Ghent Veterinary Hospital

What Ghent Veterinary Hospital does

Ghent Veterinary Hospital (legal entity: Norfolk Veterinary Associates) is a privately held, locally owned full-service small animal veterinary hospital founded in 2015 by Dr. Betsy Marshall in Norfolk, Virginia. The practice operates two locations — the original Ghent Veterinary Hospital on West 21st Street (currently closed for refurbishment with planned 2026 reopening) and the flagship Granby Veterinary Hospital at 3415 Granby Street, which opened in early 2024 with 10 exam rooms, dedicated procedure rooms, Wellkennels for cats, and an expanded laboratory and treatment space. Both facilities are AAHA accredited (Ghent since 2016, Granby since 2025) — a credential held by only ~15% of US veterinary hospitals — and the entire clinical team is Fear Free certified.

The service portfolio spans preventive care, surgery, dentistry (including digital dental radiographs and COHAT), diagnostics (in-house bloodwork with results in under 20 minutes, cloud-based digital radiography), acupuncture (cVMA), laser therapy, cryotherapy, pain management, internal medicine, and hospice and euthanasia services for dogs, cats, and pocket pets. The technology stack includes a cloud-based practice management platform, paperless medical records, digital radiography with cloud storage, in-house CBC/chemistry analyzers, and an oxygen concentrator. Distribution is direct-to-consumer via the two physical hospitals and a VitusVet/Covetrus online pharmacy with free next-day shipping.

Revenue is generated from three streams: per-visit professional services for examinations, procedures, and treatments; subscription-style Wellness Plans billed monthly covering preventive packages; and pharmacy/transaction revenue from in-house and online dispensing. Pricing for new clients requires an $86 deposit, and financing partners CareCredit ($200+ invoices, 6-month deferred interest) and Scratchpay ($300+ invoices, 0% APR Take Five plan) extend affordability for higher-ticket procedures. The target customer is individual pet owners in Norfolk, Virginia Beach, and Coastal Virginia, with new client appointments typically scheduled 3–4 weeks in advance.

Name

Ghent Veterinary Hospital

Legal name

Norfolk Veterinary Associates

Website

https://ghentvet.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ghent Veterinary Hospital is a privately owned, AAHA-accredited small animal hospital in Norfolk, Virginia, operating two locations and serving pet owners across Coastal Virginia with preventive care, surgery, dentistry, diagnostics, acupuncture, and laser therapy.

Ownership category

akta.pro rank

Product category

Small Animal Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Small animal veterinary services
• Preventive pet healthcare
• Veterinary surgery services
• Veterinary dental care
• Pet wellness plans

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Veterinary Services: Comprehensive veterinary services including wellness exams, preventive care, surgery, dentistry, diagnostics, acupuncture, laser therapy, and hospice services. Revenue generated from per-visit fees for examinations, procedures, and treatments.
2. Wellness Plans: Annual preventive healthcare packages with monthly payment options covering exams, diagnostics, vaccinations, and optional add-ons like spay/neuter and microchip. Revenue is spread over 12 months with predictable automated payments.
3. Pharmacy and Products: In-house pharmacy and online pharmacy (VitusVet) for prescription medications, preventatives, and pet supplies with free next-day shipping on most orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Ghent Veterinary Hospital operates a dual-location small animal veterinary hospital network (Ghent Vet and Granby Vet) in Norfolk, Virginia, delivering comprehensive medical, surgical, and dental care for dogs, cats, and pocket pets. Core services include preventive exams, surgery, COHAT dentistry, in-house diagnostics, acupuncture, laser therapy, cryotherapy, pain management, internal medicine, and hospice/euthanasia, supplemented by annual Wellness Plans with monthly payment options and an online pharmacy for prescription refills.

