Sociedad Uruguaya de Gestión de Personas

What Sociedad Uruguaya de Gestión de Personas does

Sociedad Uruguaya de Gestión de Personas (SUGP) is a Uruguayan non-profit civil association (asociación civil sin fines de lucro) founded in July 2014 under Executive Director Leticia Viva. It operates as the country's largest professional community for human resources academics, directors, and managers, with free membership (no matrícula, monthly, or membership fees) and an explicit refusal to act as a job board or recruiter. The organization serves three documented customer segments: HR professionals and directors (primary), public-sector HR managers, and academics and students. SUGP runs a portfolio of more than 13 distinct initiatives rather than a unified technology product, including the HR Connection annual breakfast and interview series (since 2016), the Código de Ética y Conducta (Code of Ethics, first presented at the Chamber of Deputies in April 2016 and updated in 2021), the Manual de Teletrabajo (Telework Manual, August 2021), the Coronavirus Recommendations Guide (2020), the Red de Empresas Inclusivas de Uruguay (May 2021), the Sello Inclusivo Uruguay Valora certification, EXPODIVERSA (first LGBTQI+ job fair, September 2023), and recurring forums on labor relations, employability, and public-sector HR. Headquarters are at Lieja No. 7179, Esq. Gral. French, Montevideo, Uruguay.

Technically, SUGP is not a software or platform business. It has no mobile apps, no public API or SDK, no documented integrations, and no AI/ML capabilities. Distribution is digital-plus-events, leveraging six social channels (Facebook, Twitter, Instagram, LinkedIn, YouTube plus a website at gestiondepersonas.org.uy and email newsletters) and an in-person calendar. The business model is sponsor- and partnership-supported: paid events (such as those ticketed through Eventbrite) are optional for members, and a 2022 strategic alliance with CREAR Comunicación gives SUGP free participation quotas in the Human Capital Forum, the country's principal annual HR conference. The association is operationally and reputationally embedded in an international ecosystem anchored by the ILO's Global Business and Disability Network, the OISS Ibero-American Network of Inclusive Companies, the Ministry of Labor and Social Security, the Ministry of Social Development, ANTEL, INEFOP, and the Junta Nacional de Drogas, providing an institutional scaffold that competitors would need years to assemble.

Name

Sociedad Uruguaya de Gestión de Personas

Legal name

Sociedad Uruguaya de Gestión de Personas

Website

https://gestiondepersonas.org.uy

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sociedad Uruguaya de Gestión de Personas is a Uruguayan non-profit professional association founded in 2014 serving HR directors, professionals, academics, and students through events, professional standards, and inclusive employment initiatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels8 records

Core offering

Sociedad Uruguaya de Gestión de Personas (SUGP) is a non-profit professional association that operates as the largest community of human resources academics, professionals, and students in Uruguay. The organization delivers value through annual breakfast events, interview series, specialized forums, professional standards (Code of Ethics and Conduct), guideline documents (Telework Manual, COVID-19 Guide), and inclusion initiatives (Red de Empresas Inclusivas and Uruguay Valora Seal).

