What General Laser does

General Laser GmbH is a Vienna-based privately held (GmbH) technology company founded in 1999 operating in precision positioning, 3D sensing, and autonomous robotics. Its proprietary portfolio — manufactured in Austria — includes the GLRM multi-band RTK GNSS rover (centimeter-accurate positioning with magnetic iPhone mounting, sub-5-second fix), the GLidar mobile LiDAR scanner (real-time geotagging, up to 5.2M points/sec), GLMC GNSS receivers for machine control, GLimu OEM inertial modules, GLARTK augmented-reality positioning, and custom autonomous inspection robots spanning 4–300 kg payloads.

The firm operates a hybrid business model combining proprietary product development with multi-vendor hardware distribution. It is the official/exclusive European distributor for Ouster, Innoviz, Opsys, Unitree, Hexmove, AgileX and Quantum Systems, and a regional distributor for Agisoft and 3Dsurvey software. Pricing is tiered: fixed retail pricing on proprietary products (€1,498–€75,000+) and bundled software subscriptions (€515 one-time or annual for tcpGPS; €3,000–€3,450 for GeoAce/ScanAce), with enterprise/quotation-based pricing on LiDAR, robotics and UAV lines. A long-running prototyping/model-making workshop (25+ years) supports bespoke system integration, CNC laser cutting, 3D printing and 3D scanning services. Distribution combines a direct e-commerce shop, a regional dealer network, enterprise project sales, and event-driven outreach (INTERGEO, bauma, TiefbauLIVE, Mechatronik Plattform).

Customers span surveying and geospatial professionals, telecom and utility infrastructure operators, construction and infrastructure firms, agriculture, robotics research/education, and aerial mapping — with Deutsche Telekom (cable-infrastructure digitization via the iPhone Mapping Kit) as the named enterprise reference customer. Operates across DACH plus Bulgaria; serves 16 employees and runs entirely on a founder/private ownership basis with no external disclosed institutional investment.

Name

General Laser

Legal name

GENERAL LASER GmbH

Website

https://general-laser.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

General Laser GmbH (Vienna, est. 1999, 16 staff) develops proprietary RTK-GNSS, LiDAR and autonomous inspection robots, and serves as official/exclusive European distributor for Ouster, Innoviz, Unitree, Hexmove, AgileX and Quantum Systems across DACH and Bulgaria.

Ownership category

akta.pro rank

Product category

Precision Positioning and Geospatial Sensing Equipment

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Surveying and Mapping (except Geophysical) Services (541370), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Optical Instruments & Lenses (3827)

akta.pro primary industry

LiDAR & 3D Sensing Modules (HDAHALAG)

akta.pro secondary industries

GNSS/GPS Navigation & Augmentation Systems (IMABAFAC), UAS Ground Control Stations (GCS) & Remote Operations Infrastructure (IMABAIAL), Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL)

Keywords

• RTK GNSS receivers
• LiDAR sensors
• Mobile LiDAR scanning
• Autonomous inspection robots
• Precision positioning systems

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - RTK/GNSS Products: Sale of proprietary and third-party RTK GNSS receivers, modules, kits, handhelds, poles/pods, and NTRIP correction data. Includes GLRM, GLMC, Emlid Reach RS+, and accessories.
2. Hardware Sales - LiDAR Sensors: Sale of Ouster, Innoviz, and Opsys LiDAR sensors. Ouster products include OS0, OS1, OS1 MAX, OS2, and OSDome variants with 32-256 channels.
3. Hardware Sales - Mobile Robots: Sale of Unitree quadruped and humanoid robots, Hexmove chassis, AgileX platforms, inspection robots, and accessories. Price range from 3,500 to 90,000 EUR.
4. Hardware Sales - UAVs: Sale of Quantum Systems Trinity F90+ eVTOL fixed-wing UAS and accessories/payloads including Sony cameras, MicaSense multispectral sensors.
5. Software Sales: Sale of surveying and GIS software including GeoAce, ScanAce, tcpGPS, tcp PointCloud Editor, GLARTK, and third-party products (Agisoft Metashape, 3Dsurvey).
6. Professional Services: System integration, product development and design, hardware/software development, prototyping, model building, CNC laser cutting, 3D printing, 3D scanning services.
7. Distribution/Margin: Revenue generated as exclusive/regional distributor and channel partner for Ouster, Innoviz, Hexmove, Unitree, AgileX, Quantum Systems, Agisoft, and 3Dsurvey products.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels7 records

Core offering

General Laser develops and distributes precision positioning hardware, 3D sensing systems, and autonomous mobile robotics for surveying, geospatial, construction, infrastructure, agriculture, and robotics research applications. Its proprietary product family (GLRM RTK GNSS rovers, GLidar mobile LiDAR scanner, GLMC machine control receivers, GLimu IMU OEM, and autonomous inspection robots) is complemented by regional distribution of international sensor and robotics brands (Ouster LiDAR, Unitree/Hexmove/AgileX robots, Quantum Systems UAVs, Emlid GNSS) and a portfolio of GIS/surveying software. The company also provides system integration, prototyping, CNC laser cutting, 3D printing, and 3D scanning services.

