Geusseltbad - meer dan water

What Geusseltbad - meer dan water does

Geusseltbad is a municipal swimming pool complex in Maastricht, Netherlands, owned by Gemeente Maastricht and operated by Stichting Maastricht Sport. Founded around 2013, the facility operates six distinct basins under one roof — a competition pool, combination pool, recreation pool, outdoor pool, care pool, and warm-water pool — plus a sunbathing area, free parking, and ten disabled parking bays. It serves a broad consumer base including families, children pursuing ABC swimming diplomas, seniors (50+), healthcare patients (cardiac, obesity, rheumatism), women-only lane swimmers, schools, and swimming associations.

The core technology stack is conventional pool infrastructure augmented by a drowning detection system in the competition and combination pools, an online ticketing and customer portal (mijn.maastrichtsport.nl, relaunched July 2025 with QR-code access), and an online student tracking system that allows parents and instructors to monitor diploma progress. Swimming instruction follows the proprietary EasySwim method, in which children begin in deep water under instructor-in-water supervision and wear branded EasySwim vests during A-diploma lessons. The facility complies with the Dutch WHVBZ/BHVBZ hygiene and safety regulations and with WCAG 2.1 web accessibility standards.

Revenue is generated entirely through user fees on a direct-to-consumer basis. Streams include single-entry recreation and lane tickets (€2.60-€6.35), multi-entry cards (25 or 50 entries valid 7-13 months at €118.65-€205.70), ABC diploma All-in packages (€676.50-€990.60) and 4-week lesson cards, private lessons, aquasports group classes (AquaGym, AquaRunning, AquaRobics, AquaCycling, AquaTrim, AquaBootcamp, AquaZumba, FloatFit, pregnancy swimming), healthcare swimming, hourly pool rental to associations, schools and commercial tenants (€12-€269/hour), and children's birthday party packages. Distribution is direct via the online ticket shop, on-site information desk, and a dedicated tenant portal — no third-party resellers are used.

Name

Geusseltbad - meer dan water

Legal name

Geusseltbad Maastricht

Website

https://geusseltbad.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Geusseltbad is a municipally-owned swimming pool complex in Maastricht, Netherlands, operating six basins and offering recreational swimming, ABC diploma lessons via the EasySwim method, group aquasports, healthcare swimming, and hourly pool rental to consumer, school, and association customers.

Ownership category

akta.pro rank

Product category

Public Aquatic and Swimming Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Aqua Fitness Classes (HSADABAL), Aquatic Physical Therapy & Hydrotherapy (HSADAIAL), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Municipal swimming pool
• Swimming lessons
• Aquatic fitness classes
• Pool rental services
• Healthcare swimming programs

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Recreational Swimming Tickets: Single-entry tickets for open swimming, lane swimming, and special sessions. Revenue generated per visit with tiered pricing for adults, children, and seniors.
2. Multiple Entry Cards: Cards with 25 entries (valid 7 months) and 50 entries (valid 13 months) sold at discounted rates compared to single tickets. Creates recurring customer lock-in and guaranteed revenue.
3. Swimming Lessons: ABC swimming diploma programs, adult swimming lessons, parent-child swimming, and turbo courses. Includes All-in packages guaranteeing diploma achievement and 4-week lesson cards for ongoing lessons.
4. Pool Rental: Associations, schools, and organizations can rent pools by the hour. Regular rates apply to affiliated associations and schools; commercial rates apply to other renters. Revenue from rental agreements with automatic direct debit payment.
5. Healthcare Swimming: Specialized swimming programs for healthcare groups including cardiac patients, obesity, and rheumatism patients. Uses dedicated care pool with warmer water temperatures.
6. Children's Birthday Parties: Pool party packages including entry fees and optional food arrangements with partner Brasserie Unique. Fun & Free Pool party at €5.65 per child plus optional meals.
7. Aquasports Group Lessons: Group fitness classes including AquaGym, AquaRunning, AquaRobics, AquaCycling, AquaZumba, AquaBootcamp, FloatFit, and pregnancy swimming. Sold as single tickets or included in multi-entry cards.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Geusseltbad operates a municipal aquatic facility in Maastricht offering recreational swimming, lane swimming, and a seasonal outdoor pool. It runs structured swimming diploma programs (A, B, C) for children and adults using the proprietary EasySwim teaching method, plus a broad group aquasports program (AquaGym, AquaRunning, AquaRobics, AquaCycling, AquaTrim, AquaBootcamp, AquaZumba, FloatFit, pregnancy swimming). Additional services include therapeutic healthcare swimming for cardiac, obesity, and rheumatism patients, children's pool parties, and hourly pool rental for clubs, schools, and organizations.

