Hammer & Son Ltd.

What Hammer & Son Ltd. does

Hammer & Son ApS (trading as Hammer & Son Ltd.) is a privately held Danish artisanal gin distillery founded in 2009, headquartered in Kirke Såby, Denmark (firmographics list Vintre Møller, Zealand). The company produces and sells two premium SKUs under the Geranium Gin brand: Geranium London Dry Gin at 44% ABV and Geranium Gin 55° Navy Strength Organic. Production combines organic geranium sourced from the company's own grounds with nine carefully chosen botanicals, matured for 48 hours in grain spirit before distillation, and diluted with water from the company's artesian well. Bottling is powered by renewable solar and wind energy, supporting the brand's sustainability positioning.

The business is vertically integrated across its key inputs — botanical cultivation, water supply, and energy — and reaches customers through wholesale and distributor channels targeting premium on-trade accounts (bars, restaurants) and discerning consumers in Europe, Asia, and the USA. The brand has accumulated 17 international spirits tasting awards and multiple cocktail competition wins as documented marketing proof points. The company operates with a very small team (approximately 5 employees) and has no disclosed funding rounds, revenue figures, or institutional investors, indicating a founder-controlled, privately financed operating model.

The go-to-market is exclusively wholesale/distributor-led into specialty liquor retail and on-trade, with content marketing via the geraniumgin.com website (product information, cocktail recipes, sustainability/ESG, water, and sanitary reports) as the primary digital channel. Pricing is not publicly disclosed but is positioned at premium levels within the craft gin category. The model is straightforward unit economics on two SKUs with limited operational complexity, an international wholesale footprint, and a brand narrative anchored on provenance, science-led formulation, and sustainability.

Name

Hammer & Son Ltd.

Legal name

Hammer & Son ApS

Website

https://geraniumgin.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hammer & Son ApS is a privately held Danish artisanal gin distillery producing Geranium London Dry Gin 44% and Geranium Gin 55° Navy Strength Organic. The company sells through wholesale and distributor channels to premium bars, restaurants, and discerning gin consumers across Europe, Asia, and the USA.

Ownership category

akta.pro rank

Headquarters

HQ city

Kirke Såby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Spirits Sales: Revenue generated through the sale of premium gin products, including Geranium London Dry Gin 44% and Geranium Gin 55° Navy Strength Organic. Products are sold through wholesale/distributor channels to retailers, bars, and restaurants. The company is vertically integrated with in-house production of botanicals from organic grounds and proprietary water supply.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hammer & Son produces premium London Dry Gin under the Geranium Gin brand, combining organic geranium from the company's own grounds with nine other carefully chosen botanicals. The blend is matured for 48 hours in grain spirit before distilling, diluted with water from the company's artesian well, and bottled using renewable solar and wind energy. The portfolio includes the standard 44% London Dry Gin and a 55° Navy Strength Organic edition.

Product overview

Hammer & Son Ltd. produces Geranium Gin, a premium London Dry Gin portfolio consisting of two core products: Geranium London Dry Gin at 44% ABV and Geranium Gin 55° Navy Strength Organic at 55% ABV. Both products feature a proprietary blend of geranium from organic grounds combined with nine other botanicals, distilled with water from the company's own artesian well and produced using renewable energy from sun and wind. The products differ primarily in alcohol intensity, with the Navy Strength variant designed for cocktails requiring greater botanical impact.

Differentiator

Problem solved

Functional benefit

Brands

• Geranium London Dry Gin 44%: Premium London Dry Gin, the primary product of Hammer & Son, combining organic geranium from their grounds with 9 carefully chosen botanicals, matured for 48 hours in grain spirit.
• Geranium Gin 55° Navy Strength Organic

Products and services

• Geranium London Dry Gin 44% Premium London Dry Gin at 44% ABV, produced by combining organic geranium from Hammer & Son's grounds with nine other carefully chosen botanicals. The botanicals are matured for 48 hours in grain spirit before distilling, with water from the company's artesian well added before bottling, and energy from sun and wind. Targeted at premium cocktail bars, restaurants, and discerning gin consumers worldwide.
• Geranium Gin 55° Navy Strength Organic Navy Strength organic gin at 55% ABV, representing the latitude of Hammer & Son's distillery. Designed for cocktails requiring more intensity such as Dry Martini, G&T, and Negroni, providing greater weight while retaining the smooth and well-balanced character of Geranium Gin. Targeted at premium cocktail establishments and gin enthusiasts seeking a more powerful botanical profile.

Quantifiable outcome

• Awarded in 17 different international spirits tastings
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Hernö Gin: Swedish craft gin distillery producing premium London Dry and botanical-led variants for the Nordic and European markets. Comparable to Geranium as a Nordic-region craft gin with international award recognition and similar premium positioning.

Direct peers

• Copperhead Gin: Belgian craft gin produced by a small independent distillery with a botanical-driven, premium-positioned portfolio targeting cocktail bars. Comparable to Geranium in craft-gin authenticity, small-batch production and on-trade focus.
• The Botanist: Isle of Harris-based premium craft gin (Bruichladdich) made with 22 locally-foraged botanicals. Comparable to Geranium as a provenance-led, terroir-anchored craft gin marketed on a distinctive botanical story and premium cocktail positioning.
• Sipsmith: London-based craft gin distillery producing premium London Dry Gin using traditional copper pot distillation with proprietary botanical recipes. Comparable to Geranium as a small-batch, authenticity-led craft gin competing in the same premium on-trade and specialty retail channels.
• Monkey 47: German Schwarzwald craft gin with 47 botanicals, premium-priced, and positioned around provenance and a complex botanical signature. Directly comparable to Geranium in craft, botanically-driven premium gin positioning and cocktail-led storytelling.
• Martin Miller's Gin: Premium craft gin distinguished by a provenance-driven distillation story (distilled in England, blended with Icelandic water). Comparable to Geranium in narrative-led premium positioning and craft-on-trade focus.
• Hendrick's Gin: Premium craft-style gin owned by William Grant & Sons, marketed on distinctive botanical profile (cucumber, rose) and unconventional production narrative. Directly comparable to Geranium as a premium-positioned, botanically-differentiated gin targeting craft cocktail bars and discerning consumers.

Broad incumbents

• Bombay Sapphire: Bacardi-owned premium global gin brand with vapor-infusion botanical process and distinctive bottle design. Comparable as a premium-positioned gin competing for the same cocktail-program shelf space, but with vastly greater marketing and distribution scale.
• Beefeater: Pernod Ricard-owned classic London Dry Gin, a benchmark reference point for the style Geranium operates in. Comparable as a London Dry gin in the same category, though at vastly larger scale and mass-market price points.
• Tanqueray No. Ten: Diageo's premium extension of the Tanqueray range, distilled with whole fresh botanicals and targeted at the same craft-cocktail on-trade occasion as Geranium. Comparable as a premium gin competing for bartender mind-share, though backed by a global incumbent's marketing and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/geranium-gin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammer & Son Ltd.