Generals International

What Generals International does

Generals International is a privately held, donor-supported religious ministry organization founded in 1985 and co-led by Mike and Cindy Jacobs, headquartered in Red Oak, Texas, with 14 employees. The organization's mission is to mobilize the body of Christ globally in prayer, intercession, and prophetic ministry, and it serves individual Christians seeking spiritual growth, churches and prayer groups seeking equipping, and prophetic leaders participating in its councils.

Its core product surface is the Generals TV (GITV) on-demand streaming platform, available via web, iOS, and Android, which hosts the "When Heaven Hears" television series, the "Double Portion" podcast, digital courses, the Spiritual Warfare College, event replays, and mentorship programs including the upcoming Online Prophetic Mentorship 2.0. The proprietary foundation is not a technology stack but an organized coalition: the Apostolic Council of Prophetic Elders (ACPE), co-founded in 1990 with approximately 70 members and regional heads for Europe and Latin America, plus the larger Global Prophetic Consultation (GPC) with approximately 300 members. Annual in-person events include Deborahs United and the Global Prophetic Summit, with on-demand replay access monetized at $39.99.

The business model is multi-stream and primarily donation-driven. Recurring monthly donor partnerships form the backbone, supplemented by event revenue (registration fees and on-demand replay sales), a GITV streaming subscription offered with a 30-day free trial, and a $7,000 speaking honorarium requested for Mike and Cindy Jacobs engagements at hosting ministries. Distribution is community-led and content-led, relying on Cindy Jacobs' personal brand across Facebook, X, YouTube, and Instagram, six segmented email newsletters, and direct ministry bookings. There is no external investment, no parent company, and no disclosed financials.

Name

Generals International

Legal name

Generals International

Website

https://generals.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Generals International is a Texas-based, donor-supported religious ministry founded in 1985 by Mike and Cindy Jacobs, mobilizing Christians globally in prayer, intercession, and prophetic ministry through the GITV streaming platform, annual conferences, podcasts, and the ACPE prophetic elder network.

Ownership category

akta.pro rank

Product category

Religious Ministry Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600), Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Religious Fundraising / Telethon & Ministry Support Channels (MPABALAO)

akta.pro secondary industry

Religious/Faith-Based Program Syndication (MPABAMAI)

Keywords

• Christian ministry services
• Prophetic ministry training
• Faith-based streaming content
• Religious event hosting
• Prayer mobilization services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Monthly Partnerships: The organization relies heavily on monthly financial partnerships from donors who support their mission to mobilize the body of Christ in prayer and intercession. Partners can give monthly through the organization's donation platform.
2. Event Revenue: Revenue generated from events such as Deborahs United (July 17-19, 2025) and Global Prophetic Summit (November 6-8, 2025). Event replays are available for purchase on GITV, such as GPS 2025 On Demand at $39.99.
3. Speaking Honorarium: Generals International requests a $7,000 honorarium from hosting ministries for Mike and Cindy Jacobs speaking engagements, which covers travel expenses for one day.
4. GITV Streaming Subscription: The Generals TV app provides on-demand access to prophetic content, teaching, courses, and mentorship programs. A free 30-day trial is offered, with subscription pricing for continued access.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Generals International is a donor-funded Christian ministry that mobilizes believers in prayer, intercession, and prophetic ministry through digital content, live conferences, and a pastoral speaking circuit. Its core products are the Generals TV (GITV) on-demand streaming platform, the When Heaven Hears television series, the Double Portion podcast, online prophetic mentorship, and recurring donor partnership programs that fund the ministry's global equipping work.

Product overview

Generals International operates primarily through its Generals TV (GITV) platform, a unified streaming and educational hub that delivers faith-based media content. The core product portfolio includes the When Heaven Hears television series, the Double Portion podcast, digital courses and mentorship programs, the Spiritual Warfare College, and event replays from conferences such as Deborahs United and the Global Prophetic Summit. Content is delivered via a mobile app available on iOS and Android, with subscription options including a free 30-day trial.

