Training 24/7

What Training 24/7 does

Training 24/7 Pty Ltd (ABN: 58 616 642 070) is an Australian online professional learning platform founded in 2017 and headquartered in NSW, providing evidence-informed literacy and pedagogy training to primary school teachers (K-6). Its content library, framed around proprietary, trademarked instructional frameworks such as The Morning Routine™ and Blanks and Blocks® developed by co-founders Jo-Anne Dooner and Justin Caban, spans synthetic phonics, comprehension, grammar, writing, vocabulary, spelling, guided reading, cognitive science, learning intentions, success criteria, and classroom management. The technology stack is an e-commerce-fronted learning management system offering self-paced video modules, a Live Virtual Class streaming platform with HD multi-camera setup and chat, Group PL Leader Mode for shared-screen collaborative learning with per-account progress tracking, and the EduKB® educational knowledge base.

The company monetizes through multiple streams: one-time individual self-paced module purchases priced from A$8.25 to A$66 inc GST, discounted themed bundles (Training Starter $99, Morning Routine Bundle $55, Grammar Bundle $115.50, Comprehension Bundle $181.50, etc.), the A$485 inc GST All Access Pass PLUS 12-month subscription providing 168+ hours of PL and 23+ demonstration lessons plus Office Hours and leadership reporting, the A$1,299 inc GST Learning 24/7 student subscription, and higher-ticket Battalion school engagement packages (A$824–A$2,607 per participant) combining Staff Development Days, on-site consulting, event hire, and All Access Pass PLUS. Distribution is direct-to-consumer via training247.com.au with two GTM motions: a product-led, self-paced e-commerce motion and an event-driven motion for in-person school consulting and SDD bookings. NESA accreditation (NSW Education Standards Authority) qualifies courses toward teacher Proficient Teacher Accreditation, and the company holds DET Vendor status.

Customer segments span in-service primary teachers as the primary buyer, primary schools as enterprise buyers, university students and early career teachers (new for 2024), and parents. Distribution and reach are predominantly Australian with selective international adoption, notably the English Catholic School Board in Ontario, Canada, which has adopted the Morning Routine framework. The company appears bootstrapped with 1–10 employees, no disclosed external funding, and a strategic co-development partnership with Get Reading Right Pty Ltd on the Get Reading Right PLUS service.

Name

Training 24/7

Legal name

Training 24/7 Pty Ltd

Website

https://training247.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Training 24/7 is an Australian online professional learning platform delivering evidence-informed literacy and pedagogy training to primary school teachers via self-paced modules, live virtual classes, and NESA-accredited courses built around its trademarked Morning Routine framework and Blanks and Blocks writing methodology.

Ownership category

akta.pro rank

Product category

Online Professional Development Training

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

akta.pro secondary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Teacher professional development
• Online literacy training
• Professional learning platform
• Primary education courses
• Synthetic phonics training

Headquarters

HQ city

Toronto

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Self-Paced Module Sales: Individual professional learning modules purchased one-time with varying access periods (30-180 days). Prices range from $8.25 to $66.00 inc GST per module.
2. All Access Pass PLUS Subscription: Annual subscription offering access to all modules (168+ hours of PL available today, 200+ in 2025) and 23 full demonstration lessons for $485.00 inc GST.
3. Bundles: Curated module bundles at discounted rates compared to individual purchases. Includes Training Starter Bundle ($99), Phonics bundles, Comprehension bundles, and more.
4. Battalion/School Programs: Comprehensive school packages including SDDs (Staff Development Days), on-site consulting, event hire/catering, and All Access Pass PLUS. Pricing from $824 to $2,607 per participant.
5. Live Virtual Class Tickets: Face-to-face and live virtual class training event tickets with early bird and bulk buy discounts available.
6. Learning 24/7 Student Subscription: 1-year subscription for students at $1,299.00 inc GST.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Training 24/7 sells evidence-informed online professional development for primary school teachers, delivered through self-paced video modules, live virtual classes, and on-site school consulting. Its flagship offering is the All Access Pass PLUS annual subscription ($485 AUD), which unlocks 168+ hours (200+ planned in 2025) of literacy and pedagogy training modules, plus proprietary frameworks (The Morning Routine™, Blanks and Blocks®), NESA-accredited full-day courses, demonstration lessons, and the EduKB® knowledgebase.

