GenoHotel Baunatal GmbH

What GenoHotel Baunatal GmbH does

GenoHotel Baunatal GmbH operates a 3-star superior hotel located on the outskirts of Baunatal, Hesse, Germany, near Kassel. The property comprises 153 modern rooms (Comfort rooms of 25 sqm and Junior Suites/Family rooms of 37-48 sqm), 24 conference rooms ranging from 52 to 140 sqm with a maximum event capacity of 170 persons, and two dining venues: Restaurant KOCHWERK (self-service breakfast and lunch buffet) and Bistro WILHELM (à la carte evening service with bar and games). The hotel is structured around a differentiated "HotelCampus" open-plan concept that allows guests to move freely between rooms, working spaces, fitness/sauna area, and dining venues, integrating cooperative-association values into the service philosophy.

The hotel's technology stack centers on event and meeting infrastructure rather than software platforms: each conference room is equipped with HEPA air purifiers (meeting 6x the corona-virus standard), individually controlled air conditioning, projectors, wireless LAN, and modular AV equipment. A premium "Hybrid Meeting Technology" package (from EUR 600) bundles cameras, microphones, audio/video mixers, and event network infrastructure for hybrid live/streaming events. Property management uses cbooking (HotelNetSolutions GmbH), with LiveRate chatbot for guest communication and Google Analytics/Maps for web/marketing — no proprietary AI/ML systems.

The business model combines multiple revenue streams: per-room accommodation (transactional, room nights), per-person conference packages (EUR 32/person/day for room rental plus à la carte F&B add-ons), transaction-based F&B, and packaged deals (family reunion, bus tour, club excursion) combining accommodation with dining and leisure. Distribution is sales-led through direct channels (hotel website, onepagebooking.com, dedicated tagung@ email, 24h reception) plus third-party listings on TOP250Tagungshotels.de and tour-operator partnerships. The hotel targets corporate MICE clients as the primary segment, with leisure travelers, families, and bus tour operators as secondary segments. GenoHotel is a wholly owned subsidiary of Genossenschaftsverband Verband der Regionen e. V., a German cooperative association, and operates under the cooperative values of community, openness, and honesty.

Name

GenoHotel Baunatal GmbH

Legal name

GenoHotel Baunatal GmbH

Website

https://genohotel-baunatal.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GenoHotel Baunatal GmbH is a cooperative-owned 3-star superior hotel in Baunatal, Germany, operating 153 rooms and 24 conference rooms under a "HotelCampus" concept, serving corporate MICE clients, leisure travelers, and bus tour operators with self-service dining and hybrid meeting technology.

Ownership category

akta.pro rank

Product category

Conference Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGALAM

Hybrid Meetings & Tech-Enabled Conference Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAGALAF

Corporate Conference Center Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Conference hotel services
• Meeting and event venues
• Hotel accommodation
• Hybrid event technology
• Sustainable hospitality

Headquarters

HQ city

Baunatal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Revenue from renting 153 modern single and double rooms (Comfort rooms and Junior suites/Family rooms), with check-in from 15:00 and check-out until 10:00 (weekends/holidays until 11:00). Rooms include balcony, shower/WC, telephone, flat-screen TV, free WiFi, and free parking.
2. Restaurant Kochwerk: Revenue from breakfast buffet (Mon-Fri 06:00-09:30, Sat-Sun/holidays 07:00-10:30), daily changing lunch buffet, and self-service meal concept. Also serves dinner on certain days.
3. Bistro Wilhelm: Revenue from à la carte dining, cocktails, local beers, wines (by the glass), bar snacks, billiards, darts, foosball, and outdoor terrace service. Open Sun-Fri from 18:00.
4. Conference & Event Services: Revenue from renting 24 conference rooms (from 32 EUR/person/day), catering packages (coffee breaks, lunches, dinners), beverage services, hybrid meeting technology packages (from 600 EUR), and event organization. Corporate events up to 170 persons.
5. Specialized Packages: Revenue from themed packages including family reunion packages, bus tour packages, club excursion packages, and seasonal offers (e.g., Summer Special), all combining accommodation, dining, and leisure elements.
6. Ancillary Services: Revenue from EV charging stations (15 EUR/charge per English source, 28 EUR per German source), tennis/boule court rentals, late check-out fees, and external party catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

GenoHotel Baunatal GmbH operates a 3-star superior conference hotel in Baunatal, Germany, providing 153 modern rooms, 24 conference and event rooms, self-service dining (Restaurant KOCHWERK), à la carte bistro service (Bistro WILHELM), and hybrid meeting technology for corporate MICE clients, leisure guests, and group travelers. The hotel combines accommodation, F&B, event hosting, and recreational amenities (fitness, sauna, EV charging) under a single HotelCampus concept.

