Charta der Vielfalt e.V.

What Charta der Vielfalt e.V. does

Charta der Vielfalt e.V. is a registered non-profit association (eingetragener Verein) headquartered in Berlin, Germany, operating as Germany's largest employer initiative for diversity, equity, and inclusion (DEI) promotion in the workplace. Founded in 2010 (building on a 2006 initiative) with approximately 23 employees, the association runs a multi-stakeholder model in which over 6,500 organizations have signed the Charter of Diversity and committed to fostering discrimination-free working environments, collectively representing about 14.7 million employees. A smaller subset of approximately 38 organizations holds formal paying membership with voting rights and board representation, including major DAX-listed corporations such as Allianz, BASF, BMW, Deutsche Telekom, and SAP.

The association's core offerings span structured DEI tooling, content resources, and signature events. Core products include the audit beruf&vielfalt and audit hochschule&vielfalt (co-developed with berufundfamilie Service GmbH, launched June 2025), the Diversity-Reifegradmodell maturity self-assessment tool (co-developed with IU Internationale Hochschule, launched May 2025), a digital Lernplattform (learning platform), the Doing Diversity online course, the VielfaltsQuiz, the Toolbox Antirassismus, and the annual Vielfaltskalender. Events include the annual DIVERSITY Konferenz (15th edition in 2026), Deutscher Diversity-Tag (national action day on May 19), Charta on Tour regional events, and the DIVERSITY CHALLENGE team competition.

The business model is funded primarily through annual membership fees from the ~38 corporate members, supplemented by event participation fees and sponsorships (e.g., the DIVERSITY conference), merchandise sales (calendars, sweaters), and co-developed programmatic partnerships. The association is tax-exempt as a gemeinnützig entity under German law and does not publicly disclose revenue. It reports no donations exceeding 10% of annual revenue, indicating a diversified funding base. Governance includes a Member Assembly, an elected Board of Directors chaired by Dr. Eva Voß (BNP Paribas), and operational management led by Geschäftsführer Cawa Younosi, with a permanent board seat held by the Federal Government's Commissioner for Migration, Refugees and Integration.

Name

Charta der Vielfalt e.V.

Legal name

Charta der Vielfalt e.V.

Website

https://charta-der-vielfalt.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Charta der Vielfalt e.V. is Germany's largest employer initiative promoting workplace diversity, with over 6,500 signatory organizations representing 14.7 million employees and approximately 38 corporate paying members. The Berlin-based non-profit delivers DEI audits, maturity assessments, learning platforms, and flagship events including the DIVERSITY conference and German Diversity Day.

Ownership category

akta.pro rank

Product category

Diversity and Inclusion Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Harassment Prevention, EEO & Workplace Conduct Compliance (EDABADAE), Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)

Keywords

• Diversity management services
• Employer diversity initiative
• DEI workplace programs
• Diversity audit certification
• Inclusion consulting services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Members of the association pay regular membership fees. The association had approximately 38 members as of 2025. The fees support the association's operations and initiatives.
2. Signatory Organizations: Organizations sign the Charter and commit to annual renewal. While signing is a self-commitment, the association's growing network of over 6,500 signatories creates value for the diversity management ecosystem.
3. Merchandise Sales: The association sells merchandise (sweaters, sports shirts, bags) with proceeds flowing to support the non-profit work of the association.
4. Event Revenue: The annual DIVERSITY conference and other events generate participation fees and sponsorships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Charta der Vielfalt e.V. is a German non-profit association that operates the country's largest employer initiative for promoting diversity in the workplace. Organizations sign a Charter of Diversity via an online platform, committing annually to a discrimination-free working environment; the association additionally offers diversity audits, a free maturity self-assessment tool, a learning platform, publications, and runs flagship events such as the annual DIVERSITY conference and Deutscher Diversity-Tag.

Product overview

Charta der Vielfalt e.V. operates as a multi-product diversity management ecosystem rather than a single product. The core offerings include the audit beruf&vielfalt and audit hochschule&vielfalt (audit programs for companies and universities), the Diversity-Reifegradmodell (free maturity assessment tool), a Lernplattform (learning platform with project blueprints), Doing Diversity (online course), VielfaltsQuiz (knowledge quiz tool), Vielfaltskalender (annual calendar), and Toolbox Antirassismus (anti-racism resources). These are complemented by a platform for signing the Charter, a member platform, and signature events including the Deutscher Diversity-Tag, DIVERSITY Konferenz, Charta On Tour, and DIVERSITY CHALLENGE. The portfolio supports organizations throughout their diversity journey from awareness to structured implementation.

