Gigii's
Gigii's is a Turkish direct-to-consumer women's fashion brand based in Besiktas, Istanbul, selling dresses, bridal/wedding-guest attire, and beachwear through its own e-commerce storefront and physical showroom to female consumers in Turkey.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Türkiye
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gigii's does
Gigii's is a privately-held Turkish direct-to-consumer women's fashion brand headquartered in Beşiktaş, Istanbul, operating a Shopify-based e-commerce storefront at gigiis.com. Its catalog spans mini, midi, and maxi dresses, blouses, skirts, pants, jumpsuits, swimwear, beachwear, and accessories, with prices ranging from 6,790 TL to 34,900 TL. The assortment is organized into 13+ themed brand collections, including Boulevard de Reve (bridal and special-occasion wear), Risque Romance, Golden Coast, Mermaid Glam, Midnight Sky, and Island of Moon, signaling an occasion-led merchandising strategy rather than basics or fast fashion.
The company serves three overlapping customer segments: women seeking contemporary everyday and event-driven fashion, brides and wedding guests needing formal white-party and lace attire, and beach/vacation shoppers. It distributes through its own online storefront and a physical showroom in Istanbul, supporting a hybrid DTC model with no apparent third-party retail or marketplace presence. Marketing is concentrated on Instagram, YouTube, Pinterest, and email newsletter — all organic channels — with no paid acquisition, influencer, or partnership data disclosed.
Operationally, Gigii's runs as a lean team of 7 employees with no disclosed funding, investors, leadership team details, M&A activity, patents, or third-party certifications. Revenue is generated solely through one-time unit-priced product sales with no subscription component. The brand is Turkish-Lira-denominated, serves a single-country (Turkey) market, and exhibits no evidence of proprietary technology, AI capabilities, or international expansion.
Gigii's firmographics
Firmographics- Name
- Gigii's
- Legal name
- Gigii's
- Website
- https://gigiis.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gigii's is a Turkish direct-to-consumer women's fashion brand based in Besiktas, Istanbul, selling dresses, bridal/wedding-guest attire, and beachwear through its own e-commerce storefront and physical showroom to female consumers in Turkey.
- Ownership category
- akta.pro rank
Gigii's industry classification
Industry- Product category
- Women's Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Contemporary Women’s Specialty Department Stores (CRAGAGAB)
- akta.pro secondary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
Keywords
Where Gigii's is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Türkiye
- HQ region
- Europe
Offices1 record
Markets served
Gigii's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Gigii's generates revenue through direct sales of fashion apparel and accessories. Products are sold as one-time purchases with prices ranging from approximately 6,790 TL to 34,900 TL. The company operates an e-commerce platform and showroom for direct consumer sales without a subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual fashion items with no tiered subscription model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Gigii's product offering
Product offeringCore offering
Gigii's is a Turkish direct-to-consumer women's fashion brand that designs, sources and retails dresses, blouses, skirts, pants, gowns, jumpsuits, swimwear, and accessories through its own e-commerce storefront and a physical showroom in Istanbul. The catalog is organized into named themed collections such as BOULEVARD DE REVE (bridal), RISQUE ROMANCE, GOLDEN COAST, JARDIN D'EAU, NIGHTTIME MUSE'ES, RITZ AND GLITZ, MERMAID GLAM, STREET SMART, MIDNIGHT SKY, SUNSET DREAM, ISLAND OF MOON, DAY TIME SKY and QUEEN OF THE NIGHT, targeting female consumers in Turkey seeking occasion-specific and contemporary apparel.
Product overview
Gigii's is a Turkish fashion e-commerce brand offering a unified online retail platform with an integrated Shopify-based storefront. The product portfolio consists of individual fashion items across categories including dresses, blouses, skirts, gowns, jumpsuits, tops, pants, swimsuits, and beachwear, organized into themed brand collections such as BOULEVARD DE REVE (bridal), RISQUE ROMANCE, GOLDEN COAST, JARDIN D'EAU, NIGHTTIME MUSE'ES, RITZ AND GLITZ, MERMAID GLAM, STREET SMART, MIDNIGHT SKY, SUNSET DREAM, ISLAND OF MOON, DAY TIME SKY, and QUEEN OF THE NIGHT. The platform also provides customer account management, shopping cart, and newsletter subscription services.
Differentiator
Problem solved
Functional benefit
Products and services
- BOULEVARD DE REVE Collection Bridal and special occasion wear collection featuring formal bridal dresses, white party dresses, lace gowns, corset tops and pants targeted at brides and wedding guests in Turkey.
- RISQUE ROMANCE Collection Themed women's fashion collection featured on the Gigii's storefront for romantic and contemporary styling.
- GOLDEN COAST Collection Themed women's fashion collection featured on the Gigii's storefront.
- JARDIN D'EAU Collection Themed women's fashion collection featured on the Gigii's storefront.
- NIGHTTIME MUSE'ES Collection Themed women's fashion collection for nighttime and evening styling featured on the Gigii's storefront.
- RITZ AND GLITZ Collection Themed women's fashion collection for glamorous and dressy styling featured on the Gigii's storefront.
- MERMAID GLAM Collection Themed women's fashion collection featuring figure-flattering gown styling on the Gigii's storefront.
- STREET SMART Collection Themed women's fashion collection for casual everyday styling featured on the Gigii's storefront.
