What Trans Ova Genetics does

Trans Ova Genetics is a US-based livestock reproductive biotechnology company founded in 1980 by Dr. David Faber and headquartered in Sioux Center, Iowa. The company provides advanced reproductive technologies (ART) to dairy and beef cattle producers, swine breeders, and small ruminant (sheep and goat) producers, with service offerings spanning In Vitro Fertilization (IVF), conventional Embryo Transfer (ET), sexed semen via reverse-sorting flow cytometry, Somatic Cell Nuclear Transfer (SCNT) cloning, genetic preservation, donor housing, and international embryo and semen export. Its underlying technology stack combines ultrasound-guided oocyte aspiration, laboratory embryo culture achieving 45-50% pregnancy rates with frozen IVF embryos, and proprietary cryopreservation and shipping logistics including the Fresh Ship Program that delivers fresh embryos via FedEx, UPS, or courier to client farms.

Trans Ova operates a multi-tiered distribution model: 14 regional centers across the United States plus an Australian office in Geelong, supported by 50+ satellite locations and the Partnering with Practitioners (PwP) program that trains local veterinarians to perform OPU procedures while Trans Ova handles laboratory work. The company is a wholly-owned subsidiary of URUS Group, a global animal genetics platform, and has expanded its capability footprint through the 2024 acquisition of Recombinetics and Acceligen (gene editing) and the May 2026 acquisition of Vytelle (animal health technology). Sub-brands include ProGentus for economical dairy and beef genetic products and Trans Ova Genetics Advanced Technologies (TOGAT) for cloning and genetic preservation services.

The business model is professional services-based with quote-based pricing determined per engagement; revenue streams include per-procedure charges for IVF and ET, cloning programs, donor housing fees, and export coordination services. Trans Ova serves a customer base ranging from individual small farmers to large enterprise ranch and breeding organizations, with named reference customers across dairy (Wickstrom Jersey Farms, GenoSource, Vander Woude Dairy), beef (Black Diamond Ranch, Express Ranches, Legacy Land & Livestock), and other segments. Distribution and growth are also supported through content marketing (171+ blog articles, podcast, YouTube), youth scholarship programs, and partnerships with organizations such as Reproduction Specialty Group for small ruminant services.

Name

Trans Ova Genetics

Legal name

Trans Ova Genetics Corporation

Website

https://transova.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Trans Ova Genetics provides advanced livestock reproductive technologies (IVF, embryo transfer, cloning, sexed semen, genetic preservation) to dairy, beef, swine, and small ruminant producers across a US network of 50+ locations and Trans Ova Australia, operating as a wholly-owned subsidiary of URUS Group.

Ownership category

akta.pro rank

Product category

Livestock Reproductive Technology Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Embryo Transfer (ET) & IVF Services (AFAEAJAB)

akta.pro secondary industries

Cloning & Advanced Reproductive Technologies Services (AFAEAJAL), Sexed Semen & Sex Selection Services (AFAEAJAI), Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)

Keywords

• Livestock reproductive technology
• Bovine embryo transfer
• In vitro fertilization services
• Livestock cloning services
• Animal genetic preservation

Headquarters

HQ city

Sioux Center

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. In Vitro Fertilization Services: Professional IVF services including oocyte collection, fertilization, embryo development, and transfer. Services delivered at regional centers, satellite locations, or on-farm.
2. Embryo Transfer Services: Conventional in vivo embryo collection and transfer services, including donor preparation, flushing, and recipient synchronization.
3. Cloning Services: Full-service livestock cloning including genetic preservation, express tissue banking, and live animal cloning programs for cattle, pigs, goats, sheep, and deer.
4. Sexed Semen Services: Gender selection through reverse sorting of frozen semen or processing of fresh semen for use in IVF procedures.
5. Export Services: International embryo and semen export services including testing, documentation, and compliance with country-specific requirements.
6. Donor Housing: Long and short-term donor animal housing at company facilities with professional care, nutrition, and veterinary management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Trans Ova Genetics is a livestock reproductive technology company that delivers advanced reproductive services to dairy, beef, swine, and small ruminant producers. Its core offerings include In Vitro Fertilization (IVF), Embryo Transfer (ET), sexed semen via reverse sorting, SCNT cloning, genetic preservation, donor housing, and the Fresh Ship Program for embryo logistics. Services are delivered by veterinarians, embryologists, and technicians through a network of regional centers, satellite locations, Partnering with Practitioners sites, and on-farm visits across the U.S. and Australia.

