What Motion Simulation does

Motion Simulation Ltd is a UK-based designer and manufacturer of premium full motion and static racing simulators, headquartered in Newbury and incorporated as a private limited company. Founded in 2008, the company operates with a lean team of 1-10 employees and has built a product portfolio centred on two flagship lines — the TL Series (TL3 from £49,995 and TL3 Lite from £29,995) for full motion professional and home use, and the LC Series (LC Series Pro TK from £9,995 and LC3 Series Pro TKU from £19,995) for esports and console-compatible home use. Its core differentiator is the world's first variable driving position cockpit, which allows drivers to switch between Formula, GT and Saloon car seating positions within seconds, combined with an FIA-approved 3-axis DBox motion system delivering up to 2G acceleration, the world's first portable 200-degree spherical screen, and an ergonomic design validated over six months of measurement of 50 subjects. Hand-built in the UK using craftspeople who also work for Bentley and Aston Martin, the products integrate with leading racing software (iRacing, Assetto Corsa Competizione, rFactor 2, Automobilista 2) and consoles (Windows, Xbox, PlayStation).

The company's revenue model is built on one-time hardware sales ranging from £9,995 to £49,995 ex-tax per simulator, with optional aftermarket accessories (custom colours from approximately £1,000) and a higher-value Sim Room enterprise solution starting at £22,000 plus simulator costs that includes software licensing, installation, training and optional leaderboard and video wall add-ons. Sales are executed directly through the company's website via an enquiry-based process with a 6-12 week production lead time, alongside bespoke enterprise sales for commercial Sim Room installations. The customer base spans four primary segments: professional racing drivers (including Formula E and Extreme E champions), high-net-worth racing enthusiasts, commercial Sim Centre operators (with installations in London, New York and Dubai), and corporate/emergency services training clients (with Babcock and Boeing as historical buyers). Repeat business metrics of 54% from corporate and 38% from private TL3 customers suggest a stable installed base, though the company has remained bootstrapped with minimal external capital raised.

Name

Motion Simulation

Legal name

Motion Simulation Ltd

Website

https://motionsimulation.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Motion Simulation Ltd is a UK-based manufacturer of premium racing simulators featuring the world's first variable driving position cockpit. The company sells directly to professional drivers, esports organisations, commercial entertainment operators, and high-end home users across Europe, North America and the Middle East.

Ownership category

akta.pro rank

Product category

Racing Simulators

akta.pro primary industry

Simulation & Specialty Peripherals (Cockpits, Rigs, Motion Platforms, Accessibility Controllers) (MPAFAGAI)

akta.pro secondary industries

Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC), Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ)

Keywords

• Full motion racing simulators
• Professional driver training equipment
• Commercial sim centre solutions
• Esports racing hardware
• Variable driving position cockpits

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Simulator Hardware Sales: One-time sale of racing simulators (TL Series and LC Series) with various configuration options. Prices range from £9,995 to £49,995 ex tax and shipping. Customers can add optional upgrades and customisations.
2. Sim Room Solutions: Complete turn-key Sim-Centre solutions including simulators, hardware, software, licensing, installation and training. Base package from £22,000 plus simulator costs, with optional leaderboard (+£3,000) and video wall (+£7,000+) add-ons.
3. Aftermarket Accessories and Upgrades: Modular upgrades available for earlier versions, including steering wheels, pedals, custom colours (approximately £1,000 for bespoke panel colours), and spare parts packages for commercial operators.
4. Professional Services: On-site installation (flat rate based on location), training, and custom branding services. Free on-site training included with purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Motion Simulation designs and manufactures high-end full motion and static racing simulators, including the flagship TL Series and the compact LC Series for esports and home use. All simulators feature the world's first variable driving position cockpit allowing drivers to switch between Formula, GT, and Saloon car positions in seconds, paired with immersive screens and optional DBox motion systems. The company also delivers complete turn-key Sim Room commercial entertainment solutions including hardware, software, networking, and installation.