Differentiator

Problem solved

Functional benefit

Brands

• DIVERSITY Konferenz: Annual flagship conference on diversity, equity, and inclusion in the workplace. The 2026 edition marks 20 years of Charta der Vielfalt and the 15th DIVERSITY conference.
• Deutscher Diversity-Tag
• Charta On Tour
• audit beruf&vielfalt
• audit hochschule&vielfalt
• Diversity-Reifegradmodell
• DIVERSITY CHALLENGE
• Queermentor
• Toolbox Antirassismus
• Doing Diversity

Products and services

• audit beruf&vielfalt An audit procedure for companies and institutions to structurally, bindingly, and effectively anchor diversity, providing a clear strategy, concrete goals, and binding responsibilities for participating organizations.
• audit hochschule&vielfalt An audit procedure for universities to structurally, bindingly, and effectively anchor diversity in higher education institutions; the first of its kind in Germany.
• Diversity-Reifegradmodell A free maturity model self-assessment tool that enables companies to systematically categorize and strategically develop their diversity, equity, and inclusion measures across ten categories along the Employee Lifecycle.
• Lernplattform (Wissen für Vielfalt) A digital learning platform providing practical support for advancing diversity in organizations, with project blueprints, filter functions, PDF downloads, project planners, and implementation suggestions.
• Doing Diversity A free 60-90 minute online learning session about diversity in the workplace covering the meaning of diversity, its origins, dimensions, role in the workplace, and what effective diversity management entails.
• VielfaltsQuiz A quiz tool to test knowledge about the seven dimensions of diversity, available in two difficulty levels (simple and advanced), playable online via Kahoot or as a printable PDF.
• Vielfaltskalender An annual calendar with relevant holidays, celebration days, and action days around diversity and social diversity, available in A1 format with the Charta city image on the back.
• Toolbox Antirassismus A toolbox providing resources and guidance for anti-racism initiatives in organizational contexts.
• Charta der Vielfalt unterzeichnen (Charter Signing) An online platform for organizations to sign the Charter of Diversity, committing to a corporate culture of mutual respect and appreciation, with an annual commitment process rather than a one-time signature.
• Mitglieder-Plattform (Members Platform) Online platform for members to manage their profiles, access resources, and engage with the Charta der Vielfalt network.
• Deutscher Diversity-Tag Annual nationwide action day held on May 19, making diversity in the workplace visible through organization-led diversity actions shared via #DDT26.
• DIVERSITY Konferenz Annual flagship conference on diversity, equity, and inclusion, with interactive formats, discussions, and speakers, including a digital livestream option.
• Charta On Tour Regional event format bringing diversity programming directly to signatories and prospective signers through personal exchange, dialogue, and mutual learning in German regions.
• DIVERSITY CHALLENGE A nationwide team competition encouraging organizations to implement diversity actions.

