GForce Athletics

What GForce Athletics does

GForce Athletics is a privately held sports performance training company operating three physical facilities across Illinois (Bensenville, Glenview, and Lake Barrington) and serving approximately 1,500 athletes across 65 sports team relationships in the Chicagoland market. The company delivers evidence-based strength, conditioning, and athletic-development programming through in-person private, semi-private, and group sessions, supplemented by remote coaching delivered via the TrainHeroic marketplace. Its customer base spans adult fitness clients, youth athletes (ages 4-6 through high school), collegiate programs (including Roosevelt D1 Hockey), and professional organizations such as the Blackhawks Development Camp, Chicago White Sox, and the German Hockey Federation.

The core offering rests on a "Progressive Proprietary Model" that sequences functional strength, unilateral and bilateral work, core development, upper-body pressing and pulling, targeted musculature, and balance, assessed through an in-house Sports Performance Lab that provides physiology testing and data analysis. Supporting products include the GForce Sports Academy (a sub-brand for middle and high school student athletes combining classroom instruction with strength and conditioning), an internship program tied to the Blackhawks pipeline, and Early Athletic Development programs for children ages 4-6. The TrainHeroic remote-coaching product line extends the company's reach beyond its Illinois footprint to a global audience.

GForce generates revenue primarily through recurring training subscriptions (private and semi-private sessions, group classes such as Foundations, Total Body Strength, HIIT, and Weekend Warrior, plus team training contracts) and remote coaching subscriptions. Customer acquisition is driven by direct-to-consumer scheduling (via Acuity), a free first-class offer, website and newsletter marketing, testimonials, and referral relationships with youth sports organizations, high schools, and collegiate programs. The legal entity operating the business is Goodman Elite Training, with no disclosed institutional funding, parent company, or public revenue figures.

Name

GForce Athletics

Legal name

Goodman Elite Training

Website

https://gforceathletics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GForce Athletics is a Chicagoland sports performance training company operating three Illinois facilities and delivering evidence-based strength, conditioning, and remote coaching to ~1,500 athletes across youth, collegiate, and professional sports teams.

Ownership category

akta.pro rank

Product category

Sports Performance Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Strength & Conditioning / Performance Training (EDALAIAI)

Keywords

• Sports performance training
• Strength and conditioning
• Youth athletic development
• Hockey performance coaching
• Remote athletic coaching

Headquarters

HQ city

Bensenville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. In-Person Training Services: Revenue from private training, semi-private sessions, group classes (Foundations, Total Body Strength, HIIT, Weekend Warrior), and team training at their three Illinois locations.
2. Remote Coaching via TrainHeroic: Weekly updated programs delivered through TrainHeroic marketplace. Athletes join teams or follow prewritten plans tailored to their goals.
3. Youth Development Programs: Youth athlete development programs including summer camps, hockey performance programs, and early athletic development for ages 4-6.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GForce Athletics is a multi-location sports performance training company that delivers in-person and remote coaching for adults, youth athletes, and student-athletes across three Illinois facilities and the TrainHeroic digital platform. Offerings include adult strength and conditioning classes (Foundations, Total Body Strength, HIIT, Weekend Warrior, Private Training), age-appropriate youth development, specialty hockey performance and early athletic programs, remote one-on-one coaching, and the GForce Sports Academy for middle and high school student-athletes. Programming is built on an evidence-based, progressively structured approach supported by in-house physiology testing.

Product overview

GForce Athletics is a multi-location sports performance training company operating three facilities in the Chicago area (Bensenville, Glenview, Lake Barrington, IL). The company offers a unified training platform comprising core programs for Adult Training (Foundations, Total Body Strength, HIIT, Weekend Warrior, Private Training), Youth Athlete Development, and Remote Coaching delivered via TrainHeroic. Supporting offerings include the GForce Sports Academy for middle/high school athletes, an annual Internship Program, and specialized sub-products such as Youth Hockey Performance and Early Athletic Development programs. The portfolio is designed to serve athletes from youth through professional levels with evidence-based, progressively structured coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Training Structured strength, mobility, and conditioning programs for adults including Foundations (6-week onboarding), Total Body Strength, HIIT, Weekend Warrior, and Private Training sessions delivered at GForce facilities.
• Youth Athlete Development Age-appropriate athletic development programs for youth focusing on proper movement patterns, progressive strength, coordination, and confidence building in a safe, structured environment.
• Remote Coaching One-on-one and programmatic training delivered through the TrainHeroic app, allowing athletes to train with GForce coaches anywhere using progressive proprietary models with a functional strength focus.
• GForce Sports Academy Premier destination for Middle School and High School student athletes offering in-person classroom settings combined with expert coaching and strength and conditioning training.
• Youth Hockey Performance Program Four-week progressive training cycles for youth hockey players featuring performance testing on day one and a final session to track measurable gains in power, endurance, and total athleticism.
• Early Athletic Development Program Play-based movement skills program for children ages 4-6 designed by performance professionals focusing on balance, coordination, agility, and body control in a safe, age-appropriate environment.
• Off-Season Strength and Conditioning Focused training experience for high school athletes building strength, power, and conditioning with emphasis on movement quality, joint stability, injury prevention, and resilience.
• TrainHeroic Programs Weekly updated training programs accessible through the TrainHeroic platform including Bodyweight Strength and Explosiveness and Hockey Strength and Conditioning (In-season) options delivered under the GForce Athletics brand powered by Goodman Elite Training.