Product overview

GenoHotel Baunatal GmbH operates a 3-star-superior hotel with a unique HotelCampus concept, offering 153 modern rooms (Comfort rooms and Junior Suites/Family rooms), diverse dining through Restaurant KOCHWERK (self-service breakfast and lunch) and Bistro WILHELM (à la carte evenings), and extensive conference facilities with 24 meeting rooms supporting up to 110 participants. The hotel provides hybrid meeting technology, modular conference packages, and specialized travel packages (family reunions, bus tours, club excursions). Recreational amenities include fitness facilities, sauna, bicycle services, and tennis/boule courts. Guests receive complimentary MeineCardPlus for regional transport and attractions. The hotel holds GreenSign sustainability certification.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant KOCHWERK: Pop-up restaurant offering self-service breakfast buffet (Mon-Fri 06:00-09:30, Sat-Sun 07:00-10:30), daily changing lunch buffet with salads, soups, fish and meat dishes, and desserts.
• Bistro Wilhelm

Products and services

• Komfortzimmer (Comfort Rooms)
• Junior Suiten / Familienzimmer (Junior Suites / Family Rooms) 37-48 sqm bright rooms with king-size bed (1.80x2.10m), flat-screen TV, balcony/terrace, shower/WC, telephone, hairdryer, and free WiFi, featuring spacious seating corners suitable for families of up to 4 persons. Check-in from 15:00, check-out until 10:00.
• Restaurant KOCHWERK Pop-up restaurant with a self-service concept featuring seasonal design. Offers a daily breakfast buffet (Mon-Fri 06:00-09:30, Sat-Sun/holidays 07:00-10:30) with regional products, and a daily changing lunch buffet with salads, soups, fish and meat dishes, and desserts. Serves hotel guests, conference attendees, and walk-in diners.
• Bistro WILHELM À la carte bistro open Sunday to Friday from 18:00. Offers cocktails, local beers, wines by the glass, and a menu of dishes. Features billiards, darts, foosball, a 65-inch flatscreen for sports, a smoker's lounge, and an outdoor terrace.
• Conference & Meeting Facilities 24 named conference rooms ranging from 52 to 140 sqm (e.g., Wilhelmshöhe, Baunatal, Kassel, Marburg, Fulda) with natural daylight, HEPA-filtered air purification, individually controlled air conditioning, standard AV equipment (beamer, projection screen, flip chart, pinboard, presentation case), and free WiFi. Supports U-Shape, theater, and parliamentary seating configurations. Room rental from €32.00 per person/day; bookable from 10 persons. Corporate events up to 170 persons.
• Hybrid Meeting Technology Package Technology package enabling hybrid events combining live and streaming formats. Includes camera/webcam equipment, hand/tie/headset microphones, speaker boxes, laptop, audio/video mixer, event-related network, setup, function test, and introduction. Bookable on request and subject to availability from €600.00 (plus classic conference services).
• Conference Services Packages (F&B and Beverage) Modular à la carte F&B and beverage packages for conference delegates: morning coffee break (€11.70/person), lunch buffet (€34.00/person), dinner buffet (€34.00/person), welcome coffee (€2.90), unlimited coffee & tea flat (€9.50/person), unlimited soft drinks flat (€16.95/person), water and apple juice (€10.60/person), and service surcharges for hot/cold drinks in workshop rooms.
• Family Reunion Package Family reunion offer starting from 10 persons, including two overnight stays in Comfort or Family rooms with breakfast, half board on arrival, bicycle-friendly amenities, boule set, table tennis, late check-out until 13:00, and free parking.
• Bus Tour Package Package for bus companies and tour operators including comfort single or double room with breakfast, half board with welcome drink, coffee table (on request), and free bus parking. Designed for tours through the GrimmHeimat North Hesse region.
• Club Excursion Package Club excursion package including two overnight stays in Comfort rooms with breakfast, dinner on arrival, free hiking/cycling maps, fitness room access, late check-out, and free parking (including bus parking).
• Sauna & Fitness Recreational amenities including a fitness room with LIFE Fitness equipment open 06:00–23:00, sauna (available on request/fee), TRX suspension training, table tennis, jogging routes in the city park, tennis courts (nearby SGT-Baunatal), and boule courts.
• E-Charging Stations Electric vehicle charging stations available for guest use at a flat rate (€15.00 per charge on the English site; €28.00 per charge on the German site).

