Gerrit van der Veen College Cultuurprofielschool

What Gerrit van der Veen College Cultuurprofielschool does

Gerrit van der Veen College Cultuurprofielschool is a publicly funded Dutch secondary school (openbare school) located in Amsterdam-Zuid, operating since 1945 under the ZAAM (Zuid Amsterdam) school network. The school delivers HAVO and VWO tracks to approximately 950 students with a staff of around 100, with each bridge class (brugklas) capped at 30 students. It is the only officially accredited Cultuurprofielschool for HAVO and VWO in Amsterdam, holding VCPS accreditation renewed for 2025-2029, and offers five art exam subjects (theater, music, visual arts, audiovisual, dance), three culture days per school year, and interdisciplinary arts integration across the curriculum.

The school's product surface includes its core HAVO/VWO cultural program plus three structured add-ons: the DaMu (Dance/Music) program for pre-professional arts students at Nationale Balletacademie, Conservatorium van Amsterdam, 5 O'Clock Class, and Lucia Marthas Institute with adapted scheduling and priority placement; the Kunst+ class for first and second-year students pursuing enhanced artistic development with kunstcoach mentoring at the Kleine Gerrit location; and a Cambridge English B2 First/C1 Advanced training program at €700 per course year. Technology is described as standard educational technology with no proprietary systems; the core 'platform' is the school's institutional and partnership network with Amsterdam cultural institutions (Stedelijk Museum, Concertgebouw, Breitner Academie, Toneelmakerij, Willem de Kooning Academie) and conservatories.

The revenue model is government educational funding (no disclosed tuition for the main program) plus marginal fee revenue from Cambridge English. Enrollment flows through the Amsterdam Central Loting & Matching (ELK) system, supplemented by open days, group-8 information sessions, primary-school referrals, and word-of-mouth within the Amsterdam educational community. Specialized recruitment pathways exist for DaMu (auditions at partner institutions) and Kunst+ (motivation video submission when oversubscribed). The school does not operate commercial distribution channels and is not investable in the conventional PE/VC sense due to its public-sector governance and absence of equity instruments.

Name

Gerrit van der Veen College Cultuurprofielschool

Legal name

Gerrit van der Veen College

Website

https://gerritvdveen.nl

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Gerrit van der Veen College is a publicly funded Dutch secondary school in Amsterdam-Zuid delivering HAVO and VWO education with an arts-integrated cultural profile to approximately 950 students, including specialized DaMu and Kunst+ programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Public Secondary Education: Gerrit van der Veen College is a publicly funded secondary school (voortgezet onderwijs) offering HAVO and VWO programs. As a public institution in the Netherlands, it is primarily funded through government educational funding rather than direct tuition fees from students.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Gerrit van der Veen College is a publicly funded Dutch secondary school offering HAVO and VWO programs with an integrated cultural profile (Cultuurprofielschool). The school delivers full secondary education for approximately 950 students, combining academic curricula with five art exam subjects (theater, music, visual arts, audiovisual, dance), three culture days per year, and specialized programs including the Kunst+ (Art+) class and the DaMu (Dance/Music) program with adapted scheduling for students at partner arts institutions. It also offers a fee-based Cambridge English certification program (B2 First or C1 Advanced) at €700 per course year.

Product overview

Gerrit van der Veen College is a culture profile school for havo and vwo education in Amsterdam offering a comprehensive educational program centered on arts and culture. The core offering is the culture profile school (Cultuurprofielschool) with enhanced programs including the Kunst+ class for students wanting extra art education, the DaMu program for students with dance/music preparatory training at professional arts schools, and Cambridge English training. Students can choose from five art exam subjects (audiovisual, visual arts, theater, dance, music) and participate in regular culture days three times per year. The school operates from a monumental building with a dependency for Kunst+ and DaMu classes at the Kleine Gerrit location.

Differentiator

Problem solved

Functional benefit

Brands

• DaMu (Dans en Muziek): A specialized program for students pursuing dance and music pre-education at institutions like the Nationale Balletacademie, Lucia Marthas, and the Conservatorium van Amsterdam. DaMu students receive priority placement and have adjusted schedules.
• Kunst+ klas

Products and services

• Cultuurprofielschool (Culture Profile School) - HAVO & VWO
• Kunst+ klas (Art+ Class)

