Georgia Safari Conservation Park

What Georgia Safari Conservation Park does

Georgia Safari Conservation Park operates a 530-acre conservation park in Madison, Georgia (approximately 0.6 miles south of I-20 at exit 113), offering guided safari-style tours and luxury overnight lodging on a direct-to-consumer basis. The site comprises 282 acres of animal pastures and over 140 acres of open savanna tour area, with infrastructure including custom open-top safari trucks, climate-controlled luxury tent lodges (forest-canopy tents, Honeymoon Hideaway, and ADA-accessible options), and a 10,000 sq ft giraffe and rhino barn housing the Giraffe Suite lodging experience. The park maintains a collection of approximately 35+ animal species, including critically endangered, endangered, and vulnerable IUCN-listed animals such as reticulated giraffes and southern white rhinos.

The company generates revenue through five core tour SKUs (Guided Safari Tour at $39, Barn Tour at $109, Safari Encounter Tour at $119, Sunset Safari Tour at $225, Wild Adventure Safari at $250), three lodging formats (Two Bedroom Luxury Safari Tent at 756 sq ft, Giraffe Suite at 828 sq ft, Honeymoon Hideaway at 566 sq ft), bundled tour-inclusive overnight stays, group/private event bookings (minimum 15 tickets), gift cards, and educational field trips. Pricing follows unit/transactional pricing for tours and multi-night bundled pricing for lodging, with holiday/seasonal surcharges and discounts for children, seniors, military, and first responders. The firm is a privately held Georgia LLC with 13 employees, operates seven days per week (8:30 AM–5:00 PM, closed Thanksgiving and Christmas), and conducts all sales through its own online reservation portal (TheFlybook-powered), phone reservations, and The Outpost retail store — no third-party resellers or intermediaries.

Customer segments span families with children (primary), school and homeschool groups, couples and romance seekers (honeymoon/romantic getaways), and group/corporate event bookings. Marketing relies on earned media (TIME Magazine World's Greatest Places 2025, Garden & Gun Southern Bucket List, Atlanta Magazine), organic social (Facebook, Instagram, TikTok), Google/local search, an email newsletter, and blog/content marketing. The company is a Sustaining Partner of the Georgia Zoological Society, Inc., a 501(c)(3) nonprofit, anchoring its conservation mission and educational programming.

Name

Georgia Safari Conservation Park

Legal name

Georgia Safari Conservation Park, LLC

Website

https://georgiasafari.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Georgia Safari Conservation Park operates a 530-acre conservation park in Madison, Georgia, offering guided open-top safari tours and luxury overnight lodging (Giraffe Suite, safari tents, Honeymoon Hideaway) to families, couples, school groups, and corporate/private event clients via direct-to-consumer bookings.

Ownership category

akta.pro rank

Product category

Wildlife Safari Park

NAICS

Nature Parks and Other Similar Institutions (712190), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAFAF

Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations)

SECONDARYTHAGAIAA

Safari Lodges (Big Five/Game Reserves)

Travel & Hospitality/Lodging & Accommodation/Lodges (Nature, Safari, Wilderness)

SECONDARYTHAJABAD

Safari & Overland Wildlife Adventures (4x4/Jeep)

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

SECONDARYTHAAAHAC

Safari Lodges & Tented Camps

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Nature Lodges & Eco-Resorts

Keywords

• Wildlife safari tours
• Luxury safari lodging
• Conservation park experiences
• Guided wildlife encounters
• Animal encounter tours

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Safari Tour Tickets: Visitors purchase individual tour tickets for guided safari experiences. Tours range from 1 hour to 3 hours. Per-person pricing tiers from $35 to $250 depending on tour type and inclusions. Children, seniors, military, and first responders receive discounts on select tours. Reservations are required.
2. Overnight Lodging Accommodations: Overnight stays in luxury safari tents (1-2 bedrooms), the Giraffe Suite, and the Honeymoon Hideaway. Tour encounters are bundled with lodging stays. Pricing varies by accommodation type and seasonality.
3. Gift Cards: Prepaid gift cards sold online, in-person at The Outpost retail store, and by phone. Gift cards can be redeemed for any tour experience or merchandise at the park.
4. Group and Private Event Bookings: Private tours, corporate events, weddings, family reunions, and group bookings are arranged in advance. Group tours require a minimum of 15 tickets and must be arranged with park sales staff. Additional fees may apply for private/custom arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Georgia Safari Conservation Park operates a 530-acre conservation park in Madison, Georgia, offering guided African-style safari tours (Guided Safari, Safari Encounter, Barn Tour, Sunset Safari, Wild Adventure Safari) using custom open-top vehicles across 140+ acres of savanna habitat housing 35+ exotic species. The park also sells luxury overnight lodging in three formats: the Giraffe Suite (828 sq ft inside the giraffe and rhino barn), Two Bedroom Luxury Safari Tents (climate-controlled forest-canopy tents), and the Honeymoon Hideaway (566 sq ft romantic tent). Reservations are required and made through a direct online booking portal, by phone, or in-person at The Outpost.

