Scuola di Giornalismo Luiss

What Scuola di Giornalismo Luiss does

Scuola di Giornalismo Luiss is the journalism school of Luiss Guido Carli, a private university in Rome, Italy. Founded as a dedicated Master program in 2020 (predecessor activities date to 1989 under the related Scuola Superiore di Giornalismo Massimo Baldini), the school delivers a two-year, full-time Master in Giornalismo e Comunicazione Multimediale (Master in Journalism and Multimedia Communication) that is recognized by the Italian National Order of Journalists and qualifies graduates to sit for professional registration exams. The curriculum comprises more than 3,000 hours of lectures, newsroom work, and two curricular internships of 4-6 months at partner outlets, and awards 106-126 CFU (European Credit Transfer and Accumulation System) credits. Each biennium admits approximately 30 students against a reported 500+ applicant pool, with 15 scholarships available per cycle.

The school operates a small portfolio of specialized executive courses in Sports Journalism, Food and Wine Journalism, Multimedia Journalism, Computational Journalism and AI, and (launching late 2026/early 2027) Fashion and Luxury Journalism. Alongside instruction, it runs the student publication Zeta (including the fact-checking vertical Zeta Check) and the Centro di Eccellenza Aletheia, a research laboratory on disinformation developed jointly with Luiss Data Lab and IDMO. Students produced "Esperimento" in January 2023, the first Italian magazine generated entirely with ChatGPT, and the Climate Check collaboration with La Stampa publishes student fact-checking content on environmental misinformation.

The business model is a tuition-and-fee-driven educational unit within Luiss Guido Carli. The Master program carries a €21,000 biennial tuition fee, payable in six installments; executive courses charge per-seat fees (the disclosed Food and Wine course is €1,600). Distribution is direct enrollment through the school office, supported by an admissions funnel with a €150 application fee, open days, and a scholarship and early-bird discount structure. The GTM motion is sales-led within an academic context: selective admissions, direct candidate engagement, and partnerships with over 30 national and international media outlets (BBC, Financial Times, New York Times, La Repubblica, Il Sole 24 Ore, Rai, Mediaset, Sky) that anchor internship placement and brand credibility. Headcount is approximately 20 staff, and revenue is not publicly disclosed.

Name

Scuola di Giornalismo Luiss

Legal name

Luiss Guido Carli - Scuola di Giornalismo

Website

https://giornalismo.luiss.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The journalism school of Luiss Guido Carli University in Rome, offering a two-year Master in Journalism and Multimedia Communication recognized by the Italian National Order of Journalists, plus five specialized executive courses, to aspiring and working journalists.

Ownership category

akta.pro rank

Product category

Journalism Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro industry

PRIMARYEDAHAJAE

Film, Television & Media Arts Colleges

Education/Higher Education (Colleges & Universities)/Arts, Music & Design Colleges

SECONDARYEDALAHAE

Student Media & Publications (Newspaper, Radio, TV)

Education/Student Services & Campus Operations/Student Activities, Clubs & Campus Life

SECONDARYMPAJADAF

Investigative & Nonprofit News Organizations

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYEDAMAJAM

Test & Admissions Writing (SSAT/ISEE/SAT/ACT Essays, Personal Statements)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Reading, Writing & Literacy Enrichment

SECONDARYEDANAKAG

Advanced Writing, Literature & Humanities Tutoring (Advanced composition, rhetoric, debate)

Education/Tutoring & Test Preparation/Enrichment & Advanced/Accelerated Tutoring (Gifted/AP/IB)

Keywords

• Professional journalism education
• Multimedia journalism training
• Data journalism courses
• Executive journalism programs
• Fact-checking research

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Master Tuition Fees: The two-year Master program costs €21,000 total, payable in six installments across the academic years. First installment of €2,500 due November 15, 2023; second and third installments of €4,000 each due March and June 2024; with the same pattern repeating in 2024-2025 academic year.
2. Executive Course Fees: Various executive courses in specialized journalism areas (Sports, Food & Wine, Computational Journalism, Fashion & Luxury) with individual pricing. Executive courses grant 8 CFU credits upon completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Scuola di Giornalismo Luiss is the journalism school of Luiss Guido Carli University in Rome, offering a two-year Master in Giornalismo e Comunicazione Multimediale recognized by the Italian National Order of Journalists, alongside specialized executive courses in sports, food and wine, multimedia, computational/AI, and fashion and luxury journalism. Students gain practical training through a 24-hour streaming digital newsroom, internships at 30+ national and international media outlets, and AI/data journalism tools. The school also operates the Zeta student publication with its Zeta Check fact-checking division and the Aletheia Center of Excellence for disinformation research.

