Pure Edge
Pure Edge is a two-person German coaching practice delivering workshops, career coaching, and institutional masterclasses on personal transformation, sustainability, and social entrepreneurship to individuals, corporate teams, and academic organizations.
- Company typePrivate
- Founded2015
- HeadquartersHohenschäftlarn, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Pure Edge does
Pure Edge is a German professional coaching and consulting practice operated as a sole proprietorship by co-founders Janine Thies and Laura Engelhardt, headquartered in Hohenschäftlarn, Germany. The company delivers individual coaching, group workshops, and institutional masterclasses focused on personal transformation, career reorientation, sustainability, and social entrepreneurship, serving three customer archetypes: individuals seeking purpose alignment or career redirection, corporate teams facing culture or resilience challenges, and institutional clients such as universities, think tanks, and NGOs seeking purpose-driven programming. Its flagship offerings include the annual Visionboard workshop (offered in individual and team formats), a 5-week intensive career coaching program branded 'Dein Wohin trifft Dein Warum', and the Purpose Masterclass for larger institutional engagements, all wrapped in a proprietary &MENSCH methodology that the founders use to differentiate against conventional persona-based coaching.
The firm has no proprietary technology platform. Its digital presence is a Wix-hosted marketing website supplemented by LinkedIn and email-based inquiry; analytics are limited to Google Analytics and Google Tag Manager. The website is the storefront for service descriptions, downloadable program PDFs, and press references, while all bookings are handled via direct email to the founders. The technology footprint is therefore not a value driver but a low-cost marketing utility.
Pure Edge operates as a fee-for-service professional services business with no public pricing, no online booking system, and no recurring subscription or platform model. Go-to-market is primarily content- and event-driven: workshops and keynotes feed inbound inquiries, LinkedIn and press coverage provide top-of-funnel visibility, and the two founders personally convert and deliver all engagements. Revenue streams are limited to per-engagement coaching fees and workshop facilitation, with no disclosed pricing tiers, recurring contracts, or institutional funding. The business is bootstrapped, with no external capital, parent entity, or subsidiary structure disclosed.
Pure Edge firmographics
Firmographics- Name
- Pure Edge
- Legal name
- Laura Engelhardt
- Website
- https://pure-edge.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Edge is a two-person German coaching practice delivering workshops, career coaching, and institutional masterclasses on personal transformation, sustainability, and social entrepreneurship to individuals, corporate teams, and academic organizations.
- Ownership category
- akta.pro rank
Pure Edge industry classification
Industry- Product category
- Professional coaching services
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Career Exploration & Job Shadowing Programs (EDAMAKAC)
- akta.pro secondary industry
- Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF)
Keywords
Where Pure Edge is headquartered
LocationHeadquarters
- HQ city
- Hohenschäftlarn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pure Edge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Coaching and Workshop Services: Pure Edge generates revenue through fee-for-service coaching programs and workshop facilitation. Offerings include Visionboard workshops (individual and team formats), a 5-week intensive career coaching program ('Dein Wohin trifft Dein Warum'), and a Purpose Masterclass for larger groups. Services are priced individually per program or engagement, with no public pricing disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Visionboard Workshop (Individual) |
| Other | Multi-year contract | Career Coaching Program ('Dein Wohin trifft Dein Warum') |
| Other | Multi-year contract | Visionboard for Teams |
| Other | Multi-year contract | Purpose Masterclass |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pure Edge product offering
Product offeringCore offering
Pure Edge is a small German coaching practice operated by two co-founders (Janine Thies and Laura Engelhardt) that delivers fee-for-service coaching and workshop programs. Offerings include Visionboard workshops for individuals and corporate teams, a 5-week intensive career redirection coaching program, and a Purpose Masterclass covering sustainability, social entrepreneurship, and personal evolution for larger institutional audiences.
Product overview
Pure Edge is a coaching and consulting company operated by two co-founders (Janine Thies and Laura Engelhardt) offering individual, team, and organizational coaching services. The core offering includes Visionboard workshops for personal and team visioning, a 5-week intensive career coaching program, and a Purpose Masterclass for larger organizations. The company has developed a proprietary methodology called &MENSCH to provide personalized coaching approaches. All offerings emphasize practical experience from corporate leadership backgrounds and focus on transformation, sustainability, and personal development.
