Global Center for Good Governance in Tobacco Control

What Global Center for Good Governance in Tobacco Control does

The Global Center for Good Governance in Tobacco Control (GGTC) is a non-profit advocacy organization headquartered in Bangkok, Thailand, hosted by the Southeast Asia Tobacco Control Alliance (SEATCA). The organization develops tools, resources, and movements to counter tobacco industry interference in public health policy, with a primary focus on supporting governments and civil society in implementing Article 5.3 of the WHO Framework Convention on Tobacco Control (FCTC). GGTC served as the official WHO FCTC Knowledge Hub on Article 5.3 from 2017 to early 2023, after which it continued operating as an independent advocacy organization.

GGTC's core products include the Global Tobacco Industry Interference Index (GTI), a biennial civil society-driven assessment of tobacco industry interference across countries; the Handbook on Implementation of WHO FCTC Article 5.3; a COP8-mandated resource database of tobacco industry documents and actors; an e-learning platform; the Global Youth Voices (GYV) movement representing over a million youth worldwide; the Stop Tobacco Pollution Alliance (STPA); a Multimedia Hub; a webinar series; and an annual Global Media Competition. These offerings are distributed free of charge through digital platforms, direct technical assistance, and partner networks.

The organization operates on a non-commercial revenue model, funding its activities through grants and institutional support from partners including Bloomberg Philanthropies, the Thai Health Promotion Foundation (ThaiHealth), the WHO FCTC Secretariat, STOP, the Union, Vital Strategies, the University of Bath's Tobacco Control Research Group, and Corporate Accountability. With a 9-person team, GGTC serves governments, NGOs, international health institutions, and youth-led organizations across global markets, with no commercial pricing or revenue generation.

Name

Global Center for Good Governance in Tobacco Control

Legal name

Global Center for Good Governance in Tobacco Control

Website

https://ggtc.world

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GGTC is a Bangkok-based non-profit that develops tools, indices, and movements to counter tobacco industry interference in public health policy. It serves governments, NGOs, and youth organizations globally, with funding from Bloomberg Philanthropies and ThaiHealth.

Ownership category

akta.pro rank

Product category

Public Health Policy Advocacy

NAICS

Professional Organizations (81392)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Policy Management, Training & Ethics/Whistleblowing (BPAEAPAI)

Keywords

• Tobacco control advocacy
• Public health policy
• Tobacco industry monitoring
• WHO FCTC implementation
• Global health governance

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels7 records

Core offering

GGTC is a non-profit knowledge hub that produces research, advocacy tools, and policy guidance to counter tobacco industry interference in public health policy worldwide. Its flagship offerings include the biennial Global Tobacco Industry Interference Index (GTI), the WHO FCTC Article 5.3 implementation handbook and e-learning platform, a tobacco industry resource database, and movements such as the Stop Tobacco Pollution Alliance (STPA) and Global Youth Voices (GYV). All resources and services are provided free of charge to governments, civil society, and international health institutions.

Product overview

The Global Center for Good Governance in Tobacco Control (GGTC) is a non-profit advocacy organization that does not offer a software product or platform. Instead, it provides a portfolio of tobacco control publications, advocacy resources, and engagement programs. The core offerings include the Global Tobacco Industry Interference Index (GTI) as a flagship biennial research publication; the Handbook on Implementation of WHO FCTC Article 5.3 as a guidance document; the Resource Database for tobacco industry documents; and the Stop Tobacco Pollution Alliance (STPA) as a campaign movement. Supporting programs include Global Youth Voices (GYV) youth network, the Global Media Competition for youth advocacy content, a Multimedia Hub for visual resources, Webinar series for education, and newsletter subscription for updates. These offerings work together as informational and advocacy tools rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Global Tobacco Industry Interference Index (GTI): A civil society-driven assessment of how public health policies are protected from the tobacco industry's influence
• Stop Tobacco Pollution Alliance (STPA)
• Global Youth Voices (GYV)
• WHO FCTC Knowledge Hub on Article 5.3
• Global Youth Voices

