Conscious.

What Conscious. does

Conscious. is a Malaysian purpose-driven commerce and impact company founded in 2023 and headquartered in Kuala Lumpur. It sells consumer products — starting with skincare — under a proprietary "Product-to-Impact" model where a fixed share of profits (30% on its flagship) is automatically allocated to environmental and social campaigns. Its core product is The Conscious Glow Kit: Rise & Rest Face Oil Set, priced at RM99 MYR, formulated with Bornean Wild Mango Seed Extract and Bakuchiol. The company also operates a fundraising sub-brand, The Glow Campaign/Glow Fund, in partnership with Friends of Bukit Kiara (FoBK) to support firefly and forest conservation at Bukit Kiara Forest.

The technology stack is a Shopify-based direct-to-consumer storefront with embedded donation processing (QR code + bank transfer to a CIMB account held under Persatuan Sahabat Rimba Bukit Kiara) and is hosted on the Xelah platform for purpose-led ventures. Beyond physical product sales, Conscious. monetizes a B2B services line covering Story-Telling For Scale, Social Business Strategy & Advisory, and Sustainable Product Development for purpose-led ventures across Southeast Asia. Customer segments include conscious consumers (primary D2C), social enterprises and impact businesses (B2B services), and environmental conservation supporters (donors). The company is privately held, appears bootstrapped, has no disclosed external funding rounds, and operates with approximately 5 employees.

Name

Conscious.

Legal name

Conscious

Website

https://getconscious.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Conscious. is a Malaysian purpose-driven commerce company that sells skincare and operates fundraising campaigns, directing 30% of profits to conservation initiatives with Friends of Bukit Kiara, while offering B2B impact advisory services across Southeast Asia.

Ownership category

akta.pro rank

Product category

Natural Skincare & Impact Commerce

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Natural skincare
• Cause marketing
• Sustainable beauty
• Impact commerce
• Conservation partnerships

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Product Sales (Skincare): Direct-to-consumer sales of skincare products including The Glow Kit face oil set. Revenue generated from e-commerce transactions with a portion (30%) of profits allocated to conservation campaigns.
2. Campaign Donations: Donations collected through The Glow Campaign to support Friends of Bukit Kiara's conservation efforts. Donation amounts range from RM25 to RM1,000 via bank transfer or QR code.
3. Business Services: End-to-end consulting services for purpose-led businesses including Story-Telling for Impact, Social Business Strategy & Advisory, and Sustainable Product Development.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Conscious sells a proprietary skincare line—The Conscious Glow Kit (Rise & Rest Face Oil Set)—direct-to-consumer through its own Shopify-based storefront, with 30% of profits routed into a conservation fund (The Glow Fund) supporting Friends of Bukit Kiara's firefly and forest conservation work. Alongside its consumer product line, the company offers paid B2B advisory services—Story-Telling For Scale, Social Business Strategy & Advisory, and Sustainable Product Development—for purpose-led ventures across Southeast Asia, and runs awareness/fundraising campaigns such as The Glow Campaign.

Product overview

Conscious is a mission-driven marketplace platform that sells consumer products (starting with skincare) and offers business services. The core product is 'The Conscious Glow Kit: Rise & Rest Face Oil Set' - a two-step face oil duo for morning and evening skincare rituals. The company operates a Product-to-Impact model where a portion of profits fund environmental campaigns. Beyond its own products, Conscious provides business services including Story-Telling For Scale, Social Business Strategy & Advisory, and Sustainable Product Development to help purpose-driven businesses grow. The company also runs The Glow Campaign and The Glow Fund to support forest conservation efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• The Conscious Glow Kit: Rise & Rest Face Oil Set A two-step face oil duo consisting of 'Rise: Wake Me Up Face Oil' for morning use and 'Rest: Wind Down Face Oil' for evening use, formulated with Bornean Wild Mango Seed Extract, 1% Bakuchiol, Rose Geranium Oil, and botanical oils. Sold at RM99 MYR per set with 30% of profits routed to The Glow Fund for conservation.
• The Glow Fund A tiered donation programme created to sustain and accelerate Friends of Bukit Kiara's conservation initiatives, with preset donation tiers (RM25, RM50, RM100, RM250, RM500, RM1,000) plus custom amounts accepted via QR code or bank transfer. Targets RM400,000 across multiple tranches.
• The Glow Campaign A fundraising and awareness initiative that invites businesses and organisations to sponsor firefly and forest conservation via direct donations, product pledges, or community fundraisers, in exchange for visibility across media partners.
• Story-Telling For Scale Consulting service that helps purpose-led ventures grow through brand development, IP creation, campaigns, and fundraising storytelling. Targeted at social enterprises and mission-driven brands.
• Social Business Strategy & Advisory Advisory service covering impact strategy, go-to-market planning, partnerships, and regional activation for mission-led teams across Southeast Asia.
• Sustainable Product Development Product development service covering ideation, sustainable sourcing, and ESG-aligned supply chains for purposeful consumer products, designed for brands seeking mission-aligned product portfolios.

