What GENXAPP does

GENXAPP is a privately held IT services and software product company founded in 2015, headquartered in Lahore, Pakistan, with a regional office in New York, USA. The company operates across two interlocking lines of business: custom software development services (web, mobile, e-commerce on Shopify, Magento, WooCommerce, and Amazon) and proprietary enterprise software products — primarily the GenX-ERP suite (covering Purchase Inventory, Finish Goods Sales, HRMS with payroll, and Accounting Financial Management), a Warehouse Management System (WMS), and an Inventory Accounting System. Technology delivery is anchored on conventional stacks including PHP, Java, C++, .NET, Angular, MVC, and MS Visual Studio, with no disclosed proprietary AI/ML pipeline.

The business model blends project-based professional services with a recently introduced tiered subscription motion (Basic $129.99/month, Economy $159.99/month, Premium $189.99/month) for web consulting and system monitoring. Go-to-market is consultative and enterprise-facing: free demos of ERP and WMS products, direct sales, and testimonial-driven referrals. The company claims 1,000+ completed projects and 100+ active clients across 15+ countries, with named customers spanning logistics (AML Logistics), feed mill manufacturing (AMG Thai Union Feed Mill), education/certification (THE ISIC), and hospitality (The Bentley).

Operating scale is small — 9 stated employees — and revenue, funding, ownership structure, and formal legal entity details are not publicly disclosed. No external investors, acquisitions, or partnerships have been reported, and the firm appears to be founder/owner-operated under CEO Usman Puri. The combined profile is that of a bootstrapped boutique software vendor leveraging Pakistan-based cost arbitrage to deliver ERP/WMS products and IT services to a globally distributed but predominantly SME client base.

Name

GENXAPP

Legal name

GENXAPP

Website

https://genxapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GENXAPP is a Pakistan-based IT services and software product company founded in 2015, offering a proprietary GenX-ERP suite, Warehouse Management System, and Inventory Accounting System alongside custom web, mobile, e-commerce, and digital marketing services for SMEs and corporate clients across 15+ countries.

Ownership category

akta.pro rank

Product category

Enterprise Business Management Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Enterprise resource planning
• Warehouse management systems
• Custom software development
• Web development services
• Digital marketing services

Headquarters

HQ city

NEWYORK, NY

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software solutions including ERP systems, WMS, inventory accounting, and custom web applications for enterprise and SMB clients. Revenue generated through project-based engagements with tailored pricing based on complexity and scope.
2. IT Consulting Services: Consulting services for businesses seeking to implement end-to-end IT solutions including DevSecOps, product design, QA, and technology strategy. Provided alongside development services.
3. Subscription Plans: Monthly subscription pricing for web consulting and system monitoring services ranging from $129.99 to $189.99 per month depending on the plan tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GENXAPP develops and sells proprietary business management software — including a Warehouse Management System (WMS), Enterprise Resource Planning (ERP) suite (GenX-ERP), and an Inventory Accounting System — for small and medium enterprises and corporate clients. The company also delivers custom IT services such as web and mobile development, SEO, digital marketing, Amazon brand store services, and turnkey business solutions, operating as a full-service IT partner from Lahore, Pakistan with a US office.

Product overview

GENXAPP offers a portfolio of enterprise software products including a Warehouse Management System (WMS), Enterprise Resource Planning (ERP), and Inventory Accounting System as core products. The ERP solution integrates applications for sales inventory, purchase inventory management, human resource management, and accounting financials. These are complemented by IT services including web development, mobile development, digital marketing, SEO, Amazon brand store services, and turnkey solutions. The company operates as both a software product vendor and a full-service IT development company in Lahore, Pakistan.

Differentiator

Problem solved

Functional benefit

Brands

• GenX-ERP: ERP solution suit designed for small and medium sized firms with integrated software applications.

Products and services

• Warehouse Management System (WMS) A cloud-based and standalone warehouse management system that helps businesses see and manage warehouse operations including logistics, order fulfillment, and inventory tracking in real-time, with supply chain module integration.
• GenX-ERP (Enterprise Resource Planning) An integrated suite of business management applications for small and medium-sized firms covering sales inventory, purchase inventory management, human resource management with payroll, and accounting financials.
• Inventory Accounting System Inventory accounting software that integrates with back-office systems to optimize inventory and ensure inventory asset value matches physical stock, with support for multiple companies and warehouses.
• POS Web Application Point of Sale web application solution for retail and business operations.
• Turnkey Solutions End-to-end business solutions for manufacturing, billing, website design, training, and content management that can be instantly operational after implementation.
• Custom Software Development Software development services across Java, PHP, C++, and .NET/Qt stacks for sustainable, high-quality custom applications.
• Search Engine Optimization (SEO) SEO services including initial analysis, keyword research, competitor analysis, business directory submission, and backlinking to improve search engine visibility.
• Digital Marketing Digital advertising and marketing services including social media marketing, search engine marketing, brand monitoring, social media management, and ad campaigns on Facebook, Twitter, and Google.
• Amazon Services Amazon Brand Store creation and management services including brand registry, storefront design, product showcasing, brand storytelling, and Sponsored Brand Ads optimization.

Quantifiable outcome

• 1000+ Projects Completed
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ERPNext: Open-source ERP from South Asia serving SMBs with accounting, inventory, HR, manufacturing, and project modules; overlaps directly with GenX-ERP's target customer and module set.
• Odoo: Open-source ERP/CRM suite targeting SMBs with modular apps for inventory, accounting, HR, manufacturing, and e-commerce — the closest functional analogue to GenX-ERP's modular structure.
• HashMicro: Cloud ERP provider in Southeast Asia offering modular solutions (inventory, accounting, HR, manufacturing) for SMBs and mid-market — comparable in scope and customer profile.
• Deskera: Cloud-based ERP, accounting, HRMS, and CRM for SMBs in Southeast Asia and globally, with a SaaS pricing model directly comparable to GENXAPP's subscription tier approach.
• Tally Solutions: Dominant SMB accounting and ERP software in South Asia, serving the same customer base GENXAPP targets with a packaged, low-cost desktop/cloud product.

Broad incumbents

• Zoho One: Unified cloud suite of 40+ business apps including Zoho Books (inventory/accounting), CRM, and HR — competes with GENXAPP's bundled services-to-product approach at low SMB price points.
• SAP Business One: SAP's ERP offering for small and mid-sized businesses covering financials, inventory, sales, and manufacturing — same target segment as GenX-ERP with vastly greater resources and brand recognition.
• Acumatica: Cloud-native ERP platform for SMB and mid-market with financial, distribution, manufacturing, and project accounting — a broader, better-funded incumbent in the same product category.
• Microsoft Dynamics 365 Business Central: Microsoft's mid-market cloud ERP covering financials, supply chain, and operations — overlaps with GenX-ERP's functional scope at substantially greater scale and ecosystem depth.
• Oracle NetSuite: Cloud ERP suite for SMB and mid-market with financials, inventory, CRM, and commerce — a market-leading incumbent competing for the same enterprise buyers GENXAPP targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/genxapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GENXAPP