Product overview

Motion Simulation is a UK-based manufacturer of high-end full motion and static racing simulators. The product portfolio consists of two main simulator lines — the TL Series (flagship full motion) and LC Series (compact esports/home) — plus accessories and enterprise solutions. The TL Series includes the TL3 (from £49,995) and TL3 Lite (from £29,995), both featuring the world’s first variable driving position cockpit that switches between Formula, GT, and Saloon car positions in seconds, combined with a 200-degree spherical screen and FIA-approved 3-axis DBox motion system. The LC Series targets the esports and home market with the LC Series Pro TK (from £9,995) and LC3 Series Pro TKU (from £19,995), sharing the same variable driving position innovation in a more compact, console-compatible form factor. Both series share core technologies including Pro Rigid Lock steering adjustment, ergonomic design developed over 6 months with 50 people, and compatibility with leading racing software (iRacing, ACC, AMS2, rFactor 2). Beyond individual simulators, the company offers the GT Seat as an accessory and the Sim Room as a complete turn-key commercial entertainment solution with centralized management software.

Differentiator

Problem solved

Functional benefit

Products and services

• TL3 Full Motion Simulator Flagship full motion racing simulator with the world's first variable driving position cockpit and portable 200-degree spherical screen. Supports Formula, GT, and Saloon car positions with a 3-axis FIA-approved DBox motion system delivering up to 2G acceleration. Includes ultra-high performance Direct Drive steering, wireless GT steering wheel, Airwave, G-Harness, Alcantara surfaces, and sequential gearbox. From £49,995 ex tax.
• TL3 Lite Entry-level version of the TL Series offering the core variable driving position technology and immersive simulation at a lower price point. Direct Drive motor with lower torque than the full TL3, with an optional upgrade path. Includes 3 axis of motion and GT wheel. From £29,995 ex tax with 6-12 week production lead time.
• LC Series Pro TK Esports and home use racing simulator with the world's first variable driving position cockpit in a compact size. Supports single and triple screen TV stands, Windows/Xbox/PlayStation compatibility, and features Simucube 2 steering, Pro pedals, Pro Rigid Lock, and a PC included. From £9,995 ex tax.
• LC3 Series Pro TKU Updated version of the LC Series Pro TK line. Compact esports simulator with variable driving position cockpit, supporting Formula, GT, Sports, and Saloon car positions. From £19,995 ex tax.
• Sim Room (Sim-Centre Turn-Key Solution) Complete turn-key commercial Sim-Centre solution including multiple simulators, centralized control station for race management, software licensing for 4 simulators (1-year), optional leaderboard display (+£3,000), and video wall (+£7,000+). Base package from £22,000 ex VAT excluding simulators, with optional add-ons and bespoke international costing.
• GT Seat Accessory Premium racing seat accessory developed in-house, manufactured in the UK and hand-trimmed by craftspeople who also work for Bentley and Aston Martin. Sold with seat bracket, using high quality leather and Alcantara-like materials.

Quantifiable outcome

• 54% repeat business from corporate clients and 38% from private customers for TL3 in Sim Room commercial use
• +2 more outcomes