Quantifiable outcome

• Re-accredited as Cultuurprofielschool for four years (2025-2029) by the Vereniging CultuurProfielscholen
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Kunstbende, ArtEZ, Vereniging Cultuurprofielscholen, CJPcoreStrategic or Co-development Partner · 22 November 2024These organizations jointly organized 'Meet The Industry Level Up', a national event for study choice students considering HBO arts programs. Held in Amersfoort, the event provided workshops in various art disciplines and connected students with professionals. The school facilitates student participation in this annual event.
• MDT MediahuiscoreStrategic or Co-development PartnerMDT Mediahuis provides media training programs for fourth-year students, teaching them to create impactful media content including podcasts, videos, and photo reports about their neighborhood. Students produce publishable content as part of their education.
• De MuziekmakerscoreStrategic or Co-development PartnerDe Muziekmakers collaborates with 5VWO students on a three-day Maatschappelijke Diensttijd (MDT) project where students create songs for 'life knowers' (people with special life stories). Songs are professionally recorded and released on Spotify.
• Stichting Young DesignersminorStrategic or Co-development PartnerCollaborates on the 'Ode aan de Twijfel' (Ode to Doubt) project for fourth-year visual arts students, providing philosophical frameworks that prompt students to examine themselves and their world differently.
• Nationale Balletacademie (AHK)coreStrategic or Co-development PartnerThe school is an official DaMu partner with the Nationale Balletacademie. Students accepted to the NBA pre-program receive priority placement and an adapted school schedule coordinated with the academy's program.
• Conservatorium van Amsterdam (AHK)coreStrategic or Co-development PartnerOfficial DaMu partner. Music pre-program students receive priority placement. Music exams are held at the Conservatorium's Blue Dockzaal. Students also perform at official school events.
• 5 O'Clock Class (AHK)coreStrategic or Co-development PartnerOfficial DaMu partner. Students following this pre-program dance training receive priority placement and are placed in the Kunst+ class.
• Lucia Marthas Institute for Performing ArtscoreStrategic or Co-development PartnerOfficial DaMu partner. Students enrolled in this performing arts pre-program receive priority placement and are placed in the DaMu class with an adapted schedule.
• Willem de Kooning AcademieminorStrategic or Co-development PartnerAnnual excursion for Kunst+ students to the academy, including tours of all workshops and workshops led by academy teachers, introducing students to higher arts education.
• ToneelmakerijcoreStrategic or Co-development PartnerTheater venue where the school's theater exams and performances are held. Both 5 HAVO/VWO and 6 VWO theater students perform their exam productions at this professional venue on the Lauriergracht.
• Breitner AcademieminorStrategic or Co-development PartnerVisual arts exam exhibition venue for 5 HAVO and 6 VWO students' final art projects. Students display both 2D and 3D work in a professional academy setting.
• Stedelijk MuseumminorStrategic or Co-development PartnerStudents visit the Stedelijk Museum for workshops and assignments, including the 'Unravel' textile exhibition and other educational programs connected to culture days.
• ConcertgebouwminorStrategic or Co-development PartnerKunst+ students participate in a Musical Escape Room using Elgar's Enigmavariations, followed by a live concert by the Nieuw Amstelams Klarinet Kwartet (NAKK). Also hosts backstage excursions for exam students.
• Ouderkindteam (OKT)minorOthersExternal care coordination for students with additional support needs, working with the school's Begeleider Passend Onderwijs (BPO) and zorgcoördinator.
• Vereniging van CultuurProfielscholen (VCPS)coreStrategic or Co-development PartnerThe VCPS conducts quadrennial accreditation visitations of the school's cultural education. The school has been re-accredited for four years (2025-2029) following a comprehensive review of teaching, student work, and cultural integration.

Scale indicators3 records

Recent moves3 records

Regional players

• Stedelijk Gymnasium Leiden: Stedelijk Gymnasium Leiden is a Dutch secondary school comparable in academic selectivity and cultural profile, though operating in a different geographic catchment.
• Sweelinck College: Sweelinck College shares an entrance with the dépendance 'Kleine Gerrit' (DaMu/Kunst+ classes) in Amsterdam and is part of the same Amsterdam secondary school landscape.
• Montessori Lyceum Amsterdam: Montessori Lyceum Amsterdam is an Amsterdam VO school offering HAVO/VWO with a distinctive pedagogical profile, competing in the same Amsterdam secondary school placement system.

Direct peers

• Hyperion Lyceum: Hyperion Lyceum is an Amsterdam VO school (HAVO/VWO) that competes for the same student pool in Amsterdam-Zuid, with comparable academic selectivity and oversubscription dynamics through the central lottery.
• Vossius Gymnasium: Vossius Gymnasium is a prestigious Amsterdam gymnasium competing in the same Amsterdam secondary school market for academically strong students with cultural interests.
• RSG Pantarijn: RSG Pantarijn in Wageningen is an officially recognized Cultuurprofielschool, comparable in mission and accreditation status to Gerrit van der Veen College, offering arts-integrated secondary education in a similar Dutch VO context.
• Het Amsterdams Lyceum: Het Amsterdams Lyceum is a selective Amsterdam secondary school (HAVO/VWO/gymnasium) with a strong cultural and academic reputation, competing for the same arts-oriented and academically inclined students in Amsterdam.
• Cals College: Cals College in Nieuwegein is another recognized Dutch Cultuurprofielschool offering HAVO/VWO with integrated arts and culture curriculum, making it a direct peer in the niche cultural profile secondary education space.
• Barlaeus Gymnasium: Barlaeus Gymnasium is a selective Amsterdam gymnasium offering HAVO/VWO with strong cultural and humanities focus, competing for the same parent cohort that values rigorous academics combined with cultural exposure.

Others

• Conservatorium van Amsterdam: The Conservatorium van Amsterdam is a direct strategic partner (DaMu program, music exam venue) and an emerging player in pre-professional arts education, where graduates of the school's DaMu program may continue their studies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gerritvdveencollege
• LinkedInlinkedin.com/company/gerrit-van-der-veen-college-cultuurprofielschool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerrit van der Veen College Cultuurprofielschool