What Gifam does

Gifam (Groupement des marques d'appareils pour la maison) is a French non-profit trade association founded around 1960 and headquartered at 39 avenue d'Iéna in Paris. It represents the household-appliance manufacturing sector in France through a 13-person staff, with a member base that includes Groupe SEB, Beko France, Whirlpool and other major domestic-appliance brands. The association serves as the industry's unified interlocutor with French and European regulators, consumer associations, retailers and the media.

Its core offerings fall into two streams. The first is industry-intelligence services: GfK-audited annual market statistics, consumer-behaviour studies, and barometers (e.g., the Trajectoires barometer) covering both large household appliances (GEM) and small household appliances (PEM). The second stream is consumer-information infrastructure that Gifam has helped codify under French law, including the indice de réparabilité (Repairability Index, mandated since January 2021 under the Loi AGEC), the new indice de durabilité (Durability Index, launched on washing machines in April 2025), the monindicedereparabilite.fr reference platform built with Agoragroup, repair-bonus facilitation, and consumer guides (Choisir mieux, Utiliser mieux). In 2023, the French household-appliance market represented 63.7 million products and €9.5 billion in revenue.

Gifam is funded exclusively by annual membership fees from its member brands and runs no commercial product lines. It has no parent company, no external investors, and no subsidiaries. The association is governed by a board of member-company executives, rotates its presidency every one to two years across senior executives from leading brands (most recently Sébastien Alègre of Groupe SEB, effective June 2026), and operates day-to-day through a Déléguée Générale (Olivia Guernier since April 2024). Its principal partners are ADEME, the major French retailers (Boulanger, But Conforama, Fnac Darty, Electro Dépôt), the eco-organism Ecosystem, and the market-research firm GfK.

Name

Gifam

Legal name

Gifam

Website

https://gifam.fr

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Gifam is a French non-profit trade association representing household-appliance manufacturers (including Groupe SEB, Beko France and Whirlpool), providing market statistics, regulatory support and consumer-information tools such as the Repairability and Durability Indices.

Ownership category

akta.pro rank

Product category

Industry Trade Association (Household Appliances)

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Household appliance association
• Appliance industry representation
• Repairability index services
• Consumer appliance guidance
• Appliance market intelligence

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership fees: Gifam is funded by annual membership fees from its member appliance manufacturers and brands. As an industry trade association, it does not generate commercial revenue from product sales.

Distribution channels2 records

Marketing channels8 records

Core offering

Gifam (Groupement des marques d'appareils pour la maison) is a French trade association representing household appliance manufacturers, founded in 1967 and headquartered in Paris. It provides member companies with market statistics, regulatory advocacy, sustainability frameworks (repairability and durability indices), and consumer information tools such as the monindicedereparabilite.fr platform. The association does not manufacture or sell appliances; it operates as an industry body funded by membership fees.

Product overview

Gifam (Groupement des marques d'appareils pour la maison) is a French trade association for household appliance manufacturers, not a product company. It does not manufacture or sell appliances. Its offerings consist of industry intelligence services — market statistics, studies, and barometers — and consumer-information tools including the Indice de Réparabilité (Repairability Index) and Indice de Durabilité (Durability Index), the monindicedereparabilite.fr lookup platform, practical consumer guides (Choisir mieux / Utiliser mieux), repair bonus facilitation, and climate contract advisory. The portfolio covers major appliance categories: gros électroménager (GEM — refrigerators, freezers, wine cellars, washing machines, tumble dryers, dishwashers, ovens, cookers, hobs, hoods, microwaves) and petit électroménager (PEM — floor care, ironing, cooking, coffee machines, kettles, toasters, juicers, beauty & grooming).

Differentiator

Problem solved

Functional benefit

Products and services

• Industry Information & Statistics Services Market data, statistics, studies and barometers (e.g., Trajectoires barometer) tracking French consumer behavior and appliance adoption rates, sold to and consumed by member appliance manufacturers.
• Indice de Réparabilité (Repairability Index) A 0–10 consumer-facing score displayed on washing machines, dishwashers, vacuum cleaners and other covered appliances to inform buyers about reparability, mandated by France's AGEC law and deployed across the industry.
• Indice de Durabilité (Durability Index) An evolution of the repairability index that adds a reliability block covering resistance to wear and maintenance, providing more complete consumer information.
• monindicedereparabilite.fr Platform Web platform developed by Gifam with Agoragroup that aggregates repairability index scores across all covered product categories, enabling consumers and professionals to look up scores by brand or product reference.
• Consumer Guides & Practical Advice Practical guides (Choisir mieux, Utiliser mieux) and tips covering appliance purchase, use and maintenance across all major household appliance categories, including energy savings and food waste reduction.
• Bonus Réparation Facilitation Participation in the industry-wide repair bonus scheme: a financial aid of €15–€60 (depending on product) deducted from repair bills at Qualirépar-certified repairers and reimbursable from the collective fund.
• Contrats Climat (Climate Contracts) Advisory Voluntary commitments framework under France's Climat et Résilience law that allows companies to disclose sustainability actions in their advertising communications, coordinated by Gifam for member appliance brands.

