Ujima Radio
- Company typePrivate
- Founded2008
- HeadquartersBristol, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Ujima Radio firmographics
Firmographics- Name
- Ujima Radio
- Legal name
- Ujima Radio
- Website
- https://ujimaradio.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ujima Radio industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)
- akta.pro secondary industries
- Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Ujima Radio is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ujima Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Advertising & Sponsorships: Commercial advertising opportunities for brands targeting African Heritage communities. Sponsorship of shows and time slots.
- Partnerships & Grants: Funding from Bristol Recovery Fund, Bristol City Council, West of England Mayoral Combined Authority, and UK Shared Prosperity Fund for specific projects.
- Membership & Subscriptions (Developing): Plans to develop membership and subscription models for sustainable income streams.
- Training & Consultancy (Planned): Exploring new income streams including training, consultancy, and media services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advertising/Sponsorship - rates not publicly listed |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Ujima Radio product offering
Product offeringCore offering
Ujima Radio is a non-profit community radio station broadcasting on 98 FM, DAB digital radio, and online streaming from Bristol, UK. It delivers 50+ weekly programmes spanning Afrobeat, Drum & Bass, Reggae, Gospel, Hip Hop, House, Jazz, talk, and cultural formats aimed at African Heritage communities and broader Bristol audiences. Supporting services include the Powerplays monthly artist-promotion programme for West Country & Wales artists, Listen Again on-demand podcasting, a popup web radio player, and special branded shows such as the Full Cycle Records Show.
Product overview
Ujima Radio is a unified community radio broadcasting platform offering live radio programming across 98 FM, DAB digital radio, and online streaming worldwide. The core service features over 50 weekly programs spanning diverse music genres including Afrobeat, Drum & Bass, Reggae, Hip Hop, House, Jazz, and cultural talk shows. The platform operates supporting modules including the Powerplays artist promotion program, Listen Again podcast service, and Popup Radio Player. Notable specialized programming includes the Full Cycle Records Show featuring Mercury Prize-winning Drum & Bass artists, and the annual Powerplays initiative supporting emerging West Country and Welsh artists.
Differentiator
Problem solved
Functional benefit
Products and services
- Ujima Radio Broadcasting Service Non-profit community radio broadcasting service delivering 50+ weekly programmes on 98 FM, DAB, and online streaming worldwide, covering music genres from Afrobeat and Drum & Bass to Gospel, Hip Hop, House, and Jazz, plus talk, news, and cultural programming for Bristol's African Heritage communities and broader audiences.
- Powerplays Monthly music promotion programme selecting 10 of the best tracks released in the West Country and Wales, rotating those tracks twice an hour across primetime shows including Rise Up Breakfast, Cruising Show, and Urban Grooves Playouts to give independent and emerging artists radio exposure.
- Listen Again On-demand podcast and replay service that allows listeners to access previously broadcast Ujima Radio shows and content beyond the live broadcast schedule.
- Full Cycle Records Show Drum & Bass-focused weekly radio programme featuring Mercury Prize-winning Full Cycle Records artists, including Roni Size, Kit, and Becci Morgan, hosted by DJ Siva Gold with guest mixes from label artists. Broadcast on 98 FM, DAB, and online.
Quantifiable outcome
- 50+ weekly programmes across diverse music genres
- +1 more outcomes
Companies that use Ujima Radio
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ujima Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ujima Radio partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Estrella VenturesminorBristol-based B Corp Certified marketing agency that helped refresh Ujima Radio's media pack and rate cards with customisable templates reflecting the station's spirit.
- The Rise Collective's Radicle RadiocoreRadicle Radio takeover for Diaspora Festival 2026 celebrating cultural diversity through the arts. Aisha Campbell and T Chev from The Rise Collective broadcast on Ujima Radio celebrating the 100-event festival platforming marginalised artists from global diaspora communities.
- Diverse Artists NetworkcoreCo-presenters of Diaspora Festival 2026, a multi-venue city-wide event celebrating cultural diversity through arts with over 100 marginalised artists from global diaspora communities.
- Compass PresentsminorFacilitated 'A Love Letter to Broadmead' pilot project - a month-long pop-up radio studio in Galleries Shopping Centre, Broadmead, combining art, music and community engagement.
- Full Cycle RecordscoreMercury Prize-winning record label founded by Roni Size and Krust. Launched 'Full Cycle Records Show' hosted by DJ Siva Gold on Ujima Radio. Label artists including Kit and Becci Morgan featured in rotation, bringing authentic Bristol Drum & Bass heritage to the station.
