Get Reading Right

Name

Get Reading Right

Legal name

Get Reading Right Pty Ltd

Website

https://getreadingright.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Educational Publishing (Literacy / Phonics Resources)

NAICS

Book Retailers and News Dealers (459210), Books Printing (323117)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Early Readers & Phonics (Learn-to-Read) (EDAGAIAB)

akta.pro secondary industries

Early Literacy & Phonics Programs (EDAMAJAA), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

Keywords

• Synthetic phonics resources
• Decodable reading books
• Literacy education materials
• Phonics classroom resources
• Early literacy curriculum

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Educational Resources: Sale of printed synthetic phonics resources including decodable stories, teacher manuals, vocabulary books, phonics games, card games, posters, magnetic whiteboards, and magnetic letters. Products are sold as one-time purchases for classroom use.
2. Digital Subscriptions (Get Reading Right PLUS): Online access to the entire range of decodable texts, practice books, camera word books and decodable stories available via the GRR PLUS platform. Schools can send books home with QR codes for digital access.
3. Classroom Packs: Bundled product packages providing comprehensive resources for implementing synthetic phonics, including books, teacher manuals, worksheets, and activities.
4. Professional Development Services: Training and support services provided through sister company Training 24/7, including online/in-person professional learning and demonstration lessons in schools.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Get Reading Right produces and sells synthetic phonics literacy resources for K-6 schools, including printed decodable stories, practice books, camera words, vocabulary books, teacher manuals, phonics card games, posters, magnetic whiteboards and letters, and bundled Classroom Packs. The company also offers the Get Reading Right PLUS digital platform that delivers the same decodable texts online via QR codes for home reading, alongside professional development delivered through its sister company Training 24/7.

Product overview

Get Reading Right is an Australian educational publisher offering synthetic phonics resources for K-6 classrooms. The portfolio consists of decodable reading materials (Decodable Stories, Practice Books, Camera Words, Decodable Vocabulary Books), teacher resources (Teacher Manuals/Synthetic Phonics Toolkit), hands-on learning tools (Magnetic Letters and Whiteboards, Phonics Games, Posters and Activities), and Classroom Packs that bundle multiple products together. The Get Reading Right PLUS digital platform provides online access to the entire range of decodable texts, accessible via QR codes. All physical materials are printed in Australia and developed by Australian teachers.

Differentiator

Problem solved

Functional benefit

Products and services

• Decodable Stories Engaging decodable texts with vibrant stories that help K-6 students learn to read, comprehend, and infer. Each story includes teacher questions to verify reading accuracy and comprehension. Designed for Australian and international primary classrooms.
• Teacher Manuals / Synthetic Phonics Toolkit Lesson plans, activities, word lists, and guidance for teachers to implement synthetic phonics in classrooms and across schools with consistency. Suitable for teachers new to synthetic phonics or experienced practitioners.
• Decodable Vocabulary Books Vocabulary decodable texts that present decodable words in different contexts and meanings to develop students' vocabulary while maintaining decoding practice. Targeted at K-6 literacy instruction.
• Phonics Games, Posters and Activities Card games, posters, and camera word spinner activities that make phonics fun while supporting learning to read. Designed for K-6 classroom use.
• Magnetic Letters and Whiteboards Custom-designed large, double-sided magnetic whiteboards with basic markers and erasers, paired with magnetic letters available in NSW Foundation Font and Sassoon Font. Built for classroom phonics instruction.
• Get Reading Right PLUS (Digital Platform) Online subscription platform providing access to the entire range of decodable texts, practice books, camera word books, and decodable stories via QR codes without requiring student logins or passwords. Schools can send books home for digital home reading.
• Practice Books Books focused purely on decoding for students beginning their phonics journey. Provide early decoding practice aligned with the synthetic phonics methodology.
• Camera Words High frequency and high utility words that complement decodable reading materials, providing students with essential sight vocabulary to build reading foundations alongside decoding skills.
• Classroom Packs Comprehensive bundles containing practice books, camera words, teacher manual, worksheet/homework book, and card game activities for the first two years of school. Provides everything needed to start phonics instruction in a class.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Training 24/7coreStrategic or Co-development PartnerTraining 24/7 operates as Get Reading Right's sister company providing extensive literacy and pedagogy professional learning opportunities. They offer online and in-person professional development, as well as full demonstration lessons in schools (K-6). This partnership enables Get Reading Right to provide comprehensive implementation support alongside their resource products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reading Eggs: Australian-developed digital literacy platform targeting the early primary segment with online reading instruction and decodable content. Comparable in end-customer (K-6) and literacy focus, but delivered via subscription software rather than physical resources.
• Letterland: Publisher of synthetic phonics resources, decodable stories, and teacher materials used in K-3 classrooms internationally. Direct methodology and product-category competitor to Get Reading Right.
• Jolly Phonics: Global publisher of synthetic phonics materials, decodable readers, and teacher training. Direct competitor in the systematic synthetic phonics category serving primary schools worldwide.
• Flying Start Books (Decodable Readers): Specialist publisher of decodable readers and phonics-based early literacy books for schools worldwide. Overlaps directly with Get Reading Right's decodable stories and vocabulary books.
• Phonics Hero: Digital synthetic phonics platform covering K-2 decoding and reading through gamified online activities. Competes for the same phonics budget line as Get Reading Right's GRR PLUS but with a software-only delivery model.
• Little Learners Love Literacy: An Australian synthetic phonics publisher offering decodable readers, teacher toolkits, and classroom resources for K-2 schools. Directly comparable in methodology, geography, and customer base to Get Reading Right.

Broad incumbents

• Oxford University Press (Australia): Major educational publisher with an extensive Australian K-6 catalogue including phonics and literacy programs. Larger incumbent competing for the same literacy budget but across a much broader range of subjects and year levels.

Emerging players

• Decodable Readers Australia: Australian distributor of decodable readers and phonics resources aligned with the science of reading. Emerging niche player competing with Get Reading Right's decodable stories and vocabulary books in the same Australian K-6 market.

Regional players

• ORIGO Education: Australian-based publisher of K-6 mathematics and literacy resources sold to schools internationally. Comparable go-to-market (school sales, Australia-first brand, international reach) but focused more heavily on mathematics.
• Firefly Education: Australian educational publisher producing teacher resources and student books for primary schools. Comparable target market and channel but broader in subject coverage than Get Reading Right's phonics-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/get-reading-right

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Reading Right