Differentiator
Problem solved
Functional benefit
Brands
- VISIONBOARD: Annual vision board workshop for individuals, teams, and organizations to create visual anchors for personal and professional life paths
- Purpose Masterclass
- &MENSCH
Products and services
- VISIONBOARD for Individuals An annual visual-anchor workshop run at the start of the year to help individual participants align their inner compass and define a personal life path. Offered as a limited-availability group workshop with a short annual window.
- VISIONBOARD for Teams A team-oriented vision-board workshop that takes corporate teams on a journey into a new corporate culture and provides a collective compass for shared purpose and resilience. Delivered by the two co-founders; booked via direct email inquiry.
- Dein Wohin trifft Dein Warum - der Weg in Deine richtige Karriere! A 5-week intensive coaching program for individuals seeking career reorientation. Small groups work on discovering and awakening their 'area of genius' through self-reflection and building actionable pathways to a more values-aligned career.
- Purpose Masterclass - Sustainability meets Social Entrepreneurship meets Personal Evolution A masterclass for larger groups combining sustainability, social entrepreneurship, and personal evolution. Delivered to universities, think tanks, innovation institutes, idea labs, and continuing education academies, and to clients such as the Social Entrepreneurship Akademie. Conveys the founders' learnings from 15 years in the working world, entrepreneurship, and curiosity about pathways to economically and personally fulfilling social impact.
Companies that use Pure Edge
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Pure Edge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pure Edge partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Pure Edge competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent management. Overlaps with Pure Edge's enterprise coaching and team development offerings but operates as a broad incumbent across HR services.
- FranklinCovey: Global leadership and effectiveness training company offering corporate workshops, coaching, and content. Comparable to Pure Edge's Visionboard for Teams and Purpose Masterclass in the corporate culture and leadership development space.
- Dale Carnegie Training: Established global training provider offering leadership, communication, and personal development courses. Comparable to Pure Edge's individual and team transformation offerings, with similar focus on personal growth methodologies.
- Gallup: Global analytics and advisory firm offering employee engagement surveys, leadership coaching, and strengths-based development. Overlaps with Pure Edge's enterprise offerings around employee purpose, engagement, and corporate culture transformation.
Direct peers
- BetterUp: Global coaching platform offering 1:1 and team coaching for individuals and enterprises. Directly comparable to Pure Edge in the personal/professional coaching category, though operating at vastly larger scale with proprietary technology.
- EZRA: Coaching platform (part of LHH) delivering personalized coaching to enterprise clients globally. Comparable to Pure Edge in offering team and individual coaching for career and personal development, with similar methodology focus.
- CoachHub: Berlin-based digital coaching platform serving enterprises across Europe. Directly comparable in target customer (European corporate clients) and coaching methodology, with similar focus on personal development and leadership.
Regional players
- Haufe Akademie: German corporate training provider offering professional development, leadership, and continuing education programs. Directly comparable to Pure Edge in serving the German-speaking enterprise and individual training market, though at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Customer concentration
Pure Edge social profiles
Digital presencePure Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Edge leadership team
Management profileNumber of profiles
Profiles2 records
Pure Edge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Edge
What does Pure Edge do?
Pure Edge is a small German coaching practice operated by two co-founders (Janine Thies and Laura Engelhardt) that delivers fee-for-service coaching and workshop programs. Offerings include Visionboard workshops for individuals and corporate teams, a 5-week intensive career redirection coaching program, and a Purpose Masterclass covering sustainability, social entrepreneurship, and personal evolution for larger institutional audiences.
Is Pure Edge a public or private company?
Pure Edge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Edge founded?
Pure Edge was founded in 2015. It employs 1 to 10 people.
Where is Pure Edge based?
Pure Edge is headquartered in Hohenschäftlarn, Germany, in the Europe region.
How does Pure Edge make money?
One revenue line is on record: coaching and Workshop Services.
Who are Pure Edge's main competitors?
Broad incumbents on record are Korn Ferry, FranklinCovey, Dale Carnegie Training and Gallup. Direct peers are BetterUp, EZRA and CoachHub. Haufe Akademie is listed as a regional player.
Does Pure Edge have an API?
No public API is recorded for Pure Edge.
What industry is Pure Edge in?
Pure Edge's product category is Professional coaching services. Its primary akta.pro industry code is EDAMAKAC, Career Exploration & Job Shadowing Programs, with a secondary code of EDAMAIAF, Communication, Collaboration & Conflict Resolution Skills. Its NAICS code is 61171 and its SIC code is 8200.