Wallis Annenberg GenSpace
Wallis Annenberg GenSpace is a nonprofit community center in Los Angeles, founded as a project of the Wallis Annenberg Legacy Foundation, that offers free in-person classes, on-demand videos, and special events on healthy aging, arts, technology, and social connection for older adults.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wallis Annenberg GenSpace does
Wallis Annenberg GenSpace is a nonprofit community center for healthy aging located at 3643 Wilshire Blvd., Level 3, Los Angeles, CA 90010. It operates as a project of the Wallis Annenberg Legacy Foundation and was founded by Wallis Annenberg as a destination dedicated to enriching and expanding the lives of older adults. The center serves a single primary user segment — older adults seeking community connection, lifelong learning, creative expression, and healthy aging resources — and offers all programming free of charge, with revenue sustained through philanthropic donations and foundation support rather than participant fees.
The center's core offerings are organized around six pillars: Arts/Crafts/Culture, Financial Security/Safety, Health/Fitness/Wellness, Horticultural Therapy, Social Connection/Storytelling, and Technology/Devices. Delivery occurs through three channels: in-person classes and events at the Los Angeles facility, curated special events such as the LACMA rooftop concert, and on-demand video programming that extends reach beyond the physical site. The underlying technology stack is conventional — a WordPress-based website, social media profiles across Facebook, Twitter/X, Instagram, LinkedIn, and Vimeo, and email newsletters — with no proprietary AI, platform, or API surface.
GenSpace employs a community-led go-to-market motion, growing participation through in-person programming, partnerships with cultural institutions (notably LACMA), multilingual outreach (Spanish, Chinese, Korean), and earned media coverage including a 2025 feature on CBS Sunday Morning. In 2025 the organization also hosted a panel on AI as a lifelong-learning tool and named a new Director. As a foundation-administered nonprofit with a single physical location and no disclosed headcount, revenue, or external funding, the entity's scale is constrained; growth signals to date are qualitative (programming expansion, media visibility) rather than financial.
Wallis Annenberg GenSpace firmographics
Firmographics- Name
- Wallis Annenberg GenSpace
- Legal name
- Wallis Annenberg GenSpace
- Website
- https://genspace.la
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wallis Annenberg GenSpace is a nonprofit community center in Los Angeles, founded as a project of the Wallis Annenberg Legacy Foundation, that offers free in-person classes, on-demand videos, and special events on healthy aging, arts, technology, and social connection for older adults.
- Ownership category
- akta.pro rank
Wallis Annenberg GenSpace industry classification
Industry- Product category
- Senior Community Services
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Senior/Third-Age Lifelong Learning Institutes (EDAAAEAJ)
- akta.pro secondary industries
- Online & Hybrid Senior Learning Platforms (EDAAAMAD), Community & Senior Center Lifelong Learning Programs (EDAAAMAB), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Wallis Annenberg GenSpace is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wallis Annenberg GenSpace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Philanthropic Support: As a project of the Wallis Annenberg Legacy Foundation, GenSpace relies on donations and philanthropic funding rather than direct revenue generation from program attendees. The organization operates as a nonprofit community center offering free or low-cost programming to older adults.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Others | Community programming provided at no cost to participants |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Wallis Annenberg GenSpace product offering
Product offeringCore offering
GenSpace is a community center for healthy aging that delivers in-person classes, on-demand video programming, and special events (concerts, panels) for older adults across six pillars: Arts/Crafts/Culture, Financial Security/Safety, Health/Fitness/Wellness, Horticultural Therapy, Social Connection/Storytelling, and Technology/Devices. The Los Angeles facility also provides green spaces and social areas for community gathering, with programming offered free of charge to participants.
Product overview
Wallis Annenberg GenSpace is a dedicated Center for Healthy Aging that serves as a community facility for older adults. The offering consists of in-person classes held at their Los Angeles facility, on-demand video content for remote access, and special events such as concerts and educational panels. These services are organized around five core pillars: Arts/Crafts/Culture, Financial Security/Safety, Health/Fitness/Wellness, Horticultural Therapy, Social Connection/Storytelling, and Technology/Devices. The facility also provides green spaces and social areas for community gathering.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Person Classes Live, on-site educational and wellness classes for older adults held at the Los Angeles facility, covering arts, crafts, culture, financial security, health, fitness, wellness, horticultural therapy, social connection, storytelling, and technology.
- On-Demand Videos Recorded video programming that allows older adults to access GenSpace classes and learning content remotely at their convenience, extending the center's reach beyond the Los Angeles facility.
- Special Events Curated community events such as concerts, panel discussions (including topics like AI and lifelong learning), and other gatherings designed to foster social connection and lifelong learning opportunities for older adults.
