Get Radio

What Get Radio does

Get Radio is the trading name of PRO IT LABS LIMITED, a privately held company registered in England and Wales (company number 08057830). Founded in 2020–2021 and headquartered in Eynsham, Oxfordshire, the company operates Oxfordshire's only local commercial radio station, broadcasting music from the last four decades alongside local news, community information, and original programming. The product surface comprises scheduled live shows (Get Radio Breakfast, mid-day Get Radio, Get Home with Trevor Marshall, Weekend Breakfast, Business Brunch, Melting Pot, and The Get Down) supported by an on-demand podcast portfolio that includes the Business Brunch Podcast (179 archived episodes), James Constable Podcast, and Get Radio Podcast distributed across major podcast platforms. Underlying technology is conventional broadcast radio (DAB/FM) augmented by a WordPress-based website with embedded live streaming player and standard podcast hosting; there are no proprietary technology assets, patents, or AI capabilities disclosed.

The business model is anchored on local radio advertising sales to Oxfordshire small and medium-sized businesses and charities. Advertising is sold as recurring subscriptions across four named tiers — Taster (£99/month), Starter (£200/month, the most popular entry), Everyday (£350/month), and Ultimate (£500/month or £6,000/year, bundling boost weeks, copy changes, digital banner ads, and quarterly marketing reviews) — with annual billing offering two months free plus half-price production. Production services (ad creation, jingles, voiceovers) and sponsorship agreements provide secondary revenue streams. Go-to-market combines direct sales via a 'Book a Call' consultation and online self-service checkout. Reach is stated at up to 50,000 Oxfordshire listeners per campaign, with partner events delivering 500,000+ impressions. Co-founders Rich Smith and James Craddock remain actively involved as on-air presenters, and Commercial Director Hamish Law (17 years' Oxfordshire radio industry experience) leads advertiser sales. The company is founder-controlled with 5 employees, no disclosed external funding, and no parent entity.

Name

Get Radio

Legal name

PRO IT LABS LIMITED

Website

https://getradio.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Get Radio is Oxfordshire's only local commercial radio station, broadcasting music from the last four decades and selling tiered subscription advertising to local SMBs and charities while operating a podcast portfolio led by the 179-episode Business Brunch show.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting and Advertising

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPAIAEAA

Commercial Terrestrial Radio Broadcasting (AM/FM)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPAIAEAE

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPAIAEAL

Radio Content Production & Studios (On-air Production, Imaging, Jingles)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

Keywords

• Local radio advertising
• Commercial radio broadcasting
• Audio advertising services
• Community radio station
• Radio airtime sales

Headquarters

HQ city

Eynsham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Airtime Advertising: Sale of broadcast advertising slots to local businesses. Packages range from Taster (5x10-second ads every other day) to Ultimate (daily broadcast with boost weeks). Revenue generated through pre-paid monthly or annual subscriptions.
2. Sponsorship: Sponsorship agreements with local businesses and charities for brand visibility across radio programming and promotional materials.
3. Production Services: Professional audio production services including creation of advertisements, jingles, and voiceovers. Takes brief from clients and creates ad content using internal resources or external agencies for an additional charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Get Radio operates Oxfordshire's only local commercial radio station, broadcasting music from the last four decades and producing daily shows plus podcast content to a local audience of up to 50,000 listeners. Its primary commercial offering is tiered radio airtime advertising (Taster, Starter, Everyday, Ultimate packages) sold on recurring subscriptions to local businesses and charities, complemented by sponsorship deals and paid audio production services for ads, jingles, and voiceovers.

Product overview

Get Radio is Oxfordshire's only local commercial radio station, operated by PRO IT LABS LIMITED, offering a unified media platform consisting of live radio broadcasts across multiple daily shows (Get Radio Breakfast, Get Radio, Get Home, Weekend Breakfast, Business Brunch, Melting Pot, The Get Down), on-demand podcast content (Business Brunch Podcast, James Constable Podcast, Get Radio Podcast), and radio advertising services. The advertising portfolio spans four tiered packages (Taster, Starter, Everyday, Ultimate) ranging from entry-level 10-second spot ads to comprehensive packages with boost weeks, copy changes, digital advertising, and marketing strategy sessions.

Differentiator

Problem solved

Functional benefit

Brands

• Business Brunch Podcast: Weekly business discussion show featuring Oxfordshire business leaders and entrepreneurs
• Get Radio Breakfast
• Get Home
• Weekend Breakfast
• Melting Pot
• The Get Down
• James Constable Podcast
• Get Radio Podcast

Products and services

• Get Radio (Local Commercial Radio Station) Oxfordshire's only local commercial radio station, broadcasting on DAB and FM plus streaming via getradio.co.uk. Reaches up to 50,000 local listeners with music from the last four decades and a daily schedule including Get Radio Breakfast, Get Home, Weekend Breakfast, Business Brunch, Melting Pot, and The Get Down.
• Radio Advertising Airtime Packages Tiered radio airtime advertising sold on recurring subscriptions to local Oxfordshire businesses and charities, ranging from Taster (5 x 10-second ads every other day at £99/month ex VAT) through Starter, Everyday, and Ultimate (daily broadcasts with boost weeks, up to 24 copy changes, digital banner ads on getradio.co.uk, and quarterly marketing reviews at £500/month or £6,000/year ex VAT).
• Audio Production Services Professional audio production service that creates radio advertisements, jingles, and voiceovers for advertising clients based on a brief, delivered by internal resources or external agencies and charged separately from airtime subscriptions.
• Business Brunch Podcast Weekly business podcast featuring interviews with Oxfordshire business professionals and entrepreneurs across topics including HR, recruitment, property, and technology. Hosted by Ben Thompson with 179 archived episodes distributed across Spotify, Apple Podcasts, and Google Podcasts.
• James Constable Podcast Football-focused podcast hosted by former Oxford United striker James Constable (Beano), covering Oxford United and lower league football topics. Distributed across Spotify, Apple Podcasts, and Google Podcasts as part of the Get Radio podcast network.
• Get Radio Podcast General station podcast covering Get Radio news, upcoming Oxfordshire events, and interviews with local personalities and community groups. Distributed across Spotify, Apple Podcasts, and Google Podcasts as part of the station's on-demand content offering.

