Generation Green

What Generation Green does

Generation Green is a 100% Black women-led nonprofit organization founded in August 2020 in Washington, DC by students and alumni of Historically Black Colleges and Universities (HBCUs). It builds power with and for members of the Global Black/African diaspora aged 18–35, operating as the primary political home for the "Environmental Liberation" (EL) ideological framework — a term coined by co-founder Ayana Albertini-Fleurant and articulated through the EL Manifesto (May 2021) and the Black Climate Mandate (2022).

The organization's core product is a suite of eight interconnected programs: EL Room (virtual community learning sessions), Learning Network (virtual workshops, professional development, organizing training), Mutual Aid (optional member dues funding a shared care infrastructure), Healing Fund (monetary support for wellness needs paired with a healing practitioner directory), Healing Circles (90-minute–2-hour facilitated wellness sessions), Regional Reporters (training autonomous Black journalists for local environmental news), Movement Schools (in-person diaspora training camps), and the Black and Breathless podcast. There is no proprietary technology stack; the platform layer is a website (gen-green.org) and standard social media channels (Instagram, YouTube, podcast distribution on Apple, Spotify, SoundCloud). The organization monetizes exclusively through individual donations and presumably grants, with no products priced or sold.

Generation Green operates with approximately 9 employees across confirmed geographies including the USA, South Africa, Zimbabwe, and Canada. Strategic alliances include Movement for Black Lives / Black Hive (co-creation of the Black Climate Mandate), Pulitzer Center (storytelling), Teen Vogue, Green Matters, and Hip Hop Caucus' The Coolest Show. Leadership combines founding organizers with senior advocacy operators such as Natalie Mebane (former lobbyist at Sierra Club, 350.org, Wilderness Society, Greenpeace USA), named one of The Hill's Top Lobbyists in 2019, 2020, and 2021.

Name

Generation Green

Legal name

Generation Green

Website

https://gen-green.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Generation Green is a 100% Black women-led nonprofit that builds the Environmental Liberation movement for the Global Black/African diaspora (ages 18–35) through eight programs including virtual learning, healing, mutual aid, and in-person training camps.

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Community Organizing

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)

Keywords

• Environmental advocacy
• Community organizing
• Nonprofit movement building
• Environmental justice
• Diasporic organizing

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Generation Green accepts individual donations to support the Environmental Liberation movement and the reconnection of Black people to the earth. The organization is funded primarily through charitable contributions from individuals who support their mission.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Generation Green is a nonprofit that organizes members of the Global Black/African diaspora (ages 18-35) around its Environmental Liberation (EL) framework through a suite of free programs: EL Room virtual learning sessions, the Learning Network, Healing Circles, Healing Fund, Mutual Aid, Regional Reporters, Movement Schools, and the Black and Breathless podcast. The organization is 100% Black women-led and operates as the political home for the EL movement, delivering community education, organizing training, healing and wellness support, and advocacy.

Product overview

Generation Green is a Black women-led non-profit ecosystem that fosters diasporic organizing to realize Environmental Liberation (EL) throughout the Global Black/African diaspora. The organization offers a suite of interconnected programs: the EL Room provides virtual community learning sessions introducing the environmental liberation framework; the Learning Network offers virtual workshops and professional development; Mutual Aid and Healing Fund provide financial infrastructure for community support; Healing Circles offer wellness sessions; Regional Reporters trains Black journalists; and Movement Schools provides in-person training camps. The organization also produces the Black and Breathless podcast. Together, these programs build power with and for Black communities ages 18-35 through education, training, and well-being initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Black and Breathless: Season 1 of the Generation Green podcast that connects environmental factors to justice issues, known as Environmental Justice.
• Learning Network
• EL Room
• Healing Fund
• Healing Circles
• Regional Reporters
• Movement Schools

