Giant Steps Agency

What Giant Steps Agency does

Giant Steps Agency is a Lisbon-headquartered music and entertainment event consulting firm serving festival and event promoters across Europe, Asia, and North Africa. The company operates four interconnected service lines: Communication and Digital Marketing (social media management, paid advertising on Meta, Google and TikTok, content creation, branding, influencer and media planning, and out-of-home media); Ticketing Strategy and Data Analysis (sales page UX optimisation, multi-channel distributor strategy, sales reporting, audience profiling, and budget forecasting); Access Control and On-site Management (NFC-based cashless access control, multi-zone management, VIP floor management, invitation processing, and on-site ticket sales); and Production and Co-production (budget management, sponsor sourcing, bar operations, local provider coordination, and Iberian territory entry support). Underlying technical capabilities include proprietary NFC chip processes for access control and cashless data collection, a custom VIP floor management tool with configurable pricing and sponsor bottle setup, in-house ticketing performance matrices that drive dynamic phase and price adjustments, and website creation/management for clients.

The firm runs a sales-led, consultative go-to-market in which prospective clients reach out via direct email to the CEO for bespoke project engagements, with no public pricing or self-service onboarding. Through its Giant Steps Prod sub-brand, the company also produces and co-produces its own events — including the Moga Caparica festival (22,000 festival-goers in 2024), the Boa Viagem open-air electronic music series, and the World of Woman (WoW) art, technology and empowerment event at NFC Lisbon 2025 — capturing producer fees and co-production revenue share while building operator credibility that differentiates it from pure-play consultancies. Revenue is generated through professional services fees for consulting engagements plus producer fees and revenue share from owned and co-produced events; pricing is bespoke and quote-based. The company is privately held, founder-owned, and operates without disclosed external funding.

Name

Giant Steps Agency

Legal name

Giant Steps

Website

https://giantsteps.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Giant Steps Agency is a Lisbon-based music and entertainment event consulting firm serving festival promoters across Europe, Asia, and North Africa with marketing, ticketing strategy, NFC access control, and event production services.

Ownership category

akta.pro rank

Product category

Music Event Consulting Services

NAICS

Convention and Trade Show Organizers (561920), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

akta.pro secondary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

Keywords

• Music event consulting
• Festival marketing services
• Ticketing strategy consulting
• Event access control
• Event production services

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting & Strategy Services: Giant Steps charges fees for strategic consulting across marketing, ticketing, access control, and production. Services are bespoke and project-based, likely billed as professional services retainers or fixed-fee engagements. The company describes itself as a consulting and communication agency, indicating revenue from advisory and implementation fees.
2. Event Production & Co-production: Giant Steps operates its own producer division (Giant Steps Prod), co-producing events such as Moga Caparica, Boa Viagem, and World of Woman. As co-producer, the company shares in event revenues or receives producer fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Giant Steps Agency is a music and entertainment event consulting firm that helps event promoters grow audiences, maximise ticket sales, and execute digital strategy. The company delivers four interconnected service lines: communication & digital marketing, ticketing strategy & data analysis, access control & on-site management, and production & co-production. Through its Giant Steps Prod division, it also produces and co-produces its own events such as Moga Caparica.

Product overview

Giant Steps Agency is a music event consulting firm operating as a unified service offering rather than a platform-plus-modules architecture. The company provides four interconnected core service lines: Communication & Digital Marketing (social media, paid ads, content creation, branding), Ticketing Strategy & Data Analysis (sales optimization, multi-channel distribution, audience analytics), Access Control & On-site Management (NFC cashless systems, venue zoning, VIP management), and Production & Co-production (event organization, sponsor sourcing, local coordination). Through its Giant Steps Prod division, the company also produces and co-produces signature events including Moga Caparica Festival, Boa Viagem, and World Of Woman. All services are designed to help music events and festivals expand into the Iberian territory with data-driven strategies.

Differentiator

Problem solved

Functional benefit

Brands

• Giant Steps Prod: Producer division of Giant Steps responsible for producing and co-producing events including the Moga Festival in Portugal.

Products and services

• Communication & Digital Marketing 360-degree communication services for music and entertainment event promoters, including social media management, paid ads campaigns on Meta, Google, and TikTok, content creation, branding and visual identity, influencer and media planning, and out-of-home media. Designed to grow audiences, boost ticket sales, and refine digital strategy.
• Ticketing Strategy & Data Analysis Tailored ticketing strategy services including UX/UI optimisation for sales pages, multi-channel distribution strategy, distributor negotiations, incremental revenue development, sales reporting, audience data analysis and profiling, and budget forecasting. Uses in-house performance matrices to dynamically adjust phases and pricing.
• Access Control & On-site Management Access control solutions for events including NFC-based cashless systems, multi-zone management, cashless payment negotiation, VIP floor management with custom table/sponsor configurations, invitation processing for officials/press/sponsors, and on-site ticket sales. Designed to prevent fraud and minimise queues.
• Production & Co-production End-to-end event production and co-production services for festivals expanding into the Iberian territory (particularly Portugal), including budget management, sponsor sourcing, bar operations, local provider coordination, and administrative support such as local authorisations.

