Générations Mouvement

What Générations Mouvement does

Générations Mouvement is a non-profit associative federation (loi 1901) founded in 1976 and headquartered in Bobigny, France. It is the largest associative network for seniors in France, recognized as being of public utility (reconnu d'utilité publique), serving approximately 500,000 individual members across 8,000 local associations, 83 departmental federations, and 17 regional groupings. The organization provides social activities, cultural events, sports competitions, group travel, intergenerational programs, health prevention resources, and digital inclusion training to combat isolation among French seniors and promote active aging.

The federation operates a proprietary association management platform called SAGA (Solution d'Aide à la Gestion Associative), which provides member administration, club management, resource access, and organizational tools to affiliated associations and federations. Complementary offerings include the IFRA training institute for association leaders, the Actu GM 2.0 weekly newsletter distributed via AssoConnect, a print and digital magazine (Tambour battant), an annual Carnet de Voyages travel catalog, and national competitions covering dictation, quiz, Scrabble, pétanque, hiking, photography, and poetry. The federation holds a tourism operator registration enabling affiliated associations to offer travel and excursions to members.

Revenue is generated primarily through membership fees from 500,000 individual members, supplemented by transactional revenue from tourism partnerships (Belambra, VVF Villages, Azureva), sponsorship and co-funding from strategic partners (MSA, Groupama, Siel Bleu, Audika, Notre Temps), and likely public utility subsidies. The organization is governed by an elected board of 18 to 24 members and operates independently without parent company or external investment. In 2026, the federation marked its 50th anniversary with the '50 ans, 50 tonnes' environmental campaign.

Name

Générations Mouvement

Legal name

Générations Mouvement – Fédération nationale

Website

https://generations-mouvement.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Générations Mouvement is the largest non-profit associative network for seniors in France, recognized as being of public utility. It serves 500,000 members across 8,000 local associations and 83 departmental federations, operating the SAGA association management platform and providing social activities, travel, health prevention, and intergenerational programs.

Ownership category

akta.pro rank

Product category

Senior Membership Association Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industries

Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI), Intergenerational Day Programs (Seniors + Childcare) (HSABANAJ), Languages, Humanities & General Interest Lecture Series for Seniors (EDAAAMAJ)

Keywords

• Senior membership association
• Active aging programs
• Community activities
• Senior travel services
• Association management software

Headquarters

HQ city

Bobigny

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Revenue generated from annual membership fees paid by 500,000 individual members across 8,000 associations
2. Tourism Operations: The federation holds a tourism operator registration that enables affiliated associations to offer travel and excursions to members. Revenue from negotiated group rates with tourism partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Générations Mouvement is a national non-profit federation that provides seniors and retirees in France with access to a nationwide network of local associations, organized social and cultural activities (dictation, Scrabble, pétanque, hiking, photography, poetry), group travel programs, training for association leaders, health prevention initiatives, and intergenerational programs. The federation operates through 8,000 affiliated local associations, 83 departmental federations, and the proprietary SAGA association management platform, serving 500,000 individual members and supported by 80,000 volunteers.

Product overview

Générations Mouvement is the premier senior citizen associative network in France, recognized as being of public utility. The organization operates as a platform comprising a core association management solution (SAGA) paired with multiple complementary services and programs. Key offerings include national competitions and events (dictation, quiz, Scrabble, pétanque, photography, poetry), travel programs (Carnet de Voyages), digital resources (Espace Ressources), a weekly newsletter (Actu GM 2.0), a training institute (IFRA) for association leaders, and the annual Générations Actions solidarity competition. The federation holds a tourism operator registration enabling affiliated associations to offer travel services to members. The organization has over 500,000 members across 83 departments organized into local clubs.

Differentiator

Problem solved

Functional benefit

Brands

• SAGA: Solution d'Aide à la Gestion Associative — association management software platform operated by the national federation for its member clubs and federations.
• IFRA
• Actu GM 2.0

