Lucy

What Lucy does

Lucy is a privately held, Rotterdam-based B2B event production company that delivers full-service event execution for festival organizers, sports event operators, corporate clients, and Dutch municipalities. The company operates a professional services model spanning the full event production lifecycle: co-creation, production planning, site crew staffing, on-site project leadership, and final production execution. Service offerings are organized into four lines: Eventproductie (end-to-end production including permits, safety plans, and execution), Site Crew & Production Support, Project Leadership & Site Management, and Producer & Final Production. Lucy does not sell discrete software products; its core technology is its operational production capability and crew network.

Revenue is generated on a project-by-project, custom-quoted basis tied to scope, duration, and requirements, with no public pricing or disclosed contract values. The company sells directly to enterprise clients (Backbone International, Q-dance, DB Evenementen, TIG Sports, JMR Evenementen Makers, Brok Decor, Rotterdam Rave, Milkshake Festival, Het Nationale Vuurwerk, Rotterdam Festivals) and at least one government client (Gemeente Rotterdam). Notable produced events include Defqon.1, Rotterdam Rave, Toffler Festival, Boothstock Festival, KLM Open, NN Dam tot Damloop, Het Nationale Vuurwerk, Schaatsbaan Rotterdam, Red Bull Stalen Ros, and Bevrijdings-festival Den Haag.

The go-to-market is sales-led direct B2B engagement, supported by a website (lucy.nl), Instagram (@get.lucy), and LinkedIn presence. Operations are confined to a single geography, the Netherlands, with headquarters at Keilestraat 9c, 3029 BP Rotterdam. The company is privately held with no disclosed funding rounds, investors, parent entity, headcount, or financial metrics. Customer concentration appears diversified across more than a dozen named enterprise and government clients, though several clients (notably Backbone International and DB Evenementen) span multiple events, indicating meaningful repeat relationships within the portfolio.

Name

Lucy

Legal name

Lucy

Website

https://getlucy.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lucy is a Rotterdam-based B2B event production company providing full-service event execution, site crew, project leadership, and production support for festivals, sports events, corporate events, and public celebrations throughout the Netherlands.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Management Services (8741)

akta.pro primary industry

Technical Production Management & Crew Services (Technical Direction, Stagehands, Operators) (THAHAEAI)

akta.pro secondary industry

Back-of-House Operations (Runners, Stagehands, Load-in/Load-out Crew) (THAHALAJ)

Keywords

• Event production services
• Site crew staffing
• Festival production
• Event project management
• Corporate event services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Production Services: Project-based professional services revenue from providing complete event production including site crew, production support, project leadership, and final production execution for festivals, sports events, corporate events, and public celebrations throughout the Netherlands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lucy is a full-service event production company based in Rotterdam, Netherlands, delivering end-to-end production services for festivals, sports events, corporate events, and public celebrations across the Netherlands. Its offering spans co-creation, site crew and production support, project leadership, site management, and producer/final production services. The company operates as a hands-on production partner responsible for translating event concepts into executed experiences on the ground.

Product overview

Lucy is an event production company based in Rotterdam, offering a single integrated service platform rather than discrete software products. Their core offering encompasses event production services including co-creation, production, and execution, supplemented by Site Crew & Production Support, Project Leadership & Site Management, and Producent & Final Production services. The company works across diverse event types including festivals (Defqon.1, Rotterdam Rave, Toffler Festival, Boothstock), sports events (NN Dam tot Damloop, KLM Open), corporate events (Bevrijdings-festival Den Haag), and specialized productions (Het Nationale Vuurwerk, Schaatsbaan Rotterdam, Red Bull Stalen Ros).

Differentiator

Problem solved

Functional benefit

Products and services

• Event Productie (Event Production)

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Backbone InternationalcoreStrategic or Co-development PartnerBackbone International is a key client and partner for which Lucy produces major events including Defqon.1 and Red Bull Stalen Ros. Lucy operates as their production partner providing site crew and event execution services.
• DB EvenementencoreStrategic or Co-development PartnerDB Evenementen is a partner for whom Lucy produces multiple events including Live On The Beach and Bevrijdings-festival Den Haag.
• Q-dancecoreStrategic or Co-development PartnerQ-dance is a prominent festival organizer for whom Lucy produces Defqon.1, a major hardstyle music festival.
• TIG SportscoreStrategic or Co-development PartnerTIG Sports is a sports marketing agency for whom Lucy produces the KLM Open golf event.
• Milkshake FestivalminorStrategic or Co-development PartnerMilkshake Festival is a partner event organization with collaborative production relationship.
• BevrijdingsfestivalminorStrategic or Co-development PartnerBevrijdingsfestival (Liberation Festival) is a partner organization for national liberation day celebrations.
• JMR Evenementen MakersminorStrategic or Co-development PartnerJMR evenementen makers is a partner for whom Lucy produces Boothstock Festival.
• Gemeente RotterdamminorStrategic or Co-development PartnerGemeente Rotterdam (Rotterdam Municipality) is a municipal partner, notably for the Schaatsbaan Rotterdam ice rink event.
• Het Nationale VuurwerkcoreStrategic or Co-development PartnerHet Nationale Vuurwerk (The National Fireworks) is a major partner for which Lucy provides site crew and production support.
• Brok DecorminorStrategic or Co-development PartnerBrok Decor is a partner for whom Lucy produced the Seven Wonders event.

Recent moves6 records

Expansion highlights3 records

Direct peers

• TIG Sports: Dutch sports marketing agency that commissions Lucy's KLM Open production. Operates in adjacent Dutch sports event production with similar crew/site management needs.
• Mojo Concerts: Major Dutch concert and festival promoter/producer (also a Lucy partner). Comparable in providing full-service event production and site operations for large-scale Dutch live events.
• ID&T: Legendary Dutch dance event organizer (Mysteryland, Defqon.1 co-founder, now part of Q-dance). Direct peer in producing large-scale Dutch electronic music festivals with full production crews.
• DB Evenementen: Dutch event organizer and Lucy partner commissioning multiple festivals. Directly comparable in producing large-scale Dutch festivals and public events.
• Matrixx Events: Dutch event production company and Lucy partner. Operates in the same Dutch festival production market with comparable crew and site management services.
• B2S: Dutch event production and crew services firm listed as one of Lucy's own partners. B2S operates in the same Dutch festival production niche with comparable crew and site management offerings.
• Q-dance: Dutch hardstyle festival organizer (Defqon.1) and a Lucy core partner. Operates in the same Dutch festival market and is both a client and a direct festival production counterpart.

Broad incumbents

• Live Nation Netherlands: Global live entertainment giant with a Dutch presence. Competes for large-scale Dutch event production work as part of a much broader portfolio spanning concerts, festivals, and venue operations.
• MOJO (Live Nation): Largest concert promoter in the Netherlands, now part of Live Nation. Competes in Dutch event production at broader scale with deeper resources than regional players like Lucy.

Emerging players

• Neptunus: European temporary structures and event infrastructure provider (and Lucy partner). Adjacent rather than directly competing, but operates in the same Dutch event services ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/getlucy
• Instagraminstagram.com/get.lucy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucy