GIANNA HOUSE - Pregnancy & Parenting Residence

What GIANNA HOUSE - Pregnancy & Parenting Residence does

Gianna House is a Michigan-based nonprofit pregnancy and parenting residence operating from a historic facility on the grounds of St. Veronica Parish in Eastpointe (21357 Redmond Ave.), serving at-risk pregnant women and mothers aged 18-25 as well as low-income families across the tri-county Southeast Michigan region. The organization runs two core programs: a Residence Program that provides free housing, education, life-skills training, parenting support, and up-to-one-year post-transition mentorship for up to four young mothers and their babies; and a Community Outreach Center offering parenting classes, personal growth workshops, enrichment activities, and a 'Baby Bucks' incentive program that lets participants earn credits redeemable for baby supplies. The organization was conceived in 2009, launched its Community Outreach Center in June 2015, and in February 2019 became the first pregnancy home in Michigan to receive State of Michigan Licensure, officially opening its residential program via ribbon-cutting in May 2019.

Gianna House operates entirely on donations and has no proprietary technology platform, app, or AI components. Revenue is sourced from individual donors, corporate benefactors (Health Alliance Plan, Delta Dental, Marsh McLennan Agency, Northwestern Mutual, Christian Financial Credit Union, Comerica Bank), foundations (Pulte Foundation, United Way Foundation), faith-based partners (Michigan Council of the Knights of Columbus, St. Veronica Parish), and a diversified event and merchandise fundraising mix including an annual Sr. Diane Memorial Golf Outing, Giving Tuesday, the Legacy Tree of Life memorial program ($50-$5,000 tiers), a branded swag storefront, and Text-to-Give. A December 2022 flood caused severe four-floor damage, prompting the 'Heat the House' capital campaign (estimated ~$100,000) designed to nearly double residential capacity via HVAC replacement.

The organization is governed by a Board of Directors and an Executive Director (Joella Bush, LLMSW) and is supported by an advisory panel covering licensure, finance, facilities, and Hispanic community liaison. Its go-to-market motion is community-led and event-driven, relying on volunteer programs, community partner events, corporate giving relationships, and digital outreach through the giannahouse.org website and newsletters rather than paid acquisition channels.

Name

GIANNA HOUSE - Pregnancy & Parenting Residence

Legal name

Gianna House

Website

https://giannahouse.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Gianna House is a Michigan nonprofit operating a state-licensed pregnancy and parenting residence in Eastpointe that provides free housing, parenting education, and life-skills support for up to four at-risk mothers (ages 18-25) and their babies, plus community outreach classes for low-income families across tri-county Southeast Michigan.

Ownership category

akta.pro rank

Product category

Maternal and Child Residential Social Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYEDACALAH

Family Resource Centers & Wraparound Support Services

Education/Early Childhood Education/Parent Education & Family Engagement Programs

SECONDARYHLAJALAG

Maternal, Child & Family Health Program Funding

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Funding, Grants & Program Administration

SECONDARYEDAAAFAF

Family & Parenting Education (Family Literacy, Parenting Skills)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

Keywords

• Pregnancy residential services
• Parenting education programs
• Maternal support housing
• Community outreach services
• At-risk youth housing

Headquarters

HQ city

Eastpointe, Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Gianna House operates entirely on donations from individuals, corporations, foundations, and community organizations. Services are provided free of charge to residents and community members. The organization hosts annual events including a golf outing, participates in Giving Tuesday, and runs specific campaigns like 'Heat the House' and 'Legacy Tree of Life'.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Gianna House provides free residential housing and community-based support services to at-risk pregnant women and young mothers ages 18-25. The Residence Program offers housing in private suites, parenting and childbirth education, life skills training, and up to one year of post-transition mentoring. The Community Outreach Center delivers parenting classes, personal growth workshops, and enrichment activities, with participants earning "Baby Bucks" to redeem for baby supplies. All services are provided at no cost to residents and participants.

Product overview

Gianna House is a non-profit Pregnancy & Parenting Residence offering two core programs: the Residence Program housing young mothers aged 18-25 who are pregnant or have recently given birth, and the Community Outreach Center providing classes and support services to low-income mothers. The organization relies on donations and fundraising campaigns including the Legacy Tree of Life memorial program, Heat the House HVAC campaign, annual golf outing, and various volunteer opportunities. All residential services are provided free of charge.

