Genfertil-Industria E Comercio De Fertilizantes Organicos

What Genfertil-Industria E Comercio De Fertilizantes Organicos does

Genfertil-Industria E Comercio De Fertilizantes Organicos operates as the organic fertilizer manufacturing and commercialization arm of Grupo Provaso, a privately held Brazilian agricultural group headquartered in Mogi Mirim, São Paulo state. Founded within the group structure and active in organic composting for over 50 years, the company industrializes and sells the Provaso, Genebom, and Genesolo organic fertilizer brands across Classic and Premium lines. Its core product technology leverages proprietary microorganism activation — combining mycorrhizae, photosynthetic bacteria, lactobacilli, actinomycetes, and nitrogen-fixing microorganisms — applied to natural and renewable raw materials to accelerate conversion of post-harvest residues into nitrogen-rich soil.

The product portfolio is vertically integrated across three Grupo Provaso companies: Genfértil (organic fertilizers with microorganism technology), Vida Verde (substrates for horticulture, citrus, coffee, sugarcane, forestry, flowers, and professional landscaping, including crop-specific SKUs), and Proverde (seaweed- and amino-acid-based liquid fertilizers, adjuvants, and granulated fertilizers including the BROTAX foliar line first developed in 1989). The company maintains dedicated quality-control laboratories and crop-specific formulations for vegetables, flowers, landscaping, citrus, fruit, forestry, coffee, sugarcane, and tobacco.

The business model is a direct, sales-led, transactional one (one-time product purchase) with quote-based pricing, minimum order quantities of 60 bags for fractionated deliveries, full-load orders from 560 bags, and bulk options. The primary service area is São Paulo state — covering Campinas, Sorocaba, Atibaia, Amparo, Jundiaí, and Rio Claro — with named sales representatives handling enterprise, SMB, and consumer garden-center accounts. Customer segments span agricultural producers, professional cultivators, garden centers/landscapers, and residential consumers; no institutional investors, public shareholders, or PE backing are disclosed.

Name

Genfertil-Industria E Comercio De Fertilizantes Organicos

Legal name

Genfertil-Industria E Comercio De Fertilizantes Organicos

Website

https://genfertil.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Genfértil, part of Brazilian Grupo Provaso, manufactures and sells organic fertilizers under the Provaso, Genebom, and Genesolo brands using proprietary microorganism technology. It serves agricultural producers, professional cultivators, garden centers, and residential consumers, primarily across São Paulo state.

Ownership category

akta.pro rank

Product category

Organic Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Biofertilizers & Microbial Inoculants (IMAEAEAG)

akta.pro secondary industries

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Biological Formulation, Fermentation & Scale-Up Manufacturing (AFABAEAM), Bio-based Fertilizers, Soil Amendments & Biostimulants (Digestate-derived, biochar-based inputs) (EUAAAIAH)

Keywords

• Organic fertilizers
• Agricultural substrates
• Soil conditioners
• Organic composting
• Specialty fertilizers

Headquarters

HQ city

Mogi Mirim, Sp

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Organic Fertilizer Product Sales: Manufactures and commercializes organic fertilizers under Provaso, Genebom, and Genesolo brands through direct sales channels. Operates on one-time product transaction model with minimum order requirements for fractionated or full-load deliveries.
2. Premium Product Lines: Offers premium product lines (Provaso Premium, Genesolo Premium, Genebom Premium) alongside classic lines, enabling upsell opportunities across different customer segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Genfértil manufactures and commercializes organic fertilizers under the Provaso, Genebom, and Genesolo brands, each available in Classic and Premium lines. Products are made from natural and renewable raw materials activated with proprietary soil-microorganism technology (mycorrhizae, photosynthetic bacteria, lactobacilli, actinomycetes, and nitrogen-fixing microorganisms) to improve soil physical, chemical, and biological properties and accelerate the transformation of crop residues into nitrogen-rich organic matter. Offerings are sold directly to agricultural producers and garden/landscaping customers in Brazil, with bagged, full-load, and bulk delivery options.

