What Gen.Ukrainian does

Gen.Ukrainian is a Kyiv-based non-governmental organization (громадська організація) founded in March 2022 by Oksana Lebedieva in response to the unprecedented psychological trauma inflicted on Ukrainian children by Russia's full-scale invasion. The organization delivers and studies psychosocial rehabilitation for children and adolescents aged 7-17 who have experienced parental loss, captivity, forced deportation, or occupation, with primary regions of impact including Mariupol, Kharkiv, Bucha, and Bakhmut. Its core delivery is Gen.Camp, a 21-day intensive rehabilitation program combining individual therapy, group therapy, art therapy, and family psychoeducation under the proprietary 'Protected by Love' (Захищені любов'ю) methodology, which adapts low-intensity trauma-focused cognitive behavioral therapy to the Ukrainian wartime context and uses validated international tools (CATS-2, CRIES-8). The organization complements direct service with the Gen.Hope Center of Excellence (planned opening 2027, capacity 25,000 children/year), professional training and a 100+ member MHPSS community, evidence-based school programs (Pure Edge adapted from Stanford, Trauma-Informed School), research publications, and awareness initiatives including the CRYONES artbook and the 'Stolen Childhood' documentary.

The business model is charitable and donor-funded: all services to children and families are provided free of charge, with funding sourced from philanthropic grants (notably $7 million from Canadian and British philanthropists for Gen.Hope), institutional donors (EU, Canadian Red Cross, Canadian-Ukrainian Foundation, EBRD matching), EBRD donation matching, and individual donations via credit card, PayPal, wire transfer (USD/EUR/GBP/UAH), cryptocurrency, and GlobalGiving. Distribution occurs through ActivityInfo online intake, security lyceum partnerships with Ukraine's Ministry of Internal Affairs across four cities, the Diia.Osvita government education platform, and direct delivery at secure camp locations in the Carpathians and other Ukrainian regions. The 9-person core team is augmented by a network of Ukrainian psychologists, international academic advisors (Stanford, Bergen, Queen Mary), and high-profile recognition (Effie Awards Ukraine Silver 2025, Angelina Jolie UNHCR acknowledgment, UP100 award to founder).

Name

Gen.Ukrainian

Legal name

ГРОМАДСЬКА ОРГАНІЗАЦІЯ «ГЕН ЮКРЕЙНІАН КЕМП»

Website

https://genukrainian.com.ua

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Gen.Ukrainian is a Kyiv-based non-profit founded in 2022 that delivers free psychological rehabilitation programs—including the 21-day Gen.Camp intensive and Gen.Hope Center of Excellence—for Ukrainian children aged 7-17 traumatized by war, funded by charitable donations and philanthropic grants.

Ownership category

akta.pro rank

Product category

Children's Mental Health and Psychological Rehabilitation Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Therapeutic & Behavioral Health School Programs (Day Treatment) (EDAJAEAE)

akta.pro secondary industry

Newcomer & Refugee Student Support Programs (EDAJAGAH)

Keywords

• Child psychological rehabilitation
• Trauma-focused therapy
• War-affected children support
• Psychosocial rehabilitation programs
• Nonprofit mental health services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Charitable Donations: Primary revenue stream consists of charitable donations from individuals and organizations worldwide. 100% of collected funds are directed to rehabilitation intensives, scientific activities, support of Gen.children, and psychosocial support of their families. Donations accepted via credit card, PayPal, wire transfer (USD, EUR, GBP, UAH), cryptocurrency, and GlobalGiving platform. European Bank of Reconstruction and Development doubles donations.
2. CRYONES Artbook Sales: Fully charitable artbook project where all proceeds from sales are directed to psychological rehabilitation of Ukrainian children. Artbook contains children's stories of loss and resilience due to war.
3. Institutional Philanthropy and Grants: Major investment of $7 million from Canadian and British philanthropists for creation of Gen.Hope Center. Additional support from European Union, Canadian Red Cross, Canadian-Ukrainian Foundation, and other institutional donors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Gen.Ukrainian provides free psychological rehabilitation services for Ukrainian children and adolescents (ages 7–17) who have experienced war-related trauma, including loss of parents, captivity, forced deportation, and occupation. Its flagship offering is Gen.Camp, a 21-day intensive program combining individual therapy, group therapy, art therapy, and parent coaching under the proprietary "Protected by Love" methodology. The organization complements rehabilitation with professional training programs, research, advocacy, the Gen.Hope Center of Excellence (opening 2027), and fundraising initiatives such as the CRYONES artbook and "Stolen Childhood" documentary.

