Get Glamr

What Get Glamr does

Get Glamr is an India-based, direct-to-consumer women's fashion e-commerce brand operating through a Shopify-powered storefront (getglamr.com) and headquartered at 209-A, 3rd Floor, Masjid Moth Rd, South Extension II, New Delhi. The company sells women's apparel and accessories across six core categories: co-ordinate sets, kurtas and suits, dresses, lehenga choli, women's footwear, and eyewear, with a seasonal Festive Collection overlay. The catalog comprises 400+ SKUs, blending Indian ethnic craftsmanship (Chikankari, Bandhani, Gotta Patti, mirror work, lace embroidery) with contemporary silhouettes, and notably offers size-inclusive options up to 6XL in select collections. Pricing is concentrated in the accessible-affordable band (Rs. 499 to Rs. 6,999), with persistent discount activity ranging from 20% to 70% off.

The technology footprint is deliberately minimal: a standard Shopify storefront, Instagram and Facebook organic social channels, email newsletter, and a content blog. No proprietary technology, mobile application, or marketplace presence is disclosed. Marketing is concentrated in top-of-funnel social content and bottom-of-funnel promotional sales events, with welcome discounting (Welcome10) and free pan-India delivery as primary acquisition incentives.

Get Glamr generates revenue entirely through one-time direct product sales to individual consumers, with a B2B contact pathway that suggests exploratory wholesale capability but no disclosed wholesale revenue. The company appears to operate as a bootstrapped independent business, with no external funding, venture capital, or private equity backing identified in available data. Customer base is segmented as a single primary persona — Indian women fashion enthusiasts across working professionals, brides, and occasion-driven buyers (festive, wedding, party, casual) — and the company ships only within India. With a reported headcount of 5, the operation is small and founder-led.

Name

Get Glamr

Legal name

Get Glamr

Website

https://getglamr.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women's Fashion E-commerce

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Women's apparel
• Ethnic wear
• Women's footwear
• Fashion ecommerce
• Women's accessories

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Get Glamr generates revenue through direct-to-consumer sales of women's apparel, footwear, and accessories. Customers purchase individual products at listed prices with frequent discounts ranging from 20% to 70% off. The company offers a B2B contact option indicating potential wholesale or bulk business inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Get Glamr sells its own-branded women's fashion products through a direct-to-consumer Shopify e-commerce website. The assortment spans ethnic wear (kurtas, suits, lehenga cholis, co-ord sets), western and fusion wear (dresses), women's footwear (heels, sandals, flats), and eyewear (sunglasses, frames), along with seasonal festive collections. Products are listed in Indian Rupees, typically discounted 20-70% off MRP, and shipped with free delivery across India.

Product overview

Get Glamr is an Indian women's fashion and lifestyle e-commerce brand operating as a Shopify-based online store. The company offers a diverse portfolio of women's apparel and accessories organized into core categories: Co-ords (coordinated sets), Kurtas & Suits (ethnic Indian wear), Dresses (western and fusion styles), Lehenga Choli (traditional festive wear), Women Footwear (heels, sandals, flats), and Eyewear (sunglasses and frames). The product offering also includes a seasonal Festive Collection. Get Glamr blends traditional Indian craftsmanship with contemporary fashion, featuring products with ethnic embellishments like Chikankari work, Bandhani prints, Gotta Patti detailing, and mirror work alongside modern silhouettes. The brand positions itself at the affordable designer segment with products typically priced between Rs. 500 to Rs. 7,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Co-ords (Coordinate Sets) Coordinated outfit sets combining tops and bottoms (and sometimes jackets or capes). Includes ethnic co-ords, blazer co-ord sets, kurta and pant sets, and dhoti pant sets. Sold in sizes S through 6XL; priced Rs. 899-5,999 MRP, frequently discounted 50%+.
• Kurtas & Suits
• Dresses
• Lehenga Choli
• Women Footwear
• Eyewear
• Festive Collection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FabIndia: Large established Indian ethnic and craft-focused apparel retailer with nationwide store network. Comparable on Indian craftsmanship in apparel but much larger scale and broader assortment including home and lifestyle.
• Myntra: India's largest fashion e-commerce marketplace, hosting thousands of brands including ethnic wear. Competes indirectly by aggregating demand that Get Glamr must capture on its own storefront.
• Nykaa Fashion: Beauty-led Indian e-commerce platform that has expanded into fashion and accessories. Overlaps on the lifestyle and accessories category adjacent to eyewear, footwear, and women's apparel.

Direct peers

• Libas: Indian women's ethnic and Indo-western wear brand focused on festive and occasion wear. Comparable on lehengas, kurta sets, and ethnic co-ords sold direct online to style-conscious Indian women.
• Limeroad: Indian D2C-leaning women's fashion platform offering ethnic, fusion, and western wear. Highly comparable on assortment breadth, target customer (Indian women seeking affordable fashion), and Shopify-style discovery experience.
• Aurelia (TCNS): Indian women's ethnic and fusion wear brand owned by TCNS Clothing. Highly comparable assortment (kurtas, suits, co-ords, festive wear) at affordable price points and similar DTC-plus-offline positioning.
• Global Desi: Indian women's contemporary-ethnic fusion brand with bold prints and modern silhouettes. Overlaps with Get Glamr on fusion wear, occasion-driven apparel, and Indian-women target customer.
• W for Woman: Indian women's ethnic and contemporary wear brand operating DTC online plus offline stores. Comparable category focus (kurta sets, co-ords, festive wear) and similar Indian-women target segment.
• Biba Apparel: One of India's leading ethnic-women's-wear brands with kurtas, suits, and lehengas. Directly comparable product mix (Indian ethnic wear with craft detailing) and overlapping occasion-driven occasion wear positioning.

Regional players

• SUGAR Cosmetics: Indian D2C brand selling beauty and lifestyle products primarily through its own digital storefront. Comparable as an India-based, digital-first D2C brand of comparable scale targeting young Indian women consumers, though operating in beauty rather than apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GetGlamr
• Instagraminstagram.com/getglamr
• LinkedInlinkedin.com/company/get-glamr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Glamr