Quantifiable outcome

• MeineCardPlus Nordhessen provides free public transport and access to 160+ leisure facilities in Kassel region for hotel guests
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Verband der Regionen e.V. (Genossenschaftsverband)coreStrategic or Co-development PartnerGenoHotel Baunatal is a subsidiary of the cooperative association Verband der Regionen e.V. The cooperative values of community, openness, and honesty have been reinterpreted and integrated into the hotel concept, forming the foundation for the hotel's service philosophy, event formats, and campus approach.
• SGT-Baunatal (Tennis Courts)minorOthersThe hotel has tennis courts of SGT-Baunatal located in close proximity to the hotel, which guests can book online before arrival. Tennis is part of the leisure offering for hotel guests.
• AWADO Rechtsanwaltsgesellschaft mbHminorOthersThe hotel uses the AWADO Rechtsanwaltsgesellschaft mbH for its whistleblower system (Hinweisgebersystem 360), providing a secure reporting channel for customers, employees, and third parties to report suspected criminal acts, legal violations, and regulatory breaches.
• Genossenschaftsverband (Danijela Lemke, Compliance Officer)minorOthersAn internal (association-family) compliance contact person, Danijela Lemke, serves as the Compliance Officer (Compliance-Beauftragte) for the whistleblower system, available for confidential reporting at Raiffeisenstraße 12, 24768 Rendsburg.
• MeineCardPlus NordhessenminorStrategic or Co-development PartnerThe hotel provides the MeineCardPlus Nordhessen as a free service to guests, enabling free use of local public transport and discounts at 160+ leisure facilities in the Kassel/North Hesse region. This is a regional tourism initiative.
• TOP250Tagungshotels.deminorChannel Partner/ Reseller/ DistributorThe hotel is listed on the TOP250Tagungshotels.de platform, a curated directory of Germany's top 250 conference hotels, which drives qualified MICE leads and bookings to the hotel.
• Landeskompetenzzentrum Barrierefreie IT (LBIT)minorOthersThe relevant enforcement body (Durchsetzungsstelle) for accessibility complaints under the Barrierefreiheitsstärkungsgesetz (BFSG), located at Landgraf-Philipp-Platz 1-7, 35390 Gießen. Contact: [email protected].
• iiQ-check (Guest Reviews)minorOthersThe hotel uses iiQ-check for guest review management, with reviews displayed and linked from the hotel website (index.iiq-check.de/hotels/genohotel_baunatatal-baunatal).

Scale indicators5 records

Expansion highlights6 records

Emerging players

• Motel One: Fast-growing German budget design-hotel chain with limited MICE focus but rapidly expanding German footprint — an emerging competitor in the regional accommodation segment adjacent to GenoHotel.
• B&B Hotels: European budget hotel chain expanding across secondary German cities — competes with GenoHotel primarily for price-sensitive leisure/tour-operator demand rather than MICE.

Broad incumbents

• Dorint Hotels & Resorts: Broader German hotel group with a sizable MICE portfolio and dedicated conference capacity — overlaps with GenoHotel on the corporate events segment but operates more broadly across leisure and city markets.
• Leonardo Hotels: European hotel group (formerly Jurys/Leonardo Royal) operating mid-scale and conference hotels across Germany — competes in the same MICE and regional meeting segment as GenoHotel, with broader geographic reach.
• Steigenberger Hotels & Resorts: Established German hotel brand spanning upscale city and resort properties with conference facilities — a broader incumbent that competes for the same corporate MICE RFPs but at a higher price tier.
• Best Western Hotels Germany: Largest franchise hotel network in Germany with multiple conference-tagged properties (Best Western Plus, Premier) — overlaps on regional MICE venue competition but with brand/loyalty scale advantages.

Direct peers

• Maritim Hotels: German hotel chain with a strong MICE focus (Maritim Conference Hotels), operating mid-to-large conference properties with meeting infrastructure across Germany — the closest like-for-like comparison to GenoHotel's 24-meeting-room corporate venue.
• Lindner Hotels & Resorts: German hotel group with multiple conference and event properties, combining regional MICE venues with upscale leisure offerings — comparable in product mix (rooms + meetings + F&B) to GenoHotel.
• H+ Hotels: German hotel group (H4 Hotels, H+ Hotels) with a dedicated conference-hotel sub-brand targeting mid-market corporate MICE in regional German cities — comparable in scale, pricing tier and target segment to GenoHotel.

Regional players

• Hotel Esperanto Kongress- und Kulturzentrum Fulda: Conference hotel located in Fulda (~85 km from Baunatal) serving the same central-Hesse MICE and tour-operator segment — directly comparable regional competitor targeting similar corporate and group demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=h6_7k6DCu3Q
• Facebookfacebook.com/GenoHotelBaunatal
• Instagraminstagram.com/genohotelbaunatal/?hl=de
• LinkedInlinkedin.com/company/genohotel-baunatal-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GenoHotel Baunatal GmbH