Georg Automation GmbH

Name

Georg Automation GmbH

Legal name

Georg Automation GmbH

Website

https://georg-automation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Industrial Machinery Manufacturing (33324)

SIC

Switchgear & Switchboard Apparatus (3613), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Electrical Controls, PLC & Industrial Automation (EDAOABAE)

Keywords

• Industrial automation
• Switchgear manufacturing
• Machine retrofit services
• Automation engineering
• Control cabinet fabrication

Headquarters

HQ city

Kreuztal, North Rhine-Westphalia

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Automation Engineering Services: Comprehensive automation engineering services including project engineering, software development, documentation, and commissioning for industrial plants. Services are provided from initial consultation through turnkey delivery.
2. Switchgear Manufacturing (Schaltanlagenbau): Custom electrical switchgear fabrication and assembly for industrial automation systems, including project planning, development, documentation, and commissioning.
3. After-Sales Service: Post-installation service and support for delivered automation systems and switchgear equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Georg Automation GmbH delivers industrial automation solutions and switchgear manufacturing (Schaltschrankfertigung) for cross-industry industrial plants. The company provides the full lifecycle from consultation and planning, through project engineering, custom hardware and software development, documentation, and commissioning, to turnkey plant delivery and after-sales service. They also offer machine retrofit services to modernize existing equipment and extend its operational lifespan.

Product overview

Georg Automation GmbH offers a unified portfolio of automation and electrical equipment services rather than discrete software products. The core offerings consist of three interconnected service areas: Automatisierung (Automation) and Schaltschrankfertigung (Switchgear Manufacturing), which both follow the same workflow of project engineering, software development, documentation, and commissioning. Additionally, Retrofit services provide modernization of existing machines. The company positions itself as a one-stop solution provider, delivering all services from initial consultation and planning through turnkey installations to after-sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatisierung (Automation) Automation project engineering, software development, documentation, and commissioning services for industrial plants, delivered from initial consultation through turnkey implementation. Targeted at industrial operators seeking efficient plants with a high degree of automation.
• Schaltschrankfertigung (Switchgear Manufacturing) Custom electrical switchgear and control cabinet fabrication including project planning, hardware/software development, documentation, and commissioning for industrial automation systems. Targeted at industrial clients requiring tailored electrical equipment.
• Retrofit (Machine Modernization) Modernization services for existing industrial machines and equipment designed to update automation systems, increase automation degree, and extend the operational lifecycle of installed equipment. Targeted at industrial plant operators with legacy machinery.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• WAGO: WAGO is a German manufacturer of interconnection and automation products (e.g., WAGO-I/O-SYSTEM, controllers). Comparable to Georg Automation as a German provider of both automation hardware and project engineering services to industrial customers.
• Rittal: Rittal (part of Friedhelm Loh Group) is a German market leader in enclosures and switchgear manufacturing, including pre-engineered automation solutions. It overlaps directly with Georg Automation's Schaltschrankfertigung offering and customer base of industrial plant operators.
• Weidmüller: Weidmüller is a German specialist in electrical connectivity, switchgear, and industrial automation. It is highly comparable to Georg Automation in switchgear manufacturing and industrial automation services for cross-industry customers.
• Festo: Festo is a German automation technology company supplying pneumatics, electric drives, and integrated automation solutions. It overlaps with Georg Automation's cross-industry automation engineering and machine retrofit/machine modernization work.
• Beckhoff Automation: Beckhoff is a German provider of PC-based control and automation technology, including PLCs, drive technology, and system integration. It is comparable as a German-headquartered automation specialist competing for the same mid-market industrial engineering projects.
• Phoenix Contact: Phoenix Contact is a German manufacturer of industrial connectivity, switchgear, and automation components with deep engineering and integration services. It is directly comparable as a switchgear and industrial automation specialist serving cross-industry customers, but operates at much larger scale than Georg Automation.

Broad incumbents

• Siemens: Siemens (Digital Industries / Smart Infrastructure) is a broad incumbent offering PLCs, SCADA, drive systems, and full automation project delivery. It competes with Georg Automation for industrial automation contracts and is a common reference/ecosystem partner for smaller integrators.
• ABB: ABB is a global broad incumbent in industrial automation, switchgear, and motion. Comparable as an end-to-end automation and switchgear provider targeting the same industrial plant customer base, though at vastly greater scale and geographic reach than Georg Automation.
• Schneider Electric: Schneider Electric is a global broad incumbent spanning industrial automation, switchgear, and electrical distribution. Comparable to Georg Automation across the combined automation + switchgear portfolio, but operates as a multi-product conglomerate rather than a focused regional integrator.

Emerging players

• Eplan: Eplan (part of Friedhelm Loh Group) provides CAE software for electrical engineering, switchgear design, and automation project documentation. It is comparable to Georg Automation as an enabling technology layer for switchgear and automation project engineering workflows.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/georg-automation-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georg Automation GmbH