Product overview

Geusseltbad is a municipal swimming pool complex in Maastricht operated by Maastricht Sport. The facility operates as a single unified swimming center offering multiple integrated services: core swimming activities (recreational swimming, lane swimming, and seasonal outdoor pool), a comprehensive swimming lesson program spanning from baby swimming (0-1 years) through adult lessons using the EasySwim teaching method for ABC diplomas, group aquasports (AquaGym, AquaRunning, AquaRobics, AquaCycling, AquaTrim, AquaBootcamp, AquaZumba, FloatFit, and Pregnancy Swimming), healthcare swimming programs, and facility rental options. Additional services include ticket sales through an online shop, a student tracking system, and a customer portal for renters.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Swimming (Vrijzwemmen) Open swimming sessions for visitors of all ages to enjoy the pool facilities at their own pace, including dedicated 50+, family, and warm water recreational sessions.
• Lane Swimming (Banenzwemmen) Organized swimming in designated lanes for fitness and exercise, including sessions for adults 50+, women-only, and technique training.
• Outdoor Pool (Buitenbad) Seasonal outdoor swimming pool open from May to August during good weather, featuring a sunbathing area.
• ABC Swimming Lessons Standard swimming diploma program (A, B, C) for children from age 4 using the EasySwim teaching method, offered through All-in packages and 4-week lesson cards.
• Adult Swimming Lessons Swimming lessons for adults aged 13 and older, including private lessons and courses for non-swimmers.
• Healthcare Swimming (Zorgzwemmen) Specialized swimming programs in the warm water care pool for cardiac patients, obesity patients, and rheumatism patients.
• Aquasports Group Lessons Group fitness classes including AquaGym, AquaRunning, AquaRobics, AquaCycling, AquaTrim, AquaBootcamp, AquaZumba, FloatFit, and pregnancy swimming, sold as single tickets or via multi-entry cards.
• Children's Pool Parties Birthday party packages including pool entry fees and optional food arrangements with partner Brasserie Unique.
• Pool Rental Hourly rental of swimming pools (outdoor, recreational, combination, competition, care) for associations, schools, healthcare groups, and organizations with optional self-supervision for qualified renters.

Quantifiable outcome

• Average customer satisfaction rating of 8.0 out of 10 from 3,975 survey responses
• +2 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Hart- en Vaatonderzoeksfonds Limburg (Cardiovascular Research Fund Limburg)minorOthers · 9 March 2024The facility hosted 'Zwem met je Dokter' (Swim with your Doctor) event where cardiac patients swam with vascular surgeons, GPs, and healthcare professionals to raise funds for cardiovascular research at Maastricht UMC+. The Geusseltbad provided pool access for the event.
• Leger des Heils (Salvation Army) MaastrichtminorOthers · 25 September 2022The Geusseltbad hosts the annual 'Hondenplons' (Dog Splash) event where dogs and owners pay €1 entry to splash in the outdoor pool. The 2022 event raised €1,244.55 donated to the Leger des Heils meeting shop in Maastricht. This represents a charitable partnership where the facility provides the venue for community fundraising.
• Brasserie UniqueminorOthersChildren's birthday party packages can be enhanced with food arrangements through Brasserie Unique. The restaurant is located at the facility (outsourced to external party) and provides Smultafel (snack table) and other catering for pool parties. Booking handled directly via Brasserie Unique at 043 363 71 50.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Regional players

• De Mirandabad: Municipal swimming pool in Amsterdam offering recreational swimming, lessons, lane swimming, and aqua fitness programs under a comparable Dutch municipal operating model, but serving the Amsterdam region rather than Maastricht.
• Zuiderbad: Historic Amsterdam municipal swimming pool offering recreational and lane swimming, lessons, and wellness programs. Comparable Dutch municipal pool operating model with programming similar to Geusseltbad, serving a different region.
• Sloterparkbad: Municipal swimming pool in Amsterdam providing recreational and lane swimming, lessons, and aqua fitness. Comparable Dutch municipal pool model with multi-pool offerings similar to Geusseltbad, but located in a different geographic market.

Broad incumbents

• Places Leisure: UK leisure trust operating swimming pools and leisure centers on behalf of local authorities. Comparable operating model of publicly-contracted swimming facilities offering lessons, aqua fitness, and recreation programs to local communities.
• Everyone Active: UK public leisure trust operating 200+ leisure centers including swimming pools on behalf of local councils. Highly comparable operating model of municipal-contract swimming facilities with lessons, aqua fitness, and recreation programs at much larger scale.
• Better: UK's largest public leisure social enterprise (formerly GLL) operating 400+ leisure facilities including swimming pools under local authority contracts. Operates similar multi-pool facilities with lessons, aqua fitness, and recreation under a comparable public-service mandate.

Others

• Myrtha Pools: Italian manufacturer of modular swimming pools used in municipal, competition, and recreational facilities worldwide. Relevant as a pool infrastructure supplier and ecosystem reference point for facility construction costs and design.
• Decathlon: Global sports retailer stocking swimwear, swim equipment, and aquatic fitness gear. Adjacent ecosystem participant that shares the swimming customer base and serves as a supplier-side touchpoint for swimming consumers in the same geography.
• Speedo: Global swimwear and swimming equipment brand. Adjacent ecosystem player sharing the swimming customer base and brand affinity with aqua consumers; supplies swim gear but does not operate facilities.

Direct peers

• Optisport: Dutch leisure and sports facility operator managing swimming pools and sports centers on behalf of municipalities. Operates similar multi-pool facilities with swimming lessons, recreation, and aqua fitness programs under a comparable public-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Geusseltbad
• Instagraminstagram.com/geusseltbad
• LinkedInlinkedin.com/company/geusseltbad---meer-dan-water

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geusseltbad - meer dan water