Product overview

Gen.Ukrainian operates as a platform-plus-programs organization offering psychological rehabilitation services for children and adolescents traumatized by war. The core product is Gen.Camp — a 21-day psychological intensive combining individual therapy, group therapy, art therapy, and parent coaching under the author's methodology 'Захищені любов'ю' (Protected by Love). Complementary programs include individual counseling, group therapy sessions, art-therapeutic and play group sessions, and post-rehabilitation follow-up (including Gen.Camp CheckUp). The Gen.Hope Center of Excellence serves as the institutional hub aggregating psychological assistance, research, professional training (including Pure Edge and Trauma-Informed School programs), and advocacy. Educational offerings include the 'Вчимося разом' series on the Дія.Освіта platform. Awareness and fundraising initiatives include the CRYONES art book and the 'Вкрадене дитинство' documentary. All psychological help is provided free of charge to children and families.

Differentiator

Problem solved

Functional benefit

Brands

• CRYONES: A charitable art book project featuring stories of Ukrainian children who experienced loss due to war. All funds from art book sales are directed to psychological rehabilitation of Ukrainian children.
• Gen.Camp
• Gen.Hope

Products and services

• Gen.Camp A 21-day residential psychological rehabilitation intensive for children and adolescents aged 7–17 who have experienced war-related traumatic events (loss of parents, captivity, forced deportation, occupation). Combines individual therapy, group therapy, art therapy, and parent coaching under the proprietary "Protected by Love" methodology. Provided free of charge.
• "Protected by Love" (Захищені любов'ю) Rehabilitation Program Author's rehabilitation program developed by Gen.Ukrainian psychologists, grounded in low-intensity TF-CBT and adapted to the Ukrainian war-trauma context. Aims at emotional stabilization and integration of traumatic experience to restore the child's capacity for active life creation. Delivered as part of Gen.Camp and Gen.Camp CheckUp intensives.
• Gen.Hope Center of Excellence Center of excellence for child and adolescent mental health in war conditions. Integrates psychological assistance, research, professional training, international best-practice exchange, memorialization, and child-rights advocacy. Being built in partnership with Kyiv School of Economics on the Obolon campus; planned to open in 2027 with capacity for up to 25,000 children annually.
• Individual Psychological Support Program Free 6-month individual psychological support program for children aged 9–18 and their families, comprising 18 online consultations with a dedicated specialist. Targets children who lost relatives, have family members in captivity or missing, or have other war-related traumatic experiences.
• Gen.Camp CheckUp Follow-up rehabilitation camp for re-assessment of children's emotional state after the initial Gen.Camp intensive. Includes individual and group sessions, art therapy, evening readings, sports, creative activities, and parent/caregiver engagement.
• Professional Training Programs Training programs, webinars, and educational content for psychologists, educators, and social workers covering trauma and grief work, resilience building, trauma-informed approaches in schools, crisis communication, and facilitator preparation for health, education, and police sectors. Provided free of charge; includes the "Вчимося разом: як підтримувати дітей під час війни" 8-episode educational series on the Дія.Освіта platform.
• CRYONES Charitable Artbook Charitable artbook featuring stories of Ukrainian children who experienced loss due to war, co-authored by Gen.Ukrainian's founder. All proceeds from sales are directed to psychological rehabilitation programs for Ukrainian children. Available for purchase at cryones.com.ua.
• "Stolen Childhood" (Вкрадене дитинство) Documentary Film Documentary film about children affected by war, co-produced by founder Oksana Lebedieva, premiered in Kyiv, London, and other venues to raise awareness and support for child rehabilitation.

