Geneal Genética e Biotecnologia Animal

What Geneal Genética e Biotecnologia Animal does

Geneal Genética e Biotecnologia Animal is a Brazilian animal biotechnology company founded in 2009 and headquartered in Uberaba, Minas Gerais — the epicenter of Brazilian zebu cattle production. The company is a subsidiary of Brasif, a diversified conglomerate founded in 1965 by Jonas Barcellos Correa Filho, and operates as the group's animal genetics division with approximately 28 employees. Under technical director Rodolfo Rumpf — who coordinated the 2001 birth of Vitória, the first bovine clone in Brazil and Latin America, while at Embrapa — Geneal has built the deepest documented track record of any commercial bovine cloner in Latin America, with 110+ successful clones across Nelore, Gir Leiteiro, Brahman, Girolando, and Guzerá breeds.

The company's core product portfolio consists of three biotechnology services: Clonagem Animal (Animal Cloning) via somatic cell nuclear transfer to produce genetically identical copies of superior cattle, Banco Genético (Genetic Bank) for cryopreservation of somatic cells from elite animals in liquid nitrogen as genetic insurance, and Fertilização In Vitro - FIV (PIVE) for laboratory embryo production. A related subsidiary, Geneal Diagnósticos, provides diagnostic services. Operations are anchored in a single Uberaba laboratory facility on Rodovia BR-050 with a permanent sales stand at the adjacent Parque Fernando Costa exhibition grounds.

Geneal generates revenue through a project-based, quote-driven professional services model: direct cloning engagements with elite cattle breeders, IVF embryo production contracts, recurring somatic cell storage subscriptions in its genetic bank, and periodic Clone Pregnancy Auctions. The first such auction in September 2015 totaled R$628,800 from 16 lots at an average of R$38,109 per lot. Go-to-market is event-driven through Expozebu, Expoinel, and the Parque Fernando Costa stand, supplemented by enterprise field sales led by commercial manager Paulo Cerantola, and reinforced by partnerships with breed associations (ABCZ, ACBB, ABCT, Girolando) and the Brazilian Cattle genetic improvement project. International reach has been established via Mercosur-sanitary-compliant exports to Paraguay (2020) and clone deliveries to Bolivia (2019).

Name

Geneal Genética e Biotecnologia Animal

Legal name

GENEAL Genética e Biotecnologia Animal

Website

https://geneticaanimal.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Geneal Genética e Biotecnologia Animal is a Brazilian bovine biotechnology firm offering animal cloning, IVF embryo production, and somatic cell banking services to elite cattle breeders, breed associations, and commercial producers, headquartered in Uberaba, Minas Gerais.

Ownership category

akta.pro rank

Product category

Animal Biotechnology Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Cloning & Advanced Reproductive Technologies Services (AFAEAJAL)

akta.pro secondary industries

Embryo Transfer (ET) & IVF Services (Superovulation, Flushing, Implantation) (AFACAEAB), Genetic Testing & Genomic Profiling Services (Parentage, Trait Testing) (AFACAEAE), Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)

Keywords

• Animal cloning services
• Bovine genetic banking
• In vitro fertilization
• Livestock biotechnology
• Cattle embryo production

Headquarters

HQ city

Uberaba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Clone Pregnancy Auctions: Sale of pregnant surrogates from cloned donors through specialized auctions. First auction (2015) generated R$628,800 from 16 lots at R$38,109 average.
2. Animal Cloning Services: Direct cloning services for cattle breeders seeking genetic preservation or multiplication of superior animals.
3. Genetic Banking: Somatic cell storage services for elite animals as genetic insurance and preservation.
4. In Vitro Fertilization (IVF): IVF services for cattle breeding operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Geneal delivers custom bovine reproductive biotechnology services from its laboratory in Uberaba, Minas Gerais. Its three core offerings are Clonagem Animal (animal cloning via somatic cell nuclear transfer), Banco Genético (somatic cell cryopreservation and genetic banking), and Fertilização In Vitro - FIV (in vitro embryo production). Services are targeted at elite cattle breeders, breed associations, and commercial producers seeking to preserve, multiply, or recover superior zebu and dairy cattle genetics.

Product overview

Geneal Genética e Biotecnologia Animal offers a portfolio of three core biotechnology services focused on bovine genetic improvement: Clonagem Animal (Animal Cloning) for producing genetically identical copies of superior animals, Banco Genético (Genetic Bank) for preserving somatic cells in liquid nitrogen for genetic rescue, and Fertilização In Vitro - FIV (In Vitro Fertilization) for laboratory-based embryo production. The company specializes in cloning multiple cattle breeds including Nelore, Gir Leiteiro, Brahman, Girolando, and Guzerá, and operates a genetic bank for storing cell samples from elite animals as insurance against loss.