Quantifiable outcome

• Sales of products with repairability index above 8.1/10 increased by +52% for washing machines, +28% for dishwashers, and +11% for vacuum cleaners in 2023
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• ADEME (Agence de la transition écologique)coreStrategic or Co-development Partner · 8 February 2024Partnership with France's ecological transition agency for consumer education campaigns on appliance maintenance. Jointly launched the '#EntretenirC'estFaireDurer' digital campaign in February 2024 to encourage French consumers to better maintain their household appliances, extend product lifespan, and reduce environmental impact.
• BoulangercoreGTM or Marketing PartnerMajor French electronics retailer and Gifam member collaborating on the #EntretenirC'estFaireDurer consumer maintenance awareness campaign launched in February 2024.
• Fnac DartycoreGTM or Marketing PartnerMajor French retail group and Gifam member participating in the #EntretenirC'estFaireDurer consumer maintenance awareness campaign launched in February 2024.
• But ConforamacoreGTM or Marketing PartnerMajor French furniture and appliance retailer and Gifam member participating in the #EntretenirC'estFaireDurer consumer maintenance awareness campaign launched in February 2024.
• Electro DépôtcoreGTM or Marketing PartnerFrench electronics retailer and Gifam member participating in the #EntretenirC'estFaireDurer consumer maintenance awareness campaign launched in February 2024.
• AgoragroupcoreTechnology or IntegrationIT specialist in spare parts sales management for repairers, collaborated with Gifam to create monindicedereparabilite.fr platform in 2022, a comprehensive reference platform grouping all products subject to the repairability index.
• EcosystemcoreStrategic or Co-development PartnerEco-organization responsible for Waste Electrical and Electronic Equipment (WEEE) management. Gifam member Véronique Denise serves on Ecosystem's board of directors. Collaboration on circular economy initiatives.
• GfKcoreStrategic or Co-development PartnerMarket research partner providing audited sales data for the French household appliance market. Gifam publishes annual market reports based on GfK data including 2023 market of 9.5 billion euros.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FIEEC: Fédération des Industries Electriques, Electroniques et de Communication - the French federation for electrical, electronic and communication equipment manufacturers, directly comparable as a Paris-based industry trade body that also represents appliance-adjacent manufacturers in regulatory and sustainability matters.
• FIM: Fédération des Industries Mécaniques - French federation for mechanical and equipment industries, with a comparable membership-fee-funded model delivering market data, regulatory representation and sustainability guidance to French industrial OEMs in appliance-adjacent sectors.
• ANIA: Association Nationale des Industries Alimentaires - the French national trade association for food manufacturers, directly comparable as a large French industry federation delivering market data, regulatory advocacy and member services across a consumer-goods category.
• FEBEA: Fédération des Entreprises de la Beauté - French trade association for cosmetics and personal-care manufacturers. Directly comparable as a French industry federation running consumer information, regulatory advocacy and sustainability programs, and the previous employer of Gifam's current Déléguée Générale.
• Uniclima: French professional union representing the thermal, aerraulic and refrigeration industries - a sister trade association whose former Gifam delegate became Director. Operates with a similar membership-fee model and represents HVAC/appliance-adjacent equipment manufacturers in France.
• UFE: Union Française de l'Électricité - the French electricity industry association representing power generation, supply and equipment manufacturers. Comparable as a French industry trade body engaged in regulatory affairs, sustainability schemes and market intelligence for an energy-consuming product category that overlaps with Gifam's appliances.

Broad incumbents

• MEDEF: Mouvement des Entreprises de France - the principal French employers' federation. Not a direct competitor but a higher-level industry-association peer, representing French companies (including Gifam's members) in regulatory advocacy, sustainability policy and macroeconomic issues.
• AFEP: Association Française des Entreprises Privées - the French association of large private-sector companies. Comparable as a Paris-based business membership organization that advocates with French and EU policymakers on sustainability, corporate reporting and circular-economy issues affecting member companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GIFAM_
• Facebookfacebook.com/Gifam-170018793716589
• LinkedInlinkedin.com/company/gifam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gifam