Hollywood Sports Paintball Park

What Hollywood Sports Paintball Park does

SC Village Paintball & Airsoft Park (legal entity SC VILLAGE, LLC), previously known as Hollywood Sports, is a privately held recreational combat-sports operator founded in 1983 and headquartered at 8900 McCarty Rd, Chino, California. The company runs two Southern California facilities — the flagship Chino campus covering 100+ acres with 25+ themed maps including speedball and scenario fields, and a smaller Lakeside (San Diego) site with 4 fields plus a speedball field. Each location features an on-site pro shop, equipment rentals, and dedicated referees for group events. SC Village is historically significant in the sport: it invented speedball in 1989, developed hyperball, and built SC Arenas, the first mainstream tournament paintball training facility in the world.

The product portfolio spans .68cal paintball for ages 10+, .50cal PaintballSoft (lower-impact) and PaintballSoft4Kids (ages 4-7), outdoor airsoft with dedicated SC Viper fields, Gel Blaster water-bead play for ages 5+, and the evening Cosmic Paintball glow-in-the-dark experience. Recurring revenue comes from a $450/year membership tier offering unlimited entry plus rentals and merchandise discounts; transactional revenue comes from entry fees ($30-$75), equipment rentals, paint/BB sales, group/party packages ($450-$600 for up to 10 guests), and premium events such as Decay of Nations (the largest scenario paintball game on the West Coast, $150-$200/person) and Airsoft Nation co-branded with Evike.com. The company operates an e-commerce store on Shopify and an in-house content studio producing the SC Village Podcast, and has signed pro-player Field Pros (Ryan Greenspan, Todd Martinez) plus a partnership with LA Infamous to drive tournament programming.

Go-to-market is direct-to-consumer through the physical parks, online booking, and group sales, supported by organic social (Facebook, Instagram, TikTok, YouTube) and event-driven marketing. Customer segments are split across individual recreational players, group/party bookings (birthdays, bachelor/bachelorette, corporate team-building), youth and families, and tournament paintball teams. The business is owner-operated under director Bear D'Egidio, with 63 employees and no disclosed outside capital.

Name

Hollywood Sports Paintball Park

Legal name

SC VILLAGE, LLC

Website

https://giantpaintball.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

SC Village Paintball & Airsoft Park (formerly Hollywood Sports) operates two Southern California recreational combat-sports facilities — a 100+ acre Chino campus and a Lakeside site — offering paintball, airsoft, gel blaster, and tournament events for individuals, families, groups, and pro teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Chino

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Entry Fees and Activity Passes: Individual entry fees for paintball, airsoft, and gel blaster activities ranging from $30-$75 per person depending on package selection
2. Equipment Rentals: Rental of masks, markers, air tanks, hoppers, vests and other gear for players without their own equipment
3. Paintball and Ammunition Sales: Paintballs and BBs sold by the case or bag for gameplay
4. Event Admission: Special events like Decay of Nations charging $150-$200 per person for weekend entries with paint included
5. Merchandise and Pro Shop Sales: Online store selling markers, jerseys, marker packages, and accessories
6. Annual Memberships: $450 annual memberships offering unlimited entry, rentals, and 10% merchandise discounts

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hollywood Sports Paintball Park (operating as SC Village Paintball & Airsoft Park) runs two Southern California recreational facilities offering .68cal paintball, .50cal PaintballSoft, PaintballSoft4Kids, airsoft, and gel blaster activities across themed playing fields with on-site equipment rentals and pro shop sales. The company also operates the SC Arenas tournament training facility and hosts signature scenario events such as Decay of Nations and Airsoft Nation. Revenue is generated through entry fees, package sales, equipment rentals, paint and ammunition sales, annual memberships, merchandise, and premium event admissions.

Product overview

SC Village Paintball & Airsoft Park operates as a multi-location recreational facility offering paintball, airsoft, and gel blaster activities. The core product portfolio includes .68cal Paintball (full-sized for ages 10+), .50cal PaintballSoft (lower-impact for beginners and families), PaintballSoft4Kids (ages 4-7), Airsoft (BB-based tactical gameplay), and Gel Blaster (water-bead activity for ages 5+). The park operates two locations (Chino with 25+ fields and Lakeside with 4 fields) plus the SC Arenas tournament facility. Event products include the flagship Decay of Nations scenario game (largest on the West Coast), Airsoft Nation, and Decay Family Day. Additional offerings include Cosmic Paintball (evening glow-in-the-dark play), equipment rentals, retail pro shop sales, paintball/airsoft memberships, birthday party packages, and an official podcast. The company also sells paintball markers and complete packages through its Shopify-powered online store.

Differentiator

Problem solved

Functional benefit

Brands

• SC VILLAGE: Main paintball and airsoft park brand operating in Chino and Lakeside, California with 25+ maps across 100 acres
• SC Arenas
• SC Viper
• Decay of Nations
• Lost Land