Product overview

General Laser is an Austrian technology company (Vienna) offering a comprehensive portfolio of hardware and software solutions for precise GNSS positioning, LiDAR-based 3D scanning, and autonomous mobile robotics. The core proprietary products include the GLRM (multi-band RTK GNSS rover), GLidar (mobile LiDAR scanner), and Inspection Robots (autonomous wheeled/tracked/legged robots for inspection and security). The company serves as a distributor and integrator for international brands including Ouster LiDAR sensors, Innoviz and Opsys LiDAR, Unitree Robotics (quadruped and humanoid robots), Hexmove robot chassis, AgileX Robotics mobile platforms, and Quantum Systems Trinity F90+ eVTOL UAVs. Supporting the hardware portfolio is a suite of software products including GeoAce/ScanAce (AR-enabled surveying and 3D scanning apps), tcpGPS (Android surveying), tcp PointCloud Editor (LiDAR data processing), and GLARTK (augmented reality toolkit). The company also develops custom autopilots, IMUs (GLimu OEM), and integrated systems tailored to customer needs.

Differentiator

Problem solved

Functional benefit

Brands

• GLRM: Ultra-compact multi-band RTK GNSS rover for centimeter-accurate positioning and 3D data capture
• GLidar
• GLMC
• GLRTK
• GLimu
• GLARTK
• GL Integrated Systems