- BCfmcoreCollaboration with BCfm (Bristol Community FM) to produce documentary 'We Don't Do That Here' documenting 2024 unrest in Bristol. Two community stations joined forces to create a one-hour audio documentary with support from Bristol Recovery Fund, weaving interviews with refugees, activists, police, youth workers, and community broadcasters.
- Access Creative CollegeminorProvided sound engineers and equipment for Bristol Harbour Festival 2025 broadcast takeover.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Ujima Radio competitors and assessment
Company assessmentBroad incumbents
- Capital Bristol: Major commercial FM station in Bristol (Global Media), competing for the same Bristol advertising pound and overlapping with Ujima's primetime urban/music audiences on FM and DAB.
- Kiss (Bauer Media): UK-wide commercial Black-music focused station (Kiss, formerly Choice FM) that historically dominated the urban/contemporary Black music audience Ujima also targets; major competitor for both listeners and brand advertising spend.
- BBC Radio Bristol: Public-service local broadcaster for Bristol, sharing Ujima's geographic market and event sponsorship/booking ecosystem; offers overlapping news, talk, and community programming at much larger scale.
- BBC Radio 1Xtra: National BBC network dedicated to Black music and culture (grime, Afrobeats, hip hop, R&B), reaching millions UK-wide and serving an overlapping audience and genre mix to Ujima, but at significantly greater scale and budget.
Direct peers
- Mi-Soul Radio: UK digital/soulful music radio station targeting Black music enthusiasts (soul, dance, RnB, jazz-funk, jazz); overlaps with Ujima's genre breadth across soulful Black music genres and serves a comparable adult African Heritage listening audience.
- Reprezent Radio: London community station broadcasting on 107.3 FM, founded to amplify underrepresented youth voices; positions itself similarly to Ujima as a Black-led station for young multicultural urban audiences with heavy artist-development and social-impact programming.
- BCfm (Bristol Community FM): Bristol's other community radio station, operating on a parallel community/co-op model over nearby DAB/FM frequencies and partnering with Ujima on documentary projects like "We Don't Do That Here." Operates under the same Ofcom community radio licensing framework with a similar non-profit, locally-rooted value proposition.
- Colourful Radio: London-based community station targeting African-Caribbean diaspora audiences across the UK, mirroring Ujima's positioning with niche music, news, and cultural programming aimed at British African Heritage listeners.
Regional players
- Kool FM: London-based long-running pirate/station-to-community Drum & Bass broadcaster; shared genre programming with Ujima's Full Cycle Records Show and serves a similar underground dance music community in a different geography.
- Somer Valley FM: Nearby Somerset/Lansdown-based community radio station, operating on a comparable small-scale, volunteer/community-led model in the broader West of England region; faces similar constraints around grant funding and modest commercial reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ujima Radio social profiles
Digital presenceUjima Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ujima Radio leadership team
Management profileNumber of profiles
Profiles1 record
Ujima Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ujima Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ujima Radio
What does Ujima Radio do?
Ujima Radio is a non-profit community radio station broadcasting on 98 FM, DAB digital radio, and online streaming from Bristol, UK. It delivers 50+ weekly programmes spanning Afrobeat, Drum & Bass, Reggae, Gospel, Hip Hop, House, Jazz, talk, and cultural formats aimed at African Heritage communities and broader Bristol audiences. Supporting services include the Powerplays monthly artist-promotion programme for West Country & Wales artists, Listen Again on-demand podcasting, a popup web radio player, and special branded shows such as the Full Cycle Records Show.
Is Ujima Radio a public or private company?
Ujima Radio is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ujima Radio founded?
Ujima Radio was founded in 2008. It employs 51 to 100 people.
Where is Ujima Radio based?
Ujima Radio is headquartered in Bristol, United Kingdom, in the Europe region.
How does Ujima Radio make money?
Four revenue lines are on record. Advertising & Sponsorships are the primary driver. The others are partnerships & Grants, membership & Subscriptions (Developing) and training & Consultancy (Planned).
Who are Ujima Radio's main competitors?
Broad incumbents on record are Capital Bristol, Kiss (Bauer Media), BBC Radio Bristol and BBC Radio 1Xtra. Direct peers are Mi-Soul Radio, Reprezent Radio, BCfm (Bristol Community FM) and Colourful Radio. Regional players are Kool FM and Somer Valley FM.
Does Ujima Radio have an API?
No public API is recorded for Ujima Radio.
What industry is Ujima Radio in?
Ujima Radio's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPABADAE, Community/Low-Power Nonprofit Radio (LPFM/Community Radio), with a secondary code of MPAIAEAL, Radio Content Production & Studios (On-air Production, Imaging, Jingles). Its NAICS code is 51611 and its SIC code is 4832.