Quantifiable outcome

• Moga Caparica attracted 22,000 festival-goers in 2024 under Giant Steps Prod co-production.
• +1 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Moga FestivalcoreStrategic or Co-development PartnerGiant Steps Prod is co-founder and co-producer of the Portuguese edition of the Moga Festival on Costa Da Caparica, 30 minutes from Lisbon. GS Prod manages all administrative aspects, local authorisations, first sponsors, digital strategy, and partner selection for the festival, which drew 22,000 festival-goers in 2024.
• Major Ticketing PlatformscoreChannel Partner/ Reseller/ DistributorGiant Steps has partnerships with all major ticketing platforms to amplify event reach locally and internationally. These platform partnerships enable multi-channel ticketing strategy execution for clients.
• Plages ElectroniquesminorGTM or Marketing PartnerFrench electronic music festival listed as a client on Giant Steps' website.
• JazzablancaminorGTM or Marketing PartnerMoroccan music festival listed as a client on Giant Steps' website.
• CapalaxyminorGTM or Marketing PartnerMusic festival listed as a client on Giant Steps' website.
• Flyin Club FestivalminorGTM or Marketing PartnerFrench music festival listed as a client on Giant Steps' website.
• ShifumizminorGTM or Marketing PartnerMusic festival listed as a client on Giant Steps' website.
• Waking LifeminorGTM or Marketing PartnerPortuguese music festival listed as a client on Giant Steps' website.
• Caprices FestivalminorGTM or Marketing PartnerMusic festival listed as a client on Giant Steps' website.
• SAVGminorGTM or Marketing PartnerMusic festival listed as a client on Giant Steps' website.
• Bricks FestivalminorGTM or Marketing PartnerMusic festival listed as a client on Giant Steps' website.
• Sunda FestivalminorGTM or Marketing PartnerMusic festival listed as a client on Giant Steps' website.
• GOAT (GOAT Community)minorGTM or Marketing PartnerPortuguese music festival listed as a client on Giant Steps' website.
• Boa ViagemcoreStrategic or Co-development PartnerSeries of open-air events born between Lisbon and Caparica, designed as a collective journey at the crossroads of celebration, underground electronic music, and a guinguette spirit. Giant Steps Prod is producer of the event series.
• World of Woman (WoW)coreStrategic or Co-development PartnerArt, technology, and empowerment event series taking over Palacio Do Grilo in Lisbon during NFC Lisbon 2025. Giant Steps Prod is producing the event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Major global live entertainment promoter and festival operator with extensive portfolio. Overlaps with Giant Steps' production and ticketing strategy offerings for music festivals, but operates at significantly larger scale and across geographies.
• Eventbrite: Major event management and ticketing platform serving events of all sizes globally. Provides DIY ticketing and event tools that compete with the agency-style services Giant Steps offers, particularly for smaller festival clients.
• Live Nation Entertainment: Global leader in live entertainment, operating concert promotion, festival production, and ticketing at scale. Competes with Giant Steps in the broader event production and ticketing strategy space, but serves a much broader market and lacks the boutique Iberian-specialist positioning.

Direct peers

• DICE: Event ticketing platform focused on live music, with which Giant Steps has partnerships. DICE competes indirectly with Giant Steps' ticketing strategy service line and provides the type of multi-channel ticketing distribution Giant Steps recommends to clients.
• Resident Advisor: Electronic music platform combining event listings, ticketing, and editorial coverage. Directly comparable in its focus on the electronic music festival space that Giant Steps serves, and overlaps in event promotion and ticketing distribution.

Emerging players

• Festicket: Festival discovery, ticketing, and travel package platform serving festival-goers globally. Comparable in its festival-focused ticketing and audience services that overlap with Giant Steps' ticketing strategy offering.
• Songkick: Concert discovery and ticketing service (now part of Live Nation) connecting fans to live music events. Competes in the ticketing and event promotion space that Giant Steps operates in for festival clients.
• See Tickets: UK-headquartered ticketing platform serving festivals and live events across Europe. One of the major ticketing platforms Giant Steps partners with for client distribution, competing for the same ticketing strategy wallet.
• Cercle: Music and entertainment platform with event production and broadcasting of electronic music performances at iconic locations. Comparable to Giant Steps Prod's production capabilities within the electronic music festival niche.

Others

• The Orchard: Music distribution and services company (Sony-owned) offering marketing and rights management for artists and labels. Adjacent to Giant Steps' music-industry marketing services, particularly where music rights and label services intersect with festival promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/giantsteps-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giant Steps Agency