Product overview

Trans Ova Genetics offers a comprehensive suite of advanced reproductive technologies for livestock, primarily serving dairy cattle, beef cattle, small ruminants (sheep and goats), and swine. The core service portfolio centers on In Vitro Fertilization (IVF) and Embryo Transfer (ET), supplemented by sexed semen/gender selection, cloning and genetic preservation, donor housing, and international export services. Services are delivered through a multi-tiered model including corporate/regional centers, satellite locations, and the Partnering with Practitioners (PwP) program. The company also operates ProGentus as a sub-brand for genetic products, and has recently expanded through the acquisition of Vytelle and partnerships with Recombinetics/Acceligen for advanced gene editing capabilities. Supporting infrastructure includes recipient management, the Fresh Ship Program for embryo logistics, and specialized services for small ruminants through Reproduction Specialty Group partnership.

Differentiator

Problem solved

Functional benefit

Brands

• ProGentus: A division of Trans Ova Genetics that provides dairy and beef genetic products and services with the goal of creating elite replacement females, offering economical embryo and semen options for producers
• Trans Ova Australia

Products and services

• In Vitro Fertilization (IVF) Process of creating embryos from oocytes collected via ultrasound-guided follicular aspiration, fertilized with semen in a Petri dish, and developed in an incubator for seven days before transfer into recipients. Offered for dairy, beef, and small ruminant producers.
• Embryo Transfer (ET) Hormonal treatment of donor cows to cause multiple ovulations, artificial insemination, and non-surgical collection of embryos for transfer into synchronous recipients. Embryos may be cryopreserved for later use. Offered for dairy, beef, and small ruminant producers.
• Sexed Semen / Reverse Sorting Gender selection technology using flow cytometry to separate X and Y chromosome-bearing sperm cells. The reverse sorting process provides approximately 87-90% accuracy of desired sperm cells, enabling producers to produce embryos of the desired gender.
• Fresh Ship Program Program allowing fresh IVF embryos to be packaged in culture solution, placed in portable incubators, and shipped via FedEx, UPS, or courier directly to clients' farms for implantation.
• Recipient Options Services offering health-tested beef recipients for embryo transfer. Clients can purchase pregnant recipients confirmed at 60 days, or utilize their own recipients.
• Cloning Services Somatic Cell Nuclear Transfer (SCNT) cloning technology for producing genetic twins of existing animals. Services include cattle, pigs, goats, sheep, and deer cloning, with over 20+ years of cloning expertise.
• Genetic Preservation (GP) Preservation of cells and DNA from elite animals through tissue sampling and cell culture, producing genetically identical cells for long-term storage and future cloning.
• Express Tissue Bank (ETB) Economical DNA preservation option where multiple tissue samples are stored intact and can be cultured into a GP cell line if cloning is desired later.
• Donor Housing Professional donor housing services for bovine and small ruminant donors with 24/7 veterinary access, customized nutrition programs, and regular health monitoring.
• Export Services Embryo export services to international destinations including Canada, EU, Australia, and China, with dedicated export coordinators managing country-specific testing requirements.
• Swine Services Genetic preservation and cloning services specifically for pigs, helping producers leverage their most valuable pigs for breeding and herd improvement.
• Laparoscopic Artificial Insemination (LAI) Advanced reproductive technique for small ruminants allowing precise semen placement directly into the uterus through a coordinated partnership with Reproduction Specialty Group (RSG).
• Small Ruminant Embryo Transfer Embryo transfer services for sheep and goats delivered through partnership with Reproduction Specialty Group (RSG), combining specialized veterinary expertise with Trans Ova's reproductive systems.
• Small Ruminant IVF In vitro fertilization services for goat and sheep donors through partnership with Reproduction Specialty Group (RSG), enabling producers to create embryos from elite females in a controlled environment.
• ProGentus A division of Trans Ova Genetics providing dairy and beef genetic products and services, offering economical embryo and semen options for producers seeking elite replacement females.