Quantifiable outcome

• 14.7 million employees represented through signatory organizations
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• berufundfamilie Service GmbHcoreStrategic or Co-development Partner · 24 June 2025Joint development and launch of audit beruf&vielfalt and audit hochschule&vielfalt - the first audit procedures in Germany to systematically, bindingly, and effectively anchor diversity in companies, institutions, and universities. The partnership combines Charta der Vielfalt's diversity expertise with berufundfamilie's audit methodology.
• IU Internationale HochschulecoreStrategic or Co-development Partner · 19 May 2025Joint development of the Diversity-Reifegradmodell (Diversity Maturity Model) - a free self-assessment tool for companies to evaluate their diversity management practices. Developed with scientific expertise and implemented by the Diversitätsfabrik think tank.
• Queermentor gGmbHmajorStrategic or Co-development Partner · 17 May 2025Collaborative development of a self-understanding document for queer inclusion in organizations. Joint Queermentor Werkstatt Report with practical recommendations for visibility, participation, and equality for queer people in professional life.
• Bundesverband der Personalmanager (BPM), Deutsche Gesellschaft für Personalführung (DGFP), Haufe, PersonalwirtschaftmajorStrategic or Co-development Partner · 15 May 2025Joint initiative 'Jedes Talent zählt. Für eine inklusive Arbeitswelt' (Every Talent Counts. For an Inclusive Working World) - an inclusion campaign focusing on stories of people with disabilities in the workplace.
• Antidiskriminierungsstelle des BundesmajorStrategic or Co-development Partner · 28 January 2025Joint development of practical recommendations for anti-discrimination in corporate practice as part of the project 'Anti-discrimination in everyday work life,' funded by the Federal Anti-Discrimination Agency. Provides guidance for organizations from small businesses to large corporations.
• Bundesverband der Deutschen Arbeitgeber (BDA)majorStrategic or Co-development PartnerBDA's Hauptgeschäftsführer (CEO) Steffen Kampeter participated in the association's New Year's reception 2026, emphasizing the importance of a potential-oriented working world.
• faw gGmbH (Unternehmensberatung Diversity)minorGTM or Marketing PartnerOrganizes the monthly 'Diversity Talks' digital event series focused on diversity and anti-discrimination topics with special focus on people with migration backgrounds. The Charta der Vielfalt shares these events as part of its programming.
• avramiminorGTM or Marketing PartnerOrganizer of the '7 Tipps für die erfolgreiche Zusammenarbeit in (kulturell) diversen Teams' event shared by the association.
• Einheitliche Ansprechstellen für Arbeitgeber (EAA)minorGTM or Marketing PartnerOrganizer of online events on inclusion and workplace topics shared by the association to its network.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Great Place to Work: Global workplace culture certification and research organization that rates and certifies employers on culture, trust, and inclusion. Comparable in operating a recognized employer-membership and certification framework, though its scope is broader than diversity specifically.
• Society for Human Resource Management (SHRM): Largest global HR professional membership organization, offering credentials, advocacy, and resources across all HR domains including DEI. Comparable as a professional HR association with employer-membership and policy influence, though US-rooted and far broader in scope.
• Stonewall: UK-based LGBTQ+ rights advocacy organization that historically operated the Diversity Champions workplace program for corporate signatories. Comparable as a European workplace-inclusion advocacy body with a charter-style signatory model, though broader in scope beyond the workplace.

Direct peers

• Workplace Pride: Dutch non-profit foundation focused on LGBTQ+ inclusion in the workplace, operating a membership-based charter model across European employers. Highly comparable to Charta der Vielfalt in mission, governance structure, and corporate-member composition.
• Proud Employers: Dutch platform/network supporting inclusive employers, including LGBTQ+ and broader DEI commitments. Operates a membership model for employers in the Netherlands comparable to the German Charter of Diversity.

Emerging players

• myAbility: Austrian/German social enterprise focused on disability inclusion in the workplace, including employer engagement and corporate programs. Comparable as a DACH-region workplace inclusion organization with employer partnerships, though narrower in focus to disability.
• Open For Business: Global coalition producing research and advocacy on the economic case for LGBT+ inclusion, partnering with multinational corporations. Comparable as a corporate-facing DEI advocacy body, though research/advocacy-led rather than a charter-signatory model.

Others

• Deutsche Gesellschaft für Personalführung (DGFP): Leading German association for HR leadership and people management, also a co-development partner on Charta's inclusion campaign. Comparable as a Germany-based HR membership organization with corporate members and policy influence, though broader in scope than DEI.
• Bundesverband der Personalmanager (BPM): German HR professional association that co-developed the 'Jedes Talent zählt' inclusion campaign with Charta der Vielfalt. Comparable as a Germany-based HR/membership organization, though its mission is broader HR management rather than DEI-specific.

Regional players

• Diversity Charter Belgium: Belgian national diversity charter initiative operating under the same European Diversity Charter network as Charta der Vielfalt. Direct structural peer as a sibling national charter initiative using a common European framework but serving a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chartadervielfalt
• LinkedInlinkedin.com/company/charta-der-vielfalt
• Instagraminstagram.com/charta_der_vielfalt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Charta der Vielfalt e.V.