Product overview

Scuola di Giornalismo Luiss is the journalism school of Luiss Guido Carli University in Rome. The institution offers a portfolio of educational programs centered on the two-year Master in Giornalismo e Comunicazione Multimediale (Master in Journalism and Multimedia Communication) - the core professional program recognized by the Italian National Association of Journalists. Complementing the Master are four Executive Courses covering Sports Journalism, Food and Wine Journalism, Multimedia Journalism, Computational Journalism and AI, and Fashion & Luxury journalism. The institution also operates Zeta, the official student publication that produces periodicals, fact-checking content (Zeta Check), and multimedia content including podcasts. Research activities are conducted through the Centro di Eccellenza Aletheia and Luiss Data Lab in partnership with IDMO. Programs integrate AI tools, data journalism, and media literacy throughout their curriculum.

Differentiator

Problem solved

Functional benefit

Brands

• Zeta: The official student publication of the Master in Journalism and Multimedia Communication, producing periodicals, fact-checking content, and multimedia journalism
• Zeta Check
• Centro di Eccellenza Aletheia

Products and services

• Master in Giornalismo e Comunicazione Multimediale (Master in Journalism and Multimedia Communication) A two-year professional Master's program in journalism recognized by the Italian National Association of Journalists. Includes over 3,000 hours of lectures, newsroom work, and 4-6 months of internships. Students produce content for Zeta magazine, learn AI and data journalism, and qualify for professional journalism exams. Targeted at graduates seeking professional journalism credentials.
• Executive Course in Sports Journalism (Corso Executive in Giornalismo Sportivo) Executive course on sports journalism covering governance, trends in sports communication, article writing, telecronache/radiocronache techniques, sports data analysis, algorithms, and project-oriented communication models. Runs six weekends with 8 CFU credits. Targeted at working journalists and communications professionals.
• Executive Course in Food and Wine Journalism (Corso Executive in Giornalismo Enogastronomico) Executive course covering gastronomy journalism, food writing techniques, digital communication, criticism, and industry trends. Runs six weekends and awards 8 university credits. Directed by Eleonora Cozzella. Targeted at journalists and food industry professionals.
• Executive Course in Journalism and Multimedia Information (Corso Executive in Giornalismo e Informazione Multimediale) Executive course on multimedia journalism covering digital journalism, multimedia content creation, data-driven reporting, and AI applications in newsrooms. Runs from November to February and awards 8 university credits. Directed by Alessandro De Angelis and Gianni Riotta.
• Executive Course in Computational Journalism and AI (Corso Executive in Giornalismo Computazionale e Intelligenza Artificiale) Executive course training information professionals to operate effectively in the digital age by leveraging computational journalism and AI innovations. Covers AI tools, data journalism, automated content generation, and AI ethics. Second edition starting January 2027.
• Executive Course in Fashion & Luxury: style, industry and journalism (Corso Executive in Fashion & Luxury) Executive course covering fashion and luxury industry journalism, style, design, jewelry, haute horology, luxury travel, contemporary clothing, hospitality and wellness. Includes visits to fashion and luxury venues in Rome. Six weekends with 8 CFU credits. Coordinated by Chiara Beghelli.
• Zeta - Student Publication Zeta is the official student publication of the Master in Journalism, producing periodicals, fact-checking (Zeta Check), multimedia content, podcasts, and AI-generated magazines. The publication is cited by leading newspapers and TV outlets.
• Centro di Eccellenza Aletheia (Aletheia Center of Excellence) A research laboratory of Luiss Data Lab dedicated to research on information, professional correctness, combating disinformation, and forced polarization in media. Uses AI algorithms and Machine Learning combined with social science methodologies for multidisciplinary research.

