Geographica Travel & Trek

What Geographica Travel & Trek does

Geographica Travel & Trek is a Madrid-based Spanish travel agency operating under the corporate entity Global Adventure Team SL, specializing in guided outdoor adventure experiences for Spanish-speaking consumers. The company organizes hiking, trekking, mountaineering ascensions, off-road cycling, via ferrata, mountain biking, and cross-country skiing trips across seven geographic regions: the Iberian Peninsula, Europe (13 countries), Morocco, the Middle East, the Americas, Asia, and Africa. It serves adventure enthusiasts across all skill levels through a structured difficulty classification system (Level A through C+), with a trip catalog of 200+ multi-day itineraries plus single-day excursions led by seven named professional guides.

The business operates a direct-to-consumer model through its website (geographica.es), built on Vabadus CMS and instrumented with standard web analytics including Google Analytics, Facebook Pixel, Microsoft Clarity, and Bing Maps. The company holds travel agency license CICMA 4720 (Mayorista minorista) issued by the Dirección General de Turismo de la Comunidad Autónoma de Madrid, providing legal authorization to organize combined travel packages. Revenue is generated primarily through one-time trip package sales, with base prices ranging from €545 (short domestic treks) to €2,695 (extended international expeditions such as Japan). Additional revenue streams include optional travel and cancellation insurance priced at 2.5% of trip cost, federative license processing fees of €8 per license through the Federación Madrileña de Montaña partnership, and day excursion vouchers sold via an online store.

The company operates with no disclosed external investors, no funding rounds, and no public listing, indicating a privately held, founder- or family-owned structure. Geographic reach is broad but the customer base is fully retail and distributed across individual adventure travelers. A points-based loyalty program (Programa de Puntos) encourages repeat bookings. The GEOGRAPHICA® trademark is registered with the Spanish Patent and Trademark Office (OEPM M2470191), and insolvency protection is provided through Markel Insurance.

Name

Geographica Travel & Trek

Legal name

Global Adventure Team SL

Website

https://geographica.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Geographica Travel & Trek is a Madrid-based Spanish travel agency (Global Adventure Team SL) specializing in guided hiking, trekking, mountaineering, cycling, and cross-country skiing trips worldwide. It serves Spanish-speaking adventure enthusiasts of all skill levels through direct-to-consumer website bookings across seven geographic regions.

Ownership category

akta.pro rank

Product category

Adventure Travel Services

NAICS

Tour Operators (56152), Travel Agencies (561510), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Adventure & Expedition Travel Agencies (THAKAFAB), Adventure & Active Travel Agencies (THAKABAD), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

Keywords

• Guided hiking tours
• Mountain trekking trips
• Adventure travel packages
• Outdoor excursions
• Cross-country skiing trips

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Package Sales: The primary revenue stream comes from organizing and selling combined travel packages that include transportation, accommodation, guided hiking/trekking activities, meals, and other tourist services. Prices range from approximately €545 for short treks (e.g., Trekking del Posets) to €2,695 for extended international trips (e.g., Hokkaido, Alpes Japoneses y Fuji). Payments are structured with deposits (20% for land-only trips, 15% for air-inclusive trips) and final balance payments before departure.
2. Day Excursion Tickets: Single-day excursions with prices paid in cash on the bus, via transfer, or using pre-purchased excursion vouchers (bonos). Excursions can be reserved up to two trips without prepayment; a €5 deposit is required from the third simultaneous booking.
3. Federative License Processing: Geographica processes federative licenses for the Federación Madrileña de Montaña (FMM) for a management fee of €8 per license, in addition to the official FMM prices.
4. Optional Travel Insurance: Optional travel and cancellation insurance is offered as an add-on to travel packages. Cancellation insurance is priced at 2.5% of the base trip price (or 2.5% of base price plus airfare for flights-included trips). Annual insurance policies are also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Geographica is a specialized travel agency selling guided hiking, trekking, mountaineering, off-road cycling, and cross-country skiing trips to Spanish-speaking individual travelers. It offers 200+ multi-day itineraries across seven regions (Peninsula, Europe, Morocco, Middle East, America, Asia, Africa) plus single-day excursions, all bundled with transportation, accommodation, meals, and certified guides, organized by difficulty level (A through C+).