Differentiator

Problem solved

Functional benefit

Brands

• Generals TV (GITV): On-demand streaming platform for prophetic content, teaching, television series (When Heaven Hears), podcasts (Double Portion), conference replays, and digital courses including the Spiritual Warfare College
• Double Portion Podcast
• When Heaven Hears

Products and services

• Generals TV (GITV) Streaming Platform On-demand streaming platform and mobile app providing access to prophetic teaching, spiritual warfare content, conference replays, digital courses, and mentorship programs from Generals International; available via web, iOS App Store, and Google Play Store with a free 30-day trial.
• When Heaven Hears TV Show Monthly television series hosted by Cindy Jacobs exploring the power of the Holy Spirit in action, premiering new episodes on YouTube and available on demand through Generals TV (GITV).
• Double Portion Podcast Podcast show featuring Mike and Cindy Jacobs delivering spiritual teaching, prophetic insight, and Kingdom-focused content; available on Generals TV and podcast platforms.
• Online Prophetic Mentorship 2.0 Online mentorship program led by Cindy Jacobs for prophetic training, helping participants grow in their prophetic gifting and develop greater clarity and stewardship.
• Global Prophetic Summit 2025 Annual prophetic conference held November 6-8, 2025, featuring multiple speakers and worship sessions; on-demand access available through Generals TV at $39.99 (GPS 2025 On Demand All Access).
• Deborahs United 2025 Event Annual conference event for women in ministry and prayer, held July 17-19, 2025, with on-demand access available through Generals TV.
• Speaking Engagements with Mike and Cindy Jacobs Booking service for hosting Mike and Cindy Jacobs to speak at churches and ministries; requires a $7,000 honorarium to the ministry covering one day of travel, plus economy or business-class travel (based on flight length), lodging, and local transportation provided by the host.
• Monthly Financial Partnership Program Recurring monthly donor partnership program that funds Generals International's mission to disciple nations and activate the body of Christ to carry the gospel of the Kingdom into every sphere of society.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Apostolic Council of Prophetic Elders (ACPE)coreStrategic or Co-development Partner · 1 January 1990Co-founded by Mike and Cindy Jacobs in 1990, the ACPE is a coalition of prophetic elders providing prophetic counsel and united voice on global matters. Now in its 27th year with approximately 70 members, it has expanded from US-only to include international members and regional heads for Europe and Latin America.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Christ For The Nations Institute (CFNI): Dallas-based charismatic Bible college and missions training organization, similar in mission to train and equip believers. Comparable in its training-and-equipping positioning, charismatic theology, and event-driven community model.
• Bethel Church: Redding, California charismatic church and ministry network with a large media footprint (Bethel Music, Bethel TV). Comparable as a charismatic, prophetic-leaning organization that produces streaming content, courses, conferences, and music for a global audience.
• Benny Hinn Ministries: Prophetic and healing ministry with broadcast TV, online content, and global crusades. Comparable in founder-led prophetic branding, broadcast distribution, miracle-focused content, and donor-supported business model.
• International House of Prayer (IHOP): Kansas City-based 24/7 prayer and worship ministry with global influence. Closely comparable to Generals International due to its dual focus on prayer, intercession, and producing content (music, teaching, events) to mobilize believers — a near-identical value proposition.
• Sid Roth's It's Supernatural!: TV show and ministry focused on the supernatural, prophecy, and Jewish-Christian themes. Directly comparable in its focus on prophetic content, broadcast distribution, and teaching events targeting spiritually engaged Christians.
• Kenneth Copeland Ministries: Texas-based faith and prosperity ministry with TV broadcasts, online streaming, mobile app, and donor-supported funding model. Comparable in channel mix (broadcast TV, app, donations) and target audience of Charismatic/EVANGELICAL Christians.

Broad incumbents

• Daystar Television Network: Faith-based TV network offering prophetic and charismatic programming. Comparable in theological focus (charismatic/prophetic) and distribution channel, but operates as a multi-program network rather than a single ministry.
• Trinity Broadcasting Network (TBN): Largest religious broadcaster in the US. Overlaps with Generals International in faith-based broadcasting and streaming distribution, but operates as a multi-channel network rather than a single-ministry teaching platform.
• Christian Broadcasting Network (CBN): Major Christian broadcaster (The 700 Club) with global TV and digital presence. Comparable in faith-based broadcasting and donor-supported funding, but operates at much larger scale and broader content scope.

Emerging players

• MorningStar Ministries: Prophetic and apostolic ministry with conferences, courses, and online content. Comparable in its focus on prophetic equipping, charismatic theology, and event plus digital education model, though smaller in scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cindyjacobs
• YouTubeyoutube.com/@cindyjacobsofficial
• Facebookfacebook.com/cindyjacobsofficial
• Instagraminstagram.com/cindymjacobs/?hl=en
• LinkedInlinkedin.com/company/generals-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generals International