Product overview

Georgia Safari Conservation Park is a 530-acre conservation park in Madison, Georgia offering guided safari tours and luxury overnight lodging experiences. The core tour products include the Guided Safari Tour (game-drive style), Safari Encounter Tour (giraffe and rhino experience), Barn Tour, Sunset Safari Tour, and Wild Adventure Safari. Accommodations include the Giraffe Suite with panoramic barn views, Two Bedroom Luxury Safari Tents, and Honeymoon Hideaway tent. Additional offerings include group tours, educational field trips, and gift cards. Tours are reservation-only and use custom safari vehicles driven by trained staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Safari Tour A game-drive style safari experience on a custom open-top truck through 140+ acres of African-style savanna habitat featuring antelopes, zebras, and other iconic African hoofstock, lasting 1 hour 15 minutes at $39 per person. Reservations required; ADA-accessible with military, first responder, and senior discounts.
• Safari Encounter Tour A two-hour experience combining a 1-hour safari drive with a half-hour ambassador animal encounter and a half-hour giraffe feeding experience, offering up-close views of giraffes and rhinos starting at $119 per person.
• Barn Tour: Giraffe & Rhino A one-hour indoor barn tour offering up-close encounters with Reticulated Giraffes and Southern White Rhinos in their barn habitat, with interactive facts and viewing of where animals eat, rest, and play, starting at $109 per person.
• Sunset Safari Tour A three-hour evening safari experience observing wildlife during cooler evening hours with golden-hour views, available seasonally on Fridays and Saturdays from September 1 through October 31, starting at $225 per person.
• Wild Adventure Safari A 2-hour 45-minute premium behind-the-scenes experience including guided safari drive, ambassador animal interactions, and ground-floor giraffe and rhino barn experience with keeper interactions, available seasonally April through September, starting at $250 per person (children 3-18 at $225).
• Giraffe Suite An 828 sq ft luxury suite inside the giraffe and rhino barn with panoramic giraffe views, accommodating up to 4 guests with 1 king bed and 1 queen sofa bed and including Barn Tour and Safari Encounter Tour; features kitchenette, AC, Wi-Fi, private deck, and ADA accessibility.
• Two Bedroom Luxury Safari Tent A 756 sq ft climate-controlled two-bedroom tent nested in forest canopy overlooking private savanna, accommodating 2-4 guests with 1 king canopy bed and 2 XL twin beds and including Safari Encounter Tour; features soaker tub, tiled shower, and private deck.
• Honeymoon Hideaway A 566 sq ft romantic one-bedroom suite with king canopy bed featuring outdoor bathtub, outdoor shower, and two private decks, including Safari Encounter Tour and optional upgrades to Wild Adventure or Sunset Safari, designed for couples seeking a romantic getaway with nature views.
• Group Tours Exclusive group safari experiences for weddings, family reunions, corporate retreats, church groups, and school field trips, requiring a minimum of 15 tickets and advance arrangement with park sales staff.
• Educational Field Trips Homeschool and school field trip programs bringing students into African wildlife conservation education experiences, including curriculum-aligned planning tools and scheduled tour dates throughout the year.
• Gift Cards Gift cards available for safari tours and lodging experiences, purchasable online, in-person at The Outpost retail store, or by phone and redeemable for any park experience or merchandise.

Quantifiable outcome

• TIME Magazine recognized Georgia Safari Conservation Park as one of the 'World's Greatest Places of 2025'
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Georgia Zoological Society, Inc.coreStrategic or Co-development PartnerGeorgia Safari Conservation Park is a Sustaining Partner of The Georgia Zoological Society, Inc., a 501(c)(3) nonprofit organization. The partnership involves annual financial and in-kind contributions, use of park grounds, and access to educational programming. The collaboration supports the Society's mission to inspire and educate the community toward conservation action and leadership through meaningful wildlife engagement.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• North Georgia Zoo: Wildlife park in Cleveland, Georgia offering guided wildlife tours, animal encounters, and family-focused programming; competes directly for the same regional Georgia visitor base.
• Yellowstone Bear World: Drive-through wildlife park in Idaho featuring native North American wildlife in large natural enclosures; comparable drive-through safari-style visitor experience.
• Wild Animal Safari: Drive-through wildlife safari park operating in multiple U.S. states with guided truck tours of exotic hoofstock and big game species, closely mirroring Georgia Safari's open-top safari truck experience.
• San Diego Zoo Safari Park: Large-scale safari park operated by San Diego Zoo Wildlife Alliance, offering open-pasture habitats, guided safari tours, and luxury overnight lodging experiences analogous to Georgia Safari's core model.
• African Safari Wildlife Park: Drive-through safari park in Michigan offering open-vehicle tours of African hoofstock and exotic species; comparable U.S.-based safari park format with similar guided game-drive mechanics.

Others

• Biltmore Estate: Large-scale luxury destination in Asheville, NC with on-site lodging and curated guest experiences; comparable as a Southeast U.S. premium destination pairing lodging with a signature experience.

Broad incumbents

• Disney's Animal Kingdom: Theme park with extensive safari-style Kilimanjaro Safaris attraction and luxury lodging (Animal Kingdom Lodge); sets the upper benchmark for themed safari experiences in the U.S.
• Zoo Atlanta: Major zoological institution in Atlanta featuring giraffes, rhinos, and African species with conservation programming; competes for the same regional Georgia family and education market.
• Busch Gardens Tampa Bay: Major theme park with extensive animal exhibits, safari-style rides, and on-site lodging; sets competitive benchmark for combined wildlife + hospitality experiences at scale.

Regional players

• Callaway Gardens: Georgia destination resort featuring gardens, lodging, and family attractions in Pine Mountain, GA; competes for Georgia regional tourism and family getaway spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/georgiasafari
• Facebookfacebook.com/georgiasafari
• Instagraminstagram.com/gasafariconservationpark
• TikToktiktok.com/@georgiasafari
• LinkedInlinkedin.com/company/georgia-safari-conservation-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Safari Conservation Park