GesundLand

What GesundLand does

GesundLand Vulkaneifel GmbH is a private regional destination management organization (DMO) headquartered in Daun, Germany, that markets and coordinates tourism for the Vulkaneifel area in Rhineland-Palatinate. The company operates a unified digital platform combined with physical tourism infrastructure, including two tourist information offices in Daun, an E-Bike rental service, and a curated network of accommodations, outdoor activity providers, and wellness operators. Its digital infrastructure comprises the main website with accommodation search and booking, the Meine Vulkaneifel digital travel guide with GPS navigation and offline capabilities, and the Deine Gästekarte guest card system.

The company serves individual leisure tourists segmented across five primary use cases: outdoor activity tourists (hiking, cycling, water sports in volcanic maars), wellness seekers (Glaubersalz thermal baths, mindfulness trails), families with children, nature enthusiasts, and cultural tourists. Its product portfolio spans 70+ themed hiking trails including award-winning HeimatSpuren and quality-certified routes, 45+ cycling routes for e-bikes, mountain bikes, and gravel, wellness offerings anchored on the Vulkaneifel Therme and Germany's only Glaubersalz thermal source in Bad Bertrich, activity packages (Burgenklettersteig via ferrata, Trailpark Vulkaneifel mountain bike park), and pre-packaged multi-day vacation bundles priced between €169 and €838.

Revenue mechanics combine multiple streams: transaction fees on accommodation bookings and event ticketing, usage-based fees for equipment rental, and package holiday sales. The organization receives co-financing from the European Union and the state of Rhineland-Palatinate, alongside strategic partnerships with Eifel Tourismus, Naturpark/UNESCO Global Geopark Vulkaneifel, Vulkaneifel Therme, Trailpark Vulkaneifel, Mosel-Eifel-Klinik, and Deutsche Venenakademie. Distribution is primarily direct-to-consumer via the website, tourist information offices, and personal vacation planners, with a partner network extending reach to accommodations, activity operators, and regional tourism bodies.

Name

GesundLand

Legal name

GesundLand Vulkaneifel GmbH

Website

https://gesundland-vulkaneifel.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GesundLand Vulkaneifel GmbH is a regional destination management organization based in Daun, Germany, that markets the Vulkaneifel area through a digital booking platform, tourist information offices, curated hiking and cycling routes, wellness offerings, and packaged vacation experiences serving leisure tourists.

Ownership category

akta.pro rank

Product category

Regional Tourism Destination Management

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), National Park & Protected Area Tours (THAJAIAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Photography & Scenic Viewpoint Tours (THAJAAAI)

Keywords

• Regional tourism services
• Hiking trail networks
• Wellness tourism packages
• Cycling route booking
• Destination marketing organization

Headquarters

HQ city

Daun

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Package Holidays and Travel Packages: Pre-packaged vacation bundles combining accommodation, activities, and dining experiences sold directly through the website
2. Accommodation Search and Booking: Online accommodation search and booking platform connecting visitors with hotels, guesthouses, and vacation rentals
3. Equipment Rental: E-Bike and bicycle rental services through Tourist Information Daun
4. Event Ticketing: Revenue from events and festivals including Burgenfest Manderscheid, VulkanBike Eifel Marathon, and other regional events

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

GesundLand Vulkaneifel GmbH operates as the regional destination management organization for the Vulkaneifel region in Germany, marketing and selling tourism products directly to visitors. Its offering combines an online booking platform for accommodations and tour packages, a curated network of hiking and cycling routes with GPX/GPS data, e-bike and equipment rentals, wellness packages centered on thermal and mineral springs, guided hikes led by landscape mentors, and family-focused excursion services—all unified through the Meine Vulkaneifel digital guest guide.

Product overview

GesundLand Vulkaneifel operates as a regional tourism marketing organization and destination management platform for the Vulkaneifel area in Rhineland-Palatinate, Germany. The offering consists of a unified digital platform combined with physical tourism infrastructure and services. The core digital products include the main website with accommodation search functionality, the Meine Vulkaneifel digital travel guide with offline capabilities, and the Deine Gästekarte guest card system. These digital services are complemented by an extensive network of curated outdoor activity products: Wanderwege (hiking trails) including themed HeimatSpuren routes and quality-certified trails, Radwege (cycling routes) spanning e-bike, mountain bike, and gravel routes, the E-Bike Verleih rental service, and activity offerings like the Burgenklettersteig via ferrata and Trailpark Vulkaneifel. The wellness portfolio features the Vulkaneifel Therme thermal baths, Glaubersalz thermal springs, and Achtsamkeits-Pfade mindfulness trails, with integrated wellness hotel packages. Additional services include Geführte Wanderungen guided tours, Wanderreisen packaged hiking vacations, and the Vulkaneifel Kinderkarte children's activity map. The ecosystem is tied together through the region's geological flagship offering (Maare & Vulkanismus volcanic attractions) and the UNESCO Global Geopark designation.