Quantifiable outcome

• 45-50% pregnancy rate with frozen IVF embryos
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• VytellecoreStrategic or Co-development Partner · 1 May 2026Trans Ova Genetics acquired Lenexa animal health company Vytelle, which had developed technology solutions addressing profitability challenges for cattle producers while increasing milk and meat production. Financial terms were not disclosed.
• RecombineticscoreStrategic or Co-development PartnerTrans Ova Genetics Advanced Technologies (TOGAT) integrated Recombinetics and its subsidiary Acceligen to drive cutting-edge advancements in animal genetics through combined expertise in reproductive technologies and gene editing.
• AcceligencoreStrategic or Co-development PartnerSubsidiary of Recombinetics focused on Precision Breeding, passionate about addressing animal health challenges and enabling farmers to raise animals with reduced resource consumption through gene editing.
• Reproduction Specialty Group (RSG)coreStrategic or Co-development PartnerPartnership for small ruminant services where RSG leads all on-farm services and scheduling while Trans Ova powers the laboratory and embryo development process for sheep and goat producers.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Regional players

• CRV: CRV is a Dutch-based international cattle genetics cooperative providing AI, embryo transfer, and herd management services to dairy producers globally. Comparable in genetics offering and customer base but primarily European in geographic focus.
• Cogent Breeding: Cogent Breeding is a UK-based provider of bovine genetics, sexed semen, and embryo transfer services primarily serving the UK and European markets. Comparable service portfolio to Trans Ova but operating in a different geography with limited US presence.

Direct peers

• Alta Genetics: Alta Genetics is a global provider of bovine genetics, artificial insemination, and reproductive solutions for dairy and beef producers. Overlapping service portfolio with Trans Ova across conventional reproduction, though less focused on advanced ART like IVF and cloning.
• Semex: Semex is a Canadian-based bovine genetics cooperative offering AI, embryo transfer, and sexed semen solutions to dairy and beef producers worldwide. Comparable to Trans Ova in genetics product offering and customer base, though with a heavier emphasis on conventional AI rather than advanced ART.
• STgenetics: STgenetics (Sexing Technologies) is a direct competitor offering sexed semen, IVF, and embryo transfer services across dairy and beef cattle, with significant international reach. Highly comparable to Trans Ova's core ART service portfolio and shared customer base of elite dairy and beef producers.
• ABS Global: ABS Global is a bovine genetics and reproductive services company serving dairy and beef producers worldwide, now part of Genus plc. Comparable to Trans Ova in providing artificial insemination, embryo transfer, and sexed semen products to commercial cattle operations globally.
• Select Sires: Select Sires is a farmer-owned cooperative providing bovine genetics, artificial insemination, and reproductive services to dairy and beef producers across North America. Directly comparable as a cattle-focused genetics and reproductive services provider serving the same producer segments.
• Inguran LLC (Sexing Technologies): Sexing Technologies is the parent of STgenetics and the dominant patent holder of flow cytometry-based sexed semen technology used across the cattle industry. A direct competitor in sexed semen processing and a technology licensor whose IP underpins much of the industry.

Broad incumbents

• Genus plc: Genus plc is the parent company of ABS Global and PIC, operating across bovine and porcine genetics globally with both conventional and advanced reproductive services. A larger, publicly-traded incumbent with overlapping capabilities but a much broader portfolio including swine genetics.

Emerging players

• WTA Genetics: WTA Genetics is a US-based cattle embryo transfer and IVF services provider with regional service centers and on-farm capability. A more narrowly-focused emerging peer competing for the same commercial embryo transfer and IVF service dollars in select geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TransOvaGenetics
• Instagraminstagram.com/transova
• Xx.com/transova
• Facebookfacebook.com/transovagenetics
• LinkedInlinkedin.com/company/trans-ova-genetics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trans Ova Genetics