Products and services

• SAGA (Solution d'Aide à la Gestion Associative) Comprehensive association management software platform used by Générations Mouvement to manage members, clubs, and administrative tasks. Access requires a configured Saga account with an identified role in the user's profile. Used by 8,000 affiliated local associations and departmental federations.
• Carnet de Voyages Annual travel catalog featuring diverse stays in France and abroad at negotiated rates for members, organized through the federation's official tourism operator registration. Enables affiliated associations to offer travel and excursions to members.
• Concours et Rencontres Nationales National competitions and events organized annually for members including dictation, quiz, Scrabble, hiking trips, pétanque, novella writing, photography, and poetry contests. Members compete at local, departmental, regional, and national levels.
• Générations Actions Annual competition since 2016, organized in partnership with Mutualité Sociale Agricole (MSA), rewarding volunteer engagement for social links, solidarity, autonomy, well-being, and environment. Recognizes individual volunteers and associations for their contributions.
• IFRA (Institut de Formation des Responsables Associatifs) National federation's own training institute for association leaders, offering WordPress website management courses and other professional development programs. Supports the skill development of volunteer leaders across 8,000 affiliated associations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Mutualité Sociale Agricole (MSA)coreStrategic or Co-development PartnerLong-standing partnership for the 'Générations Actions' annual competition rewarding volunteer engagement for social link, solidarity, autonomy, well-being, and environment. MSA co-sponsors prizes and provides support for federation activities.
• No Plastic in My SeaminorStrategic or Co-development PartnerEnvironmental association providing expertise and conference support on plastic pollution impact on wildlife and ecosystems for federation members.
• TrifylminorStrategic or Co-development PartnerPublic establishment providing expertise on waste management and recycling during environmental events and awareness campaigns.
• Ogénie (Groupe SOS Seniors)coreStrategic or Co-development PartnerSocial program fighting isolation of elderly through creative and artistic projects. Danièle Larvor serves on the jury. Joint participation in intergeneration art challenges.
• BelambraminorChannel Partner/ Reseller/ DistributorTourism partner providing vacation accommodations for members as part of the federation's travel catalog.
• VVF VillagesminorChannel Partner/ Reseller/ DistributorTourism partner offering vacation village accommodations for members as part of the federation's travel offerings.
• GroupamaminorStrategic or Co-development PartnerInsurance partner for prevention programs covering road safety and domestic accident prevention.
• Siel BleuminorStrategic or Co-development PartnerPartner for adapted gymnastics activities and health prevention programs for seniors.
• Présence VerteminorStrategic or Co-development PartnerTelecare provider partner supporting home maintenance initiatives for elderly autonomy.
• AudikaminorChannel Partner/ Reseller/ DistributorHearing care provider offering services to federation members, including sponsorship of @tousenligne competition.
• Notre TempsminorGTM or Marketing PartnerMedia partner for health and well-being webinars featuring Dr. Flo, providing health content for senior readers.
• AzurevaminorChannel Partner/ Reseller/ DistributorVacation village partner hosting national pétanque competition in 2026 at their facility in Argelès-sur-Mer.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Confédération Française des Retraités (CFR): CFR is a French national confederation representing retirees' interests with affiliated departmental structures. Directly comparable mission and French senior-advocacy scope; Générations Mouvement's own Secrétaire Général Pierre Erbs serves as CFR's president, evidencing direct organizational linkage.
• UNRPA (Union Nationale des Retraités et Personnes Agées): UNRPA is a French national association organizing activities, travel, and advocacy for retirees through local clubs. Directly comparable model to Générations Mouvement — local club network, leisure activities, and senior welfare focus in France.
• Petits Frères des Pauvres: Petits Frères des Pauvres is a major French non-profit combating isolation of seniors through volunteer visits and community programs. Highly comparable mission (combating senior isolation, volunteer-driven) but with greater emphasis on vulnerable/elderly populations rather than active retirees.
• Fédération ADMR: ADMR is France's leading network of associations providing home services to seniors, families, and people with disabilities. Comparable federated national-network model serving seniors in France, though with stronger focus on service delivery than leisure activities.

Broad incumbents

• BAGSO (Bundesarbeitsgemeinschaft der Seniorenorganisationen): BAGSO is the German federal association of senior organizations, representing interests of older people and coordinating member associations. Comparable national-umbrella role for seniors, though operating primarily in advocacy/policy rather than direct activity delivery.
• National Council on Aging (NCOA): NCOA is a US national advocate for older adults promoting aging well and economic security. Comparable mission of improving senior quality of life through programs and policy work, though structured as an advocacy nonprofit rather than membership federation.
• AARP: AARP is the largest US membership organization for people 50+, offering insurance, advocacy, discounts, and community programs. Directly comparable business model (membership dues + partner discounts + advocacy) and target demographic, at significantly larger scale.
• Pro Senectute: Pro Senectute is Switzerland's largest specialist organization for older people, providing services, courses, and advocacy. Comparable mission and senior-services portfolio, with broader service offering (including home care) beyond Générations Mouvement's recreational focus.

Others

• Belambra Clubs: Belambra is a French vacation-club operator and existing tourism partner of Générations Mouvement for member travel. Indirect ecosystem relationship: Belambra monetizes senior tourism demand that Générations Mouvement organizes through its federation.

Emerging players

• Senioriales: Senioriales develops and operates senior residence villages in France combining housing with leisure activities and services. Adjacent business (senior leisure/community) but residential rather than association-based; could be a partner or potential convergence point for travel/leisure offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gmouv
• Instagraminstagram.com/belchobilex
• LinkedInlinkedin.com/company/g%C3%A9n%C3%A9rations-mouvement

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Générations Mouvement