GENEVA HOMES INC

What GENEVA HOMES INC does

Geneva Homes, Inc. is a third-generation, family-owned manufactured and mobile home retailer and service company headquartered at 954 Waterloo Geneva Road, Waterloo, New York, operating continuously in the Finger Lakes region since its founding in 1955 by Joe and Betty Padlick. The current owners, Khris and Kassie Padlick-Field (third generation), assumed control in January 2017. The company sells manufactured homes as an authorized dealer for two manufacturers — Redman Homes (Advantage, Northwood, New Moon, and Merit Modular lines) and Titan Homes (Pursuit, Insight, Advance, Arise, Intrigue, Elevate 56F, Attain, and Evoke lines) — and supports customers across land selection, site improvement estimation, home design and customization, and consumer financing arranged through a GreenSky (Synovus Bank) partnership.

Geneva Homes operates a regional retail and service model through a single physical showroom and parts store (the only specialized mobile/manufactured home parts store in the Finger Lakes region), supported by Matterport-powered 360-degree virtual tours, a website with appointment scheduling, and bilingual phone sales (English and Spanish). Revenue streams comprise one-time manufactured home sales, parts sales, and a service department offering re-leveling, skirting installation (standard vinyl or lifetime-warranted Rapid Wall), home inspections, door and window installations, awning/carport installs, and bathroom remodels, all performed by technicians certified by the New York State Department of State and Division of Building Standards and Codes.

The business is a privately held small operation with a reported headcount of 5 employees, no external funding, no subsidiaries, and no public listing. It targets individual residential customers — primarily first-time home buyers and existing manufactured home owners in the Finger Lakes region — with quote-based, transaction-level pricing. Growth signals present in the data are incremental (virtual tour rollout, Spanish-language support, expanded product lines) rather than transformational, and there are no AI/ML, software platform, or technology-product capabilities.

Name

GENEVA HOMES INC

Legal name

Geneva Homes, Inc.

Website

https://genevahomesinc.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Geneva Homes, Inc. is a third-generation family-owned manufactured and mobile home retailer and service company in Waterloo, New York, serving individual residential customers in the Finger Lakes region since 1955 as an authorized dealer for Redman Homes and Titan Homes.

Ownership category

akta.pro rank

Headquarters

HQ city

WATERLOO, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Manufactured Home Sales: Sale of manufactured/mobile homes including helping customers find land and/or community, site improvement estimates, home design and customization, and financing assistance. Homes include models from Redman Homes and Titan Homes.
2. Parts Sales: Sale of manufactured home parts through their fully stocked parts store. Geneva Homes is the only store that specializes in mobile/manufactured home parts in the Finger Lakes region.
3. Service and Installation: Services include re-levels, re-level checks, skirting installation, home inspections, door and window installations, awning/carport installs, and bathroom remodels. Financing available through GreenSky.
4. Financing Partnerships: Financing options provided through GreenSky (GreenSky LLC, Synovus Bank) for home purchases and service projects. Loans provided by program lenders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Geneva Homes is a direct-to-consumer manufactured and mobile home retailer based in Waterloo, NY, selling homes from Redman Homes and Titan Homes to buyers in the Finger Lakes region. The company also operates the only specialized mobile/manufactured home parts store in the region and a service department that handles re-leveling, skirting, door/window, vapor barrier, awning/carport, and bathroom remodel installations performed by New York State-certified technicians. Customers receive end-to-end support including land/community selection, site improvement estimates, home customization, and financing through GreenSky.

Product overview

Geneva Homes Inc. is a third-generation family-owned manufactured home retailer and service company operating in the Finger Lakes region of New York since 1955. The company operates a multi-brand product portfolio, selling manufactured homes from two major brands—Redman Homes (featuring Advantage, Northwood, New Moon, and Merit Modular models) and Titan Homes (featuring Pursuit, Insight, Advance, Arise, Intrigue, Elevate, Attain, and Evoke models)—complemented by a comprehensive parts store and full-service department. The product ecosystem includes home sales with land and financing assistance, 360-degree virtual tours for remote home exploration, and various add-on services including skirting installation (standard vinyl and Rapid Wall), door and window installations, home inspections, re-level services, awning/carport installations, and bathroom remodels. Financing is facilitated through a GreenSky consumer loan program partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufactured Home Sales Direct-to-consumer sale of manufactured and mobile homes to buyers in the Finger Lakes region of New York, including assistance with land or community selection, site improvement estimates, home customization, and financing support. Customers can visit the Waterloo, NY showroom, call, email, or schedule appointments.
• Titan Homes Line

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Redman HomescoreChannel Partner/ Reseller/ DistributorGeneva Homes is an authorized dealer offering Redman Home models including Advantage, Northwood, New Moon, and Merit Modular series. Virtual 360-degree tours are available for all models through their website.
• Titan HomescoreChannel Partner/ Reseller/ DistributorGeneva Homes is an authorized dealer offering Titan Home models including Pursuit, Insight, Advance, Arise, Intrigue, Elevate 56F, Attain, and Evoke. Virtual 360-degree tours are available for all models through their website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Solitaire Homes: Oklahoma-based manufacturer of manufactured and modular homes distributed through a regional dealer network. Comparable to Geneva Homes in selling factory-built homes via authorized local dealers serving defined geographic territories.
• Nobility Homes: Florida-based manufacturer and retailer of manufactured and modular homes, operating company-owned retail centers. Comparable to Geneva Homes in combining manufacturing/brand representation with direct retail and service to manufactured home buyers.
• Legacy Housing: Manufactured and modular home producer serving value-oriented buyers through a dealer network across the southern and central U.S. Closely comparable customer base (affordable first-time buyers) and dealer-distribution model to Geneva Homes.
• Palm Harbor Homes: Manufactured and modular home builder with a direct dealer/retail network across multiple U.S. regions. Comparable to Geneva Homes in offering factory-built homes through authorized local dealers with installation and service.
• Adventure Homes: Manufactured home producer focused on value-priced homes sold through a dealer network. Comparable customer segment and dealer-led go-to-market to Geneva Homes' regional Finger Lakes operation.
• Homes of Merit: Florida-based manufactured home builder offering product lines sold through regional dealers. Comparable product category (manufactured homes) and dealer-led distribution model to Geneva Homes' Redman/Titan relationships.
• Fleetwood Homes: Manufactured home builder (now part of the Cavco family of brands) sold through authorized local retailers. Mirrors Geneva Homes' structure as a regional retail partner for a national manufactured home manufacturer.

Broad incumbents

• Clayton Homes: Largest U.S. manufactured home builder and retailer, owned by Berkshire Hathaway. Operates hundreds of home centers nationwide and is the dominant incumbent; comparable to Geneva Homes in product category and customer type, but vastly larger in scale and geographic reach.
• Cavco Industries: Publicly traded manufacturer of manufactured homes, modular homes, and park model RVs, with retail brands including Fleetwood, Palm Harbor, and Lexington. Directly comparable product portfolio and dealer-distribution model to Geneva Homes' multi-brand retail approach.
• Skyline Champion Corporation: Publicly traded manufactured and modular home producer with multiple retail brands. Sells through an extensive dealer network comparable to Geneva Homes' Redman/Titan dealer relationships, but operates nationally and at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Genevahomes
• Instagraminstagram.com/geneva_homes_inc
• LinkedInlinkedin.com/company/geneva-homes-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GENEVA HOMES INC