Products and services

• EL Room A series of virtual community learning sessions where Generation Green introduces and expounds upon the Environmental Liberation (EL) ideological framework with Black people, exploring Black environmentalism, climate change implications, and diasporic organizing. Designed for members of the Global Black/African diaspora.
• Learning Network Connects members of the Global Black/African diaspora through virtual workshops, community-building spaces, and shared resources including professional development, organizing training, world-building, and trauma-informed workshops. Designed for young Black environmental organizers.
• Movement Schools In-person training camps that empower young leaders to develop organizing and advocacy skills, as well as political education on environmental liberation, diasporic organizing, and global racial capitalism, taking place in different regions within the diaspora.
• Healing Circles 90-minute to 2-hour facilitated sessions led by Circle Keepers that provide safe space for community members to process burnout, anxiety, and work-related stress through dialogue, empathy practices, and embodiment work including breath work, meditation, and movement.
• Healing Fund An investment tool providing Black/African Diaspora people who contribute to the environmental liberation movement with monetary support for healing and wellness needs, accompanied by a directory of healing practitioners.
• Mutual Aid Infrastructure to create a culture within the ecosystem that helps meet immediate needs of members and facilitates systemic transformation in community care structures, funded through optional member dues paid into a shared fund.
• Regional Reporters A program to train a collective of autonomous Black journalists across the world to report on local environmental news with an environmental liberation perspective, developing an independent public news service.
• Black and Breathless Podcast Season 1 of the Generation Green podcast that connects environmental factors to justice issues, covering police brutality, environmental racism, capitalism, and other rungs of white supremacy through an Environmental Justice lens.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Movement for Black Lives (M4BL) / Black HivecoreStrategic or Co-development Partner · 1 January 2022Generation Green joined the Black Hive @ Movement for Black Lives (M4BL) and co-created the Black Climate Mandate, which was launched in 2022. The mandate embodies the sentiments of the EL Manifesto and outlines an analysis and demands to protect Black communities in the U.S. and worldwide.
• Pulitzer CentercoreStrategic or Co-development PartnerJaylin Ward reported on Afro-Antillean Panamanian experiences under U.S. imperialism with the Pulitzer Center, expanding narrative power and storytelling around Black environmental experiences.
• Teen VogueminorGTM or Marketing PartnerGeneration Green has been featured in Teen Vogue through the Global Health Equity Series and op-ed articles by team members, providing media coverage and exposure for the Environmental Liberation movement.
• Green MattersminorGTM or Marketing PartnerGreen Matters featured Generation Green's Environmental Liberation framework, providing earned media coverage for the organization.
• Hip Hop Caucus (The Coolest Show)minorGTM or Marketing PartnerDestiny Hodges serves as a producer for the award-winning climate and culture focused podcast The Coolest Show presented by Hip Hop Caucus.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• 350.org: Global grassroots climate movement that has hired Gen Green's Director of Campaigns & Advocacy in a prior Policy Director role; comparable mission around mobilizing communities for climate action, though 350.org operates as a much broader global incumbent.
• Sierra Club: One of the oldest and largest U.S. environmental organizations, with an environmental-justice program that intersects with Generation Green's mission; competes for climate donors while operating as a broad environmental incumbent rather than a Black-diaspora specialist.
• NAACP: Largest U.S. civil rights organization with a formal Environmental & Climate Justice program; competes for the same Black climate-justice philanthropic dollars and policy attention, but operates as a broad multi-issue incumbent rather than a youth/diaspora specialist.

Direct peers

• Hip Hop Caucus: Culture-and-climate organization engaging hip-hop audiences in civic action, with which Gen Green has a direct GTM partnership via The Coolest Show podcast; comparable in blending cultural identity with climate advocacy for Black communities.
• Earth Guardians: Youth-led environmental organization training young climate leaders worldwide; comparable in running training programs and mobilizing a youth base for climate action, though Generation Green is identity-specific to the Black diaspora.
• Climate Justice Alliance: U.S.-based coalition advancing a just transition and frontline-led climate action; comparable as an environmental-justice network mobilizing member organizations, with overlapping constituencies in Black and Brown frontline communities.
• Movement for Black Lives (M4BL): Coalition of Black-led organizations addressing systemic racism; Generation Green is a member via Black Hive and co-created the Black Climate Mandate with M4BL, making it both a partner and the closest comparable in mobilizing Black communities for structural change.
• Sunrise Movement: Youth-led climate-justice movement mobilizing young people around political action and a Green New Deal; highly comparable in mobilizing a youth demographic for climate organizing, though Generation Green is explicitly identity-focused on the Black diaspora.
• Zero Hour: Youth-of-color-led climate-justice movement; comparable in centering young BIPOC organizers, and explicitly connected via shared leadership — Natalie Mebane serves as Zero Hour's Chief Program Officer.

Emerging players

• New Economy Coalition: Network advancing democratic, equitable, and ecological alternatives; comparable via overlapping leadership (Jaylin Ward works at New Economy Coalition) and shared focus on diasporic organizing, racial justice, and structural alternatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@generationgreen7106
• Instagraminstagram.com/generation__green
• LinkedInlinkedin.com/company/generation-green1

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Green