RedBag Inc.

What RedBag Inc. does

RedBag Inc. is a privately held, Colorado-based company founded in 2018 that sells a unified K-12 school safety platform combining three integrated components: physical emergency supply kits hung in classrooms, a QR-code-activated silent communication system that requires no app download, and a structured training program. The technology enables real-time, two-way communication between classrooms and first responders via any smartphone camera, geo-locates each classroom to building floorplans, supports multi-hazard scenarios (lockdown, evacuation, secure, hold, shelter), and offers an Alyssa's-Law-compliant silent alert that can trigger 911 and third-party building systems (mass notification, PA, access control, digital signage) through a proprietary RBIM IoT module using CAP, RSS feeds and webhooks. A new reunification product, RedBag REunify, is launching in 2026 with digital parent registration, SIS integration, two-factor authentication and multilingual support.

The business model blends a one-time perpetual software license with a minimal recurring cloud-storage fee, hardware revenue from customized physical emergency kits, and a professional-services layer covering onboarding, drill support and tabletop exercises. RedBag sells primarily through a field-sales motion executed by Account Executives who act as both sellers and trainers, supplemented by event-driven demand generation (CASRO, ASROA, CASE conferences, an annual User Event, paid School Safety Workshops at $50/person) and partnership channels including the NPP.gov national procurement contract and the Culture of Safety Partner Program. Customer concentration is anchored on the Cherry Creek School District (66 schools, 55,000 students, 8,700 staff), with supporting references at Eaglecrest High School and Arrowhead Elementary; the leadership team combines the founder (Chuck Malott), Sandy Hook survivor-advocates (Carly Posey, Amyla Boles) and multiple alumni of the I Love U Guys Foundation, lending domain credibility in the standardized school-safety protocols market. The company is bootstrapped or founder-funded, with no disclosed institutional financing, 5 employees, and an active product and partner buildout cadence visible across 2024-2026.

Name

RedBag Inc.

Legal name

RedBag Incorporated

Website

https://getredbag.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

RedBag Inc. is a Colorado-based, privately held company that provides K-12 schools with a unified safety platform combining no-app QR-code silent communication, physical emergency supply kits, drill training, and a 2026-launch reunification product.

Ownership category

akta.pro rank

Product category

School Safety Technology

NAICS

Security Systems Services (56162)

akta.pro primary industry

Safety, Security & Emergency Supplies/Equipment (First Aid, AEDs, PPE, Lockdown Kits) (EDAEAIAL)

Keywords

• School safety solutions
• Emergency communication systems
• Classroom emergency supplies
• Reunification technology
• Silent alert systems

Headquarters

HQ city

Centennial, Colorado

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software License (One-Time + Cloud): Customers pay a one-time software license fee and then own it forever, with a minimal ongoing fee for cloud storage and connectivity. This creates a perpetual license model with recurring cloud services.
2. Emergency Supply Kits (Hardgoods): Physical RedBag emergency supply kits containing tourniquets, bandages, gloves, CPR masks, and other safety supplies. Customization available for different classroom types.
3. Training and Implementation Services: Comprehensive training programs including onboarding for leadership, teacher training, ongoing drill support, tabletop exercises, and in-person support for first RedBag-enabled drills. Training + Implementation provided for new major features.
4. Integration and Automation: Optional integrations with camera systems, smart boards, student information systems, and RBIM hardware module for existing alerting platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

RedBag Inc. sells a school safety platform that pairs physical emergency supply kits (tourniquets, compressed gauze, CPR masks, mylar blankets, medical shears and other trauma supplies) hung in classrooms with a QR code-activated, app-free communication system. The platform enables real-time two-way communication between classrooms and first responders, geo-located classroom status, Alyssa's Law-compliant silent alerts, multi-hazard incident support (lockdown, evacuation, secure, hold, shelter), and a reunification solution (RedBag REunify) launching in 2026.

Product overview

RedBag Inc. offers a unified school safety platform combining three core components: Training, Tools (emergency supply kits), and Technology (QR code-based communication system). The core RedBag platform integrates emergency supply kits hung in classrooms with a QR code-activated silent communication system that enables real-time messaging between classrooms and first responders during emergencies. Key products include the core RedBag communication platform, RedBag Room Safety Audit (RRSA) for supply tracking and compliance, RedBag REunify (launching 2026) for student-parent reunification, the RBIM hardware integration module for connecting with existing building systems, the Emergency Responder Dashboard for incident command, and comprehensive training programs including Circle of Trust Training and the Culture of Safety Partner Program. The platform is Alyssa’s Law compliant and supports multi-hazard incidents including lockdowns, evacuations, secure, hold, and shelter scenarios.