Product overview

Sociedad Uruguaya de Gestión de Personas is a professional association for human resources management in Uruguay, founded in July 2014. The organization is a non-profit community that serves HR academics, professionals and students. Rather than offering a unified technology product, SUGP provides a portfolio of events, publications, and initiatives including: HR Connection (annual breakfast meetings and interview series), professional standards (Código de Ética y Conducta), guideline documents (Manual de Teletrabajo, Guía Coronavirus), inclusive employment programs (Red de Empresas Inclusivas, Sello Inclusivo Uruguay Valora), employment fairs (EXPODIVERSA), and sector-specific conferences (public administration HR, employability, union negotiation). These are event-based and publication-based offerings rather than software products or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• HR Connection Annual cycle of exclusive breakfast meetings for HR directors and managers who are SUGP members, held between March and November since 2016, promoting dialogue and networking.
• HR Connection 2022 A cycle of 18 interviews with HR directors and managers analyzing the post-pandemic context and future challenges of Human Resources management.
• Código de Ética y Conducta First Code of Ethics and Conduct for HR professionals in Uruguay, initially presented on April 14, 2016 and updated in 2021.
• Manual de Teletrabajo Telework manual for public and private organizations developed by SUGP, including survey results from 67 companies and analysis of the national regulatory framework.
• Guía de Recomendaciones Coronavirus Preventive recommendations guide for HR areas developed during COVID-19 pandemic in collaboration with the Uruguayan Safety Association.
• Red de Empresas Inclusivas de Uruguay Business network promoting employment inclusion for people with disabilities, founded May 27, 2021, part of the ILO Global Business and Disability Network and OISS Ibero-American Network.
• Sello Inclusivo Uruguay Valora National inclusive seal recognizing companies with concrete actions for inclusion of people with disabilities, created in 2020.
• EXPODIVERSA First employment fair for the LGBTIQ+ community, held in September 2023 in collaboration with ANTEL and a virtual platform.
• Jornadas de Gestión Humana en la Administración Pública Annual conference for HR areas in the public sector, held since 2018, with approximately 200 representatives from public organizations.
• Jornada de Empleabilidad y Mercado de Trabajo Annual forum on employability and labor market providing data and analysis for HR planning, held since 2016.
• Foro de Capital Humano Main annual HR event in Uruguay, organized by CREAR Comunicación since 2010, with SUGP co-creating the program since 2022.

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and notable.

• Red de Empresas Inclusivas de Uruguay (Network of Inclusive Companies of Uruguay)coreStrategic or Co-development Partner · 27 May 2021The Red de Empresas Inclusivas de Uruguay was presented on May 27, 2021, forming an autonomous business group of private and public companies that promote effective inclusion, equal opportunities, and decent work for people with disabilities. From its founding, the Red forms part of the Global Business and Disability Network of the International Labor Organization (ILO) and the Ibero-American Network of Inclusive Companies of the Ibero-American Social Security Organization (OISS).
• Organización Internacional del Trabajo / ILO (International Labor Organization)coreStrategic or Co-development PartnerThe Red de Empresas Inclusivas de Uruguay is part of the Global Business and Disability Network of the ILO, providing international framework and support for inclusive employment initiatives in Uruguay.
• Organización Iberoamericana de la Seguridad Social / OISS (Ibero-American Social Security Organization)coreStrategic or Co-development PartnerThe Red de Empresas Inclusivas is part of the Ibero-American Network of Inclusive Companies of OISS, connecting national efforts with regional initiatives on disability inclusion in employment.
• CREAR Comunicación (Human Capital Forum)coreStrategic or Co-development PartnerFrom 2022, SUGP has a strategic alliance with CREAR Comunicación for the co-creation of the Human Capital Forum program, allowing free participation of SUGP members through free quotas. The Forum is the main annual HR event in Uruguay, held consecutively since 2010.
• Junta Nacional de Drogas (National Drugs Board)notableStrategic or Co-development PartnerOn May 15, 2023, a work session titled 'Public-Private Articulation for Social and Labor Inclusion of People in Treatment for Problematic Drug Use' was held at the Presidency of the Republic, organized by JND, SUGP, and the Ministry of Labor and Social Security. This marked the beginning of awareness workshops for companies on this topic across Uruguay.
• Ministerio de Trabajo y Seguridad Social (Ministry of Labor and Social Security)notableStrategic or Co-development PartnerCollaborates with SUGP on joint initiatives including the National Forum on Labor Relations and the public-private articulation for social and labor inclusion.
• Asociación Uruguaya de Seguridad (Uruguayan Safety Association)notableStrategic or Co-development PartnerCollaborated with SUGP on the Coronavirus Recommendations Guide, working together for a week to develop preventive recommendations for HR areas during the COVID-19 pandemic.
• Oficina de la OIT para el Cono Sur de Latinoamérica (ILO Office for Southern Latin America)notableStrategic or Co-development PartnerPh.D. Fabio Bertranou, Director of the ILO Office for Southern Latin America, participated in the presentation of the Telework Manual for public and private organizations, providing international perspective and validation.
• ANTELnotableStrategic or Co-development PartnerHost venue for EXPODIVERSA, the first employment fair for the LGBTQI+ community, held both in-person at ANTEL auditorium and virtually.
• Instituto Nacional de Empleo y Formación Profesional / INEFOPnotableStrategic or Co-development PartnerINEFOP Director Pablo Darscht participated in the inauguration of EXPODIVERSA, supporting inclusive employment initiatives.
• Ministerio de Desarrollo Social (Ministry of Social Development)notableStrategic or Co-development PartnerMinister of Development Social Dr. Martín Lema participated in the inauguration of EXPODIVERSA, demonstrating government support for LGBTQI+ employment inclusion.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• World Federation of People Management Associations (WFPMA): Global federation of national HR associations representing millions of HR professionals worldwide. Relevant because SUGP participates in related international networks (ILO, OISS) and could plausibly engage WFPMA's worldwide HR community as it scales.
• CIPD (Chartered Institute of Personnel and Development): UK's chartered professional body for HR and people development, offering memberships, certifications, and policy influence. Comparable to SUGP in serving HR practitioners with standards, ethics codes, and learning programs, but operating at national scale in the UK with a paid model.
• Society for Human Resource Management (SHRM): Largest global HR professional association with paid membership, certifications (SHRM-CP, SHRM-SCP), and policy advocacy. SUGP operates as Uruguay's equivalent national-level HR professional body, addressing the same core need for HR community, standards, and professional development that SHRM addresses in the US.