Products and services

• Global Tobacco Industry Interference Index (GTI) A civil society-driven assessment published every two years that scores how public health policies are protected from tobacco industry influence across countries. Used by governments, advocates, and researchers to track Article 5.3 implementation.
• Handbook on Implementation of WHO FCTC Article 5.3 A comprehensive handbook documenting best practices in countering tobacco industry interference, serving as a key reference document for Parties implementing WHO FCTC Article 5.3.
• Tobacco Industry Resource Database A database of tobacco industry documents and actors established per COP8 mandate, providing access to industry-related resources for compliance and research purposes.
• Stop Tobacco Pollution Alliance (STPA) A movement convened by GGTC to align the WHO Framework Convention on Tobacco Control with plastics policies and hold the tobacco industry accountable for environmental harms.
• Global Youth Voices (GYV) A movement of youth-led organizations representing over a million youth worldwide, seeking to make the tobacco industry pay for harms to the planet and its people.
• Global Media Competition (GMC) An annual competition for youth worldwide to create visual media (posters, infographics, videos, social media graphics) to raise awareness about tobacco industry tactics.
• E-Learning Platform on Article 5.3 A comprehensive e-learning platform providing training on WHO FCTC Article 5.3 implementation for tobacco control advocates and government officials.
• Newsletter Subscription Service A subscription service enabling users to receive the latest resources and campaign alerts from GGTC.
• Multimedia Hub A library of photos, videos, posters, infographics, and visual materials to help raise awareness about tobacco industry tactics and Article 5.3 implementation.
• Webinars Online seminars featuring experts discussing tobacco industry interference, FCTC implementation, liability, and other tobacco control topics.
• Declaration of Interest (DOI) Management A declaration of interest form system for those engaging with GGTC, requiring disclosure of any tobacco industry-related interests for transparency.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Southeast Asia Tobacco Control Alliance (SEATCA)coreStrategic or Co-development PartnerGGTC is hosted by SEATCA, indicating a deep operational integration. SEATCA serves as the organizational host providing institutional infrastructure.
• WHO FCTC SecretariatcoreStrategic or Co-development PartnerGGTC served as the WHO FCTC Knowledge Hub on Article 5.3 from 2017 to early 2023, developing tools and providing technical assistance to Parties for FCTC implementation.
• STOP (Stopping Tobacco Organizations and Products)coreStrategic or Co-development PartnerGlobal tobacco industry watchdog that exposes industry strategies and tactics undermining public health. Collaborates with GGTC on campaigns and index development.
• The UnionmajorStrategic or Co-development PartnerGlobal scientific organization with nearly 100 years of experience fighting tuberculosis, lung diseases, and tobacco use. Co-leads Bloomberg Initiative to Reduce Tobacco Use grants programme.
• University of Bath - Tobacco Control Research GroupmajorStrategic or Co-development PartnerInternationally renowned academic team led by Professor Anna Gilmore, recognized globally for tobacco industry research. Home to TobaccoTactics and forefront of commercial determinants of health field.
• Vital StrategiesmajorStrategic or Co-development PartnerGlobal health organization working with governments and civil society in 73 countries on evidence-based public health strategies.
• Corporate AccountabilitymajorStrategic or Co-development PartnerInternational NGO collaborating on webinars and regional tobacco industry interference indices, particularly for Latin America and Caribbean region.
• WHO Regional Office for the Eastern MediterraneanmajorStrategic or Co-development PartnerCollaborated on Eastern Mediterranean Tobacco Industry Interference Index 2025 and WHO FCTC Article 5.3 implementation webinars.
• Stop Tobacco Pollution Alliance (STPA)coreStrategic or Co-development PartnerMovement convened by GGTC to align WHO FCTC with plastics policies, addressing tobacco's environmental impact including cigarette butt pollution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Framework Convention Alliance (FCA): FCA is the leading global civil society coalition supporting WHO FCTC implementation with over 500 members across 100+ countries. It is directly comparable as a tobacco control governance coalition working on FCTC Article implementation, policy coherence, and industry interference — the same thematic space as GGTC.
• Vital Strategies: Vital Strategies is a global health organization working with governments and civil society in 73 countries on evidence-based public health strategies, including tobacco control. Directly comparable as a Core partner of GGTC operating in overlapping tobacco policy implementation and industry accountability work.
• Campaign for Tobacco-Free Kids: Campaign for Tobacco-Free Kids is a leading US-based advocacy organization working globally to reduce tobacco use through policy change. Directly comparable as a major Bloomberg-funded tobacco control advocacy NGO working on FCTC implementation, industry monitoring, and youth engagement.
• Corporate Accountability: Corporate Accountability is an international NGO that runs campaigns challenging corporate abuse, including significant work on tobacco industry interference in policy. Directly comparable to GGTC given active collaboration on webinars and regional tobacco industry interference indices for Latin America and the Caribbean.
• Action on Smoking and Health (ASH): ASH is a long-established US-based advocacy organization working to eliminate tobacco-related death and disease. Comparable to GGTC as a peer advocacy NGO focused on policy advocacy, industry monitoring, and global tobacco control governance.
• Southeast Asia Tobacco Control Alliance (SEATCA): SEATCA is GGTC's host organization and a regional tobacco control alliance working across ASEAN countries on policy implementation, advocacy, and industry monitoring. Directly comparable given institutional hosting relationship and overlapping FCTC Article 5.3 implementation mandate.
• STOP (Stopping Tobacco Organizations and Products): STOP is a global tobacco industry watchdog funded by Bloomberg Philanthropies that exposes industry strategies and tactics undermining public health. It is GGTC's closest peer given shared funder, overlapping mission on industry interference monitoring, and explicit collaboration on campaigns and index development.
• The Union (International Union Against Tuberculosis and Lung Disease): The Union is a global scientific organization with nearly 100 years of experience fighting tuberculosis, lung diseases, and tobacco. It is directly comparable as a Core partner of GGTC that co-leads the Bloomberg Initiative to Reduce Tobacco Use grants programme and operates in overlapping tobacco control governance territory.

Emerging players

• University of Bath - Tobacco Control Research Group (TCRG): The University of Bath TCRG is an internationally renowned academic team led by Professor Anna Gilmore, recognized globally for tobacco industry research and home to TobaccoTactics. Comparable to GGTC as a knowledge partner at the forefront of commercial determinants of health and industry interference research.

Broad incumbents

• WHO FCTC Secretariat: The WHO FCTC Secretariat is the international body governing the Framework Convention on Tobacco Control treaty, legally binding in 180 countries and the EU. Comparable as the broader institutional incumbent that GGTC served as Knowledge Hub for, defining the global policy architecture GGTC works within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GlobalYouthVoices
• LinkedInlinkedin.com/company/the-ggtc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Center for Good Governance in Tobacco Control