GEOLUX by Geoenergetika

What GEOLUX by Geoenergetika does

GeoEnergetika d.o.o., operating under the Geolux brand, is a Slovenian designer and manufacturer of LED luminaires and smart-city lighting systems, founded in 2010 and headquartered in Petrovče with additional offices in Celje and Murska Sobota. The company sells a portfolio of LED lighting products (Plain series, LC Light Compact, Park, Indu II) alongside connected smart-city offerings including the PULS platform, e-SMS lighting-management software, S-IPR smart factory lighting, and Bruma. Its technology stack combines LED optics, DALI-standard wired control, sub-GHz wireless mesh networking, IoT environmental sensors (air quality, noise, traffic), and machine-learning analytics for predictive maintenance and anomaly detection.

The business sells predominantly to European municipalities, public-sector entities, and commercial/industrial customers (e.g., Petrol service stations, universities, tourist sites, industrial facilities), winning contracts through direct sales and EU co-financed consortium projects. Revenue is generated through hardware sales of luminaires and nodes plus associated software/services tied to deployments; international market entry has been pursued through partnerships (e.g., RZB in Germany) and EU-funded consortia (Ireland, Netherlands, Lithuania). The company operates with a lean team of around five employees, suggesting a project-driven, partnership-led go-to-market rather than a large direct-sales organization.

Name

GEOLUX by Geoenergetika

Legal name

GeoEnergetika, družba za okolju prijazne energije, d.o.o.

Website

https://geolux.si

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Geolux is a Slovenian designer and manufacturer of LED luminaires and smart-city lighting systems, serving European municipalities and industrial clients with hardware, wireless IoT sensors, and ML-driven lighting-management software.

Ownership category

akta.pro rank

Product category

LED Lighting & Smart Urban Lighting Systems

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Lighting Controls & Smart Lighting Systems (BPABAGAC), Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

Keywords

• LED street lighting
• Smart city lighting
• Urban LED luminaires
• Industrial LED lighting
• Smart lighting sensors

Headquarters

HQ city

Petrovče

HQ country

Slovenia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. LED Luminaire Sales: Sale of proprietary LED lighting products including street, urban, industrial, and indoor luminaires. Products include Plain series, LC Light Compact, Park, Indu II, Bruma, S-IPR, e-SMS models. Revenue generated through direct project sales to municipalities, industrial facilities, and commercial customers
2. Smart City System Integration: Comprehensive smart lighting system solutions combining hardware and software platforms (PULS) for municipal smart city projects. Includes sensor integration, data collection, and management platform services
3. Custom Lighting Solutions: Bespoke event lighting and specialized illumination projects such as the Lake Velenje event venue installation with custom-built components

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GEOLUX designs, develops, and manufactures LED luminaires (street, urban, industrial, indoor) and integrates them with smart-city platforms such as PULS/e-SMS that add real-time environmental sensing and DALI-based control. The company sells project-based lighting solutions directly to municipalities, public institutions, and industrial/commercial customers across Europe, complemented by EU co-financed R&D projects.

Differentiator

Problem solved

Functional benefit

Brands

• PULS: Comprehensive urban smart lighting system developed in collaboration with Impedanca d.o.o. and Garex d.o.o., combining e-SMS smart lighting system with a smart cities management platform.

Products and services

• Plain I LED Luminaire An internationally acclaimed street and urban LED luminaire featuring an ultra-sleek housing design, modular optical configurations, and an innovative mounting bracket enabling precise angle adjustment during and after installation. Aimed at municipalities and urban infrastructure projects.
• LC Light Compact LED Luminaire A compact and lightweight outdoor LED luminaire designed for street and urban lighting with plug-and-play functionality for rapid deployment on existing infrastructure, advanced optics, exchangeable LED module, and an innovative mounting bracket for precise angular adjustment. Aimed at municipal street lighting and urban infrastructure customers.
• Park LED Luminaire An architecturally designed luminaire line for demanding urban lighting applications featuring clean lines, with integrated mast and lighting element design in a single monolithic unit, suitable for both modern and historical urban environments including registered cultural heritage sites.
• Plain II Wall LED Luminaire A wall-mounted urban LED luminaire designed for building facade and area illumination, featuring advanced optics for diverse lighting configurations. Aimed at municipal and commercial building exterior projects.
• Plain II Retro LED Luminaire A retro-styled urban LED luminaire that maintains street lighting capacity while featuring a timeless aesthetic design suitable for aesthetically demanding lighting configurations in urban and tourist environments.
• Plain I Retro LED Luminaire A retro-styled street and urban LED luminaire combining classic aesthetics with modern LED technology for applications requiring vintage-inspired design.
• Plain III Round LED Luminaire A modular round-shaped urban LED luminaire from the Plain family, featuring interchangeable LED modules for long-term lighting flexibility and design for architecturally demanding applications.
• Plain III Ortho LED Luminaire An orthogonal-shaped modular urban LED luminaire offering flexible lighting configurations with interchangeable LED modules for diverse urban illumination contexts.
• Indu II Industrial LED Luminaire An industrial-grade LED luminaire designed for demanding environments in industrial buildings, sports venues, warehouses, and petrol stations. Features high ingress protection (IP 67), impact protection (IK 09), replaceable LED modules, and is available in S, M, and L variants with lumen outputs from 4,800 to 18,000 lm.
• Bruma Smart Urban Lighting System An innovative urban LED lighting system employing creative and interactive scenic illumination for public space revitalization. Features modular construction, Bluetooth-enabled communication, motion-reactive dynamic color scenes, and integration of natural ecosystem-inspired lighting patterns for social interaction spaces.
• S-IPR Intelligent Process Lighting An intelligent process lighting system for smart factories, consisting of interconnected industrial LED luminaires with integrated sensory components enabling precise reading of environmental parameters, advanced spatial analysis, and transmission of manufacturing and logistical operational data to analytical software systems.
• e-SMS Smart Street Lighting System A global breakthrough smart street lighting system enabling real-time collection of and reaction to environmental parameters (temperature, humidity, air quality, traffic, pedestrian movement) at micro-locations. Functions as both illumination and an IT-supported environmental sensing platform.
• Bruma Park LED Luminaire A park-specific variant of the Bruma urban lighting system, designed for integration in park environments combining functional lighting with aesthetic/scene-based illumination.
• NEXT Street Luminaire A street luminaire unveiled at the Design Forum in Ljubljana with minimalist aesthetics for modern urban environments. Characterized as technically innovative, smart-ready, and durable, complementing local environmental aesthetics.
• PULS Perceptive Urban Lighting System A comprehensive urban smart lighting platform combining the e-SMS smart lighting system with an open smart city management platform, enabling broad, localized data collection and systematic urban environment management through DALI protocol and sub-GHz wireless communication. Includes machine learning analytics and anomaly detection for events such as black-ice conditions.