Products and services

• GLRM RTK GNSS Receivers (proprietary) Proprietary ultra-compact multi-band RTK GNSS rover family with magnetic smartphone attachment, triple-frequency GNSS, advanced tilt compensation, centimeter-accurate fix solution in under 5 seconds, made in Austria; includes GLRM Expert and GLRM Mapping Kit variants for surveying, GIS data acquisition, and 3D mapping with iOS and Android devices.
• GLidar Mobile LiDAR Scanner (proprietary) Proprietary next-generation mobile LiDAR scanner with real-time geotagging, hotspot connectivity for instant visualization, scan rates of 1.3M/2.6M/5.2M points per second, producing geotagged point clouds for BIM and CAD workflows; modular design supports portable, stationary, or mobile platform deployment.
• GLMC GNSS Receivers for Machine Control (proprietary) Proprietary GNSS receivers for base station and machine control applications; GLMC 1 provides single antenna heading and GLMC 2 adds dual antenna heading capability for construction and autonomous vehicle use.
• Autonomous Inspection Robots (proprietary) Proprietary tracked, wheeled, and legged autonomous robots equipped with LiDAR, cameras, GNSS, and optional 360-degree, IR, and thermal cameras plus gas/air quality sensors; supports payloads from 1kg to 300kg on chassis from 4kg to 300kg, with collision avoidance, mission planning, and real-time data transmission for 24/7 indoor and outdoor inspection, documentation, and security.
• GLimu OEM IMU Module Proprietary highly adaptable Inertial Measurement Unit (IMU) that can be optimized for various applications as part of the GL Integrated Systems product line.
• GLARTK Augmented Reality Toolkit Proprietary augmented reality toolkit for GIS and surveying applications, available with annual, 3-year, and 5-year license options.
• Ouster LiDAR Sensors (distribution) Distribution of Ouster multibeam LiDAR sensors across DACH and Bulgaria, including OS0 (ultra-wide field of view), OS1 (mid-range), OS1 MAX, OS2 (long-range), and OSDome (hemispherical 180°) variants; available in 32-256 channel configurations with native color capability in latest Rev 8 versions.
• Innoviz LiDAR Sensors (distribution) European distribution of Innoviz automotive-grade solid-state LiDAR sensors (InnovizOne and InnovizTwo) for non-automotive applications such as robotics, mapping, and security.
• Opsys ALTOS LiDAR Sensors (distribution) Distribution of Opsys ALTOS 70/150/300 compact plug-and-play LiDAR sensors for demanding industrial applications, with no moving parts for increased robustness.
• Unitree Mobile Robots (distribution) European distribution of Unitree quadruped robots (B2, B2-W, Go2 Pro, Go2W-U1, A2, A2-W, AS2 Pro), humanoid robots (G1, H2, R1), and robotic arms (Z1 Pro, D1) for mobile inspection, research, education, and automation; pricing ranges from €3,500 to €90,000.
• Hexmove Robot Platforms (distribution) Exclusive European distribution and integration of Hexmove Robotics ROS-compatible chassis platforms (MARK Series, YORK, NEOS, ECHO, RAY) with customizable wheelbase, plus AUTO CHARGER accessories, known for scalability, maneuverability, and cost efficiency.
• AgileX Robot Platforms (distribution) European distribution of AgileX mobile platforms (SCOUT MINI, SCOUT 2.0, HUNTER SE, BUNKER MINI 2.0, BUNKER PRO 2.0, RANGER series, TRACER 2.0, T-REX 2.0, LIMO), plus PiPER/NERO robotic arms, PIKA sensor, AUTOKIT, R&D Kit, Autopilot Kit, and COBOT KIT Mobile Manipulator for research, sensor-carrying, and logistics automation applications.
• Quantum Systems Trinity F90+ eVTOL UAV (distribution) European distribution of the Quantum Systems Trinity F90+ eVTOL fixed-wing sUAS for aerial surveying and mapping, with long flight time, professional payload options (Sony cameras, MicaSense multispectral/thermal sensors), ADS-B out transponder, and DLSII plug-in hardware.
• Emlid Reach RS+ RTK GNSS Receiver (distribution) Distribution of Emlid single-band RTK GNSS receiver with centimeter precision for surveying in RTK and PPK modes, including the Reach RS+ Survey Kit.
• ALGIZ RT8 and Nautiz X6 Rugged Tablets (distribution) Distribution of ultra-rugged Android handheld tablets for surveying and field data collection, compatible with external GNSS receivers and field apps, with extended warranty options.
• GeoAce GIS / Surveying Software Professional GIS and surveying software (sold separately and as part of GLRM Mapping Kit) that transforms an iOS device into a centimeter-accurate measurement system using SLAM, AR, LiDAR, and external GNSS; compatible with GLRM rover; available on annual subscription (€3,000 netto, or combo with ScanAce for +€1,200).
• ScanAce 3D Scanning Software Professional 3D scanning app for surveyors, construction workers, archaeologists, architects, and GIS experts that transforms a smartphone or tablet into a portable laser scanner; annual subscription €3,450 netto (or combo with GeoAce for +€660).
• tcpGPS for Android (Survey Software) High-precision topographic survey and stakeout app for Android devices, compatible with GLRM and GLR RTK GNSS receivers; one-time purchase €515 or annual license available.
• tcp PointCloud Editor Powerful point cloud processing software for managing, analyzing, and editing high-density LiDAR data, compatible with the GLidar scanner.
• Third-Party Surveying and Photogrammetry Software (distribution) Distribution of complementary surveying, GIS, and photogrammetry software including Agisoft Metashape, 3Dsurvey, Geolantis.360, Locus GIS, vSite, LeoMapXE, Dot3D, GEOmobile LITE, and Apglos Survey Wizard; sold in Austria and Bulgaria.
• System Integration and Product Development Services Professional services including system integration, product development and design, hardware/software development, and bespoke solution engineering for enterprise customers; engagement via direct sales with contact-based pricing.
• Prototyping, CNC Laser Cutting, 3D Printing, and 3D Scanning Services Workshop services with 25+ years of professional practice in prototyping, model building, architectural model building, CNC laser cutting, 3D milling, foil cutting, 3D printing, and 3D scanning; contactable via [email protected].