Differentiator

Problem solved

Functional benefit

Brands

• Geneal Diagnósticos: Related diagnostic services entity operated by the company

Products and services

• Clonagem Animal (Animal Cloning) Custom bovine cloning service using somatic cell nuclear transfer (SCNT) to produce genetically identical copies of superior cattle for elite breeders, breed associations, and commercial producers. Geneal has cloned 110+ animals across Nelore, Gir Leiteiro, Brahman, Girolando, and Guzerá breeds.
• Banco Genético (Genetic Banking) Somatic cell cryopreservation service that stores genetic material from elite cattle in liquid nitrogen tanks as genetic insurance. Cells from each animal are stored in up to three redundant tanks for security, enabling future cloning or IVF recovery.
• Fertilização In Vitro - FIV (In Vitro Fertilization) Laboratory fertilization service (PIVE/FIV) that enables rapid multiplication of high-genetic-merit beef and dairy cattle embryos, complementing cloning and genetic banking for accelerated breeding program outcomes.

Quantifiable outcome

• 110+ successful clones across 5+ breeds
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• BrasifflagshipStrategic or Co-development Partner · 1 January 2009Parent company that founded Geneal in 2009. Brasif, established 1965 by Jonas Barcellos, is a diversified group with operations including biotechnology. Geneal operates as the group's animal genetics division.
• ABCZ (Associação Brasileira dos Criadores de Zebu)coreStrategic or Co-development PartnerBrazilian Zebu Cattle Breeders Association. Geneal provides cloning services for ABCZ members and participates in ABCZ-sponsored events. Geneal is associated with Brazilian Cattle project.
• Brazilian CattlecoreStrategic or Co-development PartnerABCZ project for genetic improvement. Geneal is an associated member providing biotechnology services to project participants.
• Fazenda Mata VelhacoreStrategic or Co-development PartnerLong-standing partner ranch with multiple clones produced and genetic material stored in Geneal's bank. Host of annual Elo de Raça auction.
• ACBB (Associação dos Criadores de Brahman do Brasil)minorStrategic or Co-development PartnerBrazilian Brahman Cattle Association, listed as partner.
• ABCT (Associação Brasileira dos Criadores de Tabapuã)minorStrategic or Co-development PartnerTabapuã cattle breed association, listed as partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Embryo Center (Centro de Embriões): Brazilian bovine embryo transfer and IVF service provider offering reproductive services to commercial and elite breeders. Direct overlap with Geneal's IVF and embryo-transfer business in the domestic Brazilian market.
• ST Genetics: US-based bovine genetics and IVF services company with global operations. Comparable to Geneal as a reproductive-tech specialist, though with more concentrated IVF delivery and a younger cloning/IVF brand presence.

Broad incumbents

• CRV (CRV Lagoa in Brazil): Dutch-origin international bovine genetics cooperative with strong Brazilian operations (CRV Lagoa). Offers AI, embryo programs, and dairy/beef genetics that compete for elite-breeder wallet share in the same Uberaba-centered market.
• Alta Genetics: Global bovine genetics and reproductive services company with established operations in Brazil. Competitively positioned in IVF and genetic programs for elite and commercial breeders, comparable to Geneal's service portfolio but at a much larger scale.
• ABS Global (Zoetis / Genus): Global bovine genetics leader offering AI semen, IVF, and reproductive services across dairy and beef breeds. ABS is a broad incumbent whose bovine reproductive services overlap with Geneal's IVF and elite-genetics offering, especially in Brazil.
• Select Sires: US farmer-owned cooperative delivering bovine AI genetics, IVF, and reproductive services globally. Overlaps with Geneal in elite-genetics servicing and reproductive technology for high-merit cattle.
• Semex Brasil: Brazilian arm of Canadian bovine genetics cooperative Semex, providing AI semen and reproductive services. Competes with Geneal for share-of-wallet among Brazilian dairy and beef elite breeders.

Direct peers

• Trans Ova Genetics: US-based bovine reproductive services company delivering IVF, embryo transfer, and cloning to elite cattle breeders and dairies. Operates a multi-clinic cloning/IVF platform parallel to Geneal's services in Nelore, Gir, and Brahman.
• Viagen: Texas-based animal cloning and genetic preservation company offering SCNT cloning and cryobanking for elite cattle, horses, and pets. Listed as a partner of Geneal and the most direct global counterpart in bovine cloning services.
• In Vitro Brasil: Brazilian bovine in vitro embryo production company serving commercial and elite breeders, closely overlapping with Geneal's PIVE service and competing for the same Nelore/Zebu IVF demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GenealGenetica
• LinkedInlinkedin.com/company/geneticaanimal

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geneal Genética e Biotecnologia Animal