Get Set

What Get Set does

Get Set is a South African fractional CMO consultancy founded in 2024 by Loucile Jansen van Vuuren (CEO) and Yvonne Wakefield, operating as Get Set Strategy Proprietary Limited from Johannesburg. The company sells senior marketing leadership to growth-stage and PE/VC-backed businesses that lack (or have temporarily lost) an in-house CMO, deploying vetted practitioners from a curated panel of 15 senior fractional CMOs with 310+ years of combined marketing expertise across industries including renewable energy and fintech. The business has no proprietary technology platform; services are delivered by panel CMOs embedded in client organizations rather than through a software product.

The commercial offering is structured across three engagement tiers. Consulting & Advisory provides project-based senior input on specific marketing challenges. The Growth Partner Journey is an ongoing embedded partnership, typically delivered in 90-day modules, with monthly KPI reporting on pipeline, revenue, and ROI. Interim / Fractional CMO provides either ongoing part-time senior marketing leadership or fixed-term cover during leadership transitions. Two low-friction entry points feed the funnel: a free CMO Health Check Quiz (a five-minute self-assessment) and a fixed-price Strategic Workshop priced at R15,000 ex-VAT for one full day or two half-days, producing a draft report within 48 hours.

Go-to-market is sales-led, targeting founder-led and CEO-led growth-stage businesses alongside PE/VC-backed portfolio companies in South Africa, with delivery coverage across Johannesburg, Cape Town, and Durban. Distribution channels include the company website, LinkedIn, and YouTube, with the quiz and workshop acting as demand-generation mechanisms. Revenue mix combines subscription-recurring streams (Fractional CMO, Growth Partner Journey) with professional-services engagements (Interim CMO, Strategic Workshop). The company is privately held by its founders with no institutional capital raised to date.

Name

Get Set

Legal name

GET SET STRATEGY PROPRIETARY LIMITED

Website

https://getsetstrategy.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Get Set is a South African fractional CMO consultancy founded in 2024, deploying a panel of 15 senior marketers to provide embedded growth leadership to founder-led and PE/VC-backed businesses.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Interim Executive & Fractional Leadership Placement (BPACAAAJ)

akta.pro secondary industries

Functional Leadership Search (HR/Finance/Legal/Marketing/Sales/Ops) (BPACAAAB), Confidential/Replacement & Succession Search (BPACAAAK)

Keywords

• Fractional CMO services
• Marketing strategy consulting
• Executive marketing advisory
• Brand growth consulting
• Marketing leadership solutions

Headquarters

HQ city

Johannesburg, Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Fractional CMO Services: Ongoing part-time senior marketing leadership engagement. Provides boardroom-level strategy and hands-on execution without the cost of a full-time hire. Structured around measurable KPIs and SMART goals.
2. Growth Partner Journey: Ongoing embedded partnership with dedicated growth partner. Monthly KPI reporting and continuous improvement cycles. Each module executed over 90 days with option to close or continue.
3. Interim CMO: Fixed-term full leadership cover when marketing leadership seat is empty. Fast deployment model with full ownership from day one.
4. Strategic Workshop: One-off deep-dive discovery session (1 full day or 2 half-days). Fixed price engagement delivering clarity on growth priorities and 90-day roadmap.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Get Set is a South African fractional CMO consultancy that provides part-time senior marketing executive services to businesses through a curated panel of 15 senior CMOs based in Johannesburg. The company sells the time, strategy and leadership of these senior marketers to growing companies that need C-suite-grade marketing direction without the cost of a full-time CMO hire.

Product overview

Get Set is a fractional CMO consultancy operating a panel-based model of 15 senior CMOs with 310+ years of combined marketing expertise. The company offers three primary engagement models: Consulting & Advisory for project-based challenges; the Growth Partner Journey for ongoing embedded leadership with monthly KPI reporting; and Interim / Fractional CMO for fixed-term or part-time senior marketing leadership. Entry points include a Strategic Workshop (R15,000 full-day session) and a free CMO Health Check Quiz. All services leverage the collective intelligence of the expert panel rather than placing a single generalist, with CMO matching based on industry and growth-stage fit.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CMO Services Part-time Chief Marketing Officer services delivered to South African businesses by senior marketing executives drawn from a curated panel of 15 CMOs, providing strategic marketing leadership without the cost of a full-time executive hire.

Quantifiable outcome

• Deployment within weeks vs. 3-6 months for full-time CMO hire
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chief Outsiders: Largest US-based fractional CMO firm with a panel of hundreds of fractional CMOs serving growth-stage and PE-backed companies. Directly comparable business model and target customer to Get Set, just at greater scale and US footprint.
• CMOx (Fractional CMO Network): Fractional CMO network providing part-time senior marketing executives to mid-market companies. Closely comparable service model to Get Set's fractional CMO offering.
• Focus CMO: North American fractional CMO firm placing experienced CMOs into mid-market and growth-stage businesses. Shares Get Set's core model of providing senior marketing leadership without the full-time hire cost.
• Strategic Management Partners (SMP): US-based interim and fractional executive firm placing senior executives including CMOs into growth and turnaround situations. Comparable in the interim executive placement offering of Get Set.

Emerging players

• Boardroom Insiders: Executive advisory and interim leadership firm with marketing leadership offerings. Comparable in senior-level placement but broader in scope than Get Set's marketing-only focus.
• Catalant (now Gurobi Expert Services / Catalant Experts): Marketplace platform connecting businesses with fractional executives and consultants, including marketing leadership. Overlaps with Get Set's fractional placement model but via a tech-enabled marketplace rather than a curated panel.

Broad incumbents

• Publicis Groupe Africa: Global marketing services group with significant South African operations across creative, media, and digital. Represents the incumbent competitor that growth-stage and PE-backed clients might choose instead of a fractional CMO.
• M&C Saatchi Abel South Africa: Major South African advertising and marketing group offering brand strategy and integrated marketing services. Represents a larger incumbent alternative for clients considering senior marketing leadership outsourcing.
• Caveat Legal: South African panel-based specialist consultancy founded by Get Set co-founder Yvonne Wakefield in 2011. Uses the identical panel model applied to commercial legal services, providing the most direct operational analog and validation of Get Set's model.

Regional players

• Rogerwilco: Leading South African integrated digital marketing agency offering strategy and execution to mid-market and enterprise clients. Regional competitor addressing overlapping marketing leadership needs through an agency rather than fractional model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GetSetStrategy
• LinkedInlinkedin.com/company/get-set-strategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Set