getback

What getback does

getback is an Australian physiotherapy and exercise rehabilitation company founded in 1988 by Geoffrey Mackay and Professor John Carlson, specializing in device-based treatment for back, neck, shoulder, hip, and knee pain. The company operates a network of 13+ allied health clinics across Victoria and New South Wales, supplemented by a partner/reseller channel that licenses its rehabilitation devices and protocols to independent physiotherapy, osteopathy, and exercise physiology practices. The core technology consists of specialized Class 1 medical devices (ARTG #244352) designed to isolate and activate the deep spinal Multifidus muscles under precisely controlled loading, paired with the EVE Exercise Therapy Software that captures per-session strength and mobility data for benchmarking against age/gender norms. Treatment programs follow a four-step Reconditioning Phase (Coordination, Adaptation, Strengthening, Normalising) and typically run 12-24 sessions of approximately 30 minutes each. Beyond clinic services, getback runs an RACGP-accredited CPD course for general practitioners, holds enterprise and government contracts including an RAAF Fighter Fit program, and participates in an international partner network of 500+ clinics across 35 countries via its technology relationship with Finland-based David Health Solutions. The company is privately held by its founders, with no identified external institutional investment.

Name

getback

Legal name

getback

Website

https://getback.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

getback is an Australian physiotherapy network operating 13+ clinics that delivers device-based exercise therapy for back, neck, and joint pain using proprietary TGA-registered rehabilitation devices, serving individual patients, corporate clients, and the Royal Australian Air Force.

Ownership category

akta.pro rank

Product category

Physiotherapy and Spinal Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

akta.pro secondary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

Keywords

• Back pain rehabilitation
• Spinal physiotherapy
• Exercise therapy devices
• Deep spinal muscle treatment
• Allied health clinics

Headquarters

HQ city

Middle Park, Victoria

HQ country

Australia

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Clinical Treatment Services: Fee-for-service physiotherapy and exercise physiology treatments delivered at getback clinics or partner practices. Treatment plans typically involve 12-24 sessions at approximately 30 minutes per session.
2. Device Licensing to Partner Clinics: Partner clinics license the use of getback rehabilitation devices and software platform. Devices included in Australian Register of Therapeutic Goods (ARTG) as Medical Devices Class 1.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

getback operates a physiotherapy and exercise rehabilitation service that uses specialized TGA-registered medical devices to safely reactivate and strengthen the deep spinal muscles (Multifidus) responsible for back, neck, and joint pain. Treatments are delivered in 30-minute sessions over a 12-24 session program at company-owned and licensed partner clinics across Australia, with the EVE software capturing strength and mobility data for personalized progress tracking against age and gender benchmarks.

Product overview

getback™ is a physiotherapy and rehabilitation platform offering device-based exercise therapy for back, neck, and joint pain. The core offering consists of specialized rehabilitation devices (including Cervical Rotation, Lumbar/Thoracic Extension/Flexion/Lateral Flexion, and knee devices) combined with EVE Exercise Therapy Software for data capture and progress tracking. Treatment programs are delivered by physiotherapists and exercise physiologists using a 4-step Reconditioning Phase methodology (Coordination, Adaptation, Strengthening, Normalising). The company also offers a RACGP-accredited CPD course for medical professionals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 55-60% strength increase typical from program start to completion
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• David Health SolutionscoreTechnology or IntegrationFinnish healthcare technology provider. Partnered with founders to develop the getback program. Provides the specialized rehabilitation devices used in treatment.
• Physiotherapy, Osteopathy and Exercise Physiology PracticescoreChannel Partner/ Reseller/ DistributorPartner program allows independent allied health practices to offer getback treatment using licensed devices and protocols. Examples include Wauchope Physiotherapy, Singleton Physiotherapy, and Middle Park Physiotherapy.
• Royal Australian Air Force (RAAF)coreStrategic or Co-development PartnerFighter Fit program at RAAF uses getback devices for conditioning and rehabilitation of fast jet aircrew. Implemented across Air Combat Group including 76 Squadron and 79 Squadron.
• Cricket VictoriaminorStrategic or Co-development PartnerCorporate wellness and injury prevention program for cricketers.
• ColesminorStrategic or Co-development PartnerCorporate wellness program for retail employees.
• Royal Australian College of General Practitioners (RACGP)coreGTM or Marketing PartnerAccredited CPD provider offering 8.5 hour eLearning course for GPs on movement as medicine for chronic low back pain. Creates referral pathway from general practitioners.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BTL Group: Global medical device company offering rehabilitation, physiotherapy and aesthetics equipment. Overlaps with getback in supplying clinics with device-based therapy platforms for musculoskeletal recovery.
• Select Medical Holdings: Major US provider of specialised rehabilitation and outpatient physiotherapy services. Relevant as a scaled incumbent operating rehab clinics with outcomes measurement at its core.
• Biodex Medical Systems: US-based manufacturer of rehabilitation and medical imaging equipment including isokinetic strength testing devices. Adjacent medical device manufacturer serving PT clinics and offering overlapping exercise/rehab modalities.
• ATI Physical Therapy: One of the largest US outpatient physiotherapy chains operating hundreds of clinics. Comparable service-delivery scale and patient outcomes focus, though broader in clinical scope than getback.

Emerging players

• Physitrack: Digital exercise prescription and patient engagement platform widely used by physiotherapists globally. Adjacent tech-enabled player that could disrupt clinic-based rehab delivery, complementary rather than directly competing today.

Direct peers

• Back In Motion Health Group: Australia's largest privately owned physiotherapy network with a results-based back pain program. Closest Australian service-delivery competitor to getback, operating a similar clinic-based model targeting back and neck pain.
• Kieser Training: Strength-focused rehabilitation and physiotherapy clinic chain with strong presence in Australia and Europe. Comparable device-assisted, evidence-led rehab model targeting musculoskeletal conditions with measurable outcomes.
• David Health Solutions: Finnish medical technology company that co-developed and manufactures the getback spinal rehabilitation devices. The most directly comparable peer given overlapping device engineering, evidence base and shared deployment across global clinics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getback.com.au
• LinkedInlinkedin.com/company/getback-healthy-back-solutions
• Instagraminstagram.com/getback.com.au

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about getback