Product overview

Ghent Veterinary Hospital operates as a dual-location full-service veterinary hospital network consisting of Ghent Veterinary Hospital (opened 2015) and Granby Veterinary Hospital (opened February 2024). The core offering centers on comprehensive small animal medicine including preventive care, surgery, dentistry, and diagnostics, supplemented by specialized services such as acupuncture, laser therapy, and cryotherapy. The company offers Wellness Plans as an annual bundled healthcare package with monthly payment options, covering exams, diagnostics, vaccinations, and optional add-ons like spay/neuter and microchipping. Both locations are AAHA accredited and Fear Free certified, with Granby Vet providing enhanced amenities including 10 exam rooms, Wellkennels for cats, and dedicated procedure rooms. Online pharmacy services are available through VitusVet and Covetrus Pharmacy integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Plans Annual bundled preventive healthcare packages for puppies, kittens, and adult/advanced canine and feline life stages, including comprehensive exams, diagnostics, vaccinations, and optional add-ons (spay/neuter, microchip, flea/tick/heartworm prevention). Plans offer monthly payment options with 12 free technician visits and no enrollment fees.
• Surgery Services
• Dentistry (COHAT)
• Diagnostics
• Acupuncture
• Laser Therapy
• Cryotherapy
• Dog Services
• Cat Services
• Pocket Pets Services
• Preventive Care
• Pain Management
• Internal Medicine
• Hospice and Euthanasia
• Fear Free Visits
• Online Pharmacy

Quantifiable outcome

• 90% of dental disease is beneath the gum line - requires dental radiographs to fully evaluate
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• PetVet Care Centers: PE-backed network of general practice, specialty, and emergency veterinary hospitals across the US. Comparable to Ghent as a multi-location small animal hospital operator with a similar service mix including preventive, surgical, and dental care.
• Banfield Pet Hospital: Largest general veterinary practice chain in the US, operating primarily inside PetSmart locations, providing preventive wellness plans and full-service veterinary care. Comparable to Ghent in offering wellness plan subscriptions and broad companion animal services, but at a national, corporate scale.
• BluePearl Pet Hospital: National network of specialty and emergency veterinary hospitals owned by Mars. Comparable to Ghent on specialty services (surgery, internal medicine, emergency) but operates as a multi-specialty referral model rather than a general practice anchored in a community.
• Thrive Pet Healthcare: Network of general practice and specialty veterinary hospitals across the US. Comparable to Ghent in offering full-service small animal medicine with an emphasis on preventive care, wellness plans, and client experience improvements.
• Heartland Veterinary Partners: Network of partner veterinary hospitals across the Midwest and East Coast. Comparable to Ghent as a small animal general practice operator offering similar services including wellness plans, surgery, dentistry, and diagnostics.
• National Veterinary Associates (NVA): Large community of veterinary hospitals including general practice, specialty, and equine. Comparable to Ghent as a multi-location small animal hospital operator with an overlapping service mix across preventive, surgical, and specialty care.
• VCA Animal Hospitals: One of the largest networks of veterinary hospitals in the US (owned by Mars), offering general practice, specialty, and emergency care across many markets including the Mid-Atlantic. Overlaps directly with Ghent's full-service general practice offering but at vastly greater scale and geographic reach.

Direct peers

• Indian River Veterinary Hospital: Veterinary hospital in Virginia Beach serving companion animals with preventive, surgical, and dental care. Directly comparable to Ghent in geography (Coastal Virginia), service mix, and independent community-hospital positioning.
• Churchland Animal Hospital: Long-standing independent veterinary hospital in Portsmouth, VA serving the broader Hampton Roads / Coastal Virginia region. Directly comparable to Ghent as a community-anchored full-service small animal practice with similar service mix and client base.
• Bayside Veterinary Hospital: Independent full-service veterinary hospital serving Virginia Beach and the Coastal Virginia market — directly overlapping Ghent's service area and offering comparable companion animal services including preventive care, surgery, and dentistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ39ijycd7Bq6JtvMZRlYuQ
• Facebookfacebook.com/GhentVet
• LinkedInlinkedin.com/company/ghent-veterinary-hospital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ghent Veterinary Hospital