Gezonde School

What Gezonde School does

Gezonde School is a Dutch national collaboration network (samenwerkingsverband) that provides a structured framework for schools to systematically address student health. It was established as a partnership between the three national education councils (PO-Raad, VO-raad, MBO Raad), the National Institute for Public Health and the Environment (RIVM), and GGD GHOR Nederland, and is financially enabled by three Dutch ministries: Health, Welfare and Sport (VWS); Education, Culture and Science (OCW); and Agriculture, Fisheries, Food Security and Nature (LNV). The secretariat is hosted within RIVM in Bilthoven. The program serves primary, secondary, vocational, and specialized education schools, and reports that over 3,000 Dutch schools work with the Gezonde School approach.

The offering centers on a six-step methodology organized around four pillars — Education, School Environment, Signaling, and Policy — applied to ten health themes (movement, hearing, hygiene, media literacy, environment, relationships and sexuality, smoking and alcohol, sleep, nutrition, and wellbeing). The digital platform consists of Jouw Gezonde School (online learning, e-learnings, webinars, and the "Aan de slag" step-by-step tool), Mijn Gezonde School (school dashboard and vignette application system), and supporting tools including Themascans self-assessments, the Gezonde School-matrix, an activity catalog, the Testjeleefstijl lifestyle quiz, and a downloadable toolkit. The Vignet Gezonde School certification, issued by GGD GHOR Nederland and valid for three years, is the program's quality mark and the only nationally recognized school-health certification in the Netherlands.

The business model is primarily government-funded rather than fee-driven: schools adopt the program for free and pay only €150 per school location upon successful issuance of a Vignet. Distribution is carried out through a national network of regional GGD advisors and the three national education councils, supplemented by webinars, exchange meetings, and a 190-member panel of education professionals. The named partners include 16+ specialized theme and expert organizations (Voedingscentrum, Trimbos-instituut, Rutgers, Pharos, Kenniscentrum Sport, KVLO, Soa Aids Nederland, VeiligheidNL, Bureau Jeugd & Media, and others), each anchoring one of the ten health themes with curated content and reviewed activities.

Name

Gezonde School

Legal name

Gezonde School

Website

https://gezondeschool.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gezonde School is a Dutch government-backed collaboration network that provides a structured framework, digital platform, and national Vignet certification for over 3,000 schools to systematically address ten student health themes across primary, secondary, vocational, and specialized education.

Ownership category

akta.pro rank

Product category

School Health Certification & Wellness Programs

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health Promotion, Prevention & Wellness Education (EDALAFAF)

akta.pro secondary industries

Student Well-Being, Mindfulness & Stress-Reduction Programs (EDAKAMAH), School Climate, Culture & Belonging Initiatives (DEI-Aligned) (EDAKAMAM), Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ), Mental Health Screening, Assessment & Referral Coordination (School-Based) (EDAKAMAN)

Keywords

• School health programs
• Health certification schools
• Student wellness framework
• Health promotion platform
• Education health policy

Headquarters

HQ city

Bilthoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding: Gezonde School is a collaboration between PO-Raad, VO-raad, MBO Raad, RIVM, and GGD GHOR Nederland, and is financially enabled by the Dutch Ministry of Health, Welfare and Sport (VWS), Ministry of Education, Culture and Science (OCW), and Ministry of Agriculture, Fisheries, Food Security and Nature (LNV). No direct revenue is generated from schools for the program itself; schools pay a €150 fee only upon receiving the Vignet certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Gezonde School provides a structured, six-step methodology for Dutch schools to systematically promote student health across 10 themes (nutrition, physical activity, sleep, wellbeing, media literacy, substance prevention, hearing, hygiene, environment, and relationships/sexuality) using a four-pillar framework (Education, School Environment, Signalling, Policy). The approach is delivered through digital platforms (Jouw Gezonde School, Mijn Gezonde School), self-assessment tools (Themascans, Gezonde School-matrix), a curated activity database, downloadable toolkits, and free advisory support from regional GGD advisors, culminating in the nationally recognized Vignet Gezonde School certification valid for three years.

Product overview

Gezonde School is a national Dutch program that provides a unified platform for schools to work systematically on student health. The core offering consists of the Gezonde School-aanpak (approach), a six-step methodology based on four pillars (Education, School Environment, Signaling, and Policy). Schools access the program through multiple integrated components: Jouw Gezonde School (online learning platform with training and the 'Aan de slag' tool), Mijn Gezonde School (certification management system), and various assessment tools including Themascans for 10 health themes and the Gezonde School-matrix. The Vignet Gezonde School serves as the certification outcome, awarded to schools that achieve at least one theme certificate. Additional offerings include the activity catalog, Testjeleefstijl lifestyle assessment tool, downloadable Toolkit materials, and advisory services from GGD advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Jouw Gezonde School: Online platform providing training, e-learnings, webinars and the 'Aan de slag' tool for schools working with the Gezonde School approach.
• Vignet Gezonde School
• Mijn Gezonde School