Differentiator

Problem solved

Functional benefit

Products and services

• Residence Program A residential program for young mothers aged 18-25 who are pregnant or have recently given birth, providing private housing suites, educational classes, life skills training, parenting support, Lamaze/childbirth education, breastfeeding support, adoption counseling, transportation to appointments, and mentorship services up to one year after birth. Services are provided free of charge.
• Community Outreach Center A community support program offering parenting classes, personal growth workshops, life skills education, spiritual guidance, and enrichment activities such as yoga, sewing, and crocheting for low-income mothers in the tri-county Southeast Michigan area. Participants earn Baby Bucks to purchase needed baby items from the baby shoppe.

Quantifiable outcome

• Provided thousands of direct services to hundreds of women since beginning in 2015
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major, notable and core.

• Health Alliance PlanmajorOthersCorporate benefactor supporting Gianna House. Kateena Rickman, Strategic Partnership Representative for HAP, serves on the Board of Directors.
• Delta Dental of MichiganmajorOthersCorporate benefactor listed among major corporate supporters of Gianna House.
• Marsh McLennan AgencymajorOthersCorporate benefactor. Board member Jamey Kozierowski is Senior Vice President of Business Insurance for Marsh McLennan Agency.
• Comerica BanknotableOthersCorporate partner through DEFY Program providing home-cooked meals to residents, community families, and staff. Connected via Linda Nosegbe, Michigan External Affairs Vice President.
• Michigan Council of the Knights of ColumbusmajorOthersGenerously donated monies to the 'Heat the House' HVAC project to help heat and cool the residence.
• St. Veronica's ParishcoreOthersHost site for Gianna House facility. Parishioners have generously donated to HVAC project. Fr. Stanley Pachla serves as Board Member and Spiritual Advisor.
• ReSendes Consulting GroupnotableImplementation/ SI/ Consulting PartnerLeading the HVAC renovation effort for the 'Heat the House' project alongside RHAC Heating & Cooling, donating time and expertise.
• RHAC Heating & CoolingnotableImplementation/ SI/ Consulting PartnerLeading the HVAC renovation effort for the 'Heat the House' project alongside ReSendes Consulting Group, donating time and expertise.
• Northwestern MutualnotableOthersCorporate benefactor listed among supporters.
• Christian Financial Credit UnionnotableOthersCorporate benefactor listed among supporters.
• Kroger Community Rewards ProgramnotableOthersGianna House participates in Kroger Community Rewards Program. Supporters can designate Gianna House (Organization #37049) on their Kroger Plus Card to earn donations from purchases.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Maggie's Place: Pregnancy residence in Phoenix, AZ providing housing, parenting education, and life skills to young pregnant women; the closest direct peer in mission, residential model, and donor-funded nonprofit structure to Gianna House.
• Good Counsel Homes: Multi-site residential program for homeless pregnant women and their babies, providing housing, parenting education, and life skills; directly comparable in scope, faith-rooted operations, and donor-funding structure.
• Visitation House: Baltimore-based maternity residence providing housing and support to pregnant women experiencing homelessness; directly comparable in residential, faith-rooted service model.
• Room at the Inn: St. Louis-based maternity home and pregnancy resource center offering residential and outreach services to pregnant women in crisis; comparable faith-rooted, donation-funded residential model serving similar client demographics.
• Mary's Shelter (Catholic Charities): Network of faith-based maternity residences operated through Catholic Charities affiliates serving pregnant women in need; shares the residential, wraparound-support service model and Catholic-aligned donor base.

Broad incumbents

• Bethany Christian Services: Faith-rooted nonprofit providing pregnancy counseling, housing support, and family services; broader incumbent serving an overlapping client population and donor base.
• Volunteers of America: Large national nonprofit operating family-focused housing, supportive services, and community programs including for at-risk pregnant women and families; adjacent broader incumbent with overlapping client support programs.
• Birthright International: International nonprofit network supporting pregnant women in crisis with counseling, referrals, and material assistance; broader and more established incumbent operating in an overlapping mission space.

Regional players

• Alpha Family Center of Michigan: Michigan-based network of pregnancy resource centers offering parenting classes, baby supplies, and material support; comparable in mission and regional footprint but focused on outpatient support rather than residential care.
• Catholic Charities of Southeast Michigan: Regional Catholic Charities affiliate providing family, housing, and pregnancy-related services across Southeast Michigan; operates in the same geography and overlapping service categories but with a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gianna-house-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIANNA HOUSE - Pregnancy & Parenting Residence