Differentiator

Problem solved

Functional benefit

Products and services

• Unterkunftssuche (Accommodation Search and Booking) Online accommodation search and booking service enabling visitors to find and reserve hotels, vacation rentals, camping sites, and guesthouses throughout the Vulkaneifel region in Germany.
• Wanderwege (Hiking Trails) Curated network of hiking routes throughout the Vulkaneifel region, including themed HeimatSpuren trails, Eifelsteig, Lieserpfad, and certified quality trails recognized in Germany's 'Deutschlands Schönster Wanderweg' competition.
• Wanderreisen (Hiking Travel Packages) Pre-packaged multi-day hiking vacation offers combining hiking experiences with accommodation, route planning, and luggage transfer services along trails like the Eifelsteig and Lieserpfad, priced from 169 EUR to 688 EUR per package.
• Radwege (Cycling Routes) Comprehensive cycling route network featuring signed and GPX-navigable trails for e-bikes, mountain bikes, gravel bikes, and road bikes, including the Maare-Mosel-Radweg and Kosmosradweg.
• E-Bike Verleih (E-Bike Rental) Electric bicycle rental service available at Tourist Information Daun, offering HoheAcht-brand e-bikes for visitors exploring the Vulkaneifel region on a usage-based rental model.

Quantifiable outcome

• HeimatSpur Wasserfall-Erlebnisroute ranked #1 in 'Deutschlands Schönster Wanderweg' 2023
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Eifel TourismuscoreStrategic or Co-development PartnerRegional tourism organization partnership for coordinated marketing and destination promotion across the Eifel region
• Naturpark und UNESCO Global Geopark VulkaneifelcoreStrategic or Co-development PartnerPartnership for geological heritage promotion and sustainable tourism development in the volcanic landscape
• Dreiser SprudelminorGTM or Marketing PartnerLocal mineral water brand partnership for wellness and health tourism marketing
• European Union (EU)coreOthersEU co-financing for regional tourism development projects
• Land Rheinland-PfalzcoreOthersState government co-financing for tourism infrastructure and marketing initiatives
• Trailpark VulkaneifelcoreStrategic or Co-development PartnerJoint operation of mountain bike trail network with shared marketing and route information
• Vulkaneifel ThermecoreStrategic or Co-development PartnerPartnership for wellness tourism featuring Germany's only Glaubersalz thermal spa
• Mosel-Eifel-KlinikminorStrategic or Co-development PartnerSpecialized vein disease clinic partnership for Bad Bertricher Venenpfad health trail
• Deutsche Venenakademie (DVA)minorStrategic or Co-development PartnerMedical partnership for Bad Bertricher Venenpfad - first such path in Europe

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outdooractive AG: Digital outdoor platform offering trail database, GPX navigation, and tour planning comparable to Meine Vulkaneifel digital guide; serves as a competitor and potential technology partner for regional DMOs across DACH.
• Komoot GmbH: Consumer-facing hiking and cycling route planning platform with GPX navigation directly comparable to GesundLand Vulkaneifel's digital guide offering; widely used by German outdoor tourists for self-guided trip planning.
• Eifel Tourismus GmbH: Regional destination marketing organization for the broader Eifel region and listed core partner of GesundLand Vulkaneifel; operates with overlapping hiking, cycling, and wellness content but at a broader geographic scale.

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): National tourism board for Germany promoting inbound international travel; does not directly compete but provides the umbrella international marketing context within which regional DMOs like GesundLand Vulkaneifel operate.
• Schwarzwald Tourismus GmbH: Larger, well-established regional tourism organization for the Black Forest offering overlapping hiking, cycling, wellness, and family tourism products but with significantly greater scale and international brand recognition.

Others

• Tourismus- und Heilbäderverband Rheinland-Pfalz: State-level tourism and spa association for Rhineland-Palatinate providing policy, marketing, and classification support to regional DMOs including GesundLand Vulkaneifel; functions as industry body rather than direct competitor.

Emerging players

• AllTrails, LLC: Global trail discovery and navigation platform that increasingly serves German outdoor tourists; comparable technology stack to Meine Vulkaneifel but operates at international scale without regional curation or booking integration.

Regional players

• Mosel Tourismus GmbH: Neighboring Rhineland-Palatinate regional DMO operating in adjacent territory; comparable product portfolio including cycling routes, hiking, wellness, and event marketing, but focused on Mosel wine and river tourism rather than volcanic landscape.
• Hunsrück-Touristik GmbH: Regional DMO for the Hunsrück region in Rhineland-Palatinate with comparable hiking and cycling product portfolio; smaller scale and limited brand pull relative to more established German destinations.
• Ahrtal-Tourismus Bad Neuenahr-Ahrweiler GmbH: Regional DMO for the Ahr valley in Rhineland-Palatinate; comparable in scale and operating model, with hiking, cycling, and wellness offerings serving similar domestic German tourism segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GesundLandVulkaneifel
• Instagraminstagram.com/gesundland_vulkaneifel
• LinkedInlinkedin.com/company/gesundland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GesundLand