Differentiator

Problem solved

Functional benefit

Brands

• Circle of Trust Training: Training program designed to empower schools, districts, and public safety by transforming safety from a concept into a practiced reality, focusing on interagency collaboration and real-world emergency response preparation.
• RedBag REunify
• RBIM (RedBag Integration Module)
• Culture of Safety Partner Program (CSPP)

Products and services

• RedBag Core Platform A software platform combining QR code-based silent emergency communication with classroom emergency supply kits. Includes building broadcasts, room messaging, emergency chat, SRP checklist, and dashboard for incident command. Designed for K-12 schools, school districts, and first responders.
• Emergency Supply Kit Physical emergency supply kit hung in classrooms containing tourniquets, compressed gauze, mylar blankets, CPR masks, emergency bandages, gloves, medical shears, and other trauma supplies. Includes integrated QR code for software access. Customized for different classroom types (elementary, special needs, etc.).
• RedBag Room Safety Audit (RRSA) Safety audit technology that tracks room elements such as door locks, WiFi and intercom operation, monitors supply expiration dates, and generates audit reports by location or district-wide for compliance tracking.
• RedBag REunify Modern reunification solution launching in 2026 that combines proven reunification principles with technology for faster, more scalable operations. Includes secure digital parent registration with two-factor authentication, real-time student tracking, SIS integration, and multilingual accessibility.
• RBIM (RedBag Integration Module) Hardware IoT interface designed to automatically start RedBag multi-hazard incidents. Integrates with existing alerting platforms, access control systems, mass notification systems, PA systems, and digital signage using FEMA industry standard CAP, RSS Feeds, and Webhooks.
• Comprehensive Safety Training Training programs including First-Year Training (Onboarding Leadership, Onboarding Teacher, Ongoing Drill Support, Tabletops, Integrations, First Year Support), Circle of Trust Training for interagency collaboration, and Culture of Safety Partner Program for strategic partnerships. School Safety Workshops are priced at $50 per person.

Quantifiable outcome

• 97.64% of teachers, staff, and students stated RedBag is an important tool for keeping students safe during emergencies (survey of 4,053+ respondents)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature10 records

Partnerships

Six partnerships are on record, tiered minor and core.

• School SafeminorChannel Partner/ Reseller/ DistributorPartner logo displayed on RedBag website. School Safe is a school safety-focused organization.
• NPP (National Procurement Professionals)coreChannel Partner/ Reseller/ DistributorRedBag offers access to the NPP.gov national procurement contract, a cooperative purchasing agreement well recognized across the country. Enables easier procurement for government and education entities.
• just keep livin Foundation / Matthew McConaugheyminorGTM or Marketing PartnerThe just keep livin Foundation's Greenlights Grant Initiative, founded by Matthew McConaughey, helps school districts access federal funding to create safer school environments. RedBag references this as a funding pathway.
• Cherry Creek School DistrictcoreStrategic or Co-development PartnerFlagship customer and development partner. 66 schools, 55,000 students. District Director of Safety and Security (Ian Lopez) is featured speaker at RedBag events and provides input on product development. Over 300 drills conducted.
• South Metro Fire DepartmentcoreStrategic or Co-development PartnerFire department partner providing input on RedBag features for first responders. Captain Chris Wells serves as testimonial advocate and speaker. Department responds to active threat incidents in Cherry Creek School District area.
• I Love U Guys FoundationcoreStrategic or Co-development PartnerSeveral RedBag team members (Carly Posey, Amyla Boles, Andy Arnold) previously worked at the I Love U Guys Foundation, which developed the Standard Reunification Method (SRM) and Standard Response Protocol (SRP). RedBag's reunification system is built to complement SRM.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Raptor Technologies: Raptor Technologies is a leading K-12 school safety platform providing visitor management, emergency management, and volunteer screening used by thousands of US school districts. It competes directly with RedBag in school-level emergency preparedness and incident management workflows.
• LiveSafe (Vector Solutions): LiveSafe, now part of Vector Solutions, provides a two-way safety communication and incident reporting app used by schools and universities. It competes with RedBag in classroom-to-responder alerting, though it relies on app downloads rather than RedBag's no-app QR model.
• Centegix: Centegix provides the CrisisAlert wearable panic button system for K-12 schools, enabling staff to summon help with location data to first responders. It overlaps directly with RedBag's Silent Alert and Alyssa's Law positioning, competing for the same K-12 safety budget.
• SchoolStatus: SchoolStatus is a K-12 communication and family engagement platform that includes Reunify, a digital reunification product. It directly competes with RedBag REunify for the same reunification budget line within school districts.
• ALICE Training Institute: ALICE Training Institute is a leading provider of active shooter and crisis response training programs for K-12 schools and businesses. It competes with RedBag's training and drills offering for the same district training budgets and safety culture initiatives.
• CrisisGo: CrisisGo is a K-12-focused mobile safety and emergency management platform that enables real-time communication, panic alerting, and incident response across schools. It targets the same district-level safety buyers as RedBag with an app-based alternative to RedBag's no-app QR approach.
• Navigate360: Navigate360 offers a suite of K-12 safety, mental health prevention, and emergency management software used by school districts nationwide. It competes with RedBag across emergency communication, drills, and crisis response, typically via district-wide contracts.
• Singlewire Software: Singlewire Software provides InformaCast mass notification and emergency communication software used across schools, healthcare, and enterprise. It overlaps with RedBag's communication and alerting capabilities, particularly via RBIM-style integrations with PA, signage, and access control systems.

Others

• I Love U Guys Foundation: The I Love U Guys Foundation created the Standard Response Protocol (SRP) and Standard Reunification Method (SRM), which RedBag's product is built to complement. It is a strategic partner and standards-setter rather than a direct competitor, but its protocols shape RedBag's competitive context.

Broad incumbents

• Verkada: Verkada is a cloud-based physical security platform combining video cameras, access control, and environmental sensors, with growing presence in K-12. It is a current RedBag integration partner but a broader incumbent whose expanding safety portfolio could eventually encroach on RedBag's incident communication niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/redbaginc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedBag Inc.