Crear Comunicaciones

What Crear Comunicaciones does

Crear Comunicaciones is a private Colombian digital communications agency headquartered in Cartago, Valle del Cauca, founded in 1993 and operating with 1-10 employees. The company provides WhatsApp Business API solutions — including AI-powered chatbots, omnichannel messaging platforms (WhatsApp, Messenger, Telegram, Instagram), product catalogs, and custom app development — alongside mass messaging services for SMS, email, and voice, and a managed contact center offering. Its technology stack leverages the official Meta WhatsApp Business API as an approved Business Solution Provider, combined with conversational AI for natural language understanding, sentiment analysis, and sales funnel automation, plus CRM/ERP/billing integrations via APIs and microservices.

The company monetizes through a hybrid model: usage-based unit pricing for mass messaging ($8-$13 per SMS/email/voice unit on volume tiers), per-active-contact and per-campaign WhatsApp API fees, hourly consulting for automation strategy ($14-$55/hour), and email validation services. Go-to-market is sales-led and WhatsApp-first, with a self-service pricing portal for commodity messaging products and personalized advisory for higher-value automation deployments. Customers are distributed horizontally across Colombian SMBs, mid-market enterprises, and individual entrepreneurs, with no publicly disclosed enterprise anchors or revenue figures. Founder Alexander Murillo leads the company as Director, and the firm operates as an independent, bootstrapped business with no external funding, parent company, or acquisition activity disclosed.

Name

Crear Comunicaciones

Legal name

Crear Comunicaciones

Website

https://crearcomunicaciones.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Crear Comunicaciones is a Colombian digital communications agency that builds WhatsApp Business API, AI chatbot, omnichannel messaging, and mass SMS/email/voice solutions primarily for SMBs and mid-market clients in Colombia. It operates as an approved Meta Business Solution Provider.

Ownership category

akta.pro rank

Product category

Business Messaging and Digital Communications Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAFAI

Customer Engagement & Messaging (Email, SMS, Push, In-App)

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYBPAFAFAK

Customer Service/Support CRM & Contact Center Platforms

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYBPAFAFAF

Customer Journey Orchestration & Campaign Management

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Digital communications
• WhatsApp business API
• AI chatbot platform
• Omnichannel messaging
• Mass messaging services

Headquarters

HQ city

Cartago

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mass Messaging Services (SMS, Email, Voice): Volume-based unit pricing for SMS, email, and voice mass messaging campaigns. Pricing tiers range from $8 to $13 per unit depending on monthly volume (5,000-250,000+ messages). Higher volumes receive lower per-unit rates.
2. Consulting and Advisory Services: Hourly consulting engagements for automation strategy, including commercial advisory ($35/hour), technical and commercial advisory ($55/hour), and basic operational support ($14/hour). Includes implementation, training, and ongoing optimization support.
3. WhatsApp Business API Services: CRM platform fees charged per active monthly contact in chat, plus separate WhatsApp campaign diffusion charges based on destination country and message type (marketing, utility, authentication).
4. Email Validation Services: Per-email validation services at volume-based tiered pricing ($8-$13 per email validated) with features including spam trap detection, risk classification, and downloadable reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Crear Comunicaciones operates as a digital communications agency in Cartago, Valle del Cauca, Colombia, providing WhatsApp Business API integration, AI-powered chatbots, an omnichannel messaging platform, mass SMS/email/voice messaging campaigns, contact center operations, and digital marketing consulting. Founded in 1993, the company combines a modular messaging and automation platform with hands-on strategic accompaniment for more than 1,000 clients across Colombia.

Product overview

Crear Comunicaciones operates as a digital communication agency offering a modular platform of messaging and automation solutions. The core portfolio centers on WhatsApp Business solutions (AI-powered chatbots, native WhatsApp API integration, product catalogs) combined with omnichannel communication management. Supporting the platform are mass messaging services (SMS, Email, Voice), a contact center solution, and advisory services (automation consulting, mass communication advisory, email validation). The products work together as an integrated communication ecosystem: chatbots and AI handle automated conversations across channels, the omnichannel platform unifies multi-channel management, while mass messaging services enable large-scale outreach campaigns, all supported by professional services for implementation and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• WhatsApp Business API Integration

Quantifiable outcome

• Reduction of up to 70% in customer service costs through chatbot automation
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature6 records

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Take Blip: Take Blip is a leading Brazilian conversational platform offering chatbots, WhatsApp Business API integration, and contact center solutions — directly comparable to Crear Comunicaciones' WhatsApp AI, chatbot, and contact center offerings across LATAM.
• Yalo: Yalo provides conversational commerce and AI-driven customer engagement on WhatsApp for enterprise clients in LATAM — comparable to Crear Comunicaciones' WhatsApp catalog, AI, and chatbot automation offerings.
• Zenvia: Zenvia is a Brazilian omnichannel communication platform providing SMS, WhatsApp, voice, and email messaging plus chatbots — comparable to Crear Comunicaciones' omnichannel, mass messaging, and contact center stack.
• Aivo: Aivo is a LATAM conversational AI company specializing in AI-powered customer service chatbots and WhatsApp automation — directly overlapping Crear Comunicaciones' AI-for-WhatsApp and intelligent chatbot products.

Emerging players

• Wati: Wati is a WhatsApp Business API platform offering mass messaging, chatbots, and team inbox tools for SMBs — comparable to Crear Comunicaciones' WhatsApp-led mass messaging and chatbot stack, though more globally oriented.
• Respond.io: Respond.io offers an omnichannel messaging platform unifying WhatsApp, Messenger, Instagram, and other channels — comparable to Crear Comunicaciones' omnichannel platform and multi-agent inbox capabilities.

Broad incumbents

• MessageBird: MessageBird is a global omnichannel communications platform offering SMS, WhatsApp Business API, voice, and email — a broader incumbent that competes with Crear Comunicaciones across the full messaging stack.
• Twilio: Twilio is a global communications API platform providing SMS, voice, email, and messaging infrastructure used by enterprise messaging providers — comparable as a broader incumbent offering SMS, email, and voice capabilities that compete with Crear Comunicaciones' mass messaging services.

Others

• HubSpot: HubSpot is used by Crear Comunicaciones for meeting bookings and CRM, and competes indirectly via its marketing automation, email, and CRM features that overlap with Crear Comunicaciones' email mass marketing and consulting offerings.

Regional players

• Whaticket: Whaticket provides a WhatsApp multi-agent platform for sales and support teams in Latin America — a regional SMB-focused competitor to Crear Comunicaciones' WhatsApp omnichannel and chatbot offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CrearComunica
• Facebookfacebook.com/crearcomunicaciones

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crear Comunicaciones