Products and services

• .68cal Paintball Full-sized paintball activity using standard .68 caliber paintballs with masks, markers, and air tanks. Suitable for ages 10 and older, targeting experienced players and groups with their own equipment.
• .50cal Paintball (PaintballSoft) Paintball variant using half-sized .50 caliber ammunition at lower velocities. Designed for family groups, corporate groups, and beginner players seeking a less intense experience.
• PaintballSoft4Kids Specialized paintball program designed for younger children ages 4-7, using smaller .50 caliber ammunition with minimal impact.
• Airsoft Outdoor airsoft activity using BBs instead of paintballs with realistic equipment. Facilities include the SC Viper airsoft facility with dedicated fields.
• Gel Blaster Youth-friendly activity shooting small water beads with minimal impact and mess. Suitable for ages 5 and older, designed for young players not ready for regular paintball.
• Cosmic Paintball Evening glow-in-the-dark paintball and gel blaster experience available from 7 PM to 10 PM on the exclusive Cosmic Field.
• Decay of Nations Annual scenario paintball event, the largest on the West Coast. Features teams, missions, custom gear, night games, vendor village, and utilizes over 100 acres of fields in a two-day objective-based gameplay format.
• Airsoft Nation Premier airsoft event co-hosted with Evike.com featuring exclusive scenarios and large player turnout, priced at $55 per person.
• Decay Family Day Pre-event gathering before Decay of Nations featuring team meetups, giveaways, raffle prizes, and lunch. Entry includes air, gun, mask, and a bag of paint.
• SC Arenas Tournament paintball training facility and the world's first hyperball field. Premier destination for hyperball fields and top training spot on the West Coast for major paintball teams.
• Paintball Membership Annual membership at $450/year offering unlimited entry, rentals, and 10% off merchandise. Valid for recreational play only, not including arena play.
• Airsoft Membership Annual membership at $450/year offering unlimited entry and 10% off merchandise. Designed for regular airsoft players.
• Pro Shop Fully stocked pro shop offering equipment, gear, paintballs, and accessories for purchase. Located at both Chino and Lakeside locations.
• Equipment Rentals Rental equipment including masks, paintball markers, ammo pouches, vests, tanks, jumpsuits, hoppers, and complete airsoft rental packages available at the parks.
• Birthday Party Packages Private group booking options for birthday celebrations with dedicated referee, private fields, and customizable packages across paintball, PaintballSoft, airsoft, and gel blaster activities.

Quantifiable outcome

• Decay of Nations largest scenario paintball game on West Coast, drawing thousands annually
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Fairfield Inn & Suites by Marriott NorcominorChannel Partner/ Reseller/ Distributor · 26 September 2026Official hotel partner for Decay of Nations 19 (September 26-27, 2026). Offers SC Village guests 10% discount with promo code C2139.
• Evike.comcoreStrategic or Co-development Partner · 12 September 2026SC Village partners with Evike.com for Airsoft Nation events, the biggest airsoft events of the season. Events are co-branded and marketed jointly.
• Los Angeles InfamousflagshipStrategic or Co-development Partner · 10 July 2023Historic partnership announced July 2023 between SC Village and Los Angeles Infamous professional paintball team. This collaboration marks the rebirth of speedball in Southern California, combining SC Village's fields with LA Infamous' expertise to elevate the sport and create revitalized speedball experiences.
• Ryan GreenspanflagshipStrategic or Co-development Partner · 1 January 2023Ryan Greenspan, founding member and player on Team Dynasty (considered the winningest player in paintball history), joined as SC Village Field Pro for 2023 season. Hosts training clinics and participates in field programs throughout the year.
• Todd MartinezflagshipStrategic or Co-development Partner · 1 January 2023Todd Martinez, one of the greatest players and coaches in tournament paintball history (Ironkids, Avalanche, Ironmen, Dynasty), joined as SC Village Field Pro and coach. Hosts events, clinics, and coaching sessions at the SC Arenas tournament facility. Also serves as General for Team EKRON in Decay of Nations 19.
• New EraminorGTM or Marketing PartnerCollaboration on exclusive New Era x SC Village Snapback Hat merchandise sold through SC Village's online store.

Scale indicators5 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Main Event Entertainment: Family entertainment center chain with bowling, laser tag, and games. Competes for the same family and group birthday party occasions, representing the broader category of indoor/outdoor experiential entertainment.
• Evike.com: Largest U.S. airsoft retailer and SC Village's co-marketing partner for Airsoft Nation events. Comparable as a paintball/airsoft ecosystem participant and channel for equipment, though not a venue operator.
• Planet Eclipse: Premium paintball marker manufacturer (Etha 3, etc.) carried in SC Village's pro shop and used by tournament players training at SC Arenas. Ecosystem incumbent in competitive paintball.
• Topgolf: Large-scale experiential entertainment venue competing for group events, corporate outings, and birthday party spend. Captures the same regional group entertainment dollars SC Village targets but at much greater scale.
• Tippmann: Major paintball marker manufacturer whose products are sold in SC Village's pro shop. Industry incumbent whose brand presence is reinforced by being the rental default at venues like SC Village.

Direct peers

• CPX Sports: Premier paintball and airsoft sports complex in Jacksonville, FL. Closest direct peer to SC Village — a multi-field tournament-grade facility hosting major scenario events, pro team training, and recreational play at scale.
• Skirmish USA: Large-format woodsball and scenario paintball park in Pennsylvania with hundreds of acres of fields. Comparable business model of massive acreage, scenario events, group bookings, and equipment rentals.
• Premier Sports Park: Paintball and airsoft park in Florida with themed fields and tournament hosting. Comparable in scale and product mix (paintball, airsoft, scenario events).
• Badlandz Paintball: Established paintball park in the Chicago metro area with multiple themed fields and scenario events. Direct competitor in the multi-field recreational paintball venue category.
• All-Star Paintball: Multi-field paintball facility in Ohio hosting scenario games and recreational play. Operates a similar walk-on plus group event model serving regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCUP7Q3KbPlc2x5q5nUr9TFQ
• Facebookfacebook.com/scvillage
• Instagraminstagram.com/scvillage
• TikToktiktok.com/@scvillageofficial
• LinkedInlinkedin.com/company/hollywood-sports-paintball-park

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Sports Paintball Park