Product overview

Geographica Travel & Trek operates as a specialized travel agency offering a comprehensive portfolio of outdoor adventure products centered around hiking, trekking, and mountain activities. The core offering consists of multi-day guided trips (Viajes de Senderismo y Montaña) across seven geographic regions (Peninsula, Europe, Morocco, Middle East, America, Asia, Africa) and single-day excursions (Excursiones de un Día), both organized by professional guides. The portfolio is supported by a loyalty program (Programa de Puntos), an online store (Tienda Virtual) for purchasing excursion vouchers and federative licenses, and activities categorized by difficulty levels (Nivel A through C+) and activity type (hiking, climbing, off-road, trekking, via ferrata, cycling, cross-country skiing). The company acts as both a retailer and wholesaler (CICMA 4720 license) under the Global Adventure Team SL corporate entity.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-day Guided Hiking and Trekking Trips (Viajes de Senderismo y Montaña) Multi-day guided hiking and trekking itineraries across global destinations, including transportation, accommodation, meals, guiding, and activity equipment as specified by package. Available in seven difficulty levels from A (easiest) through C+ (most challenging).
• Single-Day Excursions (Excursiones de un Día) Single-day guided hiking and outdoor activity excursions offering accessible outdoor experiences with flexible booking, including on-bus cash payment and pre-purchased excursion vouchers.
• Federative License Processing (Licencia Federativa) Administrative processing of mountain federative licenses on behalf of the Federación Madrileña de Montaña, providing federated members with accident insurance coverage and supporting mountain sports development. Processed only via the virtual store with card payment.
• Online Virtual Store (Tienda Virtual) Online store offering pre-paid excursion vouchers (bonos) in packs of five or ten, available in hiking and bicycle variants, as well as federative license sales.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Markel InsuranceminorOthersMarkel Insurance provides insolvency protection guarantee for Geographica/Global Adventure Team SL. In case of agency insolvency before trip departure, Markel covers full reimbursement of payments made by travelers. If insolvency occurs during the trip, the guarantee covers repatriation costs and necessary pre-repatriation accommodation financing.
• Federación Madrileña de Montaña (FMM)coreStrategic or Co-development PartnerGeographica is part of the Madrid Mountain Federation and processes federative licenses on behalf of the FMM through its virtual store. Federative licensing provides members with accident insurance coverage and contributes to mountain sports development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• eDreams Odigeo: Spain-headquartered leading European OTA offering packaged leisure and adventure travel online; overlaps in travel-package assembly and Spanish-language customer base but at much larger scale.
• TUI Group: Global integrated tour operator offering guided adventure, hiking and active holidays worldwide; comparable multi-day guided-trip format with much broader portfolio and geographic reach.
• Viajes El Corte Inglés: Spain's largest retail travel agency, offering a broad portfolio including adventure and hiking packages; comparable combined-package travel agency structure under Spanish travel regulation.
• Muchoviaje: Spanish online travel agency selling package holidays and adventure travel to Spanish-speaking consumers; comparable direct-to-consumer, Spanish-language, package-based model.

Direct peers

• G Adventures: Worldwide small-group adventure travel specialist focused on hiking, trekking and cultural exploration with difficulty-graded itineraries; directly comparable product and customer profile to Geographica's multi-day guided trips.
• National Geographic Expeditions: Premium guided adventure travel including hiking and trekking itineraries across global mountain regions; comparable in guided-format, multi-day structure and difficulty segmentation.
• Intrepid Travel: Global small-group adventure tour operator offering hiking, trekking and active trips across multiple continents with a structured difficulty/skill grading system — same operating model and customer base as Geographica, only at global English-speaking scale.
• Backroads: Premium active-adventure tour operator specializing in walking, hiking, cycling and cross-country skiing trips with skill-level tiers — overlapping product mix and difficulty-tiered proposition as Geographica.

Emerging players

• Wikiloc: Spain-originated outdoor trails and hiking community with growing travel/experience layer; adjacent emerging player targeting the same Spanish-speaking hiking customer base as Geographica.

Regional players

• Catai Tours: Spain-based tour operator offering guided adventure and nature trips in Spanish-speaking markets, sharing Geographica's Iberian customer base and combined-package model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geographica-travel-&trek-sl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geographica Travel & Trek