Products and services

• Gezonde School-aanpak A structured six-step methodology that helps Dutch schools systematically work on health themes, covering four pillars (Education, School Environment, Signalling, and Policy) and applied across primary, specialized, secondary, and vocational education.
• Vignet Gezonde School A nationally recognized quality certification awarded to schools that work structurally, systematically, and integrally on improving student health, granted after schools obtain at least one theme certificate and valid for three years at €150 per school location.
• Jouw Gezonde School An online platform providing training, webinars, e-learnings, and the 'Aan de slag' (Get Started) step-by-step tool that guides schools through the Gezonde School approach and tracks progress across health themes.
• Mijn Gezonde School An online registration and application system where schools apply for the Gezonde School Vignet, manage their theme certificates, and access the public search tool for certified Gezonde Scholen.
• Themascans Online self-assessment tools available for 10 health themes (Bewegen en sport, Gehoor, Hygiëne, Mediawijsheid, Milieu en natuur, Relaties en seksualiteit, Roken en alcohol, Slaap, Voeding, Welbevinden) that help schools evaluate their current status and identify areas for improvement.
• Gezonde School-matrix A matrix tool that helps schools map what they already do regarding healthy lifestyle across 10 health themes and the four pillars (Education, School Environment, Signalling, Policy), enabling them to identify gaps.
• Gezonde School Toolkit Downloadable materials including example school profiles, health plans, evaluation examples, communication materials, checklists, and presentations for schools implementing the Gezonde School approach.
• Gezonde School-activiteiten A searchable database of recognized health activities organized by theme, cost, and time, helping schools select appropriate evidence-based activities for their chosen health theme.
• Testjeleefstijl An online lifestyle test for students providing information, tips, apps, and videos across all lifestyle themes, helping students become aware of their own lifestyle and giving schools anonymous policy information.
• Gezonde School-adviseur Advisory and support service provided by regional GGD (Municipal Health Service) advisors who guide schools through the Gezonde School approach, draft school health profiles, and support vignette applications at no charge to schools.

Quantifiable outcome

• Schools with the Vignet Gezonde School certification report improved health outcomes and structural attention to health as part of school policy.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• RIVM (Rijksinstituut voor Volksgezondheid en Milieu)coreStrategic or Co-development PartnerRIVM hosts the Gezonde School secretariat and is a core member of the collaboration. It provides scientific insights and supports the overall program management of the Gezonde School initiative.
• GGD GHOR NederlandcoreStrategic or Co-development PartnerGGD GHOR Nederland is responsible for the issuance, management, and maintenance of the Vignet Gezonde School certification. It coordinates the network of regional GGD advisors who support schools.
• PO-RaadcoreStrategic or Co-development PartnerThe PO-Raad (Primary Education Council) is a core collaboration partner representing primary schools in the Gezonde School partnership.
• VO-raadcoreStrategic or Co-development PartnerThe VO-raad (Secondary Education Council) is a core collaboration partner representing secondary schools in the Gezonde School partnership.
• MBO RaadcoreStrategic or Co-development PartnerThe MBO Raad (Vocational Education Council) is a core collaboration partner representing MBO institutions in the Gezonde School partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schools for Health in Europe (SHE) Network: European network that promotes the Health Promoting School approach across member states. Conceptually aligned with Gezonde School's framework and could serve as an internationalization vector for the Dutch model.
• WHO Health Promoting Schools: Global WHO framework that defines the school-health-promotion approach Gezonde School operationalizes. Comparable as the international reference architecture for whole-school health programs, though at a policy/guideline level rather than an operational delivery layer.
• Alliance for a Healthier Generation (Healthy Schools): US non-profit that runs a Healthy Schools program with framework-based recognition and supports for K–12 schools on nutrition, physical activity, and wellbeing. Comparable in structure (national framework, school recognition, multi-thematic content) though at much larger geographic scale.

Others

• Trimbos-instituut: Dutch expertise center on mental health and substance use; theme partner for Roken/Alcohol/Drugs and Welbevinden. Comparable as a content authority in Gezonde School's network but does not deliver the school-facing certification program itself.
• Voedingscentrum (Dutch Nutrition Centre): Theme partner for Gezonde School's Nutrition pillar and a broader Dutch authority on dietary guidance. Adjacent rather than competitive: it supplies content and policy expertise that Gezonde School integrates into its school-facing framework.
• Pharos: Dutch expert center on health disparities and vulnerable populations, providing expertise within Gezonde School for schools serving students in complex circumstances. Adjacent enabling partner rather than a competing school-health program.

Emerging players

• MindMate: Digital wellbeing and resilience program for schools, with structured lesson content and teacher resources. Comparable as a school-based wellbeing/SEL offering, though more focused on mental health specifically and typically used as a supplementary tool rather than a full national framework.

Direct peers

• JOGG (Jongeren Op Gezond Gewicht): Dutch national program focused on healthy weight and lifestyle among youth, working through municipalities and schools. Closely comparable to Gezonde School in target population (Dutch youth), school-based delivery model, and government-backed multi-stakeholder governance.
• Eco-Schools Netherlands: Dutch program that certifies schools working on sustainability and environmental education using a thematic, pillar-based framework. Directly comparable methodology (multi-step approach, certification/vignette, theme-based activities) and customer base (Dutch K–12 schools).

Regional players

• EU School Fruit, Vegetables and Milk Scheme: EU-wide program that supports distribution of fruit, vegetables, and milk to schoolchildren, including in the Netherlands. Comparable as a public-funded school-health intervention touching nutrition, but focused on distribution rather than whole-school methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GezondeSchoolNL
• Facebookfacebook.com/Gezondeschool.nl
• LinkedInlinkedin.com/company/gezonde-school
• Instagraminstagram.com/gezondeschool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gezonde School