Quantifiable outcome

• Over 80% energy savings achieved at Petrol petrol station lighting renovation project
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RZB (Rudolf Zimmermann, Bamberg)coreStrategic or Co-development PartnerGerman lighting partner for complementary product offerings. Geolux integrates RZB products (Lightcase, Planox, Lightstream, Sidelite, Baleva, Home, Planox Eco, Modulux) in comprehensive lighting solutions. Over 80 RZB Lightcase luminaires used in Tri lilije sports hall project. Collaboration enhances product portfolio breadth for municipal and sports installations.
• Impedanca d.o.o.coreStrategic or Co-development PartnerSlovenian consortium partner in PULS smart city lighting system development. Co-developed e-SMS smart luminaire with real-time environmental monitoring capabilities. Collaborated on S-IPR intelligent process lighting for smart factories project. Both projects co-financed by Republic of Slovenia and EU under ERDF.
• Garex d.o.o.coreStrategic or Co-development PartnerSlovenian consortium partner in PULS smart city lighting system. Developed open smart cities management platform that integrates with e-SMS lighting. Consortium focused on Irish market entry for smart lighting solutions. Project co-financed by Republic of Slovenia and EU under ERDF.
• ADESCO d.o.o.minorStrategic or Co-development PartnerCreative culture sector partner in Bruma urban lighting system development. Collaboration as part of Ministry of Culture grant program supporting cooperation between creative cultural sector and enterprise. Project focused on innovative urban LED illumination for public space revitalization.
• Resalta d.o.o.minorImplementation/ SI/ Consulting PartnerSlovenian energy solutions company leading public-private partnership for Velenje swimming pool energy renovation. Geolux supplied luminaires as part of comprehensive energy retrofit project managed by Resalta.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trilux: German lighting manufacturer with strong indoor, outdoor, and industrial product lines plus connected lighting services. Comparable in target markets (municipal, industrial, commercial) and in DALI-based control system expertise.
• Tvilight: Dutch smart street lighting specialist offering IoT-connected luminaires with motion sensors and city management software — a direct competitive analogue to Geolux's PULS/e-SMS smart city offering, with deeper presence in the Netherlands market.
• iGuzzini: Italian premium architectural and urban lighting brand (Fagerhult Group) with strong heritage and tourism project references. Directly comparable in aesthetic-led urban lighting targeting cultural heritage, hospitality, and municipal customers.
• AEC Illuminazione: Italian outdoor and urban lighting specialist serving European municipalities with architectural and roadway luminaires. Directly comparable in street/urban segment focus, design-led positioning, and municipal customer base.
• Fagerhult Group: Swedish lighting group encompassing premium architectural brands (iGuzzini, Fagerhult, Whitecroft). Competes with Geolux in design-led urban lighting and architectural installations, particularly in heritage and tourism segments.
• Thorn Lighting: Zumtobel-owned European lighting brand with strong municipal, sports, and industrial lighting portfolio. Directly comparable to Geolux's outdoor (Plain series) and industrial (Indu II) product lines and similar target customer base.
• Schreder: Belgian outdoor and street lighting specialist with deep municipal customer base across Europe. Direct competitor in urban, roadway, and smart city lighting with comparable aesthetic design heritage and IoT control system offerings.

Broad incumbents

• Signify (formerly Philips Lighting): Global lighting leader offering Philips CityTouch (the same platform Geolux integrates with in Noordwijk). Competes directly in smart street lighting, smart city, and outdoor LED segments with vastly larger scale, R&D, and channel reach.
• Zumtobel Group: Austrian lighting group (Zumtobel, Thorn, Tridonic) covering indoor, outdoor, industrial, and architectural lighting plus controls. Direct competitor in the industrial (Indu II vs Thorn) and outdoor segments Geolux addresses.

Emerging players

• Telensa: UK-based smart street lighting platform provider with wireless control nodes deployed across thousands of municipal luminaires worldwide. Comparable to Geolux's PULS smart city platform ambition though focused on controls rather than luminaire manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geolux-by-geoenergetika

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEOLUX by Geoenergetika