What GewoonZeS does

GewoonZeS is a Dutch non-profit healthcare organization headquartered in Zwolle, Overijssel, that delivers ambulatory and residential psychiatric care for individuals with mental health needs. The organization operates approximately 37 residential apartments and ambulatory teams across four municipalities — Zwolle, Kampen, Steenwijk, and Dalfsen — with a workforce of 46 employees. Its service portfolio comprises three core lines: Gewoon Ambulant (in-home ambulatory guidance), Gewoon Wonen (supervised residential living), and Leefstijltraining (structured lifestyle training). Funding is sourced exclusively from Dutch government frameworks, including WLZ (Long-term Care Act) and WMO (Social Support Act) instruments, executed via ZIN (Zorg in Natura) and PGB (Persoonsgebonden Budget) arrangements. Client referrals flow through municipal wijkteams and GGD IJsselland.

Operationally, GewoonZeS runs an HKZ-certified client tracking system integrated with ZRM (Zelfredzaamheidsmatrix) outcome measurement, and outsources procurement and ISO 9001:2015 quality management to the Klaver4You cooperative. The organization was formed in 2021 through the merger of Gewoon Zorg and Stichting ZeS op maat, and has since expanded geographically with a new team in Dalfsen launched in 2022 and deepened clinical capacity through recruitment of a GZ-Psycholoog.

As a non-profit entity, GewoonZeS reinvests operating surpluses into service delivery rather than distributing earnings, with no disclosed equity funding, external investment, or publicly filed financial statements. Its commercial position is structurally tied to Dutch government healthcare budgets, municipal procurement decisions, and regional care provider panel inclusion.

Name

GewoonZeS

Legal name

GewoonZeS

Website

https://gewoonzes.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

GewoonZeS is a Dutch non-profit healthcare organization based in Zwolle delivering ambulatory and residential psychiatric care across four Overijssel municipalities, funded primarily through Dutch WMO and WLZ government frameworks.

Ownership category

akta.pro rank

Product category

Mental Health and Psychiatric Care Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industry

Behavioral Health Skilled Home Health (Psychiatric Nursing) (HSABACAM)

Keywords

• Ambulatory care services
• Psychiatric guidance
• Supported independent living
• Mental health care
• Social support services

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Zorg in Natura (ZIN) - WMO and WLZ: GewoonZeS provides care funded through statutory long-term care (WLZ) and Social Support Act (WMO) under the Zorg in Natura (ZIN) model. Municipalities and care offices contract care through Klaver4You cooperative for procurement and administrative handling.
2. Persoonsgebonden Budget (PGB): Clients can self-direct funding through a personal budget (PGB) to purchase care services. Clients renting via PGB pay independent rent within GewoonZeS residential projects. WLZ-PGB clients can also directly contact GewoonZeS for intake.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GewoonZeS provides ambulatory care guidance at clients' homes and 24/7 supervised residential living (begeleid en beschermd wonen) across four municipalities in the Zwolle region (Zwolle, Kampen, Steenwijk, Dalfsen), supplemented by structured lifestyle training (Leefstijltraining). Services are specialized for (young) adults and families with psychiatric conditions including ASS and ADHD, funded through Dutch WLZ and WMO frameworks under both ZIN and PGB arrangements. The organization delivers care through an HKZ-certified digital client tracking system and the ZRM self-sufficiency assessment methodology.

Product overview

GewoonZeS operates as a unified healthcare services organization offering two primary service lines: Gewoon Ambulant (ambulatory guidance) and Gewoon Wonen (supervised residential care), supplemented by Leefstijltraining (lifestyle training). The organization provides care under the Wet Langdurige Zorg (WLZ) and Wet Maatschappelijke Ondersteuning (WMO) frameworks, serving clients in the Zwolle, Kampen, Steenwijk, and Dalfsen regions through localized teams operating from multiple physical locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gewoon Ambulant Ambulatory guidance service providing individualized support at the client's home, including household organization, financial management, cooking, social-emotional development, and assistance with interactions with government agencies and institutions. Aimed at (young) adults and families with psychiatric care needs across Zwolle, Kampen, Steenwijk, and Dalfsen, funded under WMO/WLZ via ZIN or PGB.
• Gewoon Wonen Supervised living service offering 24-hour residential care for clients who cannot live independently, providing support in housing, household management, health, day activities, income, and leisure through a dedicated personal counselor. Capacity of approximately 30 apartments/studios in Zwolle, 3 apartments in Steenwijk, and 4 apartments in Zuidveen.
• Leefstijltraining Lifestyle training program designed to help clients develop healthy habits and improve their daily functioning through structured coaching and behavioral interventions, complementing the ambulatory and residential service lines.