Product overview

Training 24/7 is an evidence-informed professional learning platform for primary school educators, providing literacy and pedagogy training through a platform-plus-modules architecture. The core offering is the All Access Pass PLUS 12-month subscription, which provides unified access to all self-paced modules (168+ hours of PL, expanding to 200+ in 2025), demonstration lessons, the EduKB knowledgebase, Office Hours support, and reporting. The course library spans 20+ categories including Synthetic Phonics (16 modules), Comprehension (11 modules), Grammar, Writing, Vocabulary, Spelling, Guided Reading, Cognitive Science, Morning Routine, Learning Intentions, Success Criteria, Fab 5, Classroom Management, and Get Reading Right. Subscribers can purchase individual modules, themed bundles (Starter, Phonics, Grammar, Writing, Spelling, Vocabulary, Morning Routine, Cognitive Load, Comprehension), or full-day NESA-accredited courses. Additional offerings include Live Virtual Class real-time training sessions, Group PL Leader Mode for collaborative viewing, Battalion school-based consulting programs, and the Learning 24/7 student subscription service. The platform is built around proprietary frameworks including The Morning Routine and Blanks and Blocks, and is delivered entirely online with no software installation required.

Differentiator

Problem solved

Functional benefit

Brands

• EduKB®: Educational Knowledgebase - a repository of teaching questions answered by Training 24/7 experts.
• The Morning Routine™
• Blanks and Blocks®
• Get Reading Right PLUS
• All Access Pass PLUS

Products and services

• All Access Pass PLUS Annual subscription giving primary school teachers and schools access to Training 24/7's full library of self-paced professional learning modules, demonstration lessons, EduKB® knowledgebase, Office Hours 1:1 support and school-leadership reporting. Priced at $485.00 inc GST per year.
• Morning Routine Full Day Course (Self-Paced) NESA-accredited 6h 30m self-paced course covering the Morning Routine™ framework (the Morning 4® four-quadrant approach to structured daily literacy lessons). Available individually or free with All Access Pass PLUS.
• Synthetic Phonics Courses 16-module self-paced professional learning series on synthetic phonics instruction, with individual modules ranging from 30 to 195 minutes. Sold individually, in bundles, or included in All Access Pass PLUS.
• Comprehension Courses 11-module self-paced course series on reading comprehension instruction: introduction, research-to-practice, seven comprehension strategies (synthesising, asking questions, determining importance, text conventions, fix-up strategies, creating sensory images, activating background knowledge), and two advanced inference modules.
• Grammar Courses Four-module self-paced grammar series covering introduction to grammar, nouns (90 min), simple sentences (105 min) and pronouns (210 min).
• Writing Courses Three-module self-paced writing series covering introduction to writing (60 min), audience (105 min) and character (180 min).
• Vocabulary Courses Three-module self-paced vocabulary series: introduction to vocabulary (150 min), building vocabulary (90 min) and stupendous synonyms (120 min).
• Spelling Courses Three-module self-paced spelling series: introduction to spelling (135 min), spelling strategies – phonological knowledge (120 min), and etymological knowledge (240 min).
• Guided Reading Course Single 90-minute self-paced module introducing guided reading instruction methodology for primary teachers.
• Cognitive Science Courses Four-module self-paced series applying cognitive science to teaching: schema theory (75 min), cognitive load theory (60 min), schema theory 2 (105 min), and introduction to retrieval practice (90 min).
• Learning Intentions Courses Two-module self-paced series: understanding learning intentions (60 min) and writing effective learning intentions (120 min).
• Success Criteria Courses Two-module self-paced series covering understanding success criteria and practical ideas for implementing success criteria in the classroom.
• Fab 5: Phonological Awareness Single 120-minute self-paced module covering phonological awareness as part of the Fab 5 series for early reading instruction.
• Classroom Management: Setting Up Kindy for Success 120-minute self-paced module with Lisa Murphy covering classroom preparation and setup strategies for Kindergarten / Pre-primary teachers.
• Live Virtual Class Real-time online professional learning sessions delivered via HD multi-camera streaming, interactive chat, polls, and expert Q&A. Sold per event with early-bird (10%) and bulk-buy (2–10%) discounts.
• Training Starter Bundle Entry-level curated bundle of 5 self-paced modules with 60-day access, including Classroom Preparation (Kindy/Prep) and Phonics 1. Priced at $99 inc GST, limited to one per customer.
• Curated Module Bundles Curated bundles of self-paced modules sold at discounted rates compared to individual module purchase. Includes Phonics Introduction/Review, Phonics and Guided Reading Mega (15 modules, 180 days), Morning Routine (4 modules, 90 days), Cognitive Load (4 modules, 90 days), Vocabulary (3 modules, 90 days), Grammar (4 modules, 90 days, $115.50), Writing (3 modules, 90 days, $77), Spelling (3 modules, 90 days, $110) and Comprehension (11 modules, 180 days, $181.50).
• Battalion Programs Multi-package school-based consulting services that combine in-person Staff Development Days, on-site consulting, event hire/catering, and All Access Pass PLUS subscriptions for a school's teaching staff. Examples include Illawarra Battalion, Glenfield Battalion, Albury/Hume Battalion and SoLaR Battalion, with pricing per participant from $824 to $2,607.
• Learning 24/7 (1-Year Student Subscription) 1-year subscription providing individual student-level access to Training 24/7 content, priced at $1,299.00 inc GST.
• Training 24/7 Learning Journal Physical learning journal priced at $22.00 inc GST, allowing teachers to log completed training, standards addressed and notes; bulk discounts available.
• Get Reading Right PLUS (GRR PLUS) Joint service developed and hosted by Training 24/7 in collaboration with Get Reading Right Pty Ltd, bundling the GRR synthetic phonics toolkit books and take-away books into integration courses for primary classrooms.

