GESTALT

What GESTALT does

GESTALT is a Minneapolis-based strategic creative and design consultancy founded in 2002. The firm delivers project-based professional services spanning the full creative lifecycle — brand audits, positioning, naming, identity design, go-to-market strategy, service design, patient and student experience design, website design, multi-touch interface design, multi-channel marketing campaigns (digital, outdoor, print, video, transit, social), and event production.

The agency's core competency is the integration of strategy and execution across physical and digital touchpoints. Notable technical work includes multi-touch kiosk systems for retail environments (end-aisle product purchase with home delivery, weather-responsive promotional pricing, and centralized food court price management for Target), 3D virtual campaign environments for C-suite presentations, and service-design blueprints for healthcare and educational clients. The firm has operated continuously since 2002 with a Minnesota, USA domicile and single disclosed office at 3109 Hennepin Avenue South, Minneapolis.

GESTALT operates a project-based revenue model (no publicly disclosed pricing), primarily serving enterprise corporations through relationship-based business development, with a secondary footprint in mid-market and startup clients. The agency's commercial history includes high-profile engagements with Best Buy/Geek Squad, US Bank, Target, Microsoft, Anderson Windows, General Mills, and Whiting Clinic, among others, and has accumulated international design award recognition for the Y2K Movie Posters series.

Name

GESTALT

Legal name

GESTALT

Website

https://gestalt.tv

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

GESTALT is a Minneapolis-based strategic creative design consultancy founded in 2002, delivering brand strategy, identity, multi-touch interface design, and integrated marketing campaigns to enterprise clients including Best Buy, Microsoft, Target, and US Bank.

Ownership category

akta.pro rank

Product category

Brand Strategy and Design Services

NAICS

Graphic Design Services (54143), Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Brand strategy services
• Creative design agency
• Digital identity design
• Marketing campaign development
• Multi-touch interface design

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Creative Consulting: Project-based consulting engagements for brand strategy, digital strategy, identity design, and marketing campaigns. Engagements are typically comprehensive and include multiple deliverables such as brand audits, go-to-market strategies, creative execution, and implementation support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GESTALT is a strategic creative consultancy that delivers comprehensive brand, digital, and marketing engagements for enterprise and mid-market clients. Core deliverables include brand audits, naming, logo and identity design, website design and development, multi-touch retail interface design, full-service marketing campaigns across digital/outdoor/print/video channels, service and patient experience design, photography, and motion graphics. Engagements span from initial strategy through execution and implementation support, with notable sub-deliverables such as the Mozaik multi-touch sales-assistance platform and the launch packaging for client products like US Bank's Contour Card.

Product overview

GESTALT is a branding and design agency offering a unified portfolio of creative services rather than a modular software platform. The core offering encompasses brand strategy and development, digital identity solutions, website design and development, multi-touch interface design, marketing campaigns, service design, and photography/visual content production. Key sub-products include Contour Card (a student banking card product for US Bank) and Mozaik (a multi-touch sales assistance platform). The agency works across diverse industries including retail (Target, Best Buy/Geek Squad), healthcare (Whiting Clinic), financial services (US Bank), technology (Microsoft), and consumer goods (General Mills).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Development Strategic brand development services including brand audits of competitive markets, positioning, go-to-market strategy, naming, and visual identity design to help clients establish or evolve their brand presence.
• Digital Identity Solutions Creation of digital brand identities including logo design, typography systems, color palettes, and visual guidelines for consistent representation across digital platforms.
• Website Design and Development Design and development of client websites, consumer-facing presentations, and online 3D virtual environments for campaign presentations and brand experiences.
• Multi-Touch Interface Design Design of multi-touch interfaces for kiosks, retail environments, and interactive displays, including end-of-aisle digital solutions, in-store signage, and weather-responsive in-store systems.
• Marketing Campaigns Full-service marketing campaign development including advertising design, social strategy, print and outdoor campaigns, video presentations, motion graphics, bus wrap advertising, TV commercials, and event support.
• Service Design and Experience Customer experience design services including service design, patient and student experience optimization, and comprehensive go-to-market strategy development spanning multiple channels and touchpoints.
• Photography and Visual Content Professional photography, video production, and motion graphics services supporting campaigns, in-store signage, events, and brand materials.
• Mozaik Multi-Touch Sales Platform A multi-touch platform designed to assist sales teams with the sales process, implemented as a kiosk solution that streamlines product interaction and sales workflows for client use.

Quantifiable outcome

• Increased brand awareness from 3.2% to 14.1% in 12 weeks - largest increase in Best Buy history
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Fallon: Minneapolis-based creative agency with a strong enterprise brand campaign track record. A regional peer to GESTALT operating from the same Twin Cities market and competing for similar enterprise creative engagements.
• Periscope: Minneapolis-based creative agency offering brand, digital, and advertising services. A direct regional peer to GESTALT, sharing the same Minneapolis market and serving many of the same enterprise client categories (retail, healthcare, CPG).
• Carmichael Lynch: Minneapolis-headquartered creative agency serving enterprise clients with brand campaigns and integrated marketing. A regional peer to GESTALT, sharing the same geography and overlapping enterprise client base (including consumer brands like Target and General Mills).

Direct peers

• Pentagram: Independently owned design firm providing brand identity, digital design, and creative strategy. Closely comparable to GESTALT in boutique agency structure, end-to-end creative scope, and enterprise client base.
• Lippincott: Brand strategy and design consultancy serving major corporations. Comparable to GESTALT in its enterprise brand and identity work for Fortune 500 clients across retail, financial services, and technology.
• IDEO: Global design and innovation consultancy offering strategy, brand, and experience design services to enterprises. Directly comparable to GESTALT as a creative consultancy working across brand, digital, and service design for large corporates like Microsoft and Target.
• 72andSunny: Independently owned creative agency known for brand campaigns and integrated creative work. Comparable to GESTALT in its boutique agency model and ability to deliver campaign-level enterprise work for major brands.
• R/GA: Creative agency combining brand, digital product, and marketing innovation for enterprise clients. Comparable to GESTALT through its integration of strategic creative and emerging technology execution, including retail and multi-touch experiences.
• frog design (frog): Global design and strategy consultancy specializing in brand, product, and service design. Directly comparable to GESTALT in delivering integrated creative and multi-touch/experiential design to enterprise clients.

Broad incumbents

• Landor & Fitch: Large global branding and design consultancy. Comparable to GESTALT in brand strategy and identity services but operates at much greater scale with a broader portfolio of capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gestalt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GESTALT