Quantifiable outcome

• Over 600 children have completed psychological rehabilitation at Gen.Camp
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Kyiv School of Economics (KSE)coreStrategic or Co-development Partner · 30 June 2025Strategic partnership for creation of Gen.Hope Center of Excellence at KSE campus on Obolon. KSE provides academic, expert, and research foundation for the Center's development. Framework agreement signed for academic and institutional cooperation including construction of rehabilitation center and development of academic-scientific collaboration.
• IMPACTA LAWcoreImplementation/ SI/ Consulting Partner · 1 January 2025Legal firm providing comprehensive legal support for Gen.Hope Center institutional development. Covered signing of framework agreement between Gen.Ukrainian and KSE. Team includes experts in real estate, corporate, tax, banking, antitrust, and financial law.
• UNICEFmajorStrategic or Co-development PartnerInternational organization providing support and partnership for child protection and psychological rehabilitation programs.
• Pure Edge (Stanford University)majorStrategic or Co-development PartnerPartnership for implementation of Pure Edge approach - evidence-based methodology developed by Stanford University - adapted for Ukrainian schools as practical tool for supporting children and educators.
• Superhumans CentermajorStrategic or Co-development PartnerPartnership for rehabilitation of war-affected individuals, with Gen.Camp new session conducted in collaboration with Superhumans Center.
• Ministry of Internal Affairs of UkrainemajorStrategic or Co-development PartnerPartnership for implementation of comprehensive support program for adolescents in security-oriented lyceums across four cities in Ukraine. Includes psychological support and trauma-informed education.
• Human Rights OrchestraminorGTM or Marketing PartnerCharitable concert at KKL Luzern (Switzerland) to raise funds for Gen.Hope Center. Proceeds supporting creation of music therapy studio at future center.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Superhumans Center: Ukrainian center for prosthetics, reconstructive surgery, and psychological rehabilitation of war-affected individuals. Direct comparable: Gen.Ukrainian has explicitly partnered with Superhumans Center for Gen.Camp sessions, serving overlapping populations with complementary trauma rehabilitation services.
• Voices of Children: Ukrainian charitable foundation providing psychological and psychosocial support to children affected by armed conflict in eastern Ukraine since 2015. Direct comparable: serves the same war-trauma child population in Ukraine with similar free, donor-funded psychological programs.
• War Child Alliance: International NGO dedicated to protecting children affected by war through psychosocial support, education, and advocacy. Direct comparable: operates child trauma rehabilitation programs in multiple conflict zones globally, with similar methodology and target population.

Broad incumbents

• Save the Children International: Global NGO providing health, education, and child protection services in humanitarian contexts. Broad incumbent: operates overlapping child mental health and psychosocial support programs in Ukraine and other conflict zones with significantly larger funding base.
• International Rescue Committee: Global humanitarian organization delivering emergency aid, health, and education in crisis contexts. Broad incumbent: comparable through MHPSS programming and refugee child support, with larger operational footprint across multiple conflict and post-conflict geographies.
• Médecins Sans Frontières: International medical humanitarian organization providing emergency medical and mental health care in conflict zones. Broad incumbent: provides overlapping psychological trauma services in Ukraine and globally with larger operational scale and brand recognition.
• International Committee of the Red Cross: International humanitarian organization providing protection and assistance to conflict-affected populations including MHPSS services. Broad incumbent: comparable in operating in active conflict zones to deliver psychosocial support, though mandate spans much broader than child-focused services.
• UNICEF Ukraine: UN agency delivering child protection, education, and psychosocial support across Ukraine at scale. Broad incumbent: Gen.Ukrainian is an explicit UNICEF partner; UNICEF operates overlapping child MHPSS programs but with vastly greater geographic scope and institutional mandate.

Regional players

• Hope for Children Ukraine: Ukrainian child welfare organization focused on protecting children's rights and supporting vulnerable children including those affected by conflict. Regional player: comparable focus on Ukrainian child welfare in same geography with overlapping beneficiary population.

Others

• Mental Health and Psychosocial Support (MHPSS) Collaborative: Global network of organizations working on mental health and psychosocial support in humanitarian settings. Adjacent/ecosystem: provides technical resources, training, and standards that Gen.Ukrainian's methodology aligns to; not a direct service competitor but a reference framework provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gen.ukrainian
• LinkedInlinkedin.com/company/gen-ukrainian

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Gen.Ukrainian