Quantifiable outcome

• Morning Routine framework adopted by English Catholic School Board in Ontario, Canada - enhancing student outcomes
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Get Reading Right Pty LtdcoreStrategic or Co-development PartnerTraining 24/7 collaborates with Get Reading Right Pty Ltd on Get Reading Right PLUS service. Training 24/7 develops and hosts services on behalf of or in collaboration with Get Reading Right, including the GRR PLUS platform. Joint products include Synthetic Phonics Toolkit Books and Take Away Books integration courses.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ClickView: Australian educational video platform providing curriculum-aligned video content and teacher resources for K-12 schools. Comparable in video-based teacher resources with stronger institutional sales motion in Australia.
• Twinkl: Global educational publishing platform offering teaching resources, lesson plans, and professional development. Comparable in teacher-facing subscription content with significantly larger catalogue and international reach.
• Lexia Learning: International literacy instruction platform serving schools with teacher dashboards, student programs, and professional development. Comparable in literacy-focused K-12 PD with significantly larger scale and global presence.

Direct peers

• Ochre Education: Australian teacher-founded organisation producing curriculum resources and professional learning aligned with evidence-based reading instruction. Direct competitor in evidence-informed literacy teacher PD.
• Edrolo: Australian online teacher professional learning platform offering video-based courses, lesson resources, and student-facing content across multiple subjects. Direct competitor in Australian teacher PD with broader subject coverage and larger scale.
• Get Reading Right: Australian synthetic phonics training and resources provider for teachers. Direct comparable in literacy-focused teacher PD and active strategic partner of Training 24/7 through the GRR PLUS collaboration.
• Reading Doctor: Australian literacy instruction platform offering structured synthetic phonics programs and teacher resources. Direct comparable in phonics-focused teacher content for primary schools.

Emerging players

• Anita Archer / Explicit Instruction: International explicit instruction professional development provider offering workshops and resources for teachers. Comparable in evidence-based pedagogical PD, with different delivery model (live workshops vs. self-paced modules).

Regional players

• Sparx: Australian K-12 teacher and student learning platform focused on maths instruction with online lessons and PD components. Adjacent competitor offering teacher PD infrastructure with different subject specialisation.
• Cool Australia: Australian not-for-profit teacher resource platform offering curriculum-linked lessons and professional learning. Comparable as Australian teacher PD and resource provider, primarily free with sponsorship model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/training247au
• Facebookfacebook.com/training247

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Training 24/7