Companies that use Wallis Annenberg GenSpace
Customer profileSegments1 record
Ideal customer profiles1 record
Wallis Annenberg GenSpace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wallis Annenberg GenSpace partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LACMA (Los Angeles County Museum of Art)minorGenSpace partnered with LACMA to host a special rooftop concert event. This collaboration brings together two cultural institutions to serve the community, combining GenSpace's focus on healthy aging with LACMA's arts programming. The partnership demonstrates GenSpace's commitment to providing diverse cultural experiences for older adults.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Wallis Annenberg GenSpace competitors and assessment
Company assessmentEmerging players
- GetSetUp: Digital marketplace of live classes taught by older adults for older adults, covering technology, health, and hobbies. Comparable to GenSpace's on-demand and technology programming, but delivered as a scalable digital platform rather than a physical center.
Broad incumbents
- YMCA of Metropolitan Los Angeles: YMCA branches offer community programming, fitness, and social engagement for seniors. Comparable as a community-based wellness and social connection provider, but oriented around fitness facilities rather than arts and lifelong learning.
- AARP Senior Planet: AARP's Senior Planet provides technology training and digital learning for older adults across multiple centers. Directly comparable to GenSpace's technology pillar and broader senior learning mission, but operates nationally and as part of AARP's larger portfolio.
- Andrus on Hudson / Baycrest: Senior care and aging services organizations offering wellness, learning, and community programs. Comparable in mission to enrich older adults' lives, but with a stronger health-care and residential-care orientation than GenSpace's community-center model.
Direct peers
- Road Scholar: Largest nonprofit educational travel organization for older adults, offering learning adventures domestically and internationally. Comparable lifelong learning orientation for the same senior demographic, though delivered through travel rather than community-center programming.
- Osher Lifelong Learning Institutes (OLLI): University-affiliated network of 125+ Osher Lifelong Learning Institutes offering noncredit courses for older adults. Directly comparable to GenSpace's senior lifelong learning model, with a stronger university-academic orientation.
- OASIS Institute: OASIS operates a national network of lifelong learning programs for adults 50+, offering classes in arts, wellness, and technology. Closest direct peer to GenSpace's mission and programming pillars, with broader geographic reach.
- Encore Creativity for Older Adults: National nonprofit providing arts-based programming (especially choral and creative writing) for older adults. Comparable to GenSpace's arts/crafts/culture pillar, but focused exclusively on performing and creative arts.
Regional players
- Jewish Community Centers of Los Angeles: JCCs offer cultural, educational, and wellness programming for older adults in LA. Comparable as multi-disciplinary community centers serving the same LA market, though oriented toward a specific cultural community.
Others
- Hospice Foundation of America / local senior services coalitions: Local LA aging services network and similar municipal/community coalitions providing elder services and socialization. Adjacent enabling organizations that could partner with or compete against GenSpace for senior engagement funding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wallis Annenberg GenSpace social profiles
Digital presenceWallis Annenberg GenSpace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallis Annenberg GenSpace leadership team
Management profileNumber of profiles
Profiles1 record
Wallis Annenberg GenSpace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallis Annenberg GenSpace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallis Annenberg GenSpace
What does Wallis Annenberg GenSpace do?
GenSpace is a community center for healthy aging that delivers in-person classes, on-demand video programming, and special events (concerts, panels) for older adults across six pillars: Arts/Crafts/Culture, Financial Security/Safety, Health/Fitness/Wellness, Horticultural Therapy, Social Connection/Storytelling, and Technology/Devices. The Los Angeles facility also provides green spaces and social areas for community gathering, with programming offered free of charge to participants.
Is Wallis Annenberg GenSpace a public or private company?
Wallis Annenberg GenSpace is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wallis Annenberg GenSpace founded?
Wallis Annenberg GenSpace was founded in -1. It employs 11 to 50 people.
Where is Wallis Annenberg GenSpace based?
Wallis Annenberg GenSpace is headquartered in Los Angeles, United States, in the North America region.
How does Wallis Annenberg GenSpace make money?
One revenue line is on record: donations and Philanthropic Support.
Who are Wallis Annenberg GenSpace's main competitors?
GetSetUp is listed as an emerging player. Broad incumbents are YMCA of Metropolitan Los Angeles, AARP Senior Planet and Andrus on Hudson / Baycrest. Direct peers are Road Scholar, Osher Lifelong Learning Institutes (OLLI), OASIS Institute and Encore Creativity for Older Adults. Jewish Community Centers of Los Angeles is listed as a regional player. Hospice Foundation of America / local senior services coalitions is listed as an others.
Does Wallis Annenberg GenSpace have an API?
No public API is recorded for Wallis Annenberg GenSpace.
What industry is Wallis Annenberg GenSpace in?
Wallis Annenberg GenSpace's product category is Senior Community Services. Its primary akta.pro industry code is EDAAAEAJ, Senior/Third-Age Lifelong Learning Institutes, with a secondary code of EDAAAMAD, Online & Hybrid Senior Learning Platforms. Its NAICS code is 71 and its SIC code is 7997.