- MIDNIGHT SKY Collection Themed women's fashion collection for evening and dark-toned styling featured on the Gigii's storefront.
- SUNSET DREAM Collection Themed women's fashion collection featured on the Gigii's storefront.
- ISLAND OF MOON Collection Themed women's fashion collection featured on the Gigii's storefront.
- DAY TIME SKY Collection Themed women's fashion collection for daytime and casual styling featured on the Gigii's storefront.
- QUEEN OF THE NIGHT Collection Themed women's fashion collection for evening and formal styling featured on the Gigii's storefront.
- Dresses Category Core women's dress category covering mini, midi and maxi styles priced from 12,900 TL to 34,900 TL, including floral, lace, bridal and party dress designs for female consumers.
- Tops and Blouses Women's tops and blouses category including floral blouses and corset tops such as the Reine Corset Top priced at 18,900 TL.
- Skirts Women's skirts category including floral skirt designs at 9,900 TL for everyday and occasion styling.
- Pants Women's pants category including white Reine Pants priced at 7,900 TL for bridal and contemporary styling.
- Swimwear and Beachwear Women's swimwear category offering cut-out and floral swimsuits including Lumina, Olivia, Mirissa, Helena and Aloha designs in floral and batic patterns priced from 6,790 TL to 9,590 TL.
- Jumpsuits and One-Pieces Women's jumpsuit and one-piece category listed on the Gigii's storefront for contemporary and occasion styling.
- Outerwear and Jackets Women's outerwear and jacket category listed on the Gigii's storefront.
- Accessories Women's fashion accessories category listed on the Gigii's storefront.
- Coordinated Sets Coordinated women's clothing sets category listed on the Gigii's storefront.
- Sportswear Women's sportswear category listed on the Gigii's storefront.
- Footwear Women's footwear category listed on the Gigii's storefront.
Companies that use Gigii's
Customer profileSegments3 records
Ideal customer profiles1 record
Gigii's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gigii's partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Gigii's competitors and assessment
Company assessmentBroad incumbents
- Beymen: Leading Turkish luxury multi-brand department store and DTC platform carrying designer occasionwear; competes for the same bridal/event-driven wallet but at the premium end and across many brands.
- LC Waikiki: Turkish-origin mass-market apparel retailer with extensive womenswear including occasion dresses; competes with Gigii's at the value end of the price ladder with significantly larger scale.
Direct peers
- Twist: Turkish contemporary womenswear brand focused on dresses and occasion pieces, serving a similar aspirational female customer as Gigii's via DTC and physical retail.
- Reformation: US-based DTC women's occasionwear brand built on themed collections, social-media-native marketing, and premium pricing — directly comparable business model and customer occasion profile.
- Koton: Mass-market Turkish women's fashion chain with broad assortment including occasion wear; competes with Gigii's on price ladder and Turkish shopper mindshare, though at larger scale and broader positioning.
- Network: Established Turkish fashion retailer offering contemporary women's apparel including event and evening wear, overlapping directly with Gigii's assortment.
- Vakko: Turkish luxury fashion maison with bridal, eveningwear, and accessories — operates above Gigii's price tier but competes for the same occasion-driven Turkish customer.
- Ipekyol: Turkish contemporary womenswear brand selling dresses, evening wear, and occasion apparel across DTC, own stores, and department-store concessions — directly comparable to Gigii's product mix and customer base.
Others
- Trendyol: Turkey's largest e-commerce marketplace; hosts many women's fashion brands including Gigii's competitors and is a critical channel and competitive context rather than a direct brand-to-brand peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Gigii's social profiles
Digital presenceGigii's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gigii's leadership team
Management profileNumber of profiles
Gigii's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gigii's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gigii's
What does Gigii's do?
Gigii's is a Turkish direct-to-consumer women's fashion brand that designs, sources and retails dresses, blouses, skirts, pants, gowns, jumpsuits, swimwear, and accessories through its own e-commerce storefront and a physical showroom in Istanbul. The catalog is organized into named themed collections such as BOULEVARD DE REVE (bridal), RISQUE ROMANCE, GOLDEN COAST, JARDIN D'EAU, NIGHTTIME MUSE'ES, RITZ AND GLITZ, MERMAID GLAM, STREET SMART, MIDNIGHT SKY, SUNSET DREAM, ISLAND OF MOON, DAY TIME SKY and QUEEN OF THE NIGHT, targeting female consumers in Turkey seeking occasion-specific and contemporary apparel.
Is Gigii's a public or private company?
Gigii's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gigii's founded?
Gigii's was founded in -1. It employs 1 to 10 people.
Where is Gigii's based?
Gigii's is headquartered in Not specified, Türkiye, in the Europe region.
How does Gigii's make money?
One revenue line is on record: product Sales.
Who are Gigii's's main competitors?
Broad incumbents on record are Beymen and LC Waikiki. Direct peers are Twist, Reformation, Koton, Network, Vakko and Ipekyol. Trendyol is listed as an others.
Does Gigii's have an API?
No public API is recorded for Gigii's.
What industry is Gigii's in?
Gigii's's product category is Women's Fashion Apparel. Its primary akta.pro industry code is CRAGAGAB, Contemporary Women’s Specialty Department Stores, with a secondary code of CRAAAFAI, Luxury Bridal & Occasionwear. Its NAICS code is 4581 and its SIC code is 5621.