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Blackhawks Development CampcoreStrategic or Co-development PartnerGForce Athletics provides training and development support for Blackhawks Development Camp and Prospect Camp. The partnership includes intern selection opportunities for Blackhawks camps. Interns can gain exposure to professional hockey development environments.
• Chicago Mission AAAcoreStrategic or Co-development PartnerYouth hockey organization receiving training services from GForce Athletics. Represents one of the 65 sports teams in their network serving approximately 1500 athletes.
• Chicago Cougars USPHL JuniorscoreStrategic or Co-development PartnerUSPHL Junior hockey organization training with GForce Athletics. One of the organization's partnerships extending from U8 youth through professional levels.
• St. Ignatius High School HockeyminorChannel Partner/ Reseller/ DistributorHigh school hockey program receiving team training services. One of multiple high school partnerships in the GForce Athletics network.
• York High School HockeyminorChannel Partner/ Reseller/ DistributorHigh school hockey program receiving team training services. Partnership part of 65 sports team network.
• Roosevelt D1 HockeycoreStrategic or Co-development PartnerCollegiate D1 hockey program with training partnership. Demonstrates GForce Athletics' reach from youth to collegiate levels.
• German Hockey FederationcoreStrategic or Co-development PartnerInternational hockey federation partnership. Represents GForce Athletics' reach beyond domestic youth hockey to international professional development.
• Chicago White SoxcoreStrategic or Co-development PartnerMLB professional baseball organization. Partnership demonstrates GForce Athletics' capability to serve professional-level athletes beyond hockey.
• Glenview StarscoreChannel Partner/ Reseller/ DistributorYouth hockey organization with Peewee, Bantam, and Girls U12-U19 teams. GForce Athletics coaches work directly with these teams at the Glenview location.
• TrainHeroiccoreTechnology or IntegrationDigital platform for delivering remote coaching programs. GForce Athletics programming is available on TrainHeroic marketplace with weekly updated plans and team access.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• EXOS: Large, established sports-performance firm serving pro teams, military, and corporate wellness; overlaps with GForce on athlete performance coaching and testing at a much larger scale and geographic footprint.
• IMG Academy: Premier multi-sport training and academic academy serving elite youth athletes; similar positioning at the higher-acuity end of the market where GForce Sports Academy competes for serious student-athletes.

Direct peers

• Athletic Republic: Sports-performance training franchise built around proprietary assessment/testing protocols and youth/pro athlete programming; comparable in business model, testing-based differentiation, and multi-site rollout to GForce.
• Mike Boyle Strength & Conditioning: Long-standing sports-performance coaching brand combining in-gym athlete training with online programming; comparable to GForce in methodology-led adult and youth performance coaching plus remote delivery.
• DeFranco Industrial Strength Institute: Founder-led sports-performance brand combining in-person coaching with online/app-based training programs targeting athletes; directly comparable to GForce's hybrid in-person + TrainHeroic remote model.
• Parisi Speed School: National sports-performance training franchise delivering speed, strength, and conditioning to youth athletes using a similar multi-location owner-operator model; directly comparable to GForce's youth athlete development and team-training programs.

Emerging players

• STACK Velocity (Stack Sports): Digital sports-performance and training-content platform serving high school and youth athletes; comparable to GForce's remote coaching arm via TrainHeroic in delivering structured programming at scale online.

Regional players

• PPA (Parisi Performing Arts) / Athletic Performance Plus: Regional sports-performance training operators offering similar speed, strength, and conditioning to youth athletes; comparability stems from the local multi-site training-club model used by GForce in Chicagoland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gforce-athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GForce Athletics