Quantifiable outcome

• Graduates eligible to take professional qualification exams for National Register of Journalists
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Luiss Data LabcoreTechnology or IntegrationResearch partner for Big Data, AI, and disinformation studies. Co-develops research projects with the Aletheia Center of Excellence. Students gain access to data journalism tools and methodologies.
• IDMO (Italian Digital Media Observatory)coreStrategic or Co-development PartnerCollaborates on disinformation research and fact-checking initiatives. Students learn fact-checking methodologies and participate in IDMO activities with European Commission and tech companies like Meta and Google.
• Harvard Kennedy School Misinformation ReviewminorStrategic or Co-development PartnerAcademic partnership for joint research on disinformation campaigns in Italy, including AntiVax and QAnon case studies. Students participate in research activities.
• European Commission (DG Connect)minorStrategic or Co-development PartnerCollaboration on disinformation research and digital media literacy initiatives. Representatives participate in school events and lectures on EU digital policies.
• SOMA (Social Observatory for Disinformation)minorStrategic or Co-development PartnerPartnership with European Observatory on Disinformation for research collaboration and knowledge sharing on disinformation trends.
• European Digital Media Observatory (EDMO)minorStrategic or Co-development PartnerConnected to EDMO's fact-checking network for disinformation research and media literacy training across European institutions.
• RaicoreGTM or Marketing PartnerMajor internship host and collaboration partner. Rai hosts Master students for internships and co-produces content including podcasts. IDMO partnership includes Rai's Pillole contro la disinformazione initiative.
• La RepubblicacoreGTM or Marketing PartnerKey internship partner hosting students for practical journalism training. Editorial collaboration including coverage of school initiatives and AI magazine experiment.
• Il Sole 24 OreminorChannel Partner/ Reseller/ DistributorInternship partner providing students with financial and business journalism training opportunities.
• La StampacoreGTM or Marketing PartnerCollaboration on Climate Check initiative where Master students produce fact-checking articles on climate disinformation published by La Stampa. Joint environmental journalism projects.
• BBC NewsminorChannel Partner/ Reseller/ DistributorInternational internship destination for students seeking global journalism experience. Alumni work as producers at BBC News.
• Financial TimesminorChannel Partner/ Reseller/ DistributorInternational internship partner and employer of school alumni in financial journalism roles.
• New York TimesminorChannel Partner/ Reseller/ DistributorInternational internship opportunity for students pursuing careers in global journalism.
• SkycoreGTM or Marketing PartnerMajor internship host and industry partner. Faculty includes SkyTg24 digital newsroom head Marianna Bruschi. Students intern at Sky news programs.
• MediasetcoreGTM or Marketing PartnerInternship partner hosting students at TG5, TGcom, and other Mediaset news properties. Alumni include Gina Nieri on Mediaset Board of Directors.
• Chora MediaminorGTM or Marketing PartnerInternship host and collaboration on podcast projects including Riottoso. Alumni Director Mario Calabresi leads Chora Media.
• PirelliminorGTM or Marketing PartnerCorporate partnership including Pirelli Calendar backstage access for students and corporate communication course taught by Pirelli's Senior Vice President Maurizio Abet.
• MediaFuturesminorStrategic or Co-development PartnerEuropean innovation hub supporting data journalism and media literacy initiatives. School serves as media partner for MediaFutures events and open calls on fighting disinformation.
• University of MichiganminorStrategic or Co-development PartnerAcademic research partner for joint disinformation studies alongside Harvard and Italian institutions analyzing AntiVax and QAnon campaigns.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• City, University of London – Department of Journalism: Long-established UK postgraduate journalism department offering MA programs with strong industry placement record. Comparable as a similarly structured postgraduate journalism training provider with regulatory-recognized credentials (NCTJ/BBJ).
• LUISS Guido Carli – School of Government / Other Luiss Masters: Parent institution's broader academic portfolio (Government, Law, Economics, Business). Comparable because governance, faculty and budget decisions affecting the journalism school are made at this parent level, making internal cross-school competition for resources a structural dynamic.
• Columbia University – Columbia Journalism School: Premier US graduate journalism school with data and AI journalism specializations. Comparable at the highest level as a benchmark for AI-and-data-integrated journalism curriculum and prestige-driven applicant pool.
• Sciences Po – School of Journalism and Communication: Elite European graduate school of journalism offering two-year master's with strong media partnerships and policy orientation. Comparable as a higher-profile European benchmark in professional journalism education with similar duration and structure.

Emerging players

• Polimoda: Leading Italian fashion school offering postgraduate programs in fashion business, communications and luxury. Comparable in addressing the same luxury/fashion professional audience targeted by the new Fashion & Luxury executive course.
• ALMA – The International School of Italian Cuisine: Italian school specialized in food/wine education adjacent to the executive Food & Wine Journalism course. Comparable as a parallel Italian executive-format specialist school under the Colli–Martini/ALMA umbrella addressing similar culinary industry audiences.

Direct peers

• IFP (Institut Français de Presse) – Panthéon-Assas: French university journalism school with recognized professional credentials and similar Master-level duration. Comparable as another European regulated-pathway journalism school integrating multimedia and data skills.
• Università Cattolica del Sacro Cuore – Master in Giornalismo: Italian university offering journalism master's programs recognized by the National Order of Journalists. Directly comparable because it competes for the same regulated professional qualification pathway and applicant pool in Italy.
• IULM University – Facoltà di Comunicazione: Leading Italian private university with communication, journalism and public relations programs. Directly comparable as the principal Italian competitor offering recognized journalism and multimedia communication education at the master's level.

Others

• Reuters Institute for the Study of Journalism: Oxford-based research and training institute on journalism and digital media. Comparable as a research-oriented counterpart advancing AI/data journalism research, fact-checking and media literacy that intersects with Luiss's Aletheia agenda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scuola-superiore-di-giornalismo-massimo-baldini-luiss-guido-carli

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scuola di Giornalismo Luiss