What Generali Česká - Na Příkopě 12, Praha 1 does

Generali Česká pojišťovna a.s. is the largest insurance company in the Czech Republic, operating under the umbrella of Italian-headquartered Assicurazioni Generali S.p.A. The current legal entity was formed in 2019 through the merger of Česká pojišťovna's portfolio with the Czech operations of Generali, building on insurance roots in the Czech lands dating back to 1827. The company holds an estimated 26% share of the Czech insurance market and administers approximately 6.6 million insurance contracts covering roughly 7.5 million policy positions across life, non-life, and investment-linked lines.

The company operates a universal insurance platform spanning mandatory and comprehensive vehicle insurance, travel insurance (single-trip, long-term auto-renewing, and annual variants), personal and professional liability, residential property and contents, sports equipment, pet and horse, term and investment-linked life, accident, child accident, and apartment building and agricultural insurance for SMEs. Legal protection insurance is offered in partnership with DAS. Underlying technology includes the Moje Generali mobile application for self-service policy management, an online sales portal (sjednat.generaliceska.cz) supporting direct purchase of vehicle, property, and travel products, browser-based Click2Call international assistance for travelers outside the EU, and digital claims processing that settles 85% of vehicle claims within 2 days and 95% of property claims within 5 days.

Generali Česká pojišťovna generates revenue through recurring insurance premiums on life and non-life policies plus investment income on insurance reserves, with risk-based individualized underwriting rather than standardized public pricing. Distribution combines a 550+ branch and advisory location network across the Czech Republic, online self-serve channels, independent insurance intermediaries, and the wholly-owned advisory subsidiary Generali Česká Distribuce. Customer segments span individual consumers (primary), SMEs, large corporations, and municipalities; the company also operates a Slovak branch following the 2021 transfer of Generali Poisťovňa. Compliance posture includes GDPR-aligned data handling, WCAG 2.1 website accessibility, and Czech National Bank regulatory oversight.

Name

Generali Česká - Na Příkopě 12, Praha 1

Legal name

Generali Česká pojišťovna a.s.

Website

https://generaliceskapraha.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Generali Česká pojišťovna is the largest insurer in the Czech Republic, serving about 6.6 million customers with 26% market share across life, vehicle, property, travel, liability, and pet insurance through 550+ branches and digital channels under the Generali Group.

Ownership category

akta.pro rank

Product category

Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Insurance Carriers, Nec (6399)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Whole Life Insurance (FSAIABAA), Personal Umbrella Insurance (FSAJANAA)

Keywords

• Insurance services
• Life insurance
• Vehicle insurance
• Property insurance
• Travel insurance

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Recurring premium payments from life and non-life insurance policies including vehicle, property, travel, liability, and life insurance products
2. Investment Income: Investment returns on insurance reserves and premium float

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Generali Česká pojišťovna a.s. is a universal insurance company that underwrites and distributes life and non-life insurance products to individuals, small and medium enterprises, large corporations, and municipalities in the Czech Republic and Slovakia. The portfolio spans vehicle insurance, travel insurance, personal and professional liability, property and home contents, pet and horse, term and investment-linked life, accident, legal protection, and tailored business lines such as apartment building and agricultural coverage. Products are sold through 550+ owned branch and advisory offices, an online portal, the in-house Generali Česká Distribuce advisory network, and independent insurance intermediaries.

Product overview

Generali Česká pojišťovna is a universal insurance company offering a comprehensive portfolio of insurance products organized into personal and business lines. The personal insurance portfolio includes vehicle insurance (Povinné ručení, Havarijní pojištění, Pojištění motocyklů), travel insurance (Klasické, Chytré dlouhodobé, and Roční variants), liability insurance (občana and při výkonu povolání), property insurance (nemovitosti and domácnosti), pet insurance (mazlíčků and koní), life and accident insurance (Rizikové, Investiční, Úrazové, Dětský úraz), and legal protection. The business portfolio includes Pojištění bytových domů and Zemědělské pojištění. The company also offers digital services including the Moje Generali mobile application and Click2Call international calling. The product architecture follows a modular approach allowing customers to combine core insurance products with specialized add-ons such as sports equipment coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Moje Generali: Mobile application for clients to manage their insurance policies, report claims, and access services
• SME EnterPRIZE
• Generali Česká Distribuce

Products and services

• Povinné ručení (Mandatory Vehicle Liability Insurance) Mandatory third-party liability insurance covering damages caused to other parties in traffic accidents. Available to vehicle owners and drivers in the Czech Republic.
• Havarijní pojištění (Comprehensive Vehicle Insurance)

