGE Certified Foundation: International nonprofit offering the EDGE (Economic Dividends for Gender Equality) workplace certification across gender balance, pay equity, and career path dimensions. Directly comparable to Gender at Work's GenderTick as a formal workplace gender equality accreditation, though operating globally rather than NZ-only.
- Paradigm for Parity: Coalition of CEOs and organizations committed to closing the gender leadership gap, with a formal pledge framework and accountability mechanisms. Comparable as a gender-equity accreditation/leadership commitment model aimed at corporate signatories, though US-based and focused on leadership parity specifically.
Regional players
- Diversity Council Australia: Australian independent, not-for-profit workplace inclusion organization that runs events, research and resources for member employers. Highly comparable operating model to Gender at Work's community-of-employers approach but focused on Australia and broader diversity dimensions.
- Workplace Gender Equality Agency (WGEA): Australian Government agency driving workplace gender equality reporting, data and employer engagement. Comparable as a workplace gender equality accreditation/reporting body across the Tasman, but government-run and Australia-focused rather than a membership-driven nonprofit.
Emerging players
- EW Group: UK-headquartered DEI consultancy supporting employers on inclusion strategy, training and accreditation. Comparable as a commercial DEI advisory and training provider serving enterprise HR teams, but consultancy-led rather than a membership community model.
- Kanarys: Technology-enabled DEI measurement and accreditation platform for employers, offering benchmarking, dashboards, and a certification pathway. Comparable as a workplace inclusion accreditation/diagnostic offering, but a venture-backed software platform rather than a nonprofit community.
- Human Rights Campaign Foundation (HRC) — Workplace Equality Program: US-based LGBTQ+ civil rights organization with employer-focused programs including the Corporate Equality Index, a workplace accreditation. Adjacent comparable as an employer accreditation model focused on equality, though centered on LGBTQ+ rather than gender equality.
Others
- B Lab Global: Nonprofit certifying B Corporations on social and environmental performance, including gender-related indicators. Comparable as a formal third-party workplace/social accreditation that enterprises use for brand signaling, but operates at much broader social/environmental scope.
Broad incumbents
- Catalyst: Global nonprofit working to accelerate progress for women through workplace inclusion, with research, advisory, and member/supporter programs including recognition initiatives. Comparable mission and employer-member model, but operates at much larger scale and broader scope than Gender at Work's NZ accreditation focus.
- Seramount (formerly Working Mother Media): DEI advisory and research firm supporting employers on inclusion, with benchmarking surveys, awards and consultancy. Comparable as a workplace gender/inclusion services provider serving enterprise HR/DEI teams, but as a broader portfolio of DEI services rather than a single accreditation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gender At Work Community social profiles
Digital presenceGender At Work Community financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gender At Work Community leadership team
Management profileNumber of profiles
Profiles2 records
Gender At Work Community funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gender At Work Community M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gender At Work Community
What does Gender At Work Community do?
Gender at Work Community is an annual membership organization (operated by YWCA Auckland) that helps New Zealand organizations advance workplace gender equality through access to policy templates, monthly events, advisory support, and the GenderTick — New Zealand's only formal workplace gender equality accreditation programme. Members receive the GenderPledge commitment tool, the GenderStocktake 50-question diagnostic survey, monthly lunch sessions, and a library of downloadable resources, with standalone toolkits (e.g. Menopause Toolkit, Sexual Harassment Toolkit, Next Gen Inclusion Toolkit) and policy templates available for one-off purchase.
Is Gender At Work Community a public or private company?
Gender At Work Community is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Gender At Work Community founded?
Gender At Work Community was founded in -1. It employs 1 to 10 people.
Where is Gender At Work Community based?
Gender At Work Community is headquartered in Auckland, New Zealand, in the Oceania region.
How does Gender At Work Community make money?
Three revenue lines are on record. Annual Membership Subscriptions are the primary driver. The others are one-off Standalone Packages and genderPledge and GenderTick Accreditations.
Who are Gender At Work Community's main competitors?
Direct peers on record are EDGE Certified Foundation and Paradigm for Parity. Regional players are Diversity Council Australia and Workplace Gender Equality Agency (WGEA). Emerging players are EW Group, Kanarys and Human Rights Campaign Foundation (HRC) — Workplace Equality Program. B Lab Global is listed as an others. Broad incumbents are Catalyst and Seramount (formerly Working Mother Media).
Does Gender At Work Community have an API?
No public API is recorded for Gender At Work Community.
What industry is Gender At Work Community in?
Gender At Work Community's product category is Workplace Gender Equality Services. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy. Its NAICS code is 813311 and its SIC code is 8600.