Quantifiable outcome

• 30% of profits fund firefly and forest conservation
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Friends of Bukit Kiara (FoBK)coreStrategic or Co-development PartnerJoint campaign partner for The Glow Campaign to protect fireflies and biodiversity of Bukit Kiara Forest. FoBK is a non-profit environmental rights organization that champions the protection and conservation of Bukit Kiara. Conscious co-launched the fundraising initiative with FoBK to advance conservation, research, and advocacy efforts.
• Media Partners (Xelah, Malaysian Nature Society, Others)minorGTM or Marketing PartnerVarious media partners featured in The Glow Campaign sponsorship materials to amplify campaign reach and awareness. Includes Xelah, Malaysian Nature Society (MNS), and other organizations supporting the firefly conservation cause.
• Sultan of Pahang's Foundation (YPERD)minorStrategic or Co-development PartnerIP Design & Execution project 'Oyen & Rimao' was launched under the patronage of HRH The Crown Prince of Pahang at the 2nd Pahang Tiger Summit. Sultan of Pahang's Foundation supported the mixed media social enterprise initiative.
• Clients & Partners (Orange & Tehel, Radio Televisyen Malaysia, others)minorStrategic or Co-development PartnerConscious works with various clients and partners including Orange & Tehel, Radio Televisyen Malaysia (RTM), Southeast Asian Centre of Excellence in Social Enterprise (SCEIC), Sabah Human Rights & Environmental Film Festival, Shelter for Health & Enterprise Development (SHELTER), Blue Sink, and Reef Check Malaysia for projects including storytelling workshops and conservation campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lush: Direct-to-consumer cosmetics and skincare brand built on natural ingredients, ethical sourcing, and activism-led campaigns. Highly comparable to Conscious's clean/natural positioning and cause-driven community marketing.
• Sukin: Natural and vegan skincare brand with broad retail distribution in Australia and Asia. Comparable category positioning (clean, plant-based skincare) and price-accessible DTC commerce model relevant to Conscious's Glow Kit.
• The Body Shop: Global values-driven beauty retailer with a long-standing ethical-sourcing and cause-marketing model. Closely comparable to Conscious's Product-to-Impact structure, where purchases are tied to social/environmental outcomes, though at far larger scale.
• Tropic Skincare: Natural, vegan skincare brand with a community/consultant-led GTM and strong sustainability narrative. Comparable to Conscious in mission-driven branding, botanical formulations, and direct-to-consumer sales model.

Emerging players

• Drunk Elephant: Premium clean skincare brand built on ingredient-transparency and targeted face oils/serums. Comparable to Conscious's clean-formulation positioning and use of facial oils as a hero product format.
• KORA Organics: Certified organic, non-toxic skincare brand built around a celebrity-founder story and mission-driven branding. Comparable natural/clean positioning and DTC-led growth model relevant to Conscious.
• Herbivore Botanicals: DTC natural skincare brand emphasizing botanical ingredients and minimalist routines. Comparable product philosophy (plant-based, ritualized AM/PM skincare) to Conscious's Rise & Rest face oils.
• Tata Harper: Ultra-premium natural skincare brand using farm-sourced botanical ingredients. Comparable clean/natural premium positioning and ingredient-storytelling to Conscious's Wild Mango Seed Extract-led narrative.

Others

• Soapbox: Impact-driven consumer products company that ties each purchase to a donation (e.g., soap = clean water). Comparable 'Product-to-Impact' commerce architecture to Conscious, though operating in different product categories.

Broad incumbents

• Aēsop: Premium botanical skincare brand with strong retail and DTC presence in Asia-Pacific. Comparable product category (botanical skincare), price tier, and Southeast Asia distribution ambitions, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/getconsciousco
• LinkedInlinkedin.com/company/getconscious-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conscious.