Quantifiable outcome

• Centimeter-accurate positioning in under 5 seconds with GLRM
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OustercoreChannel Partner/ Reseller/ DistributorOfficial distribution and integration partner for Ouster Multibeam LiDAR in DACH region and Bulgaria. Ouster is an American manufacturer of affordable, cutting-edge LiDAR sensors. Strategic partnerships include NVIDIA. General Laser provides sales, integration, and technical support.
• InnovizcoreChannel Partner/ Reseller/ DistributorEuropean distributor of Innoviz LiDAR sensors for non-automotive applications. Innoviz specializes in solid-state LiDAR with high reliability for automotive, robotaxi, shuttle, and delivery companies. General Laser serves as exclusive European channel partner for non-automotive verticals.
• Hexmove RoboticscoreChannel Partner/ Reseller/ DistributorExclusive European distributor and integrator of Hexmove Robotics, a world-renowned manufacturer of versatile robot chassis with customizable wheelbases. ROS robot chassis known for scalability, exceptional maneuverability, and cost efficiency. Compact design suitable for multi-purpose tasks in demanding environments.
• Unitree RoboticscoreChannel Partner/ Reseller/ DistributorEuropean distribution partner for Unitree products including quadruped and humanoid robots. Chinese robotics company making advanced robots accessible for education and research. General Laser aims to make robots accessible to a wider audience and foster robotics market growth.
• AgileX RoboticscoreChannel Partner/ Reseller/ DistributorDistribution partner for AgileX mobile platforms in Europe. AgileX provides researchers and engineers with powerful sensor-carrying platforms and complete kits including LiDAR sensors or RTK receivers. Simplifies robotics project development.
• Quantum SystemscoreChannel Partner/ Reseller/ DistributorEuropean distribution partner for Quantum Systems products, including the Trinity F90+ eVTOL UAS. German company leading in eVTOL UAS technology for surveillance and aerial mapping. Has partnership with Airbus Defence and Space.
• AgisoftminorChannel Partner/ Reseller/ DistributorDistributor for Agisoft Metashape photogrammetry software in Austria and Bulgaria. Professional photogrammetric image processing solution that generates spatial 3D data for GIS applications and precise object surveying.
• 3DsurveyminorChannel Partner/ Reseller/ DistributorDistributor for 3Dsurvey all-in-one photogrammetry software in Austria and Bulgaria. User-friendly interface with professional features like volume calculation and integrated CAD tools for surveying engineers.
• ITS Geo SolutionscoreTechnology or IntegrationSoftware partner for GeoAce (GIS/surveying) and ScanAce (3D scanning) applications. Deutsche Telekom uses this software combined with General Laser's iPhone Mapping Kit for cable infrastructure digitization projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Clearpath Robotics: Clearpath Robotics develops and sells autonomous mobile robot platforms (Husky, Jackal, Warthog) used for research, inspection, and industrial applications. It overlaps with General Laser's distribution of AgileX and Hexmove platforms and custom inspection robot business, primarily serving research and industrial automation customers.
• YellowScan: YellowScan designs and integrates UAV-mounted LiDAR mapping solutions for surveying, forestry, and corridor mapping. It is comparable to General Laser in the integration of LiDAR with aerial mapping workflows and targets similar surveying/geospatial customers in Europe.
• Hivemapper: Hivemapper operates a decentralized mapping network using dash-mounted cameras and AI to produce fresh street-level maps. While technology and business model differ, it competes for the same broad budget pool around 3D geospatial data capture and is a comparable emerging player in mapping/geospatial infrastructure.
• senseFly (Parrot Group): senseFly is a manufacturer of fixed-wing and rotary UAVs for professional mapping and surveying — directly comparable to General Laser's distribution of Quantum Systems Trinity F90+. Both target surveying and geospatial professionals with aerial data capture solutions.

Direct peers

• RobotShop: RobotShop is a global online retailer and distributor of consumer, educational, and professional robots, including drone platforms and robot components. It mirrors General Laser's distribution + e-commerce model across robotics and is a comparable channel-first peer.
• Emlid: Emlid manufactures affordable RTK GNSS receivers (Reach RS series) for surveying and drone mapping. General Laser even resells Emlid products, making it the closest direct peer in target market (professional surveyors) and product category (RTK GNSS hardware), with a similar focus on compact, smartphone-integrated positioning.

Broad incumbents

• Riegl Laser Measurement Systems: Riegl is a specialist manufacturer of high-performance terrestrial, mobile, airborne, and UAV LiDAR scanning systems. It is a broad incumbent in the LiDAR-based 3D scanning space that General Laser addresses with GLidar and its Ouster/Innoviz distribution portfolio.
• Leica Geosystems: Leica Geosystems (part of Hexagon) is a dominant surveying and geospatial instrumentation brand covering total stations, GNSS, laser scanners, and mobile mapping. It is a broad incumbent competing with General Laser in surveying workflows, though it sells primarily direct rather than through distribution.
• Topcon Positioning Systems: Topcon is a major incumbent in GNSS positioning, machine control, and geospatial solutions for surveying, construction, and agriculture. It overlaps directly with General Laser's GLMC machine control and RTK GNSS product lines, and competes in the same enterprise verticals.
• Trimble Inc. Trimble is a global incumbent in positioning, surveying, GNSS, and construction technology, with a portfolio spanning hardware, software, and services. It competes with General Laser across surveying, machine control, and geospatial data capture, but at vastly larger scale and broader geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9XWMBRkH_46SIWgW3bevVg
• LinkedInlinkedin.com/company/general-laser

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Laser