Direct peers

• AHRI (Australian HR Institute): Australia's national HR professional body offering membership, certification (AHRI certification), and policy advocacy. Comparable to SUGP as a country-level HR professional association, though AHRI operates with a paid membership model and broader certification portfolio.
• Academy of Human Resource Development (AHRD): Global professional association focused on HRD research, scholarship, and practice, with annual conference and journal publications. SUGP's academic and student member segment aligns with AHRD's academic-and-practice orientation.
• AEDIPE (Asociación Española de Dirección de Personal): Spanish HR management association that runs forums, certifications, and HR leadership programs. Highly comparable to SUGP in mission (HR professional community and standards) with similar event-driven engagement model in a Spanish-speaking market.
• HRPA (Human Resources Professionals Association, Canada): Canadian HR professional body that grants the CHRP and CHRL designations and regulates HR practice in Ontario. Comparable as a national-level HR association with ethics codes, standards, and member services, though with formal regulatory authority SUGP does not hold.

Regional players

• Observatorio de Recursos Humanos (ORH): Spain-based HR research and community organization publishing labor market analysis, reports, and running HR community programs. Comparable in producing labor market analysis and inclusive employment content similar to SUGP's Jornada de Empleabilidad y Mercado de Trabajo.
• ABRH-Brasil (Associação Brasileira de Recursos Humanos): Brazil's largest HR professional association, running congresses, certifications, and chapter networks across Brazilian states. Closest direct regional analog to SUGP in mission and event-led model, though it operates at much larger scale in Brazil.

Others

• Cámara Nacional de Comercio y Servicios del Uruguay: Uruguayan business chamber representing commerce and services sectors. Comparable as a domestic Uruguayan business association engaging member companies and government, but focused on commerce/services broadly rather than HR profession specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GestionHumanaUy
• YouTubeyoutube.com/@sociedaduruguayadegestiond9669
• Facebookfacebook.com/gestiondepersonas.uy
• LinkedInlinkedin.com/company/sociedad-uruguaya-de-gesti%C3%B3n-de-personas
• Instagraminstagram.com/recursoshumanosuruguay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sociedad Uruguaya de Gestión de Personas