Named customers6 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Veloce EsportsflagshipStrategic or Co-development Partner · 1 January 2021Veloce Esports is a world-leading gaming organisation with 190+ million video views per month. Motion Simulation became Veloce's official simulator hardware provider in 2021. Rupert and Jack (ex Formula 3 drivers) chose the TL3 after extensive evaluation of all competitors and have used it for professional driver training and assessment since 2018. Veloce's Board includes Adrian Newey.
• Brawn GP Formula One TeamcoreStrategic or Co-development PartnerMotion Simulation collaborated with Brawn GP simulator engineers, sharing development information and data with real telemetry from their car at Silverstone. Elements of this development were incorporated into the TL3. Brawn GP won both the Constructors and Drivers Championships and later became Mercedes Grand Prix.
• University of LeedscoreStrategic or Co-development PartnerUniversity of Leeds Driving Simulator (UoLDS) is one of the most technically advanced driving simulator suites in research environments. Motion Simulation benefited from full access to define optimum axis of motion, bandwidths and frequency issues. This was crucial in defining immersive simulation and led to development of the TL8 concept and TL3 product.
• iHeart MediacoreGTM or Marketing PartnerAmerica's #1 audio company reaching 9 out of 10 Americans monthly. iHeart Media has been a media partner for Motion Simulation in the US market since 2018. With over 860 radio stations, 250 million monthly visitors and 128 million registered users.
• Babcock InternationalminorStrategic or Co-development PartnerBabcock developed its blue light driver simulator with Motion Simulation in early 2016, combining leading-edge technology with learning services expertise and RoSPA certified trainers for emergency services driver training.
• BoeingminorStrategic or Co-development PartnerBoeing needed an F15 Fighter Jet simulator in Saudi Arabia. Motion Simulation developed a solution including flight joystick, throttle controls, rudder pedals, with exterior made to resemble the F15 through matched colour scheme with livery and rivets.
• Jaguar and CastrolminorStrategic or Co-development PartnerMotion Simulation was commissioned in 2015 by Jaguar and Castrol to develop a simulator special project recreating the experience of driving the Bloodhound SSC at over 1000 mph for worldwide events. Required creating software from scratch including accurate cockpit representation, dials, environment, cross winds, and drag coefficients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trak Racer: Australia-origin manufacturer of sim racing cockpits, monitor stands, and accessories across home and commercial tiers. Overlaps Motion Simulation's LC Series and rig-level offering but typically without full motion or proprietary ergonomic systems.
• D-Box Technologies: Canadian leader in motion systems for entertainment, sim racing, and home cinema. Provides the FIA-approved D-Box motion platform integrated into Motion Simulation's TL3, but also sells competing end-to-end simulator packages through partners.
• Simucube: Maker of Direct Drive steering wheel bases integrated in Motion Simulation's TL and LC models. Sells complementary hardware at the premium tier and could be considered a partner plus an adjacent player in sim racing hardware.
• Fanatec: Mass-market leader in sim racing steering wheels, pedals, and ready-to-race cockpits (owned by Endor AG). Competes with Motion Simulation across price tiers but typically at lower price points and without integrated motion or variable driving position.
• Playseat: Established global brand of gaming racing cockpits widely distributed through retail. Overlaps Motion Simulation's LC line at lower price points but lacks Motion's motion and variable driving position technology.

Direct peers

• CXC Simulations: California-based manufacturer of high-end motion racing simulators targeted at pro drivers and home enthusiasts. Directly competes with Motion Simulation's TL Series in the premium full-motion segment with similar pricing and direct-to-consumer sales model.
• SimXperience: US-based manufacturer of motion platform simulators for racing and flight, offering modular motion systems similar to Motion Simulation's TL architecture. Directly comparable in product and target customer.
• RSeat: European manufacturer of high-end sim racing cockpits and Formula-style rigs. Comparable to LC Series pro line, primarily a static cockpit provider without integrated motion platforms.
• Apex Pro Racing (Prosim): Croatian manufacturer of professional-grade racing and flight simulators used by Formula 1 teams and pro drivers. Directly comparable high-end motion simulator competitor with similar B2B and enthusiast customer base.
• DOF Reality: Manufacturer of 6-DOF and 3-DOF motion platforms for sim racing and flight, often paired with high-end cockpits. Direct competitor at the prosumer/motion-enabled tier, though without Motion Simulation's variable driving position capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCA7_R7wgIrVLcyJjE51wACA/videos
• Facebookfacebook.com/MotionSimulation
• Instagraminstagram.com/motionsimulation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Simulation