Quantifiable outcome

• 85% of vehicle insurance claims paid within 2 days
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Assicurazioni Generali S.p.A.coreOthersParent company of Generali Group, headquartered in Trieste, Italy. Generali Česká pojišťovna is part of this international insurance group operating in 50 countries with 68 million clients and EUR 81.2 billion in gross written premiums (2022). The group manages a fully paid-up share capital of EUR 1,576,052,047.00.
• DAS (D.A.S. Rechtsschutz AG)coreChannel Partner/ Reseller/ DistributorDAS provides legal protection insurance products for Generali Česká pojišťovna customers. The partnership covers legal protection for private individuals, employees, and drivers, with policies including private legal protection, vehicle legal protection, and housing legal protection.
• The Human Safety NetcoreStrategic or Co-development PartnerGlobal group initiative of Generali supporting disadvantaged communities and children. Generali Česká pojišťovna participates in this initiative as part of corporate social responsibility and community support programs.
• Business Leaders ForumminorStrategic or Co-development PartnerGenerali Česká pojišťovna is an active member of Business Leaders Forum, a platform for responsible business practices in the Czech Republic.
• Charta DiverzityminorStrategic or Co-development PartnerCompany is a signatory to the Diversity Charter, committing to diversity and inclusion principles in the workplace.
• Byznys pro společnostminorStrategic or Co-development PartnerActive member of Byznys pro společnost (Business for Society), a Czech corporate responsibility platform.
• D&I ShapersminorStrategic or Co-development PartnerMember of D&I Shapers initiative promoting diversity and inclusion in business.
• Czech Hockey and Biathlon FederationminorGTM or Marketing PartnerCorporate partner of Czech ice hockey and biathlon sports federations.
• SOS Children's Villages (SOS dětské vesničky)minorStrategic or Co-development PartnerGenerali Česká pojišťovna supports SOS Children's Villages as part of community assistance programs.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• UNIQA pojišťovna: Czech arm of Austrian insurer UNIQA Group, offering full personal and commercial lines including motor, property, life, and health. Competes directly for the same individual and SME customer segments in the Czech market.
• Allianz pojišťovna: Czech subsidiary of Allianz Group offering motor, property, life, travel, and liability insurance with multi-channel distribution. One of the top three general insurers in the Czech market and the closest international peer to Generali Česká pojišťovna's product mix.
• Generali Poistovňa (Slovakia): Slovak sister entity under Assicurazioni Generali whose portfolio was transferred into Generali Česká in December 2021. Operates as a branch and competes in overlapping CEE personal and commercial lines.
• Kooperativa pojišťovna: Czech general insurer offering personal and commercial property, motor, life, and liability coverage under the Generali Group umbrella (via Generali CEE Holding). Direct head-to-head competitor across all major personal and SME lines in the Czech Republic.
• ČSOB Pojišťovna (KBC Group): Czech insurer affiliated with ČSOB bank (KBC Group), distributing personal and SME insurance products via bancassurance. Competes head-to-head with Generali Česká in motor, property, and life distribution through tied banking channels.
• Česká podnikatelská pojišťovna (ČPP): Czech insurer offering motor, property, liability, and life insurance with a strong focus on small business and entrepreneurs. Direct competitor across both consumer and SME lines in the Czech market.
• NN pojišťovna (NN Životní pojišťovna): Czech life insurance and investment specialist, part of NN Group. Directly competes with Generali Česká's life and investment-linked insurance products for individual consumers and employer-sponsored group life schemes.

Emerging players

• Pojišťovna VZP (PVZP): Czech health insurance carrier affiliated with VZP (the largest public health insurer). Provides health and accident coverage competing with Generali Česká's accident and Česká pojišťovna ZDRAVÍ subsidiary products.
• Ergo pojišťovna (Munich Re Group): Czech insurer owned by Munich Re Group, focused on specialty and personal lines including travel and accident. Comparable niche player in the Czech market targeting overlapping individual consumer segments.
• Direct pojišťovna: Digital-first Czech insurer (part of Generali Group) specializing in direct-to-consumer motor and travel insurance. Emerging player leveraging online channels to compete with Generali Česká's personal lines book on price and convenience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/generaliceska
• YouTubeyoutube.com/generaliceska
• Facebookfacebook.com/generaliceska
• Instagraminstagram.com/generaliceska
• TikToktiktok.com/@generaliceska
• Pinterestcz.pinterest.com/GeneraliCeskaPojistovna
• LinkedInlinkedin.com/company/generali-ceska-praha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generali Česká - Na Příkopě 12, Praha 1