Quantifiable outcome

• Prevention of institutionalization through early-stage social and psychiatric intervention in the client's home environment.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Klaver4YoucoreStrategic or Co-development PartnerKlaver4You is a cooperative of small-scale care providers in and around Zwolle. GewoonZeS collaborates with Klaver4You for WMO-ZIN and WLZ-ZIN care delivery. Klaver4You provides a service center offering four main services: zorginkoop (care procurement - handling tenders and contracts with municipalities and care offices), zorgadministratie (care administration - digital client files, processing indication decisions and support plans, billing), netwerk (network - connecting members, facilitating client transfers between providers), and kwaliteitszorg (quality care - monitoring, training, and compliance). The Backoffice is ISO 9001:2015 certified.
• GGD IJssellandminorOthersGGD IJsselland manages the waitlist for WMO-ZIN residential care placements for GewoonZeS. Clients with WMO-ZIN indication from municipalities Zwolle or Steenwijkerland are placed on the GGD-managed waiting list.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Leger des Heils (Salvation Army Netherlands): Leger des Heils is a major Dutch social care and mental health provider offering ambulatory guidance, protected living, and reintegration services for vulnerable populations including those with psychiatric conditions. Comparable to GewoonZeS in service delivery model and target populations, but operates nationally at significantly larger scale.
• 's Heeren Loo: 's Heeren Loo is a large Dutch care provider offering ambulant begeleiding and residential support for people with intellectual disabilities and related psychiatric conditions. It competes with GewoonZeS for WMO/WLZ ambulatory and residential contracts nationally, but with deeper specialization in intellectual disabilities.
• Dimence: Dimence is a major Dutch mental health organization operating in Overijssel and Drenthe, providing ambulatory and residential psychiatric care across a broader region. It serves overlapping populations with psychiatric conditions in geographies adjacent to GewoonZeS, but with a much wider clinical portfolio including specialized GGZ treatment.
• Philadelphia Zorg: Philadelphia is a Dutch care organization providing ambulant begeleiding and residential care primarily for people with intellectual disabilities, but with overlapping services for clients with psychiatric needs. Comparable business model (WMO/WLZ funded ambulatory and residential care) and multi-municipality delivery structure.
• GGZ Centraal: GGZ Centraal is one of the largest Dutch mental health providers, operating across Flevoland and surrounding regions with inpatient, outpatient, and residential services. While it competes for municipal WMO contracts and psychiatric referrals, it offers a much broader clinical portfolio (including acute and forensic care) than GewoonZeS's ambulatory/residential focus.

Direct peers

• Kwintes: Kwintes is a Dutch mental health and social care provider offering ambulant begeleiding and beschermd wonen (protected living) for people with psychiatric vulnerabilities. It directly competes with GewoonZeS in the WMO/WLZ ambulatory and residential psychiatric guidance market, although it operates at substantially larger national scale.
• Lister: Lister provides ambulant begeleiding, beschermd wonen, and supportive living services for people with psychiatric conditions in the North Holland region. It is comparable to GewoonZeS in service mix (ambulatory + residential psychiatric support) and target population, differing mainly in geography (North Holland vs Overijssel).
• Ribw (regionale instellingen beschermd wonen): Ribw organizations are regional Dutch providers of ambulant begeleiding and beschermd wonen specifically for people with (severe) psychiatric conditions. They are the closest structural comparables to GewoonZeS — small-scale, regional, WMO/WLZ-funded ambulatory and residential psychiatric providers — but each operates in a different Dutch region.

Regional players

• De Opbouw: De Opbouw provides ambulant begeleiding and protected living for people with psychiatric vulnerabilities in Amsterdam and surrounding regions. It is directly comparable to GewoonZeS in service mix and target population but operates in a different (urban Randstad) geography.

Others

• MEE: MEE is a Dutch nationwide organization providing information, advice, and client support for people with disabilities and chronic conditions, including those with psychiatric needs. It is adjacent to GewoonZeS in the Dutch long-term care ecosystem and often serves as a referral source, though it does not deliver direct care services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gewoonzorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GewoonZeS