Product overview

Genfertil-Industria E Comercio De Fertilizantes Organicos operates as part of Grupo Provaso, a Brazilian company with over 50 years of experience in organic composting. The company offers three integrated product lines: Genfértil (organic fertilizers with Classic and Premium lines including Provaso, Genebom, and Genesolo products), Vida Verde (substrates for horticulture, landscaping, citrus, forestry, coffee, and professional applications with multiple specialized formulations), and Proverde (seaweed-based and amino acid fertilizers for seedling nurseries, fertigation with humic and fulvic acids, and foliar sprays including the original BROTAX 5 formula developed in 1989). The product portfolio includes specialized formulations for specific crops, application methods (foliar, soil, fertigation), and delivery formats (liquids, granulated fertilizers, adjuvants).

Differentiator

Problem solved

Functional benefit

Brands

• Provaso: Organic fertilizer product line industrializado e comercializado pela Genfértil, containing microorganisms such as mycorrhizae, photosynthetic bacteria, lactobacilli, actinomycetes, and nitrogen-fixing microorganisms that accelerate soil transformation.
• Genebom
• Genesolo
• Vida Verde
• Proverde

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Koppert Biological Systems: Global biological inputs company with a strong Brazilian subsidiary focused on biostimulants, biological control and soil health. Comparable to Genfértil on the biological/microbial technology axis and Latin American distribution footprint.
• Bioceres Crop Solutions: Argentina-headquartered biological inputs company offering biostimulants, microbial inoculants and specialty fertilizers across Latin America. Direct overlap with Genfértil's Provaso microorganism technology positioning and Brazilian/Latin American agricultural footprint.

Direct peers

• Valagro (now part of Syngenta Biologicals): Global biostimulant and specialty plant nutrition brand now part of Syngenta Biologicals. Closely comparable to Genfértil's seaweed- and amino-acid-based Proverde foliar and fertigation portfolio, including specialized crop programs.
• Rizobacter: Argentina-based biological inputs manufacturer with Brazilian operations, specializing in microbial inoculants, seed treatments and biological fertilizers. Directly comparable to Genfértil's Provaso microorganism technology and Proverde biological/specialty nutrition portfolio.
• Tradecorp (Rovensa Group): Specialty biostimulants, adjuvants and crop nutrition company with significant Brazilian presence. Directly competes with Genfértil's foliar spray, fertigation and adjuvant product lines for the same Brazilian growers.

Broad incumbents

• ICL Group: Global specialty fertilizers and plant nutrition company with a growing portfolio of biostimulants and specialty plant nutrition products. Comparable to Genfértil's biostimulant-enhanced and specialty positioning, though operating at a vastly larger scale globally.
• Nutrien Soluções Agrícolas: Brazilian arm of Nutrien, the world's largest fertilizer producer and agricultural retailer. Competes with Genfértil across crop nutrition products and retail channels, including specialty and foliar nutrition adjacencies.
• Yara Brasil: Subsidiary of global fertilizer leader Yara International, offering conventional and specialty crop nutrition products in Brazil. Competes with Genfértil in coffee, citrus, sugarcane and other row-crop segments, and has been expanding into specialty and foliar nutrition adjacent to Proverde's offering.
• Fertilizantes Heringer (now Mosaic Fertilizantes Brasil): One of Brazil's largest fertilizer manufacturers and distributors. Operates broadly across NPK and specialty fertilizers with nationwide logistics, serving as the dominant incumbent against which regional organic players like Genfértil compete for shelf space and grower relationships.

Regional players

• Terra Nova Fertilizantes: Brazilian manufacturer of organic and organomineral fertilizers with national distribution. Closely comparable regional organic fertilizer peer to Genfértil in terms of customer profile, product positioning, and target crops in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/genfertil-industria-e-comercio-de-fertilizantes-organicos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genfertil-Industria E Comercio De Fertilizantes Organicos