Genesis AV

What Genesis AV does

Genesis AV is a Jersey-based audio-visual integration specialist, founded in 1989 as Base HiFi by Mike Schiessl, that designs, sells, installs, and supports premium residential AV systems, smart home automation, and business communications infrastructure. The company operates three divisions: Residential AV (home cinema, multi-room audio, smart lighting, automated shading, security surveillance, wine cellars, and games rooms); Workplace AV (commercial video conferencing and meeting room systems using the Logitech Rally range); and Genesis Connect (cloud PBX, Microsoft Teams Telephony, managed IT, and network services for small and medium businesses). The primary customer base is affluent residential homeowners in Jersey and the Channel Islands, supplemented by corporate/commercial clients and SMEs, with limited extension into the broader UK market.

The company does not develop proprietary hardware or software. Instead, it integrates and resells a curated portfolio of third-party premium platforms and brands. The core technology stack includes Lutron for lighting and shading control (Palladiom shades, HomeWorks, RA systems), Control4 for centralized smart home automation, LILIN for IP video surveillance, Sonos and Bowers & Wilkins for multi-room and high-fidelity audio, Rega, McIntosh, Arcam, and YG Acoustics for audiophile playback, Logitech for video conferencing (Rally Plus, Rally Bar, Rally Bar Mini, Tap, Scribe), and Microsoft Teams Telephony, 3CX, UniFi, and Ruckus for business communications and networking. In-house technical capability centres on certified Lutron and Control4 programmers with 20-30+ years of AV industry experience, with the Jersey War Tunnels heritage site (20 cameras, 32-channel NVR) serving as a flagship commercial reference project.

Revenue is generated across four streams: hardware sales of premium AV equipment at quote-based pricing; professional installation services for residential and commercial projects; recurring subscription-based support contracts priced at four public tiers — Bronze (£49/month or £588/year), Silver (£99/month or £1,188/year), Gold (£149/month or £1,788/year), and Platinum (£199/month or £2,388/year), with a 10% discount for annual payment; and managed services delivered through Genesis Connect, including Cloud PBX, Microsoft Teams Telephony, managed IT, and broadband. The go-to-market is consultative and sales-led, anchored on a flagship showroom at 35 Hilgrove Street in St. Helier with integrated AV demos and Hi-Fi listening stations, complemented by complimentary on-site or showroom design consultations, a corporate website (genesis.je), and the Geeks Corner blog. Genesis AV remains founder-owned and privately held with no external institutional investment.

Name

Genesis AV

Legal name

Genesis AV

Website

https://genesis.je

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesis AV is a Jersey-based AV integration specialist, founded in 1989, that designs, installs, and supports premium residential smart home systems, workplace video conferencing, and SME business communications across the Channel Islands and UK.

Ownership category

akta.pro rank

Product category

Audio-Visual Installation Services

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Audio and Video Equipment Manufacturing (33431)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Household Audio & Video Equipment (3651)

akta.pro primary industry

Video Conferencing & Meetings (BPAMACAD)

akta.pro secondary industries

Assistive Listening & Accessibility AV Infrastructure (Hearing loops, captioning hardware) (EDAEAHAN), Video Conferencing & Meetings (HDAIAHAI)

Keywords

• Audio visual installation
• Smart home automation
• Home cinema systems
• Commercial video conferencing
• Lighting control systems