Quantifiable outcome

• Reach up to 50,000 Oxfordshire listeners per advertising campaign
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Oxfordshire MindcoreGTM or Marketing PartnerOfficial media partner for Oxfordshire Mind's 'No More Silent Nights' campaign addressing men's mental health. Get Radio provided airtime and interview coverage contributing to over £21,000 raised in December. Partnership brought Get Radio branding to prominent locations including Westgate shopping centre.
• Sobell House HospicecoreGTM or Marketing PartnerLocal radio partner for Oxtrail, the Sobell House Hospice art trail. Activities include interviewing artists and sponsors, hosting live outside broadcasts, and promoting local art and charity events. Partnership provides Get Radio with front-line exposure at cultural events.
• OX5 Run - Oxford Children's Hospital CharitycoreGTM or Marketing PartnerMedia partner for the five-mile run at Belhaim Palace benefiting Oxford Children's Hospital Charity. Get Radio drives signup campaigns, focuses on donations, and hosts the event with presenters Trev and Rich on stage.
• Oxford Round TablecoreGTM or Marketing PartnerMedia partner for Oxford Round Table Fireworks event. Get Radio amplified reach on-air, online, and across social media. Trev and Rich hosted the event stage. Partnership attracted record 25,000 attendees to South Park.
• Oxford Business Community Network (OBCN)minorGTM or Marketing PartnerCommunity business networking organisation listed as Oxfordshire partner. Cross-promotional relationship supporting local business community in Oxfordshire.
• Leonardo Royal Oxford HotelminorGTM or Marketing PartnerLuxury hotel in Oxford listed as Oxfordshire partner. Cross-promotional relationship with local hospitality provider.
• NHSminorGTM or Marketing PartnerNational Health Service listed as Oxfordshire partner. Public health information partnership for community wellbeing messaging.
• The Chequers at BurcotminorGTM or Marketing PartnerPub and hospitality venue listed as Oxfordshire partner. Cross-promotional relationship with local hospitality business.
• Thompson and TerryminorGTM or Marketing PartnerLocal business listed as Oxfordshire partner and advertiser. Recruitment/business services company with cross-promotional relationship.
• Get Support IT ServicescoreTechnology or IntegrationIT services company whose founder James Craddock is a co-founder of Get Radio. Provides technology support services. James Craddock regularly appears on Business Brunch Podcast discussing IT topics and cyber security.
• Witney Music FestivalminorGTM or Marketing PartnerAnnual music festival in Witney. Get Radio provides media coverage and promotion for upcoming 2026 festival. Interview with Stu Foster from Witney Music Festival featured on Get Radio Podcast.
• Oxford Bus CompanyminorGTM or Marketing Partner'Brand The Bus 2026' campaign partner for voting on favourite charity. Joint promotion with Oxford Bus Company for community charity engagement.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heart Thames Valley: Heart's Thames Valley local broadcast serves the same Oxfordshire-adjacent geography with a similar popular music format and local advertising packages. Direct competitor for both listeners and local SMB advertiser budgets in the region.
• BBC Radio Oxford: BBC's local radio service for Oxfordshire, reaching the same geographic audience with news, talk, and music. Public-service funded but competes directly for local listener attention and advertiser alternative-spend.
• Greatest Hits Radio: National commercial network playing 'greatest hits' from past decades — closely aligned format to Get Radio's 'hits from the last four decades' positioning. Targets the same older demographic across the UK.
• Hits Radio: Bauer Media's national commercial pop music network with regional opt-outs and local advertising. Comparable format and advertiser product to Get Radio's tiered packages.
• Nation Radio: UK commercial radio network playing popular music with regional stations and similar SMB advertiser package offerings. Comparable in format, audience targeting, and ad sales approach.
• Nation Broadcasting: Independent UK commercial radio group operating smaller local stations with similar advertiser-supported business model. Closest peer in scale and operating structure to Get Radio.

Emerging players

• Ujima Radio: Bristol-based community and commercial radio station with similar SMB advertiser focus and community-partnership model. Comparable in scale and independent commercial broadcaster positioning.

Broad incumbents

• Capital Oxford: Global Radio's flagship pop network with Oxfordshire local presence. Larger national brand offering similar popular music format and broader advertiser reach to the same geography.
• Radio X: Global Radio's national rock/alternative-leaning station with broader playlist scope. Operates at national scale with greater production resources and advertiser reach than Get Radio.

Regional players

• Ridge Radio: Community-focused radio station serving parts of Oxfordshire's surrounding region. Comparable in scale and community-partnership orientation, though operating in adjacent rather than overlapping geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Radio