Headquarters

HQ city

St. Helier, Jersey

HQ country

Jersey

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. AV Equipment Sales: Sale of audio equipment (speakers, amplifiers, turntables), visual systems (TVs, projectors), and smart home devices from premium brands including Bowers & Wilkins, McIntosh, Sonos, Lutron, Control4, and others.
2. Support Contract Packages: Monthly subscription-based maintenance and support contracts (Bronze £49, Silver £99, Gold £149, Platinum £199) providing remote support, software upgrades, maintenance visits, and system health checks for smart home systems.
3. Installation Services: Professional installation services for residential and commercial AV systems, smart home automation, lighting control, security systems, and network infrastructure.
4. Genesis Connect Business Services: Managed IT services, cloud voice/phone systems, network infrastructure, and connectivity services for business customers including telephone, broadband, and video conferencing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Genesis AV designs, supplies, installs, and supports integrated audio-visual systems, smart home automation, lighting and shading control, home cinema, and commercial video conferencing solutions for residential and SME business clients in Jersey and the Channel Islands. Through its Genesis Connect division, it also delivers cloud-based business communication services including Cloud PBX, Microsoft Teams Telephony, managed IT, and network infrastructure. Revenue is generated from equipment sales, professional installation services, and tiered recurring support contracts.

Product overview

Genesis AV is a Jersey-based audio-visual installation company operating since 1989, offering three specialist divisions: Residential AV for bespoke home systems, Workplace AV for commercial video conferencing, and Genesis Connect for business communications. The company provides custom-designed audio systems (featuring brands like Rega, Bowers & Wilkins, Sonos, Arcam), visual solutions (Samsung, LG, Sony TVs), smart lighting and shading (Lutron, Control4), home automation, security (LILIN CCTV), wine cellars, games rooms, and home cinema design. Their Genesis Connect offering delivers cloud voice PBX, Microsoft Teams Telephony, managed IT, and network infrastructure for SMEs. Support contract packages range from Bronze to Platinum tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Genesis AV Residential Audio Custom-designed audio systems for homes including multi-room audio, Hi-Fi systems, turntables, speakers, and amplifiers from premium brands such as Bowers & Wilkins, McIntosh, Sonos, Rega, Bang & Olufsen, and Arcam, tailored to individual lifestyle needs of homeowners in Jersey.
• Genesis AV Residential Visual Custom visual systems for homes including multi-room video distribution, home cinema design, and premium TV installations from brands like Samsung, LG, Sony, and Bang & Olufsen, designed for residential clients in Jersey.
• Genesis AV Lighting & Shading Control Smart lighting control and automated shading solutions using Lutron and Control4 systems, enabling scene setting, energy efficiency, and seamless home ambiance control for residential and commercial properties in Jersey.
• Genesis AV Smart Home Automation Integrated home automation systems combining lighting, audio, video, security, climate control, and networking through the Control4 platform for unified whole-home control, designed for residential clients in Jersey.
• Genesis AV Workplace Video Conferencing Commercial video conferencing solutions featuring Logitech Rally Plus, Rally Bar, Rally Bar Mini, Logitech Tap, and Logitech Scribe systems for meeting rooms, conference rooms, and remote working environments of corporate clients in Jersey.
• Genesis Connect Business Communications All-in-one business communication solution encompassing Cloud Voice PBX, Microsoft Teams Telephony, Internet/connectivity, managed IT services, network infrastructure, and phone system support for SME businesses in Jersey, with a 30-day free trial for internet and telephone services.
• Genesis AV Wine Cellars Bespoke wine cellar design and installation including wine rooms, wine walls, and wine pods with climate control and LED feature lighting for residential clients in Jersey.
• Genesis AV Games Rooms Entertainment space solutions featuring pool/snooker tables, Rock-Ola jukeboxes, foosball tables, arcade games, pinball, and vintage vending machines for residential clients in Jersey.
• Genesis AV Support Contracts Tiered subscription maintenance and support packages (Bronze £49, Silver £99, Gold £149, Platinum £199 per month) offering remote support, software upgrades, system health checks, and onsite maintenance visits for smart home systems.

Quantifiable outcome

• Same-day remote support response for all support contract tiers
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RegacoreChannel Partner/ Reseller/ Distributor · 5 January 2024Official Rega distributor for Jersey. Stocking turntables, amplifiers, phono stages, cartridges, CD players, loudspeakers, and accessories from this dedicated British Hi-Fi manufacturer.
• LILIN UKcoreTechnology or Integration · 14 September 2020Long-standing partnership with LILIN, a world-renowned pioneer in advanced IP video surveillance. Genesis AV uses LILIN surveillance solutions for security installations in Jersey, including the Jersey War Tunnels project featuring 20+ cameras, 32-channel NVR systems, and remote monitoring capabilities.
• Lutron ElectronicscoreTechnology or IntegrationTop Diamond Lutron dealer in the UK with 7+ years as Platinum/Diamond dealer. Provides Lutron lighting control, shading systems, and smart home solutions. Team certified in Lutron programming and installation.
• Control4coreTechnology or IntegrationGold dealer status for Control4 home automation systems. Provides centralised smart home control for lighting, audio, video, security and climate across multiple rooms.
• CEDIAminorOthersCEDIA certified member representing the professional home automation and smart home technology industry. Ensures high standards for design excellence, technical knowledge, and customer service.
• LogitechcoreChannel Partner/ Reseller/ DistributorPremier Logitech video conferencing solutions provider for Jersey. Supplies Rally Plus, Rally Bar, and Rally Bar Mini systems for meeting rooms and workplace AV.
• Bowers & WilkinscoreChannel Partner/ Reseller/ DistributorStocking premium Bowers & Wilkins audio products including the Zeppelin wireless speaker, headphones, and architectural speakers.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• AWE Europe: UK-based smart home and home cinema distributor/integrator stocking premium AV, lighting and cinema brands for residential installers — overlaps with Genesis AV's premium residential AV and home cinema offering, including dedicated showroom and trade channels.
• Indigo Distribution: UK home automation distributor and integrator working with installers on Control4, Lutron and AV deployments — comparable to Genesis AV as a regional UK/Channel Islands integrator serving premium residential and small commercial clients.
• SMC Group: UK AV integrator providing residential and commercial AV, smart home automation and meeting room solutions — closely comparable to Genesis AV's three-division model (residential, workplace, connectivity) and similar Control4/Lutron-centric stack.
• Cyberhomes: UK-based specialist smart home and home cinema integrator offering design, installation and aftercare for residential projects using Control4, Lutron and premium AV brands — directly comparable to Genesis AV's Residential AV division in services, customer profile and supplier stack.
• Peter Tyson: UK Hi-Fi and home cinema retailer with custom installation services for premium audio brands — comparable to Genesis AV's premium audio retail plus installation offering and recurring aftercare support contracts.
• Lairds of Troon: Long-established Scottish Hi-Fi retailer offering premium audio sales, custom installation and aftercare — closely comparable to Genesis AV's Hi-Fi roots as Base HiFi and ongoing premium audio retail/installation business (Rega, Bowers & Wilkins, etc.).
• Homeplay: UK home cinema and multi-room AV specialist designing and installing dedicated cinema rooms and smart home systems — directly comparable to Genesis AV's home cinema, multi-room audio and Control4/Lutron-based smart home installations.
• Cotswold Smart Homes: UK regional smart home integrator focused on Lutron lighting, Control4 automation and premium AV installations for affluent residential clients — directly comparable to Genesis AV's core residential integration offering and certification-led positioning.

Broad incumbents

• Richer Sounds: Major UK consumer AV retailer with broad catalogue of hi-fi, home cinema, smart home and TV products — overlaps with Genesis AV's premium audio/visual retail offering, though it operates as a national chain with mass-market positioning rather than luxury integration focus.
• Sevenoaks Sound and Vision: Established UK multi-store AV retail chain selling hi-fi, home cinema, smart home and TV products with installation services — comparable to Genesis AV's consumer AV retail and installation business, but operating at larger national scale rather than a single territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Genesis-AV-179761792228644
• Instagraminstagram.com/genesis